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1. What is a bathtub battleship referred to as in this passage?A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.Reference: 2. Why is Ivory Soap so popular among Americans?It is pure and it floats.Reference: 3. How did Proctor _, Lincoln and Edison. for instance Ex. 7 Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.3. The number of families with both parents taking full-time jobs is growing; _, children are doing more of the housework. Ex. 7 Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.4. I can use a computer; but _ hardware, I know almost nothing at all. Ex. 7 Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.5. It is expected that all the countries _ the WTO _ should trade on equal terms. 1. 思 想 是 通 过 语 言 来 表 达 的 。(by means of) (be) expressed by means of languageThoughts are expressed by means of language.Ex. 8 Translate the following sentences into English. 2. 我 今 年 买 的 新 书 多 得 难 以 数 清 。(keep count of) difficult to keep count of . . .I have bought so many new books this year that its really difficult for me to keep count of them.Ex. 8 Translate the following sentences into English. 3. 这 位 老 太 太 确 信 ， 今 天 她 儿 子 会 回 家 来 为 她 庆 祝 生 日 。(feel assured) The old lady feels assured that her son will come back home today to celebrate her birthday.Ex. 8 Translate the following sentences into English. celebrate her birthday 4. 他 妈 妈 坚 持 说 他 每 月 的 零 用 钱 不 能 超 过 100元 。(exceed) monthly pocket moneyHis mother insisted that his pocket money should not exceed 100 yuan per month.Ex. 8 Translate the following sentences into English. should not exceed 100 yuan 5. 上 个 月 我 们 买 了 一 辆 车 ， 是 用 我 的 名 字 登 记 的 。(register) (be) registered under my nameWe bought a car last month, which was registered under my name.Ex. 8 Translate the following sentences into English. Ex. 9 Read and compare the English sentences, paying attention to the italicized parts and translate the Chinese sentences by simulating the structure of the English sentences. 1. American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats lvory Soap. We all know when it comes to sending a message fast and at low cost, nothing beats e-mail. For most American teenagers, when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans. 2. People were told that Ivory was “so pure that it floats,” and the notion took hold.The products made in China used to be cheap toys, T-shirts, etc. , and the impression took hold until Haier started to change it.Starting in 2010, Li-Ning widely promoted that “Make the change,” and the notion took hold. 3. So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination.The music band started only two years ago, but their popularity in Europe beats the imagination.When the news was first released online, the number of its viewers beats the imagination. 4. The companys big break came with the introduction of its floating soap.The writers big break came with the publication of his third novel.The girls big break came with her outstanding performance at the singing contest. 5. Mothers tend to frown on the practice.Board members tend to frown on the cut of the annual bonus.In many European countries people tend to frown on smoking in public places. Ex. 10. You are a P&G representative at a trade fair held in a Chinese city where P&G is still not so often heard of. Try to persuade the visitors to the P&G booth to buy P&G products. You can choose a product for your introduction and use the following tips or any other information youve learned from Passage A or elsewhere. Ivory Soap Crest Toothpaste Prell Shampoo Tide Detergent Features: Safe Mild Pure Floating Popular with children Popular with mothers Ivory Soap Features: Good taste Popular with children Crest Toothpaste Features: Nurture hair Clean up scurf Prell Shampoo Features: Clean stains Sunshine smell Tide Detergent Ex. 11. Write a short passage (100 120 words) with the title: “X (A Brand of Product) Helps Me To Beat The Problem”. Ex. 11. Write a short passage (100 120 words) with the title: “X (A Brand of Product) Helps Me To Beat The Problem”. Ex. 11. Write a short passage (100 120 words) with the title: “X (A Brand of Product) Helps Me To Beat The Problem”. Before reading Passage B, try to find out why Haier has been so successful building its brand name with the help of the given information.Information:l Haier was first founded with imported refrigerator technology from Germany in 1984.l Haier won the State prize for quality management in 1990.l Haier was awarded the ISO9001 certificate for product quality in 1994.l Haier received the ISO14001 environment certificate in 1996. l Haier won the Customer Satisfaction Cup in1997.l Haier received TUV1 and VDE2 certificates from Germany.l Haier received a CSA3 certificate from Canada for safety and energy efficiency. 1. Do you have a Haier product at home? If so, describe it.Open.Reference: 2. Why is Haier so successful in the US?It is Haiers marketing strategy that works the success.Reference: NEW YORK, Aug 2 (Reuters) For most American shoppers, “Made in China” may still suggest cheap toys, but Chinas largest household appliance maker has ambitious plans to change that with its sales of a growing range of sleek minibars.Haier Group Co. , which according to some industry estimates is the worlds second-biggest maker of refrigerators, is seeking to outflankAmericas three major appliance makers by competing on image rather than price, and by targeting students in the hope that they will remain loyal as they get older. And so far the strategy, which may signal the way for future campaign in the US market by other Chinese consumer products companies, may be working at least according to two arms of the worlds largest retailer Wal- Mart Stores Inc.“ It s not about whether they re made in China,” said Melissa Berryhill, a spokeswoman for Wal-Mart s Sam s Club, whose last holiday season catalog featured a black Haier cooler with smoked glass doors that is big enough to chill 30 bottles of wine. “ They re an exceptional value,” she said of the $300 luxury machine, sold along with the more ordinary Haier chest freezer that costs about $160.Wal-Marts main discount operation in April began selling the chest freezers in half of its 2 600 stores, while most of its stores sell at least one of two versions of compact refrigerators made by Haier.“Theyre popular and beating our expectations on sales,” said Wal-Mart spokesman Rob Phillips, who added that the Haier 4. 6 cubic feet and 5 cubic feet freezers cost about the same as General Electric Co. s comparable products, selling for around $169. COLLEGE TOEHOLDGE, Whirlpool Corp. and Maytag Corp. currently dominate the US marketplace for household appliances but they tend to focus most of their attention on mainstream areas such as large refrigerators and freezers.Haier, which says it currently sells $200 million worth of appliances in the US annually, now claims more than a 35 percent share of the US market for refrigerators 4 cubic feet and smaller the minibars found in hotels and college dormitories.“When those college kids using our little refrigerators grow up and marry, we want them to be thinking of us for their first fridge,” said Michael Jemal, Haier Americas president, who was Haiers first US distributor before setting up the unit in 1999. Haier may need to depend less on the Chinese market because it is likely to face an increasing challenge on its own turf. Chinas entry into the World Trade Organization will open up Chinese manufacturers to greater foreign competition at home.Haier, which had global revenues of $5 billion last year, spent $30 million setting up a plant late last year in Camden, South Carolina that will make large Haier brand refrigerators. Company officials say they hope initiatives like that will grow US sales to $1 billion in two years.“Theyre building up their learning curve in the US, and then picking up niche markets,” said Ming-Jer Chen, a professor at the Darden School of Business Administration at the University of Virginia and the author of a new book, I nside Chinese Business. BROADWAY HEADQUARTERSThe company, whose Chief Executive Zhang Ruimin is famous in China for being filmed smashing sub-standard products with a hammer, last week bought a historical bank building on Broadway in Manhattan for $14 million.“ Buying a New York building for $14 million is not what s going to make us,” said Jemal. “ It s about offering the customers the products the competition doesn t have. ”In the third quarter of this year, for example, the company plans to launch stainless steel Internet-linked appliances with Flash Gordon stylings, such as a home clothes washing machine that can be started via the Internet, he said. To grow its brand in the US, the company has taken out ad space on a case-by-case basis on trolley carts at JFK International Airport in New York and on billboards in Miami and Chicago, but has not yet contracted with any of the big advertising firms. And Haier America is not only battling rival appliance makers in the US it is also manufacturing for some of them. As OEM, Haier America does about 20 to 25 percent of its manufacturing on a contract basis for other companies, including big US competitors, who sell its products under their own brand names. adj. v. v. v. v. adj. v. n. n. v. . . . by aiming at students as an important group of customers, hoping that they will remain regular customers of Haier as they get older. They are well received and the sales are rising beyond our expectations (better than we expected). After Chinas entry into the World Trade Organization, Chinese manufacturers will have to face greater foreign competition in the domestic market. 1. What is the main idea of the passage?A) Haier refrigerators and freezers are becoming more and more popular with American college students.B) The old idea that Chinese products in America are mainly cheap toys is no longer true because of Haiers efforts.C) Using its own strategies, Haier is gradually building its brand name in the American market.D) Haiers successful strategy signals the way other Chinese companies should take for their future campaigns in the US market.Ex. 12 Choose the best answer to each question with the information from the passage. . . . . 2. Which of the following best explains the subtitle of the second part “COLLEGE TOEHOLD”?A) Haier aims at US college students in the hope that they will become its future employees.B) Haier takes advantage of the strong purchasing power of US college students to strive for a greater share of the US market.C) Haier wants to benefit from the advanced technology and administration of US colleges.D) Haier focuses on US college students for the prospect of having them as future customers.Ex. 12 Choose the best answer to each question with the information from the passage. . . . . 3. Jemals statement that “buying a New York building for $14 million is not whats going to make us” can be understood as _.A) they are not going to make money from that buildingB) buying that building is not for showing their strengthC) Haier wont succeed only by the purchase of that buildingD) buying that building wont put them in difficultyEx. 12 Choose the best answer to each question with the information from the passage. . 4. Ming-Jer Chens comment “Theyre building up their learning curve in the US, and then picking up niche markets” (Line 34) refers to the fact that _.A) Haier will find a suitable position in the US market through explorationB) Haier provides its employees training courses on marketingC) Haier has set up a plant in Camden that will make large Haier refrigeratorsD) Haier plans to launch Internet-linked appliances with Flash Gordon stylingsEx. 12 Choose the best answer to each question with the information from the passage. . 5. It can be inferred from the passage that _.A) with the help of some big advertising firms, Haier is growing quicklyB) a refrigerator with an American brand name may be a product of HaiersC) refrigerators made by Haier are much cheaper than those by Americas companiesD) Haier is the second-biggest manufacturer of refrigerators in the USEx. 12 Choose the best answer to each question with the information from the passage. . Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.Work and study must be your focus now. _You must focus your mind / attention on work and study now. Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.1. The firemen were having a battle against the flames. _The firemen were battling against the flames. Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.2. The company has not yet signed a contract with any advertising firm. _The company has not yet contracted with any advertising firm. Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.3. Students are target consumers of this product. _This product is targeting on students. Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.4. Refusing to cooperate was their signal of displeasure. _They signaled displeasure by refusing to cooperate. Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.5. Fish is the major feature of Inuits diet. _Fish features largely in Inuits diet. Ex. 13 In the following sentences the words in italics are used as nouns. Please rewrite the sentences with the words being used as verbs.6. That world famous director is making a film in our town. _That world famous director is filming in our town. Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.A. Complete the definitions with the words given in the table.reduction specific consumermoney home shop1. distributor: an agent who supplies goods to stores and other businesses that sell to _ consumers Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.A. Complete the definitions with the words given in the table.reduction specific consumermoney home shop2. retailer: a person or business that sells goods to customers in a _ shop Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.A. Complete the definitions with the words given in the table.reduction specific consumermoney home shop3. revenue: _ that a business or organization receives over a period of time, especially from selling goods or services money Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.A. Complete the definitions with the words given in the table.reduction specific consumermoney home shop4. discount: a _ of the usual price of something reduction Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.A. Complete the definitions with the words given in the table.reduction specific consumermoney home shop5. niche market: a _ area of marketing which has its own particular requirements, customers and products specific Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.A. Complete the definitions with the words given in the table.reduction specific consumermoney home shop6. household appliance: a piece of equipment, especially electrical equipment, used in peoples _ home(s) Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.B. Complete the sentences with the commercial terms just learned.1. To out-compete our competitors, we invest 20% of our annual _ in new technologies. revenue Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.B. Complete the sentences with the commercial terms below.2. Their wholesale price was six dollars, but the _ would sell for twelve or more. retailer Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.B. Complete the sentences with the commercial terms below.3. You get an extra 5% _ if you buy your software online. discount Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.B. Complete the sentences with the commercial terms below.4. As the sole _ of Haier products in the UK, Home Electricals has spared no efforts on expanding the market. distributor Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.B. Complete the sentences with the commercial terms below.5. Ever since the blooming of online B2C and C2C businesses, it has been no longer easy to find a profitable _. niche market Ex. 14 Complete the definitions of the following commercial terms by choosing from the words in the table and using them in proper forms to complete the sentences.B. Complete the sentences with the commercial terms below.6. Most materials used to manufacture _ such as microwave ovens and television sets can be recycled. household appliances Ex. 15 Translate the following paragraphs into English.1. 海 尔 在 海 外 市 场 试 图 以 形 象 而 不 是 价 格 击 败 对 手 。 它 将 其 主 要注 意 力 集 中 在 像 学 生 这 样 的 利 基 市 场 （ 定 位 市 场 ） 上 ， 期 望 他们 年 长 以 后 还 会 钟 爱 海 尔 品 牌 。 目 前 ， 海 尔 在 美 国 的 家 用 电 器年 销 售 额 已 达 2亿 美 元 ， 并 占 有 美 国 小 型 冰 箱 市 场 35 以 上 的 市场 份 额 。 这 对 美 国 的 家 电 生 产 商 形 成 了 挑 战 。outflank its competitors by competing on image rather than on pricewill remain loyal (to Haire products) as they get olderclaim more than a 35% share of the US market for the minibars Ex. 15 Translate the following paragraphs into English.Haier is seeking to outflank its competitors by competing on image rather than on price in overseas markets. It has been focusing most of its attention on niche markets, such as students, in the hope that they will remain loyal as they get older. Currently, Haier sells $200 million worth of household appliances in the US annually and claims more than a 35% share of the US market for the minibars, which constitutes a challenge for the American household appliance makers.1. 海 尔 在 海 外 市 场 试 图 以 形 象 而 不 是 价 格 击 败 对 手 。 它 将 其 主 要注 意 力 集 中 在 像 学 生 这 样 的 利 基 市 场 （ 定 位 市 场 ） 上 ， 期 望 他们 年 长 以 后 还 会 钟 爱 海 尔 品 牌 。 目 前 ， 海 尔 在 美 国 的 家 用 电 器年 销 售 额 已 达 2亿 美 元 ， 并 占 有 美 国 小 型 冰 箱 市 场 35 以 上 的 市场 份 额 。 这 对 美 国 的 家 电 生 产 商 形 成 了 挑 战 。 Ex. 15 Translate the following paragraphs into English.2. 作 为 一 个 全 球 品 牌 ， 海 尔 致 力 于 通 过 创 新 来 满 足 消 费 者 的 需 求 ，为 消 费 者 提 供 更 多 的 明 智 的 选 择 ， 让 他 们 可 以 享 受 时 尚 的 、 负担 得 起 的 并 且 是 可 持 续 的 生 活 方 式 。 海 尔 秉 承 着 一 个 信 念 ， 那就 是 为 消 费 者 设 计 和 制 造 经 久 耐 用 、 无 后 顾 之 忧 的 产 品 是 一 个负 责 任 的 企 业 应 承 担 的 使 命 。
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