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,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,Unit 1 Advertising,Learning aims,1.To learn more about ads with different reading skills such as skimming and scanning;,2.To learn how to read,an expository writing,and write one like that;,（说明文）,lets enjoy short videos!,Video 1,Video 2,Lead in,What did you watch just now?,Advertisements,What do they persuade people to do?,Buy Qingyang shampoo,Avoid drunk driving,Read the text quickly and answer the following questions.,1.What do ads try to persuade people to do?,2.What does PSA stand for?,3.What do PSAs aim to do?,Fast reading,What is an advertisement?,An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.,Reading for details,What is an advertisement?,Places,newspapers,magazines,the Internet,radio,television,Types,Commercial ads,PSAs,commercial ads,PSAs,Whats the difference between commercial ads and PSAs?,Commercial ads-To_,_,PSAs-To _,educate people,sell things;to get profits,and money.,Read Para 3 with the following questions in your mind:,1.Does an advertisement tell people,the complete truth?,2.How does the write support his idea?,3.Does the write make any conclusion?,Does an advertisement tell people,the complete truth?,Even if an ad does not lie,it does not mean it is altogether innocent.,Two examples,We must not fall for this kind of trick!,Subject/topic,Supporting details,Conclusion,Expository writing(,说明文,),1,2,3,Public service advertisements:,Subject/topic,Supporting details,Conclusion,PSAs aims to teach us and help us lead better lives.,Deal with widespread social concerns.,Encourage people to support public service projects,Teach us how to live healthy lives.,All of these ads are meant to benefit the public,and you can often learn a lot by following the advice they give.,examples,1,2,3,Structure of the whole passage,Topic,Advertisements,Supporting,details,What is an advertisement?,Conclusion,When it comes to advertisements,we must all use our intelligence and not be a slave to them!,Does an advertisement tell people the complete truth?,Public service advertisements,1,2,3,Expository writing（,说明文）,paragh1,paragh2,paragh3,paragh4,paragh5,paragh1,paragh2,paragh3,paragh4,paragh5,(A),(B),Enjoy an ad about family,and then,work in groups to give an outline(,大纲,)for a passage with the topic“,Family is very important to us.,”,Try to use the structure weve talked about in this class.,Subject:,Family is very important to us.,Supporting details:,Conclusion:,Application,Show your outline,Subject/topic,Part1:p,ara _,Supporting details,Part2:p,ara _,Conclusion,Part3:p,ara _,1,24,5,Summary,From the text we can learn what an _,is and the _ of the ad.Besides,we know the,_ of the CAs and PSAs.Therefore,when,it comes to ads,we must use our_ and,not be a _ to them.,advertisement,types,differences,intelligence,slave,Homework,Finish the passage about“Family is very important to us”,using the structure we have learnt this class in 100 words.,Thank you!,1.,一个要将中国归于中央集权下的专制一统，一个要恢复天下到六国时代诸侯联盟的松散政制。这看上去好像只是一个是否认同统一的历史趋势的问题，现代人常常站在统一的立场上去批判项羽，仿佛只有用铁骑扫平了六国的秦王才算是一个民族英雄，其实问题并不这么简单。,2.,从历史的长时段看，统一的趋势是无法阻遏的。从根本上说，它是中华民族发展到一定阶段，文明内部各部分长期交往整合的必然结果。问题只在以何种方式统一,3.,可以设想，即使没有秦的武力，天下也终将归于一体，这也为汉以后的历史实际所一次次证明。无可否认的是，秦王的铁骑确实使这一过程大大简化了。看上去，历史似乎少走了许多弯路，细想来却又未必。,4.,先不说铁骑下呻吟的民众，是否也有追求自己那一点卑微的生活自由的权力，就是从文明的发展来说，统一的后果也有许多地方值得怀疑。,5.,中央集权确实加强了国家的权力，使秦汉帝国成为当时世界上少有匹敌的强大力量。但是，作为代价，从原始社会时代开始积累起来的那一种有限民主（哪怕是统治阶级内部民主），也彻底丧失了。,6.,春秋战国时期纵横捭阖的士，逐渐变成了可以“倡优畜之”的文人。当秦军焚烧着六国的宫殿，将天下一切珍奇全都劫掠汇聚向咸阳时，中华文明也就从多元变成了一元，从多中心变成了一个或最多两三个中心（所谓“两都”或“三都”）。,7.,燕京之所以成为当年第一流的综合性大学，更有赖司徒确立的办学方向，一开始就使燕京弥漫着浓厚的学术自由、思想自由的空气。,8.,今天，我们将一些传统节日提高到法定节假日的高度，也应该在传统节日中注入时代的精神风貌、时代的人文习俗，而不是单纯地重复过去的节俗。,
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