物流专业英语 Unit 1

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,物流专业英语,主讲：刘璐雅,Self-introduction,Chinese name: 刘璐雅,English name: Chloe,Motto：,Man proposes, God disposes.,谋事在人，成事在天。,Introduction to the course,课程简介：,该课程是物流管理专业的专业基础课，是基础英语和专门用途英语的有机结合，以基础英语教学为基石，向专门用途英语拓展，让学生具备运用英语来处理物流行业相关业务活动(如介绍运输系统、处理顾客服务、打包服务、可行性分析、商务谈判等)的能力，培养学生成为既了解物流基本知识又具备实际外语技能的复合型人才。,教学目标,知识目标,通过一个学期的学习，使学生熟悉常用的物流专业英语词汇、短语和句型及必要的商务英语词汇，并掌握物流运作中各个业务环节相对应的英语表达.,能力目标,具有物流专业英语文章的,阅读和理解能力,；,通过阅读英文文章，,了解物流管理和实践操作的专业知识,。,素质目标,从事物流业务所必需的英语阅读理解方面的素质;,能熟悉物流所涉及业务活动的各类英语表达的素质;,能在简单物流环境中进行英语表述的基本能力素质。,课本介绍,特点：课文短，专业性强，视野广阔。,共32个单元，,计划,学习1-24单元，每个单元用时两到三个课时。,考核内容与方式,本课程分为形成性考核和终结性考核两部分,其中形成性考核占60%,包括：出勤10%,课堂表现10%,作业10%,笔记10%,小组,PPT展示,20%,终结性考核为期末考试 占40%,考试范围：Unit,1,- Unit 24,考试形式： 开卷,考试题型： 翻译为主,互动时间：,Task one Tongue twister (绕口令）,How many cookies could a good cook cook，,If a good cook could cook cookies?,A good cook could cook as much cookies,As a good cook who could cook cookies.,Lets look at the following video, then youll be full of confidence for your English,When its planes in the sky for a,chain of supply, thats,logistics,.,When the parts for the line come,precisely,on time, thats logistics.,A continuous link that is always,in sync, thats logistics.,Carbon footprint,reduced,bottom line,gets a,boost, thats logistics.,With new ways to compete therell be cheers on,Wall Street, thats logistics.,When,technology,knows right where everything goes, thats logistics.,Bells will ring, ring-a-ding, ring-a-ding, ring-a-ding, thats logistics.,There will be no more,stress,cause youve called UPS, thats logistics.,Task Two: Look at the following advertisement, and tell us your ideas about logistics.,Vocabulary,歌词大意：,飞机在天上飞，供应链来支配，这就是物流；流水线、各部件，准点到、守时间，这就是物流；把成本来控制，好利润天天增，这就是物流；碳足迹要缩减，树环保新观念，这就是物流；将业务来拓展，让世界心相连，这就是物流；该去哪就去哪，高科技来实现，这就是物流；门铃响，响叮铛响叮铛响叮铛这就是物流；让烦恼都抛遍，全交给UPS，这就是物流。,Task Three,Look at your contents, try to divide the contents into several parts.,请翻至目录，并尝试将目录内容分成与物流环节相对应的几大块。,Basic Concept,Technology,Logistics operation process,Transport,Inventory management,Warehouse and storage,Others,Text,Task one: Please write down all of the new words on your text and find out their meaning.（找出文中的生词，并了解词意）,How a bottle of,Coca Cola,coke moves to an end consumer,一瓶可乐是如何到达最终消费者手中的,If a consumer wants to have a bottle of Coca Cola coke, he can choose to:,如果客户想买一瓶可口可乐，他可能选择：,下一张,Pepsi 百事可乐,7-up 七喜,Sprite雪碧,Fanta芬达,Lemonade 柠檬水,Orangeade橘子水,B,lack tea红茶,G,reen tea,绿茶,S,trong(weak)tea,浓（淡）茶,B,lack coffee,（不加牛奶的）纯咖啡,coffee with milk,，,white coffee,牛奶咖啡,I,nstant coffee,速溶咖啡,Mineral Water 矿泉水,soft drink,不含酒精的饮料,soda water,汽水,Whiter wine白酒,Red wine红酒,Champagne香槟,Cocktail鸡尾酒,Brandy白兰地,Vodka伏特加,Rum朗姆酒,返回,Text,go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 Yuan/bottle) but pay extra costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or,直接到厂家以出厂价(如1.50元/瓶)购买，但要支付额外的公共汽车费(如5元或更多)，总计6.50元，还要另加时间成本（数小时的巴士乘坐）,或者,go to a supermarket and buy it at retail price (e.g. 2.50 Yuan) with minimal time cost,去超市以零售价购买(如2.50元/瓶)，时间成本最低。,Text,Choice A is rarely the case because the total logistics cost of direct purchase from the manufacturer is prohibitive for any individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price.,A选择是极少出现的情况，因为从厂家直接购买的总物流成本对于个人而言是极其昂贵的（在上述的情况中，达到了零售价的2.6倍），虽然其采购价要比零售价低得多。,Choice B is the most popular for individual consumers, in which the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost. B选择是个人零散客户最常用的选择，在此种方式下，客户支付较高的零售价，在享有较低的总成本的同时，还可以换取购物的轻松并免除到厂家取货的耗时旅程。,Generally speaking, movements of goods/product observe the typical,supply chain,model (See Figure 1).一般来说，商品/产品的流转需遵循典型的供应链模式（见图1）。,Use this box to highlight callout text which is not included in your bullet copy,Manufacturer,厂,家,Distributor,配送商,Wholesaler,批,发,商,Retailer,(Supermarket),零售商（超市）,End c,onsumer,最终,客,户,Figure 1,A typical supply chain,图1,典型的供应链,The Coca Cola soft drink product moves by the typical supply chain. The retail price is higher because value is added to the product as it passes through each,node,in the supply chain (Figure 2).,可口可乐软饮料产品就是依照典型的供应链来移动的，其零售价更高，是因为当产品经过供应链的每个节点时增加了价值（图2）。,Manufacturer,厂,家,Distributor,配送商,Wholesaler,批,发,商,Retailer,(Supermarket),零售商（超市）,End c,onsumer,最终,客,户,Figure 2,A presumptive value-added model,图2,推定增值模型,1.5,1.6,1.7,2.5,What is logistics?,什么是物流？,Logistics, in a narrow sense, is the flow and storage of goods.,狭义上讲，物流是商品的高效流动与存储。,However, the,Council of Logistics Management,of USA has given an authoritative definition which is widely accepted by the logistics professionals.,然而，美国物流管理协会给出了一个权威的定义，该定义受到物流专业人士的广泛接受。,“Logistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers requirements.”,“物流是供应链的一部分，它对产品、服务和相关信息从原产地到消费地的高效率和高效力的流动及存储进行规划、实施和控制，以满足客户的要求。”,What are the scopes of logistics activities,物流活动的范围是什么,？,As shown in the Figure 3, logistics activities are extensive and consist of various components.,如图3所示，物流活动是广泛的并且包括了多种构成成份。,Logistics,activities,Sourcing,采 办,Purchasing,采购,Warehousing,仓储,Transport,运输,Inventory,Management,库存管理,Financing,Support,融资支持,Customer,Support,客户支持,Figure 3,Scope of logistics activities,图3,物流活动的范围,物流活动,All facets of logistics,物流面面观,From a wider perspective, we can conclude that logistics is or is about:,从更加广泛的视角来看，我们可以得出结论，物流是或者是关于,the flow and storage of goods, people, finance, services and related information,physical distribution or distribution of physical goods,an integral part of the supply chain,商品、人员、资金、服务和相关信息的流动与存储,实体配送或实体物资的配送,供应链的整体部分,integration and optimization of resources,a value-added process,efficiency increase and cost reduction,Innovation,资源的整合与优化,一个增值过程,提高效率与降低成本,创新,It is worth noting that there is a wide-spread misleading concept about logistics, especially among amateurs, that logistics is transport. True, transport is the core component of logistics and without it nothing can move. Nevertheless logistics means far more than transport alone can convey.,值得注意的是，人们，尤其是非专业人士，对物流有一种广泛的误导性概念，即认为物流就是运输。的确，运输是物流的核心构成部分，没有运输什么也动不起来。即使如此，物流仍然比单独的运输所能传达的意义要深远得多。,今天我们来学习一下如何用英语表达各种天气吧！,1. The warm sunny weather always give me a sense of well-being.,温暖阳光的天气一直都给我幸福安宁的感觉。,2. We didnt have the picnic because the weather was unsettled.,我们没有出去野餐，因为天气变幻莫测。,3. The spell of rainy weather has broken.,持续的雨天突然放晴了。,4. The weather was lazy.,这天气使人无精打采。,5. Severe weather immobilized the rescue team.,恶劣的天气给救援队的工作增加了难度。,6. As often as not the buses are late on foggy day.,每逢多雾天气，公车往往误点。,7. We had glorious weather for our cruise, sunshine all day and every day.,我们这次巡航天气实在太好了，一连几天阳光普照。,8. The cold weather froze the lake .,寒冷的天气使湖水结冰了。,9. The air was frosty.,空气凛冽。,10. You need cool, moist weather for these plants to germinate.,这些植物在清凉潮湿的天气中才能发芽。,11. Rainy weather always depresses me.,雨天总会使我心情抑郁。,12. The wet weather extended into September.,潮湿阴雨的天气一直延续到了九月份。,7. Key to the exercises,练习答案,1. Answer the following questions in English:,1）,What is the definition of logistics?,Logistics, in a narrow sense, is the flow and storage of goods.,According to the,Council of Logistics Management,of USA , “Logistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers requirements.”,2）Will an individual consumer choose to go straight to a manufacturer and buy the items by himself? Why not?,An individual consumer rarely go straight to the manufacturer because the total logistics cost of direct purchase from the manufacturer is,prohibitive,for any individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price.,3.,Why do most individual consumers go to a retail outlet instead of going to the manufacturer if they want to buy something?,The reason that most individual consumers go to a retail outlet instead of going to the manufacturer is that the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost.,4.,Why is the retail price higher than the ex-factory price?,The Coca Cola soft drink product moves by the typical supply chain. The retail price is higher because value is added to the product as it passes through each,node,in the supply chain.,5.,What are the scope of logistics activities?,Logistics activities are extensive and consist of various,components such as transport, inventory management, customer,support, purchasing, warehousing, financing support and so on.,2. Put the following words or phrases into Chinese:,Manufacturer,ex-factory price,retail price,direct purchase,ease of shopping,exemption of the time-consuming travel,movements of goods/product,supply chain,each node in the supply chain,flow and storage of goods,logistics professionals,plan, implement and control,point of origin,point of consumption,to meet customers requirements,生产厂家,出厂价,零售价,直接采购,轻松购物,免除耗时的旅行,商品/产品的流转,供应链,供应链中的每个节点,商品的流动及储存,物流专业人士,规划、实施及控制,原产地,消费地,满足客户要求,3. Put the following words or phrases into English:,运输,库存管理,客户支持,融资支持,仓储,采购,实体配送,实体物资的配送,资源的整合与优化,提高效率,降低成本,增值过程,transport,inventory management,customer support,financing support,warehousing,purchase,physical distribution,distribution of physical goods,integration and optimization of resources,efficiency increase,cost reduction,a value-added process,Logistics analysis,Proposed options,System design,Transportation,Distribution,Warehousing,Administrative,Services,Tracking/,Reporting,分析,发展,服务及整合,物流分析,所提议的选择方案,系统设计,运输,配送,仓储,行政服务,跟踪/报告,Thank You,