电子商务专业英语8

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,电子商务专业英语（1）,郝晓玲,2009.9,二、长,句,句的翻,译,译,(1),顺,顺序,法,法。当英语,长,长句内,容,容的叙述层,次,次与汉,语,语基本,一,一致时,可,可以按,照,照英语,原,原文的,顺,顺序翻,译,译成汉,语,语。,(2),逆,逆序,法,法。英语有,些,些长句,的,的表达,次,次序与,汉,汉语表,达,达习惯不,同,同,甚,至,至完全,相,相反,这,这时,必,必须从原文,后,后面开,始,始翻译。,(3),分,分句法,。,。有时英,语,语长句,中,中主语,或,或主句,与,与修饰,词,词的关,系,系并不,十,十分密,切,切,翻,翻译时,可,可以按,照,照汉语,多,多用短,句,句的习,惯,惯,把,把长句,的,的从句或,短,短语化,成,成句子,分开,来,来叙述,为了,使,使语意,连,连贯,有,有时,需,需要适,当,当增加词,语,语。例如:,例1.Thenumber of theyoungpeopleinthe UnitedStateswho cant readisincredibleaboutoneinfour.,上句在,英,英语中,是,是一个,相,相对简,单,单的句,子,子,但,但是如,果,果我们,按,按照原,文,文的句,子,子结构,死,死译,就可能,被,被翻译,成,成:“没,有,有阅读,能,能力的,美,美国青,年,年人的,数,数目令,人,人难以,置,置信约,为,为1/4。”,这,这样,就,就使,得,得译文,极,极为不,通,通顺,不,不符,合,合汉语,的,的表达,习,习惯,因,因此,我,们,们应该,把,把它译,为,为:,大约有1/4,的,的美国,青,青年人,没,没有阅,读,读能力,这,简,简直令,人,人难以,置,置信。,例2.Television,itisoftensaid,keepsoneinformedaboutcurrentevents,allow onetofollowthe latestdevelopmentsinscienceandpolitics,andoffersanendless seriesofprogramswhicharebothinstructiveandentertaining.,可以采,用,用分句,法,法,按,照,照汉语,的,的习惯,把,把整个,句,句子分,解,解成几,个,个独立,的,的分句,结,果,果为:,人们常,说,说,通,通过电,视,视可以,了,了解时,事,事,掌,掌握科,学,学和政,治,治的最,新,新动态,。,。从电,视,视里还,可,可以看,到,到层出,不,不穷、,既,既有教,育,育意义,又,又有娱,乐,乐性的,新,新节目,。,。,Home work,例3.All theyhavetodoispressa button,and theycan seeplays,films,operas,and shows of every kind,nottomention politicaldiscussionsandthe latestexcitingfootballmatch.,(4),综,综合,法,法。上面我,们,们讲述,了,了英语,长,长句的,逆,逆序法,、,、顺序,法,法和分,句,句法,事,事实,上,上,在,翻,翻译一,个,个英语,长,长句时,并,不,不只是,单,单纯地,使,使用一,种,种翻译,方,方法,而,而是要,求,求我们,把,把各种方,法,法综合,使,使用,这,在,在我们,上,上面所,举,举的例,子,子中也,有,有所体,现,现。尤,其,其是在,一,一些情,况,况下,一,一些英,语,语长句,单,单纯采,用,用上述,任,任何一,种,种方法,都,都不方,便,便,这,这就需,要,要我们,的,的仔细,分,分析,或,或按,照,照时间,的,的先后,或,按,按照逻,辑,辑顺序,顺,逆,逆结合,主次,分,分明地,对,对全句,进,进行综,合,合处理,以便,把,把英语,原,原文翻,译,译成通,顺,顺忠实,的,的汉语,句,句子。,例如:,例1.People wereafraid to leave their houses,for although thepolicehad beenorderedtostandbyincase of emergency,theywere justasconfusedand helplessasanybody else,.,.,例1.People wereafraid to leave their houses,for although thepolicehad beenorderedtostandbyincase of emergency,theywere justasconfusedand helpless as anybodyelse.,分析:该句共,有,有三层含义:A:,人,人们,不,不敢出,门,门;B:,尽,尽管警,察,察已接,到,到命令,要,作,作好准,备,备以应,付,付紧急,情,情况;C:警察也,和,和其他,人,人一样不,知,知所措,和,和无能,为,为力。,在,在这三,层,层含义,中,中,B表示,让,让步,C表,示,示原因,而A则表,示,示结果,按,照,照汉语,习,习惯顺,序,序,我,们,们作如,下,下的安,排,排:,尽管警,察,察已接,到,到命令,要,作,作好准,备,备以应,付,付紧急,情,情况,但,但人,们,们不敢,出,出门,因,因为,警,警察也,和,和其他,人,人一样,不,不知所,措,措和无,能,能为力,。,。,例2.Modern scientificand technicalbooks,especiallytextbooks,requiresrevisionatshortintervalsiftheirauthors wishtokeeppace withnew ideas,observationsand discoveries.,例2.Modern scientificand technicalbooks,especiallytextbooks,requires revision at short intervalsiftheirauthors wishtokeeppace withnew ideas,observationsand discoveries.,对于现,代,代书籍,特,别,别是教,科,科书来,说,说,要,要是作,者,者希望,自,自己书,中,中的内,容,容能与,新,新概念,、,、新观,察,察到的,事,事实和,新,新发现,同,同步发,展,展的话,那么,就,就应该,每,每隔较,短,短的时,间,间,将,将书中,的,的内容重新修,改,改。,例3.N,which wasestablishedtoaidInternetusersinfindingandsharingonlinemusicfilesknownasMP3files,is perhapsthe mostwellknown exampleofpeer-to-peer e,-,-commerce,although puristsnotethat Napsterisonlypartiallypeer-to-peer becauseitrelies on acentraldatabasetoshow which users aresharing music files.,例3.N,whichwasestablishedtoaidInternetusersinfindingandsharingonlinemusicfilesknownasMP3files,is perhapsthe mostwellknown exampleofpeer-to-peer e,-,-commerce,althoughpurists notethatNapster is onlypartially peer,-,-to,-,-peerbecauseitreliesonacentral database to showwhichusersare sharingmusicfiles,.,.,N建立的,目,目标是帮助因,特,特网用,户,户发现,并,并分享,在,在线音,乐,乐文件,，,，即人,所,所共知,的,的MP3文件,。,。尽管纯化论,者,者强调,：,：因为它依赖,中,中央数,据,据库来,显,显示哪,一,一位用,户,户正在,分,分享音,乐,乐文件,，,，所以Napster仅仅,是,是部分,对,对等。但Napster或许,是,是对等,电,电子商,务,务最著,名,名的实,例,例。,Text-,-,-,-,-chapterthree,3.10-,-,-3.12,Newwords,(,(3,.,.10,3.11),Ergonomic devices,与人体特点有关的设备,Jargon,行话，专业术语,Drill-down details if necessary,如果必要深入了解细节,seamless,无漏洞（无缝隙）,Core strengths,核心竞争力,No panacea,不是万能药，不是灵丹妙药,Venture capital firms,风险资本公司,Break even,收支平衡，不盈不亏,Local companies,地方企业,National firms,全国性的公司,Super Bowl ads,黄金时段,Turn-off,抛弃,Odometer rollback,里程表回退,Lead services,引导服务,Software makers,软件编程人员,Answerthe questions,1)when willyou feelintimidating,buyingsomething onlineorinphysicalstore?,2)whythe customersabandon thepurchaseinotherstoresexcept circuitcity,?,?,3)whatlessonsshouldwelearnfromthepast?,4)howdoyouthinkthe futureabouttheclick,-,-and mortar?,Answerthe questions,5)from thetext,pleaseintroduce somewebsiteaboutcars as newreintermediaries.doyouknowwhat kinds of specialservicescan be provided fromthosewebsite?,6)howtounderstand themeaning of“providingintermediarieswitha chancetoprofitfromEC”,?,?,7)whenthe channelconflictwillhappen,?,?,DifficultiesExplanations,P129Althoughthousandsof,.,.,P130-,-,-First,thesiteeducatescustomers,P133-,-,-However,inmanycases,.,P133-,-,-Groups of disgruntled employees,Newwords,(,(chapterfour,),),Avatars,（虚拟人)网络虚拟角色,Ad views,广告浏览率,Advertising networks,广告网络,Advertorial,社论式广告,Advocacy marketing,Associated ad display,关联显示,Banner,横幅（广告）,Banner exchanges,横幅（广告）交易,Banner swapping,横幅（广告）交换,Call center,呼叫中心,Chatterbots,聊天机器人,Click ratio,点击率,