【计划书】苹果公司第一份商业计划书

MACINTOSH PRELIMINARY PLAN Macintosh Markets Iock No Yes Yes Yes C Boards 6 6 5 10 Screen Size Comparisons Apple Ii 280 x192 8k bytes 0 0 l 384x256 12k b te s Disk Compatability Between Products 143 k Bytes 16 sector 850 k Bytes 16 sector 143 k Bytes 16 sector Apple II Apple III Macintosh VLC Lisa Doublemint Card plugs into Lisa slot and 143k byte disk drive Lisa can then read 4 Cromemco North Star HP 85 IBM chess Xerox 820 I E Atari 800 CBM 3020 TRS3 FUJitsu NEC 8001 Sharp Oki etclI Osborne 1 N u u I JI1 1 fI MaCintosh I I VLC VIC TRS Color Hand Helds sancH Notes Observe that everyone is introducing products in Band 3 Apple II s band Also the upper end of Band 4 is really 10 12 000 today but I expect it to fall to the 5000level in 82 I expect LISA IBM Displaywriter Wangwriter etc to lower their prices to just under the 5000 wire I currently know of no products being developed by competition for Band 2 unfortunately this doesn t mean there arn t any Dr One would expect serious business customers will move up to Band 4 and the job of Macintosh and VLC is to migrate the remaining Band 3 customers down to Band 2 leaving Band 3 manufacturers out in the cold MACINTOSH PRELIMINARY PLAN Apple ProductOverview MacIntosh Markets I a lI I l l ll a a a a a a ll a a a GRAND TOTAL 16 18 28 39 47 52 55 63 a a a a l ll aa a azaa ca e I o 2 l Appl