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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,L OREAL,PARIS,China is changing,Chinese men are,changing,Is Changing,the Chinese Men.,L O,REAL,PARIS,For,M,BODY SHOWER,The Skin Cancer Foundation,the worlds only global,organization exclusively dedicated,To fighting skin cancerhas just,Given LOral Paris skincare,products with SPF(sun,protection factor)of 15 or higher,their Seal Of Recommendation.,Its a seal LOral Paris is proud,to bear.,NET:85ml,Noble,LOREAL,PARIS,行 业 背 景,推 广 主 题,产 品 定 位,广 告 策 划,Noble,LOREAL,PARIS,For,M,Change is so easy!,SKIN CARE,Men have their own skin,care needs.Now they,have their own skincare,collection.,Excess oil and,dirt,razor burn,dull and,fatigued skin,dark circles,expression lines and,wrinkles,sagging men,have skincare issues too.,NET:34ML,For,M,BODY WASH,The Skin Cancer Foundation,the world,s only,global organization exclusively dedicated to,fighting skin cancer,has just given,L,Or,al Paris skincare products with,SPF(sun protection factor)of 15 or higher,their Seal Of Recommendation.,It,s a seal L,Or,al Paris is proud to bear.,NET:85ml,Noble,LOREAL,PARIS,For,M,ENERGIZING,LIQUID,L,Or,al Paris has,developed a new,line of acne treated,systems specifically,Designed For men,adult skin.,net:45ml,Noble,LOREAL,PARIS,Change is so easy!,男士日化用品：,剃须用品,剃须泡、剃须膏、剃须嗜喱、须后水、须后修护霜等,头发洗护,洗发水、护发素、摩丝、嗜喱水、发蜡等,脸部洗护,洗面奶、爽肤水、面霜、眼霜、润唇膏、面膜等,身体洗护,沐浴液、爽肤水、润肤霜、防汗霜、泡澡粉、摩砂膏等,香 水,各类香水、古龙水,彩 妆,各类彩妆用品,？,Noble,LOREAL,PARIS,For,M,Change is so easy!,SKIN CARE,Men have their own skin,care needs.Now they,have their own skincare,collection.,Excess oil and,dirt,razor burn,dull and,fatigued skin,dark circles,expression lines and,wrinkles,sagging men,have skincare issues too.,NET:34ML,For,M,BODY WASH,The Skin Cancer Foundation,the world,s only,global organization exclusively dedicated to,fighting skin cancer,has just given,L,Or,al Paris skincare products with,SPF(sun protection factor)of 15 or higher,their Seal Of Recommendation.,It,s a seal L,Or,al Paris is proud to bear.,NET:85ml,Noble,LOREAL,PARIS,For,M,ENERGIZING,LIQUID,L,Or,al Paris has,developed a new,line of acne treated,systems specifically,Designed For men,adult skin.,net:45ml,Noble,LOREAL,PARIS,Change is so easy!,目前国内主要男士身体洗护品：,曼秀雷敦,乐碧止汗,香体喷雾,曼秀雷敦系列,Adidas,系列,Adidas,男士香,体走珠,碧欧泉系列,碧欧泉,男士腹,部紧致,凝胶,大 宝,采 诗,高 夫,Noble,LOREAL,PARIS,For,M,Change is so easy!,SKIN CARE,Men have their own skin,care needs.Now they,have their own skincare,collection.,Excess oil and,dirt,razor burn,dull and,fatigued skin,dark circles,expression lines and,wrinkles,sagging men,have skincare issues too.,NET:34ML,For,M,BODY WASH,The Skin Cancer Foundation,the world,s only,global organization exclusively dedicated to,fighting skin cancer,has just given,L,Or,al Paris skincare products with,SPF(sun protection factor)of 15 or higher,their Seal Of Recommendation.,It,s a seal L,Or,al Paris is proud to bear.,NET:85ml,Noble,LOREAL,PARIS,For,M,ENERGIZING,LIQUID,L,Or,al Paris has,developed a new,line of acne treated,systems specifically,Designed For men,adult skin.,net:45ml,Noble,LOREAL,PARIS,Change is so easy!,几条结论：,大部分传统的中国男人还没有使用身体护理品的习惯。,目前男士身体护肤领域在中国还处于市场培育阶段。,各种男士身体护肤品在中国市场销售量都很小。,中国男士身体护肤市场是一个比较有潜力的市场，但有待于开发。,For,M,ENERGIZING,LIQUID,LOral Paris has,developed a new,line of acne treated,systems specifically,Designed For men,adult skin.,net:45ml,Glamour,LOREAL,PARIS,推广主题,我们的创意,Change,Noble,LOREAL,PARIS,For,M,Change is so easy!,SKIN CARE,Men have their own skin,care needs.Now they,have their own skincare,collection.,Excess oil and,dirt,razor burn,dull and,fatigued skin,dark circles,expression lines and,wrinkles,sagging men,have skincare issues too.,NET:34ML,For,M,BODY WASH,The Skin Cancer Foundation,the world,s only,global organization exclusively dedicated to,fighting skin cancer,has just given,L,Or,al Paris skincare products with,SPF(sun protection factor)of 15 or higher,their Seal Of Recommendation.,It,s a seal L,Or,al Paris is proud to bear.,NET:85ml,Noble,LOREAL,PARIS,For,M,ENERGIZING,LIQUID,L,Or,al Paris has,developed a new,line of acne treated,systems specifically,Designed For men,adult skin.,net:45ml,Noble,LOREAL,PARIS,Change is so easy!,概念,Change,China is changing.,Chinese men are change.,For,M,is changing the Chinese men.,Noble,LOREAL,PARIS,For,M,Change is so easy!,SKIN CARE,Men have their own skin,care needs.Now they,have their own skincare,collection.,Excess oil and,dirt,razor burn,dull and,fatigued skin,dark circles,expression lines and,wrinkles,sagging men,have skincare issues too.,NET:34ML,For,M,BODY WASH,The Skin Cancer Foundation,the world,s only,global organization exclusively dedicated to,fighting skin cancer,has just given,L,Or,al Paris skincare products with,SPF(sun protection factor)of 15 or higher,their Seal Of Recommendation.,It,s a seal L,Or,al Paris is proud to bear.,NET:85ml,Noble,LOREAL,PARIS,For,M,ENERGIZING,LIQUID,L,Or,al Paris has,developed a new,line of acne treated,systems specifically,Designed For men,adult skin.,net:45ml,Noble,LOREAL,PARIS,Change is so easy!,意象诉求,产品效果,Change,
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