《商务英语专用》word版.doc

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膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀蒂薃羂聿膂蝿袈聿芄薂螄膈莇螇蚀膇葿薀罿膆腿莃羅膅莁薈袁膄蒃蒁螇膃膃蚆蚃膃芅葿羁膂莈蚅袇芁蒀蒈螃芀膀蚃虿艿节蒆肈芈蒄螁羄芈薆薄袀芇芆螀螆袃莈薂蚂袂蒁螈羀羁膀薁袆羁芃螆螂羀莅蕿蚈罿薇莂肇羈芇蚇羃羇荿蒀衿羆蒂蚆螅羅膁蒈蚁肅芄蚄罿肄莆蒇袅肃蒈蚂袁肂芈蒅螇肁莀螁蚃肀肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇蚁羃肄蒃蚀肅芀荿虿螅肂莅虿羇莈芁蚈肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇蚁羃肄蒃蚀肅芀荿虿螅肂莅虿羇莈芁蚈肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇蚁羃肄蒃蚀肅芀荿虿螅肂莅虿羇莈芁蚈肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇蚁羃肄蒃蚀肅芀荿虿螅肂莅虿羇莈芁蚈肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇蚁羃肄蒃蚀肅芀荿虿螅肂莅虿羇莈芁蚈肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇蚁羃肄蒃蚀肅芀荿虿螅肂莅虿羇莈芁蚈肀膁蕿蚇蝿莆蒅蚆袂腿莁蚅羄莄芇螄肆膇薆螃螆羀蒂螃羈膆蒈螂肁肈莄螁螀芄芀螀袃肇薈蝿羅节蒄袈肇肅莀袇螇芀芆袇衿肃薅袆肁艿薁袅膄膂蒇袄袃莇莃蒀羆膀艿蒀肈莅薈葿螈膈蒄薈袀莄莀薇羂膆芆薆膅罿蚄薅袄芅薀薅羇肇蒆薄聿芃莂薃蝿肆芈薂袁芁薇 商务英语专用外贸英语21句1.Your T shirts can find a ready market in the eastern part of our country. 贵国的T恤在我国东部市场很畅销。2.We all understand that Chinese shippers are very popular in your market on account of their superior quality and competitive price. 我们都知道中国拖鞋因价廉物美而畅销于你方市场。 3.This product has been a best seller for nearly one year. 该货成为畅销货已经将近1年了。4.There is a good market for these articles. 这些商品畅销。5.There is a poor market for these articles. 这些商品滞销。6.There is no market for these articles. 这些商品无销路。7.Your bicycles find a ready market here. 你们的自行车在此地销路很好。8.They talked over at great length the matter of how to increase the sale of your products. 他们详细地讨论了怎样增加你方产品的销售。9.Please furnish us with more information from time to time so that we may find outlets for our stationery. 由于对此货物的需求将不断增加,请提前补充货源。10.They are doing their utmost to open up an outlet. 他们正在尽最大努力以打开销路。11.Our demand for this product is steadily on the increase. 我们对该产品的需求正在稳步地增长。12.We are sure that you can sell more this year according to the marketing conditions at your end. 根据你地的市场情况,我们确信今年你们有望销得更好。13.Packing has a close bearing on sales. 包装对产品的销路有很大关系。14.We are trying to find a market for this article. 我们正在努力为此项商品找销路。15.We regret we cannot find any market for this article. 我们很抱歉不能为此项商品找到销路。16.According to our experience, these handicrafts can find a ready market in Japan. 根据我们的经验,这些手工艺品在日本销路很好。17.We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products. 等你们全面了解我们产品销售可能性之后,我们再进一步细谈。18.According to your estimate, what is the maximum annual turnover you could fulfill? 据你估计,你能完成的最大年销售量是多少呢?19.The market situation is not known to us. 我们还不了解市场情况。20.Your market still has great potential. 你们的市场仍有很大潜力。21.There are only a few unsold pieces. 只有几件商品未售出。Words and Phrasessalable 畅销的 popular 有销路的find a market 销售 selling line 销路trial sale, test sale, test market 试销 salable goods 畅销货popular goods 快货 the best selling line (the best seller) 热门货to find (have) a ready market 有销路,畅销to have a strong footing in a market 很有销路good market 畅销 poor(no) market 滞销goods that sell well 畅销货 sell like wild fire 畅销,销得很快商务交际中闪光的英语口语集锦 久仰!I ve heard so much about you.好久不见了!Long time no see.辛苦了!Youve had a long day. Youve had a long flight.尊敬的朋友们!Distinguished/Honorable/Respected friends阁下(多用于称呼大使)Your Excellency我代表北京市政府欢迎各位朋友访问北京。 On behalf of the Beijing Municipal government, I wish to extend our warm welcome to the friends who have come to visit Beijing.对您的大力协助,我谨代表北京市政府表示衷心的感谢。On behalf of the Beijing Municipal government,?I wish to express our heartfelt thanks to you for your gracious assistance.在北京过得怎么样?How are you making out in Beijing?我一定向他转达您的问候和邀请。Ill surely remember you and your invitation to him.欢迎美商来北京投资。American businessmen are welcome to make investment in Beijing.欢迎多提宝贵意见。Your valuable advice is most welcome.不虚此行!Its a rewarding trip!您的日程很紧,我们的会见是否就到此为止。As you have a tight schedule, I will not take up more of your time.请代我问候王先生。Please remember me to Mr.Wang.感谢光临!Thank you so much for coming.欢迎再来!Hope youll come again.欢迎以后多来北京!Hope youll visit Beijing more often.请留步,不用送了!I will see myself out, please.多保重!Take care!祝您一路平安!Have a nice trip!“代理”英语必会这十七句话I would like to discuss with you our agency of your electric fans.我想同贵方商谈你们电风扇的代理问题。I wonder whether your firm is represented in our country.我不知道贵公司在我国是否有代理。We would be glad if you would consider our application to act as agents for the sale of your product in our country.如果贵方能考虑我们的申请使我们成为贵公司产品在我国市场的销售代理的话,我们会很高兴的。We are pleased to offer you an exclusive agency for the sale of our products in your country.我们很乐意指定你们成为我方产品在贵国的独家代理。We are pleased that you are prepared to appoint us as your sole agent for your products.对贵方有意指定我们成为贵方产品的独家代理,我们感到很高兴。Were favorably impressed by your proposal for sole distribution.对贵方建议由我方担任独家经销商一事,我们颇感兴趣。Thank you for offering us the sales contract for your products and we appreciate the confidence you have placed in us.谢谢贵方提出让我们代理你们的产品,我们很感激你们对我们所表示的信心If you give us the agency, we will spare no effort to further your interests.如果贵方给予我们代理权,我们将不遗余力为贵方争取利益。As your agents, well make greater efforts to push the sale of your products.作为你们的代理,我们将会更加努力地推销你方产品。We will increase our turnover if you appoint us as your sole agent.如果你方指定我们作为独家代理,我们将增加我们的销售量。Wed like to sign a sole agency agreement with you on your electric fans for a period of three years.我们想同你方签订一项为期三年专营电扇的独家代理协议。I think you know already that I want to discuss the representation of your alarm clocks.想必你已知道,我想和你方商谈闹钟的代理事宜。We usually get a 10% commission of the amount on every deal.通常我们取得的佣金是每笔成交额的10%。行销英语绝招1. 如何招揽顾客一般程序:招呼问候寻找相关话题理出商谈头绪。所以,打招呼很重要,无论顾客有没有表现购买意愿,您都应该上前问候一句:“What can I do for you?”或“May I help you?”,也可说:“Can I be of any assistance?”,如果是熟客,可简单说声:“Good afternoon, madam. Something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子,决不可轻言放弃,可以先说: “Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临,买不买都没关系)”,然后婉转地问:“Are you looking for something?”。3. 如何拉近距离首先表达自己身份,甚至可以交换名片,然后说些常用客套话,为后来的推销铺路。一句:“Would you mind my recommending?”十分有用。4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。当你要说服顾客时,最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。5. 如何展示商品可以说:“Please take a look at this.”或“That one, madam?(那个好吗?)”配合产品加以说明时,则用“As you can see, (正如您所见,)”6. 如何拖延时间争取时间以便长期抗战要有技巧,再心急也要说“Please take your time”(慢慢看/参观)或“Go right ahead, please.”(随便参观)。根据情况也可通过闲聊进入主题,让顾客有一定时间考虑。7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具,所谓“百闻不如一见”,一边看商品,一边听解释,才更易进入状况。所以“Ill send you our D.M.”(我会寄给您产品的广告信函)很有说服力。8. 如何利用店铺开张店铺开张和周年庆典都是很好的宣传机会,因为本店新开张,因此给予优惠,或进一步说明“If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated”(如果您将本店介绍给您朋友,本店将十分感激)9. 如何劝客户抓紧购买店铺出清存货时是购买价廉物美的货物的好时机,您可以说“I understand theres not much left over”(存货不多)10. 如何接受电话预定除非是熟客,双方足够信任,否则,餐馆、旅店通常的电话应对方式是“What time can we expect you ?”(您几点来?)11. 如何给客人菜单餐厅里,引领顾客落座后通常递上菜单“Good evening, sir. Heres the dinner menu”捎待一会,再询问“May I take your order ?”(您要来点什么?)12. 如何引客人入座可以先询问“How many people, please ?”(请问几位?)以及“Do you have a reservation ?”(您订位了吗?),接下来就应该“Where would you prefer to sit ?”(您喜欢坐哪?)而引客人入座了13. 如何招呼顾客应主动说“How do I address you?”,然后再进行下一步骤。14. 如何让顾客稍候成功的推销是要建立良好长久的服务。忙不过来时,殷勤地一句“Would you mind waiting for a while?”(不介意稍候片刻吧?)足以奠定成功的基础。15. 如何让顾客说“买”双方谈得热烈的时候,说上一句“Its going to be the pride of our company.”(这将是本公司的荣幸)可以收到意想不到的奇效。16. 如何促使顾客下决心顾客犹豫不决时,您必须锲而不舍地游说,常用“Think about the advantages you will get.”(想想您能得到的利益)有利于出时顾客下决心购买。17. 如何取出样品顾客只有直接接触产品才有可能激起购买欲,所以“I have some sample”必须手口并用才有效果。18. 如何针对多人游说女性购物常常成群结队,所以您要多角度揣摩消费者喜好。在叽叽喳喳的意见中,找出主要购买者,对她说“Please insist your taste and need.”(请坚持您的品位和考虑实际需要)19. 如何应付挑剔的顾客挑剔的顾客主管意识极强,所以要避免正面争论,实在不行,记得说句“Im very sorry we couldnt help you, sir.”(很抱歉,我帮不上什么忙)。20. 如何说明种类齐全有时候,与其说得唾液横飞,不如用来阐明重点。客人想知道公司产品的种类时,肯定地说上一句“Various”就已足够。21. 如何让顾客试穿展示商品的下一步就是顾客试穿了,可以说“Please try on whichever you like.”(随便试)或“Would you like to try it on?”(要不要试穿一下?)22. 如何说明用途商品要买得好,推销员对商品必须有足够的了解,说明使用方法的简易及商品的来用性,往往有利于顾客下决心购买,所以一句“Well, the self-filling device is simple.”(这种自动充墨装置十分简单)对您的推销术有举一反三之效的。23. 如何介绍新产品优秀推销员除了要有说服力、自信心和洞悉顾客心理的能力外,还要能经常介绍公司的最新或最畅销的产品。可以说“This is our newest product.”或 “This is our most recently developed product.”(这是我公司最新产品),甚至还可以强调 “They are of the newest patterns that can be obtained in town”(这个款式目前在市面上绝无仅有)。24. 如何说明产品特色面对令人眼花缭乱的产品,特色是顾客考虑的要素之一。所以,把“Its durability will be an agreeable surprise to you.”(它的耐久性将让您吃惊)常挂嘴边是必要。25. 如何介绍设计师风格顾客对衣饰的品位越来越高,所以必须掌握顾客的特殊喜好,下面的句子就显得很重要:“Do you enjoy the Italian style?”(喜欢意大利款式吗?); “Let me introduce the designers.”(让我为您介绍设计师所设计的)26. 如何帮客人搭配推销致胜的关键是要懂得搭配之道。如今的顾客已不是因为需要,或是因为缺乏而购买衣物,而是为了搭配原有物品,比如西装配领带,上衣配裤子等等。因此,“The gray one suits you well”(灰色比较适合您)之类的句子,就成了流行的推销用语。27. 如何推荐特卖品一般而言,每家商号都自己的特色或特制品,这句“Its our specialty”(这是本店的特制品)要用得很娴熟。总之,无论是推销的商店,还是推销本身都要风格独具,才能立于不败之地。28. 如何提出保证保证有很多种,如保证期(warranty)、耐用性(durability)、新奇度(novelty)、价格低(reasonable price)等等。可以使用“It has a five- year guarantee against mechanical defects”(机件保用五年)之类的语句。29. 如何附送赠品附送赠品是经久不衰的推销手法,因此,像“That includes an extra pair of shoelaces and a bottle of polish”(附送鞋带一对及鞋油一瓶)这类的说法是能讨顾客欢心的。30. 如何讨论款式与顾客讨论款式,既能对顾客表示尊重,又能抓住顾客的实际需求。像 “How do you like this one?”(您觉得这件如何?)或“Will you not try that one?”(试试那件怎么样?)这类话语往往是讨论的前奏,如果能加上“This style is quite elegant,?I think youll like it.”这句话,则交易更易成功。31. 如何说明使用方法不管交易是否达成,都要不厌其烦地向顾客解释使用方法,以建立彼此信心。比如,要说明水壶的使用方法,可以说 “Could you pull out the black stopper of the pot before you pour, please ?” (倒水之前,先把水壶的褐色塞子拉开)。32. 如何说明注意事项买卖的同时,应该将注意事项向顾客交待清楚,免得日后发生纠纷事小,影响商誉事大。因此,像“You can exchange it provided its clean”(如果还是干净的,可以要求退换)或 “Im sorry we wont refund you.”(很抱歉,我们概不退款)一定要表述清楚。33. 如何登门拜访登门拜访顾客,挖掘潜在购买力,是必须的;而寒暄的第一句往往决定成败,因而诚恳亲切的“Whats your pleasure if I may ask”之类的话无论如何是要说的。34. 如何电话拜访电话拜访也是必备手段之一,同样也需注意礼节和态度。一般先要询问对方此时听电话是否方便,然后再说明来意“Ill do my best for you”(我会尽最大努力来达成您的心愿)35. 如何说最低消费尽管菜单都已标明最低消费,除非想被炒鱿鱼,否则顾客问起来,还是得毕恭毕敬地回答“Im afraid the minimum charge for any first order is ¥100”(我们的最低消费是 100元),而不能说:“菜单上有,您不会自己看呀?!”36. 如何拒绝降价顾客讨价还价几乎是不可避免的事情,直接说no的推销员估计很少,所以你应该充分解释“We make so little on this line!”(这方面的东西我们没赚钱)37. 如何拒绝小费如果店铺规定不能收取小费,你可婉拒顾客:“Its so kind of you, sir. But we cant accept your tips”(先生您太好了,不过我们不能收取小费)38. 如何说明高/低价位一分钱,一分货。如果顾客抱怨价格太高,您可以说:“We have cheaper products if you want. But value depends on expense”(如果您愿意,我们有更便宜的商品,但是价值完全取决于价格高低)39. 如何谢绝讨价还价如果没有议价的余地,态度虽然要坚定,但口气仍要十分委婉:“We have but one price, sir.”(我们不二价的)或“Sorry we cant reduce the price, sir.”(很抱歉,我们没办法降低价格)40. 如何说分期付款如今分期付款很流行,所以要学会说:“You can buy them by installment”41. 如何解释分期付款还要会解释:“You pay a down-payment of five hundred dollars, and then, within a year, one hundred for each an every month.”(可以先付订金500元,然后在一年内,每月付100元)42. 如何收取货款如果是当场付清货款,就可能用到这个句子:“Could you pay at the Cashiers Desk?”(请到收银台付款)43. 如何找零下列句子要活学活用:“Thirteen dollars and twenty cents from one hundred dollars leaves eighty six dollars and eighty cents. You might see if thats all right, sir.”(收您100元,减去13元2角,应找您86元8角,请点下数目)44. 如何开立发票、收据东西卖出后,并非万事大吉,开发票、给收据、找零钱是一贯作业,一句“Heres your receipt”过后,别忘了说声谢谢。45. 找错钱了怎么办谁都有出错的时候,这时态度一定要诚恳:“Im very sorry for the mistake”,然后再说:“Heres the right change.”(这才是要找您的零钱数)46. 标准买单方式当顾客问你:“How much will this be”(多少钱?),你可以说“Just a moment, please. Ill calculate that for you.”(请等一下,我算算看)47. 解释税率及服务费顾客的疑虑多针对服务费service charge(在国外还有税率tax rate),您的说明一定要明白无误:“A 10% service charge have been added to your bill.”(账单已经加了10%的服务费)48. 如何议价如果愿意降价,可以使用however来转折语气:“However,, we can give you a discount.”(然而,由于,我们可以给您打折)49. 如何优待熟客对熟客可以说:“Ordinarily we sell them for one hundred and fifteen dollars, but Ill make a concession.”(我们一般要卖115元,但您可以优惠)50. 如何给新顾客打折对新顾客可以说:“I can manage to give you a discount of ten percent, deeming it as a kind of expenditure for advertisement.”(给您9折,当作是宣传费吧)51. 如何说明价廉物美“Its indeed two-pence colored”(真是价廉物美)这句流行用语可是中外皆宜52. 如何解说免税商品免税商品的标签通常会注明“Its tax-free”,当然,您首先要确认顾客是否属于观光客,可以说:“May I see your passport, please?”53. 如何介绍名贵产品名贵产品通常价格不菲,所以“A good product will always sell.”(货好销路好)要比一直强调“pretty good”更具说服力54. 如何收取首付款分期付款与收取其他货款并没有多大不同,后者除手续稍微复杂一点外,前提是“May I have some money as a deposit?”(您可以付部分订金吗?)55. 支票付款时当今,顾客逐渐习惯使用支票(check)或信用卡(credit card)付款,面对这种情况,您要会说:“Of course you can pay by check.”56. 如何说明折扣方式有多种多样,不过千万不要认为“15% discount to you.”是打一五折!57. 顾客批量购买时此时,通常会给对方优惠价,“Ill let you have everything at bed-rock prices”(每样东西我都以最低价给你)中的red-rock就是the lowest的意思58. 如何利用大甩卖这可是您大展身手的好机会,“You may not have the same chance again.”(请勿错失良机)是使用频率最高的一句话59. 如何削减零头打折的时候,商品价格通常会有零头,卖方多半会让步:“I will dispense with the odd five.”(我会把五元零头减去),或是在此句前做些解释“In order to show deference to our customers.”(为尊重顾客起见60. 如何说明免费修改衣服的改短(shorten)及改小(take in)多半是免费的,你可以向顾客说清楚“We dont charge for this.”61. 如何廉价倾销告诉顾客,其购买量的大小决定折扣的高低:“If you buy more than four pounds, we can allow you ten percent discount”(如果您购买4磅以上,可以打9折)62. 如何推介品牌优秀的推销员应该懂得在适当的时机,向顾客推销名牌产品,象 “Are you interested in a particular brand?”(您有没有感兴趣的品牌?)之类的介绍性开场白,要很熟悉。至于PLAYBOY、issey miyake、LACOSTE、Christian Dior等世界级名牌,只要知道牌子的名字就行了,甚至根本用不着推销。第63招 如何证明质地有些特定商品,要证明其品质,有其特别的鉴定法:如果是羊毛 (pure wool), 您说:“let me prove it”(让我证明给您看)。接下来要做的是 strike a match and burn a thread of it(划根火柴,烧一条毛线)就明白了。第64招 如何附带推销一个成功的salesperson除了要充实自己个方面的知识能力之外,还必须熟悉各种推销手法,附带推销就是及其关键的一项。完成推销后,可说:“Now, what about something else?”
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