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2019平面设计的美学基础2019平面设计的美学基础什么是平面什么是平面设计What is graphic design排版#01Set type海报#04Poster.插画#03Illustrationslogo#02Logo什么是平面设计What is graphic design排美学基美学基础美学基础构成平面的元素Element元素设计三要素点 线 面构成平面的元素Element 元素设计三要素点 线 面点Pointl不同大小、疏密的散点式排列l点动产生线l按一定的规律变化，使之产生韵律感.l有目的的排列，以点聚面 点 Point不同大小、疏密的散点式排列点动产生线按一定线Linel面化的线（等距的密集排列）l疏密变化的线透视空间的视觉效果l粗细变化空间，虚实空间的视觉效果l错觉化的线l立体化的线 线 Line面化的线（等距的密集排列）疏密变化的线透视面Surfacel几何形的面，表现规则、平稳、较为理性的视觉效果l自然形的面，给人以更为生动、厚实的视觉效果l有机形的面，得出柔和、自然、抽象的面的形态l偶然形的面，自由、活泼而富有哲理性l人造形的面，较为理性的人文特点 面 Surface几何形的面，表现规则、平稳、较为理性的视排列组合 排列组合 平面设计的美学基础课件方与圆疏与密大与小对比方与圆疏与密大与小对比应用应用应用应用应用应用应用应用COLOR色彩色彩This is a template that you can edit it easily.COLORThis is a template that y色彩的三要素色彩的纯净程度色彩的相貌色彩的明亮程度色相明度纯度色彩的三要素色彩的纯净程度色彩的相貌色彩的明亮程度色相明度纯色彩的对比关系1234色相对比色彩的对比关系明度对比纯度对比冷暖对比1234平面设计的美学基础课件平面设计的美学基础课件平面设计的美学基础课件平面设计的美学基础课件色调Add your sub titleAdd your text in here.Add your text in here.Add your text in here.Add your text in here.Add your sub titleAdd your sub titleAdd your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.色调指的是一幅画中画面色彩的总体倾向，是大的色彩效果。在大自然中，我们经常见到这样一种现象：不同颜色的物体或被笼罩在一片金色的阳光之中，或被笼罩在一片轻纱薄雾似的、淡蓝色的月色之中；或被秋天迷人的金黄色所笼罩；或被统一在冬季银白色的世界之中。这种在不同颜色的物体上，笼罩着某一种色彩，使不同颜色的物体都带有同一色彩倾向，这样的色彩现象就是色调。色调 Add your sub t色彩的心理感受红色黄色蓝色紫色色彩的心理感受红色黄色蓝色紫色海海报设计风格格海报设计风格现下流行的设计风格现下流行的设计风格平面设计的美学基础课件平面设计的美学基础课件AddpictureAddpictureAddpictureAdd pictureAdd pictureAdd pictAddpictreAddpicturAddpictureAdd pictreAdd picturAdd picturAddpictureAddpictureAdd pictureAdd pictureAddpictureAddpictureAdd pictureAdd pictureYour Text$5,900,000Description of the sub contents.Description of the sub contents.摄影Your Text$5,900,000Description排版与字体排版与字体排版与字体Add your title in hereAdd your sub titleAdd your sub titleAdd your sub titleAdd your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.Description of the sub contents.Add your title in hereAdd yourSWOT ANALSISStrengths WeaknessOpportunityThreatsDescription of the sub contents.Description of the sub contents.Description of the sub contents.Description of the sub contents.Description of the sub contents.Description of the sub contents.Description of the sub contents.Description of the sub contents.SWOT ANALSISStrengths Weakne平面设计的美学基础课件AddpictureAddpictureAdd pictureAdd pictureAddpictureAddpictureAdd pictureAdd pictureTHANKS FOR WATCHINGTHANKS FOR WATCHING
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