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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Chapter Thirteen,Practical Writings (10),Advertisements Translation,Contents,I.Review and comments on the assignments,II.General introduction to advertisement,III.,Notes in E-C advertisements translation,IV.,Notes in C-E advertisements translation,V.Exercises,VI.Summary,VII.References for further reading,VIII.Assignments,纽约时报创刊于1851年9月18日，1857年删去“每日”字样改为今名。当时纽约人口50万，报官工作人员不到50名。创办人决心要办一份庄重严肃的日报；创刊号一大张，有四版，分六栏，售价只是一美分。内容很少登载耸人听闻的新闻，报导政治新闻时常把双方不同的观点介绍给读者，因此享有报道客观的评价。由于内容充实，特别注重国外新闻，很快受到读者的欢迎。,I.Review and comments on the assignments,The first issue of the New York Times appeared on September 18,1851.By 1857,the word“Daily”which had been used from the beginning was eliminated.,The population of the New York City at that time was no more than half a million and a the staff members of this paper was less than 50.,In the beginning,the intention was to publish a paper of serious style,thus,at first issues,the paper consisted of only four pages,six columns and sold for one cent.,Rarely it reported any unusual and alarming incidents.At the same time,however,it presented different opinions concerning the same political issue.This was why its objective reporting was appreciated and appraised.,This paper became very popular for its various contents especially the news from abroad.,创办两个月后销数即达两万，一年内篇幅由四版扩大至八版。在十九世纪七十年代和八十年代前期，销数增至四万份左右。1983年，该报平日每日出版三至四次，每份各为28页。现有工作人员5,000名,其中，印刷工人七百名、记者300名。一年只是在新闻采访方面的用费即达3,500万美元。平日版销售数为87万份，星期日版为148万份,。,I.Review and comments on the assignments,Only within the first two months since its first issue,the circulation reached 20 000,and by the end of the first year,it expended from 4 to 8 pages.,During the seventies and early eighties of 19th century,its circulation was about,40 000.,By 1983,the paper was issued 3 to 4 times a day,each with 28 pages.,The staff members have reached 5 000 including 700 printers and 300 reporters.,The annual budget for acquiring information amounted to 35 million dollars.,The circulation reached 870 000 on the weekdays and 1 480 000 on Sundays.,I.Review and comments on the assignments,作为两国关系中极为重要和活跃的组成部分，中美两国经贸关系是中美双边关系发展的坚实基础。中美两国在资源结构、产业结构和消费水平等方面的巨大差异决定了两国经济具有很强的互利互补性。发展两国间的经贸合作有着得天独厚的条件和空前广阔的前景。,自1979年中美建交以来，两国间的经贸交流与合作已逐步发展成为双边关系的重要基础和基本纽带。同年，两国政府签订了双边贸易协定，在互利的基础上相互给予对方最惠国待遇。80年代初又签订了一系列工业合作协议。,Sino-US trade relations which constitute an essential and dynamic part,are the firm foundation for the development of bilateral relations between the two nations.,.,The marked differences between the two countries in resource composition,industrial structure and consumption level decides that the two economies are highly complementary and mutually beneficial.,The development of economic and trade cooperation between the two sides enjoys great potentials and promises bright prospects.,China-U.S.economic and trade relations have witnessed rapid progress since the two countries established diplomatic ties in 1979.,In the same year,the two governments signed the bilateral Agreement on Trade Relations in which most-favored-nation trade status was extended to each other on a mutually beneficial basis.,In early 1980s,a series of industrial cooperation agreements were signed.,随着双边贸易往来的扩展，彼此之间的贸易和投资规模也明显扩大。据我国海关统计，2019年的中美双边贸易额已经超过1263.3亿美元，其中我对美出口521.04亿美元，较前一年增长24.2%；我自美进口233.63亿美元，较前一年增长14.8%。,中国自美国的进口包括农产品、飞机、发电设备、采油设备、以及机械和电子；美国自中国的进口包括纺织品、服装、鞋类、玩具、五金、轻工、家具等。美国已成为中国的第二大贸易伙伴，而中国已成为美国的第四大贸易伙伴。,I.Review and comments on the assignments,With the expansion of bilateral economic and trade exchanges,the scale of two-way trade and investment has also enlarged remarkably.,According to statistics from the Chinese Customs,China-US bilateral trade in 2019 totaled$126.33 billion,of which Chinese exports to the US reached$52.1billion,showing an increase of 24.2%over the previous year,and Chinas imports from the US reached$23.36 billion,registering a growth rate of 14.8%.,Chinese imports from the United States include agricultural products,aircrafts,power generation equipments,oil equipment,machinery and electronics,etc.U.S.imports from China include textiles and garments,footwear,toys,home appliance,general machinery tools,hardware,lighting products,furniture and so on.,The United States is now the second largest trading partner and import source of China while China is the fourth largest trade partner of the U.S.,1.广告的分类,1）经济广告,商品广告,劳务广告 声誉广告,2）非经济广告,II.General Introduction to Advertisements,II.General Introduction to Advertisements,2.广告的功能与作用,1）传递信息，沟通产需,2）激发需求，增加销售,3）促进竞争，开拓市场,4）介绍知识，指导消费,5）丰富生活，陶冶情操,II.General Introduction to Advertisements,3.广告的词语特点,1）用词简单，具有口语化倾向,2）模拟生造新词,3）使用缩略语,4）使用形容词及形容词的比较级和最,高级,4.广告英语的句法特点,1）多用简单句，口语性强,2）多用并列结构，较少使用主从结构,3,）少用否定句，多用祈使句,4,）大量使用省略句,II.General Introduction to Advertisements,5.,广告英语的修辞特点,1),双关语（pun）,2)拟人（personification）,3）明喻（simile）与暗（metaphor）,4)重复（repetition）,5)押韵（rhyming）,II.Ge
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