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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Pirated Video game market,杨豆豆 孙瑾,During ten years video game industry,The world giant industry,The top three,Microsoft X-box,Ren GameCube,Annual profit-above 20billion dollars,Skull head to the video game industry,Pirated video game,As a result,loss of this industry was estimated 2 billion US dollars,Where,？,Especially East Asian regions including Japan,How to pirate,Integrated circuits in the razor,converted,Mod-chips,Original razor became invalid,illegally record pirated game CD,To,affect,the,profits,Razor-and-razor-blade,to sell razor under cost to sell razor-blade to make profits,Microsoft X-box for example,to sell,X-box at a loss of 200 dollars,to sell 612 Razor-blades(about 50/per)to each user=200 dollars(no pirated one),200(to buy pirated one),Actually,，,the three giants couldnt make balance between cost sand profits,In fact,in East-Asian region,70%pirated,1/3 of normal price,The steps had been taken,Ignore the Asian market,Update the razor hard-ware regularly,To promote Government to pay more attention to the Intellectual protection,The reasons why they failed,Asia over numbered America in play station companies,In several weeks,converted mod-chips appeared,East-Asian government havent responded,Question1:how important East-Asian to the future of Microsoft,Sony and Ren Tiantang etc play station companies?,Main countries,Population,（,about 1.5 billion,）,Economy,Status in the international stage,Q2:what big threats the pirated soft and converted integrated circuits made to the profits of game industry of these companies?,-Illegally record the video games,-Lower price,-Pirated video games take up most of the market,-New integrated circuit quickly was converted,-Government enforce is disappointed,1.Adopted a non-interested policy,2.Regularly update their hardware configuration control panel,3.The government has increased enforcement of intellectual property protection law,4.price,5.enhance the security system,6.Raise peoples awareness of the use of legitimate,1.Can coordinate the implementation of multilateral agreements,2.Provide a forum for the negotiations,3.Dispute Resolution,
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