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,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,欧莱雅进入中国的模式,-国际市场营销,1,Contents,Main entry mode,How enter Chinese market,2,Joint venture,Wholly-owned,Export,International Strategic Alliances,Main entry mode,3,1996,1997,2003/2004,LOreal,Suzhou LOreal limited company (,cooperative business operation,),china,representative office,(Shanghai),purchase,MININURSE,and,YUE-SAI,brand,To enter China,4,to choosing China?,The reason,Open door policy,cheaper labor costs,Potential consumer market,In Asia center,cooperative business operation?,Committed to the long-term development in this market,5,
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