坤业城楼盘地产项目售楼处开放活动策划方案

The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动目的新闻性通过本次售楼处开放活动的举办将坤业城的项目优势，所追求的品质生活，品牌理念等信息放大，制造新闻，配合其它宣传攻势在沙岭地区及沈城扩大知名度，提高认知度与信任度。务实性通过售楼处开放活动使来宾亲临其境，形成真实的口碑流传，加强意向客户对项目的理解，坚定购买决心，促进销售。The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 前期推广揭幕仪式前一周，在项目周边设若干宣传点，发放开放仪式DM单。（DM单上印有开放仪式当天活动流程及抽奖奖品等信息）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 前期推广在售楼处门外摆放西瓜气模，吸引过往潜在客户的眼球。坤业城夏日送清凉单价：4000 元数量：2个尺寸：4*4 米摆放时间：7天 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 前期推广售楼处外堆积1000个西瓜，凡是在揭幕仪式前一周来到售楼处填写个人信息并扫描二维码的意向客户均可获得带有坤业城信息的西瓜一个。（揭幕仪式前一周每天限送100个西瓜。开放日当天送300个西瓜）单价：（时价）数量：1000个发放时间：7天 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 宣传点推广领取凭证售楼处填表领取西瓜扫描二维码领取流程 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动内容欧式行为艺术身着欧式皇室服饰的行为艺术表演者在活动现场表演，与来宾合影，使来宾感受坤业城浓郁的欧式文化氛围。The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动流程时间 内容 人员 备注 9:30所有准备工作完毕公关公司所有设备检查完毕，工作人员做好准备。10:00-10:18舞狮表演、威风锣鼓公关公司前期暖场 10:18-10:20主持人宣布活动开始。介绍售楼处开放流程及推介内容主持人 10:20-10:22主持人邀请开发商领导集体亮相主持人、领导 10:22-10:25开发商领导讲话、舞狮点睛领导 10:25-10:30项目剪彩仪式领导、主持人、礼仪 10:30-10:35主持人宣布售楼处正式开放、领导敲响威风锣鼓领鼓、其他锣鼓响应。领导同时施放彩烟和彩虹机。10:35-10:40捐赠仪式（坤业城向沈阳市残疾人慈善基金会捐赠“自闭症儿童康复基金”）领导、残联领导 10:40-10:45主持人宣布活动礼成，领导退场，锣鼓继续售楼处开放仪式（上午）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动内容领导剪彩在剪彩的同时点燃彩色烟雾和旋风彩虹机。The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动内容舞狮表演单价：1000元数量：2组 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动内容威风锣鼓单价：120元/人人数：50人 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动内容捐赠仪式坤业城向沈阳市残疾人慈善基金会捐赠“自闭症儿童康复基金”1：向每个自闭症儿童捐赠2000元康复基金（10名儿童）。2：局领导可到现场参加捐赠仪式。3:10名自闭症儿童可到现场。4：沈阳市残疾人慈善基金会向坤业城 授予荣誉牌。The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 活动内容精美冷餐售楼处内为每位来宾准备精美冷餐。（40元/位）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 场地布置舞台效果图 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 场地布置西瓜发放处效果图 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 场地布置现场平面图 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 场地布置条幅在售楼处的正面和侧面分别挂上10副条幅，标写楼盘信息和恭贺语。（80元/条）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 共享 坤业城 生活 精彩仍在继续 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：11:00-11:10节目内容：俄罗斯风情舞蹈节目地点：室外舞台 单价：2000/人人数：4人 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：11:10-11:35节目内容：抽取三等奖8名。节目地点：室外舞台 （奖品待定）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：11:35-11:50节目内容：女歌组合节目地点：室外舞台节目意义：与现场来宾进行互动，带 动现场气氛。单价：1000/人人数：2人 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：11:50-12:05节目内容：抽取二等奖5名。节目地点：室外舞台 （奖品待定）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：12:05-12:15节目内容：钢管舞表演（中国国家钢管舞队队员）节目地点：室外舞台(2000元)The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：12:15-12:30节目内容：外模走秀（维多利亚的秘密，12套演出服装）节目地点：室外舞台节目意义：动感的音乐，靓丽的模特 带给来宾完美的体验。单价：2500/人人数：6人 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：12:30-12:40节目内容：气球小丑表演（台下互动）节目地点：室外舞台（600元）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎节目时间：12:40-12:50节目内容：抽取一等奖1名。（现场观众）节目地点：室外舞台 （奖品待定）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎外籍乐队开场表演节目时间：13:00-14:00节目内容：外籍乐队（台下小丑互动）节目地点：室外舞台节目意义：外籍乐队强大的气氛带动力，结合项目欧式建筑的设计风格，给来宾带来视觉与听觉的完美享受。单价：2000 元/人人数：4人 The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 精彩演绎晚间影院节目时间：20:00-22:00（6.15-6.22）节目内容：时下流行电影节目地点：室外投影600元/天 共7天（含放映机、幕布3*1.8、工作人员、电影）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir 新闻媒体电视媒体：辽宁卫视新闻频道(6000元）沈阳电视台新闻频道（6000元）报纸媒体：2000元（具体报纸品牌待定）The author is Nir The author is Nir The author is Nir The author is Nir The author is Nir logo