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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,*,1,Digital Brand Management Services,March,2003,更多资源,PPT,模板网,http:/,2,What is the value of a brand?,3,Brands are critical assets to a company,Brand Value,in Billions,Coca-Cola70,Microsoft64,IBM51,Disney29,McDonalds25,Ford20,Apple 5,Amazon 3,Brands in many cases can represent on average 35%of a companys market capitalization,50%+,Of Mkt.Cap,Is your Digital Brand Protected?,4,Does the Government Care?,5,Growing complexity of domain name registrations drives customer towards outsourced services,x,192 Registries,Restricted,106 countries,Unrestricted,86 countries,3 Commercial,.com,.net,.org,4 Restricted,.edu,.gov,.mil,int.,2 Unrestricted,.info,.biz,5 Restricted,name,pro,aero,museum,coop,Domain Names,243 Country Code top level domains,+,Existing gTLDs,+,New gTLDs,+,Multilingual,Brands,+,Services,+,Products,+,Divisions,Corporate Digital Assets,Registration Requirements,Language Barrier,Time Zones,Currencies,Renewal Dates,MultiLingual g,TLD,130 Languages,Multilingual cc,TLD,130 Languages,Domain Names Management Challenges,6,VeriSign Digital Brand Management Services,BRANDS,Protect and Promote,In the,Digital,World,7,Breath of digital asset management services,Industry expertise,enterprise customer support,Financial strength and stability,Market leader and Registry operator,-VeriSign manages more than 80%of Fortune 1000,.com,.net and.org names,-DBMS has 200 clients of the Global 500,Global Reach,Serious about Security,-More than 5 billion DNS lookups per day,Digital Brand Management Services,Highlights.,8,Strategy,“,Domain Names,The E-Sign to Your Business”,Ted Chamberlin,Gartner,Inc.,Aug 22,2001,Monitor,Build,Manage,Search,Best Practice.,Digital Brand Management Services,9,Best Practice Strategy.,Risk tolerance?,Corporate Security?,Copyright Piracy Protection?,Intellectual Property Protection?,E-Commerce Strategy?,Brand Protection?,On-line Partner Compliance?,Unauthorized Distribution?,Renewal Management?,Digital Brand Management Services,10,Best Practice Research.,Global Search on Domains gTLDs/cCTLDs?,Trade Marks,Service Marks,Brands,Domains,Slogans?,Registrant Search?,Brand Presence?,Home Page Content?,Digital Brand Management Services,11,Online Brand Analysis Report:Discover Hong Kong,Search Mechanism:,Crawling 40 million+registered domains and 20 million+home pages.,Search each domain and analyze the content of the sites to determine if the site conducting eCommerce,contain objectionable content,site alive,etc,Monitor if the brand name appears in either the domain,site title,meta tags,text/link/logo on the home page for each of the sites.If there is a hit,one count is recorded for that specific category(i.e.porn,hate,gambling,.).,These are highly relevant information.,.May 22,2003,Brand Presence,Brand name is present within the following partsof home pages.,Count,Percent,body,1617,96%,link,120,7%,meta,50,3%,image,13,1%,title,1,0%,1680 Total Home Pages,Domains,Brand name appears on the following number of domains.(aggregated by TLD),Count,Percent,C,OM,12,39%,CN,5,16%,ORG,5,16%,NET,5,16%,INFO,2,6%,CO,1,3%,UK,1,3%,31 Total Domain Names,Home Page Content,Brand name appears on the following number of home pages.(aggregated by site category),Count,Percent,conventional,1661,99%,porn,12,1%,violence,6,0%,gambling,5,0%,hate,0,0%,1680 Total Home Pages,12,Online Brand Analysis Report:Hong Kong Tour,Search Mechanism:,Crawling 40 million+registered domains and 20 million+home pages.,Search each domain and analyze the content of the sites to determine if the site conducting eCommerce,contain objectionable content,site alive,etc,Monitor if the brand name appears in either the domain,site title,meta tags,text/link/logo on the home page for each of the sites.If there is a hit,one count is recorded for that specific category(i.e.porn,hate,gambling,.).,These are highly relevant information.,.May 22,2003,Brand Presence,Brand name is present within the following partsof home pages.,Count,Percent,body,5000,84%,link,2033,34%,meta,631,11%,image,306,5%,title,14,0%,5922 Total Home Pages,Domains,Brand name appears on the following number of domains.(aggregated by TLD),Count,Percent,COM,23,61%,INFO,3,8%,UK,3,8%,KR,3,8%,NET,3,8%,ORG,3,8%,38 Total Domain Names,Home Page Content,Brand name appears on the following number of home pages.(aggregated by site category),Count,Percent,conventional,5791,98%,porn,78,1%,violence,54,1%,gambling,31,1%,hate,6,0%,5922 Total Home Pages,13,Best Practice Manage.,Domain Renewal Management,Lock Down Domains and Standardize,Manage DNS,Digital Brand Management Services,14,Best Practice Build.,Global Registration,Local Presence Services,Domain Recovery/Acquisition,Digital Brand Management Services,15,Netherlands(.nl),Colombia(.co),Paraguay(.py),Czech Republic(.cz),Norway(.no),El Savador(.sv),Portugal(.pt),Finland(.fi),Saudi Arabia(.sa),France(.fr),More than 100 countries have a restricted domain registration,process,includi
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