新职业英语 第二版 职业综合英语1 教案unit1(1)

新职业英语 第二版 职业综合英语 1 Unit1 教 案 1 授课时间 班 周星期 第 节 班 周星期 第 节 班 周星期 第 节课 次 4 学时数 2 授课形式 请打 纯理论 纯实践 理实一体化 习题课 其他 授课题目 Unit1 Organization Reading A Google 教学目的 Ss can identify the logos of some famous international companies Ss have a general understanding of Reading A 教学重点 1 Background information about Google Company 2 Words and expressions relevant to Google 3 Global reading of passage A 教学难点 1 Learning for words and expressions2 Understanding of the passage A 使用的教 具 多媒体 仪器 仪表 设备等 Textbook PPT 教学方法 Case teaching Group discussion 参考资料 English for Careers Book1 1st Edition 教 学 基 本 内 容 及 设 计 Unit 1 Reading A Google I Warm up 15 Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered Car Companies BMW U S Toyota Japan Ford U S Supermarket Walmart U S Metro Germany Carrafour France Mobile Phone Nokia Finland Samsung Korea Lenovo China Background information What is a logo Task 2 List at least two companies for each type of the following products Compare the brands and choose your favorite one Eg Household appliance TCL Sony Panasonic Philips Computers Lenovo Apple IBM Sony Sportswear Li Ning Adidas Nike Reebok II Reading A 1 Global reading 25 1 Listen to the passage and read the new words 2 information collection What do you know about google What search engine do you often use to find information about something on the Internet Ask Ss to present their ideas Knowledge inside or outside the text is welcome Periods and events about google according to the events Google began as Larry Page s research project Page and Sergey set up the company and registered the The search engine grew quickly and it began to sell advertising on the website Google has acquired YouT and continues to add new features Google has also owned Blogger and other hot websites and become the leader in terms of ad based revenue on the web 2 While reading 50 teacher explain the structure of the text and key words and expressions Achieve vt Achieve n sth good e g After 10 years of hard work he finally achieved e g In addition to the apples you asked for I bought you some oranges and bananas tend to to be likely to do something e g 1 Women tend to live longer than men 2 When I m tired I tend to make mistakes stay away from e g I want you to stay away from my home excel at in v to be very good at doing something e g 1 The school excels in sports 2 She has always excelled at foreign languages in terms of from the point of view of with regard to concerning e g In terms of environmental protection this project is excellent the brain child of somebody an idea or invention of one person or a small group of people 课后作业 思考题 Review what we have learned this period Task 2 Correct the following statements according to the passage 教学后记 说明 1 课程教案应按授课次数编写 重复班授课不再另行编写教案 2 合班课的 授课时间 可以集中填写