超市促销知识培训

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商品促销知识要点,便利超市商品部,商品促销的目的：,提升销售额,销售额来客数,X,客单价,商品促销的形式,DM,促销,专题促销,周特价,搭赠活动,时段促销,商品促销的方式：,降价,搭赠,惊爆商品,其它,促销商品的选项,A,类商品,季节性商品,新品,根据商圈特点的商品,促销商品的品项数,DM,促销：,80,品左右,专题促销：,15,20,品,周特价：,15,20,品,惊爆价商品：,1,2,品,促销的时间段,DM,和专题按计划,周特价：一次两周,时段促销和惊爆促销：高峰日,和高峰时,促销商品的价格,DM,与综超持平,根据市调与竞争店平或略低,个别商品零毛利销售,促销商品的陈列和表达,店外展板,店内,POP,或特价签,量陈或端架,货架内商品第一或第二层,与促销相关的事,商品的准备（库存管控）,账务的处理,宣传的到位,分析的准确,Friendship, the difference in China and the West,Chinese except friendships to be more lasting.,Different foundations for friendships.,Westerns expect friends to be independent.,Chinese usually expect more from their friends.,Chinese except friendships to be more lasting.,For Chinese a true friendship,endures throughout life changes,. Chinese are friends even if they havent spoken for 20 years. If you shared something at one time, then,all your life,you are friends. This is the best of guanxi(,关系,), the Wide Web that connects Chinese through time and space. So, we can say Chinese invented the,Internet,long before Bill Gates was born.,In North America, even the relationship in which people feel close and tell each other personal problems,may not survive life changes,such as moving to another city, graduation from a university or marriage. If the people do not see each other regularly, the relationship is likely to die.,Different foundations for friendships.,Chinese friends,share “ things in common,”: a task, a class, the hometown. Friendships are formed by people who work or go to school together. You may or may not like the person, but if he or she can do something for you because of his position or job, you can be friends.,But in North America,business and friendship are kept separate,. The friendships are usually tied to specific activities. A person may have work friends and leisure (,休闲时,) activity friends. Also friends tend to have similar financial circumstances, because friendship in the West is based on equality.,Westerns expect friends to be independent.,Why? Its because their friendship is,mostly a matter of providing emotional support and spending time together, so they do not feel comfortable in a relationship in which one person is giving more and the other is dependent on what is giving. A westerner will respond to a friends trouble by asking “What do you want to do?” The idea is to help the friend to think out the problem and discover the solution he or she really wants and then to support the solution.,Chinese friends,give each other more concrete help,. A Chinese will use personal connections to help a friend get something hard to obtain. They give each other money and might help each other out financially over a long time.,Chinese usually expect more from their friends.,In the West, you can certainly ask a friend to do something with you, but you recognize that your friend,may say no, if he or she gives you as reason.,You would not expect a friend to drop everything to respond to a non-urgent,need such as shopping. Nor would you expect a friend to recognize and respond to your wishes without stating them.,A friend in China is someone who offers help without waiting to be asked,. There are few limits to what you can expect from a friend. You can feel free to tell your friend what he or she can or should do or help or please you.,Good friends are like stars.,You dont always see them, but you know they are always there.,