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Developing an ad campaign,Project,Main idea of each paragraph,Para. 1 Para. 2 Para. 3 Para. 4,the definition of an ad campaign,What a target audience is and how to determine the target audience,what the ad campaign says,how to reach the target audience,what,how,forms of media,topic, campaign goal, logo, slogan,Reading comprehension,1.What do you know about an ad campaign? 2.What is important when you are planning an ad campaign? 3.What should you advertising campaign be based on?,1 What do you know about an ad campaign?,An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.,Reading comprehension,3 What should you advertising campaign be based on?,Mainly on the target audience and the media that reachers that particular group test.,2 What is important when you are planning an ad campaign?,It is important to try to appeal to the way the audience will react.,ampaign,im,esearch,reate,essage,Detailed information,ampaign,nformation,ppeal,eact,ays,cross,pproach,each,Language points,Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 有别于一则具体的广告, 广告宣传活动是一个有组织的广告计划, 用各种不同的广告形式以到达特定的目标受众。,unlike,prep./ adj. 不像, 不同于,与有别,她不同于她家里的其他成员。 Shes unlike the rest of her family. 她不像她妈妈；她很高，而她妈妈很矮。 She is unlike her mother; she is tall while her mother is very short. 作为一对双胞胎,他们完全不象。 As twins, they are completely unlike.,determine v. 决定, 确定, 使下定决心 The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。 他决定那晚不走太远。 He determined not to go far that night. They determined on/upon an early start. 他们决定早些出发。,determine,be determined to do sth. 决心做某事 Im determined to do better than Jack. We are determined not to adopt his suggestion.,determination,你有没有决定去哪儿? Have you determined where to go? He has determined that nothing will prevent him. 他已决定不顾一切的阻碍。,(2010） John was dismissed last week because of his _ attitude towards his job. A. informal B. casual C. determined D. earnest,高考链接,v. 1) 有感染力；有吸引力;使(某人)感兴趣 This music is too old-fashioned to appeal to people any longer. 这首乐曲太过时，不再吸引人了。 2) 恳求, 呼吁 The police appealed to the crowd not to panic. 警察呼吁人群不要恐慌。 向某人恳求帮助 appeal to sb. for help,appeal to,appeal n. 请求, 呼吁;吸引力 make an appeal for sth. (help, food) 为某事向某人发出呼吁 The game has lost its appeal. 这种游戏已引不起人们的兴趣。,1) react (to sb./sth.) 作出反应;回应 The eye reacts to light. 眼睛对光有反应。 react positively to a suggestion 对一项建议作出赞成的反应 2) against sb./sth. 反对;反抗 The farmers reacted strongly against tax increase. 农民强烈反对增税。,react,concerned adj. 担心的;烦恼的;忧虑的 1) be concerned with 与某事物有关;涉及某事物 他最近的一篇文章涉及台湾问题。 His latest article is concerned with Taiwan issues. 2) be concerned for/about 我们都为她的安全担忧。 Were all concerned for her safety.,be concerned with, concern v. 影响;对有重要性;有关 That doesnt concern me. 那与我无关。 as far as sb./sth. is concerned: 就某人/事而言 对我个人而言,你怎么做都可以。 As far as Im concerned, you can do what you like.,get sth. across (to sb.) 使某事物被人了解 I spoke slowly, but my meaning still didnt get across. 我慢慢地讲,但我的意思仍不被人理解。 我未能使群众了解我的笑话。 I failed to get my joke across to the crowd.,v. 走近, 靠近, 接近; 接洽,交涉;着手处理 It is not allowed to approach the forbidden area. 这里是禁区不许接近。 台风正逼近香港。 A typhoon is now ing Hong Kong. When is the best time to my employer about an increase in salary? 何时最适合与我的雇主交涉增加薪水。,approach,n. 走近, 靠近, 接近; 方法;通路 The approach of winter brings cold weather. 冬天快到了,天气要转冷了。 We can try a new approach to language teaching. 我们可以尝试语言教学的一种新方法。 All approaches were blocked. 所有道路都堵塞了。 making approaches to strangers 和陌生人打交道,approach,a With the approach of night, it became colder and colder. b The approach to the city was blocked. c The time is approaching when they will leave for London. d Did he approach you about helping him with his homework?,=with the night falling down 夜幕降临,=way to 去城里的路,=coming near 时间快到了,=go to 找你,Identify different meanings of approach,Anti-smoking ad campaign,1 What is the subject of this ad campaign?,Anti-smoking.,2 Why do they build this ad campaign?,Because the problem costs countries a lot of money and causes great damage to the welfare of the people.,3 Who is the target audience for this as campaign?,High-school teenagers.,4 Who is the ad campaign aimed to do?,To discourage young people from smoking.,5 What is the slogan for this campaign?,Smoking kills!,Thank you!,同学们,来学校和回家的路上要注意安全,同学们,来学校和回家的路上要注意安全,
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