《外贸英语函电》2.ppt

外贸英语函电 Unit2EstablishingBusinessRelations建立业务关系 BasicKnowledgeConcerned Letter writingGuide OtherCommonlyUsedExpressionsandSentences SampleLetters PracticalTraining PartOne PartTwo PartThree PartFour PartFive Contents PartOne Itisfairlytruetosaynocustomer nobusiness Toestablishbusinessrelationswithprospectivedealersisoneoftheimportantundertakingseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover Establishingbusinessrelationsisthefirststepintransactioninforeigntrade Ifanewfirm orratheracertaincorporationofours wishestoopenupamarkettosellsomethingtoorbuysomethingfromfirmsinforeigncountries thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargeourbusiness 1 TheSignificanceofEstablishingBusinessRelations PartOne Usually youcansecureallthenecessaryinformationaboutanewcustomerwiththehelpofthefollowingchannels 2 TheMainChannelsandMethodsforEstablishingBusinessRelations 1 banks periodicals advertisementsinnewspapers magazinesoronTV theintroductionfromyourbusinessconnections themarketinvestigations thecommercialcounselor soffices theindustrialchambers thechambersofcommercebothathomeandabroad inquiriesreceivedfromthemerchantsabroad self introductionbymerchantsthemselves PartOne Sometimes akindofmiddlemanisnecessarytobringtwocompaniestogether Havingobtainedthedesirednamesandaddressesofthefirmsfromanyoftheabovesources youmaystartcontactingtheprospectivecustomers Themainmethodsinclude 2 TheMainChannelsandMethodsforEstablishingBusinessRelations 2 communicationinwriting attendanceattheexportcommoditiesfairs contactattheexhibitionsheldathomeorabroad mutualvisitsbytradedelegationsandgroups Ofalltheabovemethods thefirstoneiswidelyusedinbusinessactivities PartOne Generallyspeaking thecontentsofaletterrequestingabusinessrelationshipincludetellingtheprospectivecustomershowandwheretheirnamesandaddressesareknown self introducing indicatingyourdesiretoenterintobusinessrelations orsometimesmakinggeneralinquiriesandexpressingyourexpectationforcooperationorearlyreply etc Whileforlettersinreplytothelettersrequestingforbusinessrelations thecontentsmayincludeexpressingyourthanksfortheincomingletter expressingyouragreement desire wishtoestablishbusinessrelationswiththeaddressorandindicatingtheactionyouaregoingtotake 3 TheMainContentsofaLetterforEstablishingBusinessRelations PartOne Toensuresmoothandsuccessfultransactions itisalsoessentialtomakecreditinquiriesbeforeyoucorrespondwithanewcustomersoastoavoidbusinessrisk Usually creditinvestigationsincludecapital financialcondition capacity businessactivity characterandhonestyintegrity Theinformationthusobtainedmustbekeptstrictlyconfidentialandusuallymarkedwith confidential or strictprivateandconfidential foritmightotherwisegetyourselfandyourinformerinvolvedinserioustrouble 4 AboutCreditInquiries Investigations PartTwo PartTwo PartTwo PartTwo PartTwo PartTwo PartTwo PartTwo PartThree Expressions 1 1 establishbusinessrelations enterintobusinessrelations establishbusinessconnections enterintobusinessconnections建立业务关系2 engagein handle dealin 从事 经营 3 specializein 专营 4 businessline业务范围5 businesscontacts业务联系6 pleasecontactus sb 请与我们 某人联系7 letus sb know请告知我们 某人8 Please don thesitateto letusknow informus 务请告知 9 Wewouldappreciateit begratefulifyouwould 如蒙 我们将不胜感激 10 Theenclosedis areour Weencloseour 随函附寄 PartThree Expressions 2 11 Enclosedpleasefindour 随函附上 请查收 12 foryourinformation reference only 仅 供参考13 concerning about regarding withregardto asto 关于 14 atyourend inyourplace area district在你处 地15 inthemeantime atthesametime meanwhile inthemeanwhile与此同时16 accordingto incompliancewith inaccordancewith inconformitywith按照17 conclude closethebusiness transaction deal达成交易18 dobusinesswith dealwith tradewith与 做生意19 beconnectedwith 与 有联系20 dosth uponyourrequest应你们的要求做 PartThree TypicalSentences 1 1 WeareoneoftheleadingimportersofceramicproductsinAmerica We dliketoestablishbusinessrelationshipwithyourcorporation 2 Weareastate operatedcorporation handlingtheexportofanimalbyproductsandwearewillingtoenterintobusinessrelationswithyourfirm 3 ThisistointroducethePacificCorporationasanexporteroflightindustrialproductshavingbusinessrelationswithmorethan80countriesintheworld 4 Weareexportersoffreshwaterpearlshavingyears experienceinthisparticularlineofbusiness 5 Weareactiveindevelopingcommercialrelationswithtradeandfinancialcirclesof fromvariouscountriesanddistricts 6 Weforeseeabrightprospectforyourproductsinourmarket PartThree TypicalSentences 2 7 Shouldyoubeinterestedinanyofourproducts pleaseletusknow 8 Shouldyourequireanyfurtherinformation details particulars pleasedon thesitatetoletusknow 9 SincewespecializeintheexportofChinesefoodproducts wewishtoexpressourdesiretotradewithyouinthisline 10 Astheitemsfallwithinthescopeofourbusinessactivities weshallbepleasedtoenterintodirectbusinessrelationswithyou 11 Weareconvincedthatourjointbusinesseffortscanbedevelopedtoourmutualbenefit 12 Weappreciateyourcooperationinthistransaction 13 Asrequested weareairmailingtoyou underseparatecover asampleeachofArticleNumbers1025and1026foryourreference PartThree TypicalSentences 3 14 WeareoneofthelargestfoodtradingcompaniesinJapan andhaveofficesorrepresentativesinallmajorcitiesandtownsinJapan 15 YourletterofNovember21 2007 addressedtooursistercorporationinShanghaihasbeentransferredtousforattention 16 Ourmutualunderstandingandcooperationcouldresultinfuturebusiness 17 Wearestrivingtoexpandeconomiccooperationandexchangeoftechnologywithforeigncountries Weutilizecommonandreasonableinternationalpracticesinaflexibleway 18 Abookletincludingageneralintroduction thescopeofbusinessandothertopicsisenclosedforyourreference 19 Ifyouareinterestedinestablishingbusinessrelationswithusinthisline pleaseletusknowyourspecificrequirements We llbepleasedtoforwardsamples cataloguesaswellasdetailedinformation 20 Weassureyouthatwewillgiveourbestattentiontoanyinquiriesfromyou PartFour Sample1 RequestfortheEstablishmentofBusinessRelations DearSirs Fromthee mailthatwasreceivedfromourTorontooffice weknowthatyourfirm1isofgoodstandingandreliabilityinToronto WeunderstandthatyouareparticularlyinterestedintheexportofvariouspaperstoChina Bythisletter wearecontactingyouwithinterestto2enterintobusinessrelationshipwithyourcompany Wehopethatwemayreceiveyourcatalog3soonaswellasotherprintedmaterialsforreference Inrecentyears wehavedonebusinesswiththelargestandmostprominentfirmsinyourarea4 Asiswellknown5toyou thepossibilitiesofimportingtheforeignproducts6areverygreathere Weareconfidentthat7wewillbeabletogiveyoulargeordersifthedelivery priceandqualitymeetourrequirements Welookforwardtoestablishinggoodbusinessrelationshipwithyousoon Yoursfaithfully Notes 1 firm 指 公司 商号 英语中表示公司的词很多 常用的有 company corporation firm 以及后面出现的house等 股份有限公司常用 Co Ltd 或 Corp Inc 表示 前者是 companylimited 的缩写 后者是 corporationincorporated 的缩写 2 wearecontactingyouwithinterestto 也可以表述为 weareexpressingourinterestto 3 catalog catalogue anenumerationofitems listedwithdescriptivedetail Itisusuallyalist intheformofabook ofgoodsforsalewithorwithoutpricesorpictures商品目录cf brochure pamphlet leaflet booklet prospectusbrochure asmallbookconsistingofafewpagesinapapercover descriptive advertisingmaterialinthisform宣传小册子pamphlet anunbound printedpublicationwithnocoverorapapercover一种未经装订的 无需封面的简易宣传材料leaflet asinglesheetorprintedpaper sometimesfoldedtoformseveralpages containingmattereitheradvertisingaproductorgivingdirectionsonhowtouseit Itisusuallyhandedoutfree 免费派发的活页宣传单booklet justa littlebook orapamphlet小本本prospectus aleaflet oraprintedpapergivinginformationaboutaproduct Itisusuallyaprintedstatementthatisdistributedtoprospectivebuyersorinvestors 产品说明书 Notes 4 inyourarea district place territory 这是外贸函电的常用语 常译作 你地 你处 或 你们地区 也可以用 atyourend 表示 e g Iamsureyou llfindareadymarketatyourend 5 asiswellknown 是非限制性的定语从句 修饰整个句子 关系词 as 在句中做主语 e g asisusualthecase情况常常如此 asyouknow如你所知 6 product sth producedbygrowingormadeinafactory产品e g Wearehandlinglightindustrialproducts cf produce production goods article item merchandise material cargoproduce sth thathasbeenproducedesp bygrowingorfarming农产品 土产e g TheyareregularbuyersofChina snativeproduce production amountproducedesp forthoseproducedinacertainperiod产量 某时期制造或生产的批量产品e g Weareonlyinterestedin2005production Notes goods articleforsale notusedwithnumerals alwaysinplural商品e g Thegoodsarereadyforshipment article particularorseparatething物品 物件e g Wecannotofferyouthisarticleatpresent item asinglethingonalistorinacatalogue oftenusedtostandforthegoodspreviouslymentionedintheletter项目 品种e g WenotethatyouareinterestedinAlarmClocks Wealwayscarrythisiteminstock merchandise goodsboughtandsold alwaysinsingularnumber商品e g Theydealingeneralmerchandise material goodsusedforproduction原料 材料e g Wecansupplythismaterial cargo goodscarriedbyaship planeorvehicle船 飞机 车辆所载的货物e g ThecargoexS S Maria hasbeeninspectedandfoundsatisfactory Notes 7 Weareconfidentthat 我们深信 beconfidentthat 对 有信心 确信e g Weareconfidentthatwecanpushthesaleofyourproductsinthismarket 我们确信能在此市场推销你方产品 注意该句型的搭配变化和用法 beconfidentof in e g Weareconfidentofpersuadingourcustomertoplaceatrialorder 我们有把握说服客户试订 haveconfidencein e g I msorryIdon thaveconfidenceinthatfinancialinstitution 对不起 我对那家金融机构信不过 haveconfidencethat e g Ihaveconfidencethatthequalityofourproductswillbetoyoursatisfaction 我相信我们产品的质量会令你们满意 PartFour Sample2 ReplytotheLetterofSample1 DearSirs Withreferenceto1yourletterofSeptember8 2007 wearegladtolearnthatyouwishtoenterintoabusinessrelationshipwiththiscorporationintheline2ofvariouspapers Incompliancewithyourrequest wearesendingyoubyairacataloguetogetherwitharangeofpamphletsforyourreference Ifanyoftheitemslistedinthecataloguemeetyourinterest pleaseletushaveyourspecificinquiry andourquotationwillbeforwarded3withoutdelay4 Priortotheconclusionofthefirsttransactionbetweenus werequirethenameofyourbankforcreditinvestigation Yourssincerely PartFour Sample3 ALetterfromanImportertoanExporter DearSirs Throughthecourtesyof1Mr Freemen wearegiventounderstandthat2youareoneoftheleading3exportersofChineselightindustrialproductsinyourarea Wearenowwritingyoufortheestablishmentofbusinessrelationship Weareverywellconnectedwithallthemajordealersoflightindustrialproductsinthisarea WeareconfidentthatwecanselllargequantitiesofChinesegoodsifwereceiveyouroffersatcompetitiveprices4 Pleasesubmittousallnecessaryinformationregardingyourproductsforexport Yourssincerely Notes Sample2 1 withreferenceto 有 关于 或 就 而言 之意 与 withregardto 和 asto 等同 2 line 指的是行业 所以这里有 经营范围 产品范围 之意 3 forward 在这里与 send 同义 指 寄 发 4 withoutdelay 是外贸函电常用语 除此以外还可以说 soon assoonaspossible thesoonestpossible atonce immediately withtheleastpossibledelay等 Sample3 1 throughthecourtesyof 承蒙 的介绍 关照2 wearegiventounderstandthat 相当于 welearnedthat 3 leading 这里指 主要的 占主导地位的 也可以表达为 major large 4 competitiveprices 这里指 有竞争性的价格 即优惠价 也可以表达为 attractiveprices bestprice lowestprice bottomprice等 PartFour Sample4 ReplytotheLetterofSample3 DearSirs Weacknowledgewiththanksthereceiptof1yourletterofSeptember10 2007 informingusofyourinterestinourproduct Welookforwardtoestablishingpositivebusinessrelationshipwithyourcorporation Weareastate ownedcorporation2specializingintheexportofChineselightindustrialproducts Weareconvincedthat3ourjointbusinesseffortswillbetoourmutualbenefit Asrequested abookletincludingageneralintroduction thescopeofbusinessandothertopicsisenclosedforyourreference Shouldyourequireanyfurtherinformation pleasedon thesitateto4letusknow Yoursfaithfully PartFour Sample5 1 ALetterAskingtoMakeaCreditInquiryfromaBank ChinaNationalImport ExportCorporationGuangzhou ChinaAddress Tel Fax Oct 10 2007InformationServiceDept BankofChinaGuangzhouDearSirs CreditInformationTheunder mentionedfirm ofAccra Ghana haslatelyapproachedus proposingtosellourElectricandElectronicProductsintheRepublicofGhanaasoursub agents PartFour Sample5 2 WestAfricanImport ExportCo P O Box242 AccraGHANAWewouldthereforehighlyappreciateitifyouwouldletushaveinformationaboutthefinancialandbusinessstanding1oftheabovefirm Anyinformationthatyoumaygivewouldbeconfidential2andwouldbeveryappreciated Yoursfaithfully ChinaNationalImport ExportCorp Manager Notes Sample4 1 acknowledge 原意指 承认 acknowledgethereceiptof 则是 告知收到 的意思 本句可译为 收到你们 的信 谢谢 现代英语中 这种表达已经较为陈旧 大多商人草拟信函时更多地使用简单直接的 Thankyoufor 2 state ownedcorporation国有公司3 Weareconvincedthat 即 我们深信 与 Weareconfidentthat 意思相同 4 注意当你觉得别人有可能会向你索要东西时才使用 Pleasedon thesitateto 这个句型 如果是希望对方向你提供材料 则不要用这个句型 而是用 Wewouldappreciateit beobliged begratefulifyouwould 这个句型 或者只用 Please 也可以 Sample5 1 standing 有 身份 地位 名望 之意 这里指 商业信誉 2 beconfidential betreatedinstrictconfidence指 严格保密 PartFive 1 PutthefollowingEnglishintoChinese 1 BeginningTraining 商务参赞办公室 1 CommercialCounselor sOffice 2 IndustrialChambers 行会 3 ChambersofCommerce 商会 4 businessline 业务范围 PartFive 1 PutthefollowingEnglishintoChinese 2 本着做 的意愿 以 为目的 5 withaviewto doing sth 6 businesscontacts 业务联系 7 theenclosedcatalogue latest pricelist quotation 所附目录 最新 价格单 报价 8 Please don thesitateto letusknow informus 务请告知 9 a wide full rangeof 一 全 系列 PartFive 1 PutthefollowingEnglishintoChinese 3 我们期待收到贵方即时的好消息 10 Welookforwardtoyourfavorableandpromptreply 11 Weareastate operatedcorporation handlingtheexportofanimalbyproductsandwearewillingtoenterintobusinessrelationswithyourfirm 我们是国营公司 经营土畜产品出口业务 我们愿与贵公司建立业务关系 12 Astheitemsfallwithinthescopeofourbusinessactivities weshallbepleasedtoenterintodirectbusinessrelationswithyou 由于这些商品正好属于我们的经营范围 我们会很高兴与贵公司建立直接的业务关系 PartFive 1 PutthefollowingEnglishintoChinese 4 由于哈维公司的推荐 我们高兴地得知贵公司的名称 13 OntherecommendationofMessrs Harvey Co wehavelearnedwithpleasurethenameofyourfirm 14 ThroughthecourtesyofMr Bush wearegiventounderstandthatyouareoneoftheleadingimportersofelectricgoodsinyourareaandwishtoenterintobusinessrelationswithus 请允许我们借此机会做个自我介绍 我们是本国一家大的化肥进口商 15 Wetaketheopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry 承蒙布什先生介绍 我们得知贵公司是当地主要的电子产品进口商之一 且希望与我们建立业务关系 PartFive 1 PutthefollowingEnglishintoChinese 5 我们借此机会致函贵公司 希望建立业务关系 16 Wenowavailourselvesofthisopportunitytowritetoyouwithaviewtoenteringintobusinessrelationswithyou 17 Ourcorporationisestablishedforthepurposeofcarryingonimportandexportbusinessaswellasotheractivitiesinconnectionwithforeigntrade 本公司是以经营进出口业务以及从事与对外贸易有关的活动为宗旨建立的 Weforeseeabrightprospectforyourproductsinourmarket Welookforwardtohearingfromyouandassureyouofourclosecooperationatalltime 我们预料贵方产品在我方市场有着广阔的前景 我们保证随时给予贵方密切合作 盼速复 PartFive 1 PutthefollowingEnglishintoChinese 6 本公司专营电子产品出口业务 产品行销世界各地 19 Thecooperationisspecializedintheexportbusinessofelectronicproducts whichsellswellinvariouscountries 20 ThroughthecourtesyoftheChamberofTokyo Japan wehavelearnedthatyouhavebeensupplyingthebestqualityfoodsallovertheworld andwearesurethatthereisalargedemandforvariousforeignfoodsinourcountry 承蒙日本东京商会介绍 我们了解到贵公司在世界各地供应高质量的食品 很高兴告知你们我国对各种外国食品的需求量很大 PartFive 2 Readthefollowinglettersandchoosethebestonefromthegivenanswersforthemissingprepositions to at of with in on for from onto into by Letter1 DearSirs Wehavecome 1 knowthenameofyourfirmandtakethepleasure 2 addressingthislettertoyou 3 thehopeofestablishingbusinessrelationswithyou Wespecialize 4 theexportationofChineselightindustrialproductsthathaveenjoyedgreatpopularityinworldmarkets Weencloseacopyofourcatalogue 5 yourreferenceandhopethatyouwouldcontactusifanyitemisofinteresttoyou Yoursfaithfully to of with in for PartFive to at of with in on for from onto into by Letter2 DearSirs Wehaveobtainedyouraddress 1 afriendofmineinSanFranciscoandwishtoenter 2 businessrelations 3 you Yourproductsaresoattractivethatweareconfident 4 securinglargeordersforyouifyourofferiscompetitive Weshallbeobligedifyoucouldsendusquotationsandsamplebooks Welookforward 5 yourfavorablereply Yoursfaithfully of with from into to PartFive IntermediateTraining 1 PutthefollowingChineseintoEnglish 1 establishbusinessrelations enterintobusinessrelations establishbusinessconnections enterintobusinessconnections 1 建立业务关系 2 专营 经营 specializein engagein handle dealin 3 请与我们 某人联系 请告知我们 某人 pleasecontactus sb letus sb know PartFive 1 PutthefollowingChineseintoEnglish 2 Wewouldappreciateit begratefulifyouwould 4 如蒙 我们将不胜感激 5 仅 供参考 foryourinformation reference only 6 达成交易 conclude closethebusiness transaction deal 7 随函附寄 Theenclosedis areour Weencloseour 8 在你处 地 atyourend inyourplace area district PartFive 1 PutthefollowingChineseintoEnglish 3 company corporation firm house 9 公司 10 与此同时 inthemeantime atthesametime meanwhile inthemeanwhile 11 按照 accordingto incompliancewith inaccordancewith inconformitywith 12 关于 concerning about regarding withregardto asto PartFive 1 PutthefollowingChineseintoEnglish 4 14 特来函自我介绍 作为淡水珍珠的出口商 我们在这一业务方面有着多年的经验 Wewritetointroduceourselvesasexportersoffreshwaterpearlshavingmanyyears experienceinthisparticularlineofbusiness 15 我们冒昧自荐 希望和你们做生意 Wetakethelibertyofwritingtoyouwithaviewtodoingbusinesswithyou 13 我们是国营公司 专门经营桌布出口业务 Weareastate operatedcorporationspecializingintheexportoftable cloths PartFive 1 PutthefollowingChineseintoEnglish 5 17 来函收悉 得知贵方愿与我方建立业务关系 谨表谢意 Yourletterexpressingthehopeofestablishingbusinessconnectionswithushasbeenreceivedwiththanks 18 我们特此致函 愿为发展双方贸易提供机会 Wearenowwritingyoufortheopportunityofdevelopingtradebetweenus 16 我们愿与贵公司建立业务关系 我们将乐于同贵公司建立业务关系 Weexpressourdesiretoestablishbusinessrelationswithyourfirm Weshallbegladtoenterintobusinessrelationswithyou PartFive 1 PutthefollowingChineseintoEnglish 6 20 随函附上公司概况 业务范围和其他方面的小册子一本 供参考 Abookletincludingageneralintroduction thescopeofbusinessandothertopicsisenclosedforyourreference 19 我们从 商业杂志 上得知贵公司的名称和地址 WehaveyournameandaddressfromTheJournalofCommerce PartFive 2 Supplythemissingwordsintheblanksofthefollowingletter Thefirstlettersaregiven DearSirs ThankyouforyourletterofAugust20 1 iusthatyouareinthe 2 mforChinesetoys Togiveyouageneralideaofthegoodsweare 3 din wearesendingyoubyairacompletesetofour 4 sbookstogetherwithfull 5 dofourexportpricesandtradeterms whichwehopewillreachyouinduecourse Ourgoodsareenjoyingfastsalesinmanycountriesfortheirfine 6 qandreasonable 7 pinspiteoftheriseinthecostofrawmaterials Wearegladtosaythatallthegoodslistedinoursamplebookscanbesuppliedfrom 8 sandaccordingtoyourspecifications Shouldanyofthe 9 ibeinterestingtoyou pleasedon tfailtosendusyourspecific 10 e uponreceiptofwhich wewillmakeanofferbye mail Yoursfaithfully nformation arket ealing ample etails uality rices tock tems nquiry PartFive AdvancedTraining 1 LetterComposing 1 ComposealetteronbehalfofMr LiuMing salesmanagerofExportDepartment accordingtothegiveninformationandmessage Thenarrangethenecessarypartsinproperformastheyshouldbesetoutinabusinessletter Information 1 Sender sName GuangdongForeignTradeDevelopmentCorp exporter 2 Sender sAddress 779EastDongfengRoad Guangzhou China 3 Sender sCableAddress 5527GFTDC 4 Sender sTelex 44388GFTDCCN 5 Sender sFaxNumber 86 20 83328156 6 Date September15 2006 7 Receiver sName H J Wilkinson Co Ltd importer 8 Receiver sAddress 245LombartStreet Lagos Nigeria PartFive 1 LetterComposing 2 Message 1 告诉对方你是从中国银行广州分行 BankofChina Guangzhou GuangzhouBranchofBankofChina 处得悉其公司名称的 2 去函目的是希望与对方建立业务关系 3 告诉对方你公司专门出口中国轻工业产品 这些产品在世界市场上久享盛誉 4 信中说明随函附上目录单一份供其参考 5 提醒对方如对产品有兴趣 请立即与你公司联系 PartFive 2 LetterReplying 1 Readthefollowingletterandthencomposealetterinreplytoit H Simpson Co LTD 298SouthStreet Boston USARef September16 2007GuangdongTextilesImport ExportCorporation779EastDongfengRoad GuangzhouChina PartFive 2 LetterReplying 2 DearSirs WegettoknowyourCorporationfromyourCCPIT 中国国际贸易促进委员会 withwhichwehavebeeningoodbusinessrelationsformanyyears WehavelearnedthatyouarehandlingtheimportandexportofalltextilematerialsinGuangzhou SinceourcorporationisoneofthelargestimportersofwoolsweaterintheUSA wewouldbeinterestedinestablishingbusinessrelationshipwithyourcompany Itwouldbegreatlyappreciatedifyoucouldprovidedetailsandpricesofvarioussweaterswithphotosandspecificationsofeachlisting Yourssincerely JohnSmithManagerofImportDepartment ThankYou