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Click to edit Master title style,Click to edit Master text styles,Second Level,Third Level,Fourth Level,Fifth Level,*,Future Directions inSupply Chain Management,Hau L.LeeStanford University,The Changing Time,The Quality evolution of the 70s.,Lean Manufacturing of the 80s.,90s and beyond,Globalization,Product variety proliferation,Complexity of supply network,Shortening of product&technology lifecycle,Dynamics of market place,The Curse of Complexity&Uncertainty,Multi-layer supply chain,Product variety proliferation,Long process&development leadtimes,Volatile demand&dynamic technology,Information distortion,Inefficient order fulfillment,Mismatch,of supply,and demand,The Bottom Line.,Billions of dollars at stake!,Demand Network Integration,Lee,Supply Chain Management,Information,Material,Finance,Raw materials,intermediate products,finished goods,Capacity,promotion plans,delivery schedules,Credits,consignment,payment terms,invoices,Retailers,Suppliers,Customers,Distributors,Manufacturers,Information,Material,Finance,Sales,orders,inventory,quality,promotion plans,Returns,repairs,servicing,recycling,disposal,Payments,consignment,The Naming Game,Supply Chain Management,Supply Network Management,Supply Web Management,Demand Chain Management,Demand Network Management,Demand Network Integration,Demand-Supply Chain Management,What is Different?,Multiple functions involved,manufacturing,distribution/logistics,design/engineering,marketing,finance,etc.,Multiple organizations involved,suppliers,customers,third-party providers.,Multiple flows,information,material/service,finance.,Research in Information Integration,Understanding causes of information distortion and devise counter-measures.,Using better,timely and more efficient information for coordinated forecasting and planning.,Value of information sharing.,Value of Vendor-Managed-Inventory programs.,Research Example:The Bullwhip Effect,Babies,P&G,Wholesalers,Retailers,Customers,3,M,Order Variability Up the Pampers Supply Chain,Research in Postponement,Product/process design,logistics and form postponement,de-coupling point strategies,vanilla box design,Product architecture to support supply chain management,Product line restructuring and managing product variety,Research in Restructuring,Channel structure design.,Supply network design,with manufacturing outsourcing.,Logistics outsourcing and restructuring.,Coordination of shared resources(inventory pooling,shipment coordination,routes and warehouse consolidation,),Research Example:Restructuring the PC Order Fulfillment Process,Sales and Customer Interactions,Product Customization,and Delivery,Examples of Industry-Wide Research,Apparel industry(KSA,Harvard),Grocery industry(KSA,Stanford),Computer industry(Andersen,Stanford),Foodservice industry(CSC,Stanford),Pharmaceutical industry(Andersen),Retailing(Wharton-Harvard),Electro-Lighting(Eindhoven),Hospital products(CSC),Organization Integration,Designing performance measures and incentive systems for sharing of assets,costs,risks and rewards to achieve:,Supply chain improvement,Win-win outcome,First-best coordination,Integrating disciplines of IT,POM,and economics/accounting.,Example Research:Capacity Reservation,Motivation:fabless semiconductor company to assure future capacity from foundries.,Contract:buying capacity options from foundries to be exercised in future.,Value of information linkage to value of options.,Design of incentive-compatible contracts for win-win and first-best outcomes.,Capacity,Reservation,Information,Collection,Options,Exercised,Demand,Realized,Varying Return Policies with Channel,Example Research:Channel Policies,Varying channel policies(returns,price protection,consignment,etc.)in different industries why?,Design of channel policy to achieve channel coordination in markets with unpredictable demands and declining product prices(PC).,Linking channel policy with product and market characteristics.,Teaching Developments,New teaching cases,New games,Example:the famous Beer Game,Physical game with game boards,Computerized beer game,Web-based beer game,New form of project courses,Industrial Inputs-Students Need More.,Project experience,Global,perspective,Teamwork,New information/,communications,protocols,Global Collaboration,Stanford,Sweden,Netherlands,Hong Kong,Singapore,Global Projects Course,Stanford Students working in teams with students from overseas universities(HKUST,Eindhoven U.,NUS,Royal Inst.of Tech.)on company-sponsored projects,Learn to overcome geographical,cultural and time-zone boundaries,Use all forms of communication,Projects with Hong Kong UST,Sponsor Issue Global Nature,Projects with Eindhoven,Sponsor Issue Global Nature,Learning Modes,Face to face meetings(visits to both countries),Plant visits and meetings with executives,Lectures on project management,global supply chain management,working in teams,communications technology,Video-conferencing,fax,phone,mail,e-mail,internet,Example of Course Schedule,Prior quarter:recruit compa
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