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Copyright 2002 ACNielsenSkin MoisturizingUpdated to Jan/Feb2003Copyright 2002 ACNielsen2AgendalSkin Moist.Body Market OverviewlHow XX Milk Help Brand Sales&Share GainlBB&Kids Cream,XX Cream Launch EvaluationlExplore Skin Moist.Sachet OpportunityCopyright 2002 ACNielsen3Skin Moisturizer Sales Trend,NationalMarket Growth Accelerated;Value Also Outgrew Market Growth Accelerated;Value Also Outgrew VolumeVolume Total Skin Moisturizer6%9%4 Months Growth vs YA2%3%VolumeValueMAT Growth vs YACopyright 2002 ACNielsen4Product Segment Sales&Growth,Nat.Growth of All Segments Accelerated;Facial Obtained Growth of All Segments Accelerated;Facial Obtained Positive Value Growth While Body DeflatedPositive Value Growth While Body DeflatedVolume Sales(Ton)Value Sales(Mil.Rmb)6%9%3%8%11%7%20%26%4 Months Growth vs YA2%0%6%14%3%2%5%17%Number in green is of the annual growth MAT JF03 vs MAT JF02Copyright 2002 ACNielsen5XX Body Volume Sales Trend by VariantMilk Did Help XX to Gain Sales In Passing Winter Milk Did Help XX to Gain Sales In Passing Winter Season Season vsvs YA YAVolume Sales-Ton,(National)Copyright 2002 ACNielsen6Body Top 10 Brands Volume Share&ChgSlower Growth Rate Cost Us Slightly Lost Share in Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodPassing Winter PeriodNational,Body BaseXX20.019.7-0.320.7 19.219.720.31.1NIVEA4.35.10.83.94.85.44.80VASELINE64.6-1.46.45.64.94.3-1.3SOFTSENSE1.820.22.21.42.21.80.4National,Body Base 4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03ChgMininurse White+UV contributed growth this season.LONG LI QI15.510.1-5.413.417.79.910.3-7.4YU MEI JING2.56.94.42.42.68.25.42.8AN AN5.63.5-2.15.35.93.13.9-2SMISS3.52.4-1.13.23.822.8-1BAI QUE LING 1.82.20.41.522.51.9-0.1MININURSE12.31.31.20.82.51.91.1O.BRAND37.740.93.239.535.939.942.26.3Copyright 2002 ACNielsen7Body Top 10 Brands Value Share&Chg Slower Growth Rate Cost Us Slightly Lost Share in Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodPassing Winter PeriodNational,Body Base 4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03ChgXX24.623.9-0.724.624.622.725.50.9NIVEA7.89.11.36.88.99.48.8-0.1VASELINE9.77-2.79.69.87.26.7-3.1SOFTSENSE1.92.30.42.21.52.42.20.7LONG LI QI8.55.4-3.17.1105.15.7-4.3SAKULA2.941.13.32.54.53.40.9AN AN6.43.7-2.75.77.13.34.3-2.8MININURSE3.13.60.43.72.63.73.31YU MEI JING1.33.321.21.33.82.81.5CATHY1.11.60.51.50.62.210.4O.BRAND31.434.63.232.929.934.534.54.6Sakula promotion product help share gain.Copyright 2002 ACNielsen8Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion;Deflation in Body Mainly Traced to Basic Body Lotion;Overall Lotion Still Captured Positive Growth while Overall Lotion Still Captured Positive Growth while Cream DeclinedCream DeclinedVolume Share(Body Base)TTL BODY10011CREAM35.2-4LOTION51.326Basic43.525Pure White0.5-56Pure UV4.254UV+White3.180OIL13.544M to JF03Growth vs YANumber in red is of XX product growth respectively.(National)100735.9-455.01740.3140.4-598.8215.5668.83Value Share(Body Base)4M to JF03Growth vs YACopyright 2002 ACNielsen9Body Basic Lotion Key Competitors Growth,NationalBut Our Growth Rate Still Behind But Our Growth Rate Still Behind Nivea/SoftsenseNivea/Softsense and Total Segmentand Total Segment4Months to JF03 vs YACopyright 2002 ACNielsen10Body Lotion Basic,Key Brand Volume ShareOur Share Lost Mainly Traced to Basic Lotion WhereOur Share Lost Mainly Traced to Basic Lotion Where YuMeiJingYuMeiJing and Small Brands Gained Share Noticeably and Small Brands Gained Share NoticeablyNational,Body Lotion Basic Base4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03ChgXX39.535.4-4.139.739.333.337.9-1.4VASELINE11.37.7-3.611.910.78.37-3.7NIVEA5.96.20.35.56.36.65.8-0.5SOFTSENSE4.64.4-0.25.43.74.64.10.4YU MEI JING6.115.69.55.66.717.912.86.1BAI QUE LING4.34.70.43.55.25.24.2-1XILI2.11.9-0.21.92.41.52.3-0.1HAI ER MIAN3.11.9-1.23.72.41.92-0.4GONG DENG3.41.9-1.54.52.12.11.5-0.6XIAN ZI2.61.5-1.12.3312.1-0.9O.BRAND17.118.81.71618.217.620.32.1YU MEI JING priced about 60rmb/kg.Copyright 2002 ACNielsen11Body Lotion Basic,Key Brand Value ShareXX Regained Some Share in JF03,XX Regained Some Share in JF03,Compared with JF02Compared with JF02YU MEI JING3.184.92.83.39.26.73.4BAI QUE LING 1.51.70.21.21.81.91.5-0.3PEARS0.910.10.71.10.91.10FA1.70.9-0.82.21.11.10.7-0.4TOBABY1.30.8-0.51.41.20.70.9-0.3XILI0.80.800.80.80.610.2O.BRAND11.814.52.711.312.514.114.62.1XX48.545.8-2.748.748.343.348.80.5VASELINE16.911.8-5.117.316.512.710.8-5.7NIVEA8.69.50.989.4109-0.4SOFTSENSE4.95.20.35.645.54.90.9National,Body Lotion Basic Base4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03ChgCopyright 2002 ACNielsen12Y.M.J.Body Lotion Basic SKU Share220ml Largely Contributed to Its Share;Distribution 220ml Largely Contributed to Its Share;Distribution Slightly IncreasedSlightly IncreasedBody Lotion Basic Base108ml67897887111112119220ml7881078789101098Weighted Distribution(Rmb10.6/p)(Rmb10.3/p)Copyright 2002 ACNielsen13Y.M.J.Body Lotion Basic Share&Distribution By MarketYu Yu MeiMei JingJing Mainly Focus In Mainly Focus In HebeiHebei/ShangxiShangxi/ShangdongShangdong4M to JF024M to JF03JF 02JF 03National YMJ 6.115.6108ml1.43.489220ml4.712.278N2 YMJ 26.362.8108ml613.61216220ml19.749.2912N A CityYMJ 33.262.2108ml6.912.32330220ml25.549.92630Volume ShareWeighted DistributionCopyright 2002 ACNielsen14Body Basic Lotion,Sales Mix&Growth By CityQuick Development of Body Basic Lotion Traced to Quick Development of Body Basic Lotion Traced to Key&A CitiesKey&A CitiesVolume Sales(Ton)Value Sales(000Rmb)24%13%34%24%52%29%-5%-13%Number in green is of the annual growth MAT JF03 vs MAT JF02Copyright 2002 ACNielsen15Body Basic Lotion,Key Brands Share by CityWe Lost Share to We Lost Share to BaiBai QueQue Ling&Small Brands in Ling&Small Brands in Key Cities and Yu Key Cities and Yu MeiMei JingJing in A Cities in A CitiesYU MEI JING15.69.54.9-0.739.12543.2BAI QUE LING 4.70.47.72.81.8-3.13.60.2HAI ER MIAN1.9-1.20.5-2.820.251.3XILI1.9-0.20.7-0.10.3060.8GONG DENG1.9-1.5000.3-0.31.3-2XIAN ZI1.5-1.10.1-0.10.3-0.45.1-0.6O.BRAND18.81.719.410.914.1-8.624.71.74Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YAXX35.4-4.131.3-3.433.9-10.346.91.5VASELINE7.7-3.614.5-4.23.3-2.62.1-6.7NIVEA6.20.311.2-0.54.3-0.30.70.2SOFTSENSE4.4-0.29.7-1.90.60.40.60.4A CityBCD City4 CityNationalVolume Base Body Lotion Basic BaseCopyright 2002 ACNielsen16Body Basic Lotion,Key Brands Share by CityOur Share Gains in BCD Cities Helped Us to Narrow Overall Our Share Gains in BCD Cities Helped Us to Narrow Overall Share LostShare LostValue Base Body Lotion Basic BaseYU MEI JING852.1-0.221.514.13.22.6BAI QUE LING 1.70.22.50.90.7-11.40.2PEARS10.10.1-0.11.9-0.31.20.4FA0.9-0.71.30.30.3-0.21.1-2.8TOBABY0.8-0.50.3-0.41.1-1.21.50.6XILI0.800.300.30.12.20.3O.BRAND14.52.412.56.711.7-1.720.13.8XX45.8-2.735.1-1.748.1-7.163.85.4VASELINE11.8-5.120.1-4.15.6-43.6-11.4NIVEA9.50.915.2-0.57.90.610.3SOFTSENSE5.20.410.5-0.90.90.70.90.64Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YAA CityBCD City4 CityNationalCopyright 2002 ACNielsen17SummarylTotal Skin Moisturizer experienced faster growth rate in this winter with positive price inflation-6%in volume and 9%in valuelAccelerated growth rate had been captured in all segments,esp.In Facial and Hand,which both experienced higher value growth than volume growthlBody also captured positive volume growth(11%),but its value growth was much lagged behind(7%)in recent winterCopyright 2002 ACNielsen18Summary-BodylWith Body,Lotion still obtained outstanding growth with growth rate of 26%in volume and 17%in value;but cream declined which led to a slower growth rate in total bodylThe price deflation in Body Lotion mainly traced to basic Body Lotion,where local brands,like Bai Que Ling and Yu Mei Jing,developed fastlOverall,XX did captured positive growth in recent winter period and Milk largely contributed to our growth Copyright 2002 ACNielsen19Summary-BodylBut we still slightly lost share in Body market in recent winter due to slower growth than the market,especially in the Basic Body Lotion segmentlIn Basic Body Lotion segment,we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities;But our distribution expansion led to our share gains in BCD cities,which narrowing our overall share lostCopyright 2002 ACNielsen20Summary-BodylOverall speaking,XX is still the absolute leader in the Basic Body Lotion segment in value terms;but development of low-end brands,like BQL and YMJ,in Key&A cities,suggesting emergence of new market needs Copyright 2002 ACNielsenXX Milk Sales Development In 4&A CitiesCopyright 2002 ACNielsen22Milk Sales Contribution To XX By CityMilk Helped XX to Increase Sales In A City;but Not Milk Helped XX to Increase Sales In A City;but Not In SH/BJIn SH/BJVolume(TON)Value(000rmb)4 Months to4 Months toUC LotionReg.LotionMilk LotionGZSHBJCDA CITYCopyright 2002 ACNielsen23Milk Share Contribution To XX Basic LotionStagnant in Sales in SH&BJ and Lagged Behind Stagnant in Sales in SH&BJ and Lagged Behind Growth in A Cities Caused Us Losing ShareGrowth in A Cities Caused Us Losing ShareVolume ShareValue ShareUC LotionReg.LotionMilk LotionShare Base,Body Lotion BasicGZSHBJCDA CITY4 Months to4 Months toCopyright 2002 ACNielsen24SH-H/S,XX Lotion Variant SKU ShareMilk 200ml Gained Share Rapidly While Milk 200ml Gained Share Rapidly While RegReg/UC/UC 200ml Declined200ml DeclinedValue Share(Body Lotion Basic Base)4M to JF024M toJF03Chg YAND01JF02ND02JF03 Chg YAXX Basic Lotion 32.528-4.530.834.724.731.9-2.8MILK 200ml5.75.738.98.9REG LOTION10.16.7-3.410.39.97.45.8-4.1100ml3.32.5-0.83.13.42.62.4-1200ml6.82.9-3.97.16.532.8-3.7300ml1.21.21.80.60.6UC LOTION22.415.6-6.820.524.814.217.2-7.6100ml5.86.30.56.25.46.36.30.9200ml16.69.3-7.314.319.57.911-8.5Copyright 2002 ACNielsen25SH-H/S,XX Lotion SKU Dist.&SPPD Milk-200ml Gained Distribution With Good In-store Milk-200ml Gained Distribution With Good In-store Performance;UC 200ml Maintained Overall Performance;UC 200ml Maintained Overall Distribution but Declined in SPPDDistribution but Declined in SPPDND01 JF02ND02JF03JF02JF03MILK 200ml607013.6REG LOTION87878676100ml747284753.4200ml878561545.6300ml27223.1UC LOTION88868986100ml656380758.9200ml8785878613.6Weighted DistributionS.P.P.D(000RMB)10.44.36.926.37.820.88.221.4(11)(11)Number in brackets are of weighted O.O.S distribution.Copyright 2002 ACNielsen26SH-H/S,Body Key Brand Share&PriceLow Price Product Gained Share;Low Price Product Gained Share;NiveaNivea Gained Gained Share SlightlyShare SlightlyRmb/Kg4Months toJF 02 JF 03 ChgJF 02 JF 03ChgJF 02 JF 034 Key Brand96.990.3-6.791.579.9-11.7XX32.528-4.53426.8-7.2126130VASELINE3127.7-3.42621.7-4.3157158SOFTSENSE18.218.70.519.118.1-1.1125128NIVEA15.215.90.712.413.30.9161148BAI QUE LING 1.83.41.66.211.65.43936O.BRAND0.55.65.10.47.77.317391Value ShareVolume ShareIn O.brands,key brand are of露华浓 雅佳美 润肤露450ml priced RMB37/pck(82rmb/kg),andBody Lotion Basic Base(200ML)Copyright 2002 ACNielsen27SH-H/S,Key Brands SKU Value ShareNiveaNivea Fresh&Intensive Milk Both Contributed to Fresh&Intensive Milk Both Contributed to Its Share GainsIts Share GainsBody Lotion Basic BaseSoftsenseNiveaVaselineCopyright 2002 ACNielsen28Key Brands SKU Comparison,SH-H/SSS-110ml/Nivea Fresh-200ml Dist.&SPPD GainedSS-110ml/Nivea Fresh-200ml Dist.&SPPD GainedJF 02JF 03JF 02JF 03JF 02JF 03MILK 200ml7013.626.3XX REGULAR 100ml72754.33.414.614.2XX REGULAR 200ml85546.95.621.522.1XX REGULAR 300ml223.131.4XX UC 100ml63757.88.916.316.5XX UC 200ml858620.813.624.123.4SOFTSENSE 110ml52735.913.315.716.1SOFTSENSE 200ml837512.612.223.923.3FIRMING 200ml64627.97.247.933.6FRESH 125ml34443.42.722.922.1FRESH 200ml52622.47.230.227.3INTENSIVE MILK 125ml55422.92.118.522INTENSIVE MILK 200ml526111.210.423.827.4Vaseline 100ml636419.712.918.819.1Vaseline 200ml516228.126.429.129.6WeightedDistributionS.P.P.D(000RMB)RMB/PckCopyright 2002 ACNielsen29BJ-H/S,XX Lotion Variant SKU ShareValue Share(Body Lotion Basic Base)4M to JF024M toJF03Chg YAND01JF02ND02JF03 Chg YAXX37.130.1-739.634.629.131.4-3.2MILK 200ml5.15.12.68.18.1REG LOTION 12.310.1-2.213.311.311.38.7-2.6100ml4.94.1-0.85.24.64.33.8-0.8200ml6.95.3-1.67.66.16.24.2-1.9300ml0.20.70.50.20.30.70.60.3UC LOTION24.814.9-9.926.323.315.214.6-8.7100ml9.15.4-3.710.57.74.36.8-0.9200ml15.79.5-6.215.715.610.97.8-7.8Copyright 2002 ACNielsen30BJ-H/S,XX Lotion SKU Dist.&SPPD Milk-200ml Gained Distribution With Good In-store Milk-200ml Gained Distribution With Good In-store Performance;UC 200ml Maintained Overall Performance;UC 200ml Maintained Overall Distribution but Declined in SPPDDistribution but Declined in SPPDND01 JF02ND02JF03JF02JF03Weighted DistributionS.P.P.D(000RMB)MILK 200ml36556.2REG LOTION849386845.14.3100ml677682782.52.1200ml706672663.92.7300ml131322130.91.9UC LOTION8382817811.87.8100ml8280767543.8200ml716773679.74.9Copyright 2002 ACNielsen31BJ-H/S,Body Key Brand Share&PriceXX Lose Most Share to Other Low Price ProductsXX Lose Most Share to Other Low Price ProductsRmb/Kg4Months toJF 02 JF 03ChgJF 02 JF 03ChgJF 02 JF 03Value ShareVolume ShareBody Lotion Basic BaseXX37.130.1-730.823.3-7.5141139NIVEA21.219.3-213.211.8-1.4188175VASELINE14.714.80.19.39.1-0.2185175YU MEI JING9.19.40.320.219.7-0.65352FA4.24.60.33.94.90.9125101SOFTSENSE1.11.60.411.40.4135123O.BRAND12.620.27.621.629.88.2118106In O.brands,key brand are of露华浓 雅佳美 drove sale in BJCopyright 2002 ACNielsen32BJ-H/S,Key Brands SKU Value ShareBody Lotion Basic BaseFANiveaVaselineCopyright 2002 ACNielsen33Key Brands SKU Comparison,BJ-H/SJF 02JF 03JF 02JF 03JF 02JF 03WeightedDistributionS.P.P.D(000RMB)RMB/PckMILK 200ml556.229.1REGULAR 100ml76782.52.115.315.5REGULAR 200ml66663.92.723.122.4REGULAR 300ml13130.91.934.731.9ULTRA CARE 100ml807543.817.917.1ULTRA CARE 200ml67679.74.926.826.1FA 100ml47261.81.515.110.9FA 250ml3311.41827.226.8FA 400ml-PUMP195.738.2FIRMING LOTION 200ml334414.96.553.150.6FRESH 125ml4121.41.724.424.4FRESH 200ml32372.2332.128.8INTENSIVE MILK 125ml21302.81.720.225INTENSIVE MILK 200ml334566.72629.2VASELINE 100ml54447.16.121.421.2VASELINE 200ml37328.66.732.329.8Nivea(95Rmb/kg)Copyright 2002 ACNielsen34A-H/S,XX Lotion Variant SKU ShareValue Share(Body Lotion Basic Base)4M to JF024M toJF03Chg YAND01JF02ND02JF03 Chg YAXX60.149.8-10.361.658.148.651.9-6.2MILK 200ml553.188REG LOTION 27.818.1-9.726.229.718.218-11.750ml1.60.6-11.71.40.50.7-0.7100ml11.27.5-3.711.610.87.47.6-3.2200ml14.79-5.712.517.59.38.6-8.9300ml01.11.1001.11.21.2ULTRA CARE 32.326.7-5.635.428.427.325.9-2.5100ml2216.5-5.527.814.815.917.32.5200ml10.310.37.613.611.48.60-5.0Copyright 2002 ACNielsen35A-H/S,XX Lotion SKU Distribution&SPPDKey SKU Distribution Maintain;Milk-200ml Better In-Key SKU Distribution Maintain;Milk-200ml Better In-Store Performance Than XX Other SKUsStore Performance Than XX Other SKUsND01 JF02ND02JF03JF02JF03Weighted DistributionS.P.P.D(000RMB)MILK 200ml192235.9REG LOTION5445615749.931.150ml2215966.911100ml5144525218.514.4200ml403336374022.7300ml87ULTRA CARE4537575958.143.2100ml4436555431.131.5200ml3126312939.629.2Copyright 2002 ACNielsen36A-H/S,Body Key Brand Share&PriceOther Than N A,Other Than N A,NiveaNivea Gained Share While XX Decline Gained Share While XX DeclineBody Lotion Basic BaseValue Share4 Months toA CITYS AE AN AW AIn W A,firming lotion contributed most of share gain.Copyright 2002 ACNielsen37Nivea Body Lotion SKU Share&Distribution&Price In A-H/SDistribution Push More On 200ml and Gained ShareDistribution Push More On 200ml and Gained ShareBody Lotion Basic BaseValue ShareWeighted DistributionRmb/PckJF 02JF 03JF 02JF 03INTENSIVE MILK 200ml9102631INTENSIVE MILK 125ml322125FRESH 200ml5123430FRESH 125ml542724FIRMING LOTION 200ml5115048INTENSIVE MILK 200mlINTENSIVE MILK 125mlFRESH 200mlFRESH 125mlFIRMING LOTION 200mlCopyright 2002 ACNielsen38XX Milk Distribution In 4&A CitiesMilk Have Rooms to Improved Distribution In A CityWeighted Distribution Copyright 2002 ACNielsen39SummarylLaunch of Milk did help us to gain sales in A cities but not much in SH and BJlMilk 200ml expanded distribution fast and obtained strong in-store off-takelAt the same time,in-store off-take of 200ml of our regular and UC declined,without distribution lost yetlOverall,in A cities,we still have rooms to improve distribution of MilkCopyright 2002 ACNielsenXX Cream Development TrackingCopyright 2002 ACNielsen41BB&Kids Cream Sales&Growth,Nat.4&A Cities Still Captured Positive Value Sales Growth4&A Cities Still Captured Positive Value Sales GrowthVolume Sales(Ton)Value Sales(Mil.Rmb)-5%+3%Size Growth vs YA-11-10-50727-121Copyright 2002 ACNielsen42BB&Kids Cream Key Brand Share,Nat.XX Cream Successfully Gained Share NationallyXX Cream Successfully Gained Share Nationally4M toJF024M toJF03Chg YAND 01JF 02ND 02JF 03 Chg YAYU MEI JING2220.7-1.320.523.620.820.6-3HAI ER MIAN15.713.9-1.817.613.613.814.10.5XX6.812.75.96.27.412.712.65.2CHUN JUAN118-310.711.488.1-3.3AN AN6.34-2.35.86.944-2.9SAKULA3.43.403.43.33.83-0.3LONG LI QI0.62.72.10.212.82.71.7BAOBEI21.2-0.81.82.31.21.1-1.2XIAO DING DANG 0.210.80.20.20.91.10.9BALLET0.80.5-0.30.80.70.50.5-0.2Value Share(BB&Kids Cream Base)Copyright 2002 ACNielsen43BB&Kids Cream Key Brand Share by CityXX Gained Share Significantly In 4&A and Catching XX Gained Share Significantly In 4&A and Catching Up with H.E.M In BCD As WellUp with H.E.M In BCD As Well4 CityA CityBCD CityTown4Months toJF 03 Chg YAJF 03 Chg YAJF 03 Chg YAJF 03 Chg YAYU MEI JING10.5-3.928.6-10.419.93.919.1-2.2HAI ER MIAN17.7-7.110.6-0.616.70.111.9-3XX35.919.4207.110.33.12.11.5CHUN JUAN10.9-7.10.7-0.54.9-3.116.6-1.4AN AN0.4-0.61.6-1.55.4-3.65.4-1.1SAKULA3.8-1.74-0.63.40.82.9-0.1LONG LI QI1.513.52.83.22.721.3BAOBEI1.6-0.61.1-0.80.8-0.61.4-1.4XIAO DING DANG 0.70.70.60.51.31.11.10.9BALLET0.2-0.11.1-1.50.60.20.1-0.2Value Share(BB&Kids Cream Base)Copyright 2002 ACNielsen44XX SKU Value Share Trend,NationalIC Largely Helped Share GainsValue Share(BB&Kids Cream Base)Copyright 2002 ACNielsen45XX Weighted Distribution by SKU,Nat.Weighted DistributionCopyright 2002 ACNielsen46BB&Kids Cream Key SKU Ranking,JF03Took The Advantage Of IC25g to Further Wide XX Took The Advantage Of IC25g to Further Wide XX Penetration Both In Depth and WidthPenetration Both In Depth and WidthValueShareVALS.P.P.DWTDWeightedDistributionNumericDistribution Rmb/PckHAI ER MIAN 40g10.68152136.4XX UC 60g7.97741721.4XX IC 25g6.88532710.5XX IC 60g6.17333421.8XX UC 25g663381010.6YU MEI JING 40g3.8592685.5HAI ER MIAN 25g3.75825142.9National City-H/S(BB&Kids Cream Base)XX Cream total distribution scored 53%in weighted and 14%in numeric which is even with H.E.M 40g in city H/S channel.Copyright 2002 ACNielsen47BB&Kids Cream Key Brand Share by ChannelXX Weak In Traditional StoreXX Weak In Traditional StoreValue Base4Months toJF 02JF 03JF 02JF 03JF 02JF 03YU MEI JING 2220.720.116.923.926.1HAI ER MIAN 15.713.919.116.112.110.8XX6.812.711.720.11.52CHUN JUAN1183.9218.716.6AN AN6.343.82.196.8Traditional StoreH/S/DeptNationalValue Share(BB&Kids Cream Base)Copyright 2002 ACNielsen48Y.M.J&Chunjuan&H.E.M Share by Package In ChannelChunjuanY M JH.E.MValue Share(BB&Kids Cream Base)79%57%25%Bag contribution in traditional store by brandCopyright 2002 ACNielsen49SummarylXX Cream sales increasing fast,IC 25g launch accelerated growth in this peak season.lXX gained share significantly in 4&A and catching up with H.E.M in BCD as welllIC 25g consumer off-take well performed overalllXX cream distribution is competitive in modern trade will weak in traditional storelY.M.J/Chunjuan/H.E.M high share in traditional trade,bag products contributed their share in this tradeCopyright 2002 ACNielsenExplore Sachet Sales OpportunityCopyright 2002 ACNielsen51Bag Sales Importance to Skin MoisturizingBag Better Accepted In West/Town&In Traditional Bag Better Accepted In West/Town&In Traditional TradeTrade(National-MAT JF03)(-10%)(-11%)Number in brackets is bags annual growth rate.ValueShareVolumeShareRmb/KgNational4.817.549Modern Trade2.811.354Traditional Trade8.624.947South3.613.654East3.815.847North4.214.548West9.129.75
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