合作与建立顾客关系

0Objectives 目标and how marketers partner with others.1Objectives 目标marketing plan.2Case Study 案例研究3Strategic Planning战略计划4Strategic Planning战略计划5Strategic Planning战略计划6Strategic Planning战略计划7Strategic Planning战略计划8Analyze the current business portfolio分析当前业务组合within the market.9Strategic Planning10战略计划11Shape the future business portfolio构造未来的业务组合12Strategic Planning 战略计划diversification.13Strategic Planning 战略计划 Developing strategies for downsizing the business portfolio.14Strategic Planning15策略计划16Planning Marketing营销计划superior value delivery-network.17Analyzing marketing opportunities分析市场机会18Selecting target markets选择目标市场19Developing the marketing mix发展营销组合20Managing the marketing effort营销人员管理21