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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,9.1 Business Topic Branding,商务话题篇 塑造品牌,词语准备,Brand vt. 塑造品牌,Aroma n. 香味,Fragrance n. 芳香，花香,Odour n. 气味,Waffle-cone 圆锥形华夫卷筒,Paper strip 小纸条,Brand identity 品牌识别特征,Marketing tool,营销工具,Logo n.,标识,用于文具、包装等上做广告的符号、设计或字母,Slogan n.,广告语，口号,Jingle n. ,简明易记的,广告歌,Vanilla n.,香草,Mandarin n.,柑橘,Whiff n. ,风、空气、气味、烟雾等,一阵，一吹,Chocolate chip cookies,巧克力碎饼,Custom adj.,定制的,Typically adv.,典型地，一般地,Quadruple vi.,成为四倍,Liquid aroma,芳香剂,Marketer n.,商家，专营特定商品的公司,Cartridge n.,芯式容器，套筒,Dial n.,调节控制器,Refill n.,重新装满，重新注满；替换装，替换笔芯，置换物,Out-of-the-way,偏僻的，不为人所知的,Lavender n.,薰衣草,Billboard n.,广告牌,Jumble,vt,.,打乱，使混乱,Controlling share,占主要股份,Stake n. ,商业、财产、思想上的,股份，利害关系，经济利益,Subsidiary n.,子公司,Incidentally adv.,偶然地，顺便提一句,Multinational n.,跨国公司,euro n.,欧元,Biggest seller,卖得最多的产品,In-tray ,办公室存放待处理的来函及来文等的,收文篮,Luxury brand,高档品牌，奢侈品,Top brand,顶级品牌,Boutique n.,专卖店,Something n.,具有某种特点的人,或物,，重要的人或事,Collections n.,收藏品，收集的东西,Refit n.,重修，改装,专有名词,Doubletree Hotels 两棵树连锁酒店美国国际酒店集团,Westin Hotels and Resorts 威斯汀酒店及度假村美国国际酒店集团,LG Electronics LG 电子产品公司韩国电子、电器制造商,Louis Vuitton 路易威登公司法国著名时尚产品制造商,Gucci 古奇皮草饰品公司意大利著名服装、化装品和时尚产品制造商,Burberry 巴宝莉公司英国服装公司，1856年创立，专门制作风雨衣,阅读练习 要点解析,ScentAir Technologies 芬芳空气技术公司。注意：英语中公司名常常直接以其业务内容冠名，不出现company, corporation等词。如用Frozen Products 冷冻食品表示冷冻食品公司；用Financial Products 金融产品表示财务效劳公司；用Pharmaceuticals 药品表示制药公司；用Industries 行业表示实业公司；用Airlines 飞机 表示航空公司等。它们的一个共同特点是都用复数。,Aroma, odour, fragrance, scent, smell 都可指气味，但aroma 指食物等的香味a strong, pleasant smell, especially of food, odour 指特别的气味，可指香味，也可指难闻的气味，如Body odour 体味；fragrance 通常指花草、植物、空气等的香气； scent指香水、薰香等的香气、芬芳，该词也可指动物等的气味； smell泛指气味。,Typically 一词既可指典型地，有代表性地；也可指一般地，通常地，意思截然相反。需要根据上下文正确理解和翻译。,Dr Alan Hirsch 艾伦赫斯医师，美国芝加哥气味和口味治疗研究基金会主任，著名神经学家、精神病医师。,9.2 Business Skills Getting Through商务技能篇 通讯联系,词语准备,Voicemail 语音信箱，语音邮件，亦作voice mail,Customer care 客户效劳中心,Text message 短信,Lunch break 午休时间,Inbox n. 收件箱,Option n. 提供的选择,Quality assurance 质量保证,Speech recognition technology 语音识别技术,Subject line 主题句,Statement n. 清单,Repayment n. 归还,Account number n. 账号,Particle n. 小品词，语助词,Email marketing 邮件营销,Online marketer 网络营销商,Spam n. 滥发邮件，垃圾邮件，也作 Spam email,Junk email 垃圾邮件,Newsletter n. 通讯,Email newsletter 电子邮件通讯,Entrepreneur n. 企业家,Infopreneur n. 信息企业家,Italics n. 斜体字，夸大的语调,Shout vi. 引人注目，触目,Paediatric adj. 儿科的，儿科学的,Expertise n. 技能,Earnings n. 收入,Testimonial advertising 利用影星、球星等名人来推荐产品的推荐广告,Folder n. 文件夹,Brand development 品牌开发,专有名词,Chennai 钦奈，原名马德拉斯 Madras，印度第四大城市，面积128平方公里，人口1000万。,听力练习,9.1 要点解析,Thank you for calling GH Loans Customer Care. 感谢致电GH贷款公司客服部。 Thank you for calling是英语中自动语音信箱系统的标准用语。,Put me through to帮我接 该单元标题 Get through 意为使 接通，联系。如：The operator finally got me through. 接线员终于帮我把 接通了。,9.2 要点解析,Pay off part of my loan 还清局部贷款,Can you bear with me for a second吗？你能耐心等一会儿吗？bear with 除忍受、容忍等常用义外，在口语中还可用 bear with me 来请他人耐心听或等。如：Please bear with me while I point out a mistake you have made.请耐心听我说你犯的一个错误。,Im just going to put you on hold. 请稍候。Put someone on hold 在 对话中，意为请对方在线稍等以下，拿着 等一下。,阅读练习,Email marketing 邮件营销,1 参考词语和表达,Open them：,May have something Ive been looking for 也许有我一直在,寻找的东西,May have useful information 可能会有有用的信息,Curious about what they may contain 好奇里面会有什么内容,Delete them ：,Unwanted emails 不想要的邮件,May contain a virus 可能携带病毒,Theyre junk mails and I dont want to waste,my time to open them. 都是垃圾邮件，不想,浪费时间去翻开它们。,2 阅读以下有关邮件营销商的文章，答复以下问题1-3,要点解析,Dr. Mani Sivasubramanian 玛尼医生，印度著名信息企业家infopreneur和心脏外科医生。,Pass on 该短语与多种含义，可指把传给另一个；对提出珍贵意见，对做出鉴定；口放过不要等。如：He is passing on his knowledge to teammates. 他把知识传给队友。The college passed on his application and found him acceptable. 学院审查了他的申请书，认为可以收下。Ill pass on the French fries, but take the onions. 法式炸薯条我就不要了，洋葱还是要的。,4 讨论并做决定 参考答案,A：Our company is thinking of publishing a four-page newsletter once every three months.,B ：A good idea, isnt it. Its a worthy thing to do as part of our marketing strategy. Now its important to consider what kind of articles and features should be included in the newsletter. What do you think？,A：First of all, I think articles and information about the achievements and the latest developments of the company as well as what the company is to do in the future should be there.,B ：And something about the culture of our company, its business concept, so as to create a positive image of our company and push sales.,A：Were a sportswear company. It also helps if we have articles about market trends to guide customers to buy our sportswear.,B ：As to the features, what do you have in mind？do you think the newsletter should look nice？,A：Sure, but not just nice with an eye-catching logo of the company on the cover. It should have something unique and impressive so that readers may never forget it.,B ：What about setting up a special column about our companys charities. You know, our company regularly involves in donations and other charities over the years.,A：I agree. Thats a good way to impress the community and leave them a positive image of our company. And we may also invite some famous sports people as guests of the season to tell their stories and do testimonial advertising for our products.,B ：Together with nice pictures of our new products to give our customers some real feel of what we have on offer.,A：Youre right. And since our newsletter is designed for young and sporty readers, we can send it by email. You know, costs of email are substantially less than direct mail, and it hits our potential customers directly.,B ：Thats true, especially when most young people spend more time online than reading a newsletter. But email may go astray and may be regarded as spam to delete altogether.,A：Anyway, we can have a try. Here the important thing is to establish customer data base so that we can have the right target.,B ：We can also try to establish partnership with sports clubs and have our newsletters in their premises so that people can see them when they are there.,A：Good idea. Lets try both.,Photocopiable activities,词语准备,Budget n. adj. 预算；低廉的，收费公正的,Budget airline 低票价航空公司,News story 新闻报道,Environmental image 环境形象,Airline industry 航空业,Chief executive 总裁、总经理,Positive effect 正面效果,Access fee 使用费,Executive departure lounge 贵宾候机室,Commercial director 商务总监/主管,Communications director 公共关系总监/主管，媒体总监主管,Loyalty card 积分卡,Air miles 里程奖 亦作air miles awards,Package holiday 包价旅游 等于package tour,Priority boarding 优先登机效劳,On-board adj. 机上的车上的，船上的,Complementary adj. 互补的，互相补充的,Complimentary adj. 免费赠送的,Car insurance 汽车保险,Premium n. 投保人向保险公司支付的保险费,Policy n. 保险单,Policy number 保单号,Mobile phone 手机，移动,Bank account 银行帐户,Overdraw vi. vt. 透支银行帐户,Bill vt. 要求支付的费用,Flat rate 统一划一价格，统一划一收费,Technical support desk 技术支持桌面软件通常为IT部门及客户效劳中心设计,9.1 品牌塑造,要点解析,- SwiftFly Airlines 速成航空公司。SwiftFly 由swift快速 和fly飞行两词构成，可译速达或捷运。,- Budget airline; cheap flights; low cost budget airline 低票价航空公司，不要译为廉价航空公司，以免产生质量也低的联想。预算budget一词除用作名词指预算外，还可作形容词，意为低廉的，收费公正的。如：a budget motel 经济型汽车旅馆，经济型酒店。,- low quality tourism 劣质旅游，即所谓的one-half shoppers paradise and one-half complete nightmare 一半是商家的天堂，一半是彻头彻尾的噩梦。,9.2 用语,要点解析,打 时，自报家门正确的用语为：Hello, this is Helmsley. 你好，我是汉姆斯莱或Hello, Helmsley is speaking. 你好，我是汉姆斯莱不可生搬硬套汉语打 方式，说成： Hello, Im Helmsley.,Technical support desk 技术支持桌面软件，通常为IT部门及客户效劳中心设计。可以记录并追踪求助资料状况、管理联系资料、追踪资产、搜寻内建数据库，还能管理伺服用户层级，是一种基于网络的桌面帮助软件解决方案。,9.3 Exam Spotlight考试聚焦篇 写作测试：第二局部,词语准备,Scenario n. 未来可能发生的局面，情况，趋势,Visual adj. 形象化的，直观的,Checklist n.核对用的一览表,Heading n. 标题,Subheading n. 小标题,Register n. 语域，使用域,Soft drink 软饮料指不含酒精的充碳酸气饮料,Focus group 专题调查小组，小组座谈会,Diet drink,低热量健怡饮料,Diet version,低热量型,Artificial taste,味道不够天然,Preference n.,喜好，偏爱,Medium preference,喜好程度一般,考前自测商务报告常用词组,Introduction 事由,The aim/purpose of this report is to这一报告的目的是,This report aims to这一报告旨在,This report sets out to这一报告试图,Findings 调查结果,Firstly首先,Finally最后,It was found that我们发现,clearly shows that 明确说明,Conclusion s 结论,It was concluded/decided/agreed/felt that 我们的结论是/我们决定/我们同意,No conclusions were reached regarding the关于尚未得出结论,In conclusion/on balance结论是/总而言之,Recommendation s 建议,We would recommend that 我们建议,It is recommended/proposed/suggested that 我们建议/提议/建议,Adding ideas 补充观点,Furthermore/moreover/in addition 而且/此外/另外,Contrasting ideas 表达比照,However 然而,Although 虽然,Despite/in spite of 尽管,Making comparisons 进展比较,Both/Neither 两个都 / 两个都不,Like/Unlike 与一样/与不同,Linking cause and effect 表达因果关系,Because of/ as a result of/ due to/ owing to 因为/结果/由于/因为,This means这意味着,leads to/ results in 导致/导致的结果,
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