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Lesson 1Unit 3. Shopping1.This unit is aboutTopics: Kinds of retail outlets How supermarkets make shoppers buy The first supermarket Chinese clothing size converter Traditional shopping vs. online shopping eBaySkills: Talking about shopping and shopping habits Speaking: Role-play: Shopping scenes Giving a personal opinion about Internet use Writing: Comparing mail-order shopping and Internet shopping A guided summary Project: A shopping guide for your neighborhood Grammar: Adjectives: Comparison of adjectives Shopping Habits How often do your family shop? Where do you usually go shopping? Useful Expressions weekly; daily occasionally during the week department stores; online retailers2.FocusWork with a partner. 2.1 Label the photos with an expression from the box. 1. supermarket 2. market 3. corner shop4.street vendor 5. specialist store 6. online retailer (chemists) 7. department store 8. chain store 9. shopping mall chain store corner shop department store marketonline retailer shopping mall specialist store (chemists) street vendor supermarket 2.2 Where do you do your shopping? often sometimes never department store online retailer market shopping mall specialist store street vendor supermarket 2.3Talk about your shopping habits. Useful Expressions I often/sometimes/never do my shopping/shop at a/an department store/ My partner/He/She/(sb. name) does his/her shopping/ at a/an 3. Text Study (Passage A)3.1Background Informationonline shopping online retailing,the act of purchasing products or services over the Internet Key words:physical storesonline storesconvenientbargainholiday seasonwait in long linesconsumerism a belief that encourages the purchase of goods and services in ever-greater amounts Key words: consumerist movement a set of policies regulate standard manufacturers in the interests ofimpulse purchase impulse buying, an unplanned decision to buy a product or service, made just before a purchase Key words: impulse purchaser impulse buyer financial difficulty family disapproval feeling of guilt disappointment3.2 Words and Expressionsexpert n. 专家 trolley n. 手推车 purchase n. 购置物 shopping list 购物单pepper n. 辣椒 sorted adj. properly arranged or planned 分选的 pre-packed adj. already packed 预先包装的 special offer bargain 特价商品 packet n. 小包，小袋bakery n. 面包烘房roll n. 小圆面包 display n. 展列canned adj. 罐装的bottled adj. 瓶装的frozen adj. 冷冻的goods n. 货品 delicatessen n. 熟食店 freshness n. 新鲜食品 electrical adj. 电气的 product n. 商品 essential n.必需品 buttern.黄油impulse item 一时冲动购买的商品 profitn. 利润 brand name品牌 processed food加工食品 pre-cooked meal半成品食品 profitableadj. money-making 盈利的 at eye level齐眼的高度 checkoutn. 收银台 leaflet n. 传单loan n. 贷款insurance n. 保险 mobile phone 移动电话 credit card 信用卡3.3Text译文被动消费步入大型超市时，千万不能大意！那帮精明狡诈的人已经看到了你的到来。而他们正是那些让你变成购物狂的行家里手。 周六下午3点。你想到超市买些你需要的物品。东西不多就是咖啡、牛奶和鸡蛋。你推了一辆手推车，这是第一个错误。现在你根本感受不到购物篮内商品的重量，自然你可能会越买越多。手推车又大又深，其结果可以想见。. “进入超市，首先会经过的是美丽的鲜花和植物。再往前走，水果与蔬菜新鲜与自然的颜色映入眼帘。购物单上虽然没有蔬菜，但是这些红椒、青椒和黄椒看上去如此诱人。它们已被分类、清洗而且包装好了多么便利。而且还在特价优惠！或许你会拿一盒。不管怎么说，蔬菜对人有好处，对不对？接着你走到了面包房。哦，新鲜的面包卷香气扑鼻！比昨天家里的面包好多了。或许你会就买一点儿可是如此也就停不下来了。来自销售专家的记录 1.店内通常会摆放新鲜的水果、蔬菜与鲜花。这会让准备购买超市内普通的罐装、瓶装和冷冻商品的顾客产生一种清新、健康的感觉。 2.入口处的特价优惠商品会让顾客开始购物。拿下第一件商品后，人们通常就会欲罢不能了。3.店内的装饰通常为绿色。这会令人感受清新自然。面包、鱼类和熟食柜台也要保持清新勾起人们对从前购物的愉悦回忆。 4.许多大型超市现在还会向老主顾兜售其他商品比如，衣服和电子产品。5.生活必需品放在超市的后面。在拿到牛奶、鸡蛋或者奶油之前，顾客必须经过一大堆好看但并不真正需要的商品。而这些非必需的“一时冲动购买的商品”同时也是给超市带来丰厚利润的物品。 6.名牌产品和熟食等加工食物的利润很高，通常会被摆在眼睛平视就看得到的地方，以此吸引人们的注意。7.留意结账柜台旁的杂志和糖果店家促使顾客接着冲动购物的最后一个机会。留意超市提供其他服务的宣传单：贷款、保险、廉价旅行，甚至还有手机。 8.用超市的信用卡支付多么便利。先购物，后付款。欢迎再来哦。3.3.1 Explanation of important words in detail.1. purchasen. something bought 购买的物品 e.g.The saleslady put my purchase into a beautiful bag. 女售货员把我的东西装进一个漂亮的袋子里。v. 购买e.g. He purchased a ticket and went up on the top deck.他买了一张票，然后上到顶层甲板。2. natural adj. the way it was grown 自然的，天然的e.g. My hair soon grew back to its natural colour. 我的头发很快又恢复了本色。The gigantic natural harbour is a haven for boats. 这个巨型天然港是船只的避风港。3.after all used to say you must remember that 毕竟；别忘了e.g. Why shouldnt Dan eat the cake? After all, he baked it. 为什么丹不该吃蛋糕？别忘了，还是他做的呢。Dont blame him. After all, hes only a child. 别责怪他。别忘了，他还是个孩子。 4. bakery n. where bread and cakes are made 面包房；面包店e.g. A smell of bread drifted from some distant bakery. 一阵面包的香味从远处的面包房飘来。The baker bakes his bread in the bakery. 面包师在面包房内烤面包。5. display n. show 展览，陈列e.g. A new kind of car was on display in the shop. 商店里正展出一种新汽车。The jewelers display showed the diamonds to advantage. 珠宝商的展示使那些钻石更为醒目。6. essential n. something necessary 必需品；不可或缺之物e.g. The flat contained the basic essentials for bachelor life. 那套公寓配有单身生活的基本必需品。These foods are essentials for the healthy growth and development in children.这些食物是孩子们健康成长和发育的必需品。adj. 绝对必要的；必不可少的；基本的e.g. It was absolutely essential to separate crops from the areas that animals used as pasture. 将庄稼和放牧区分开是绝对必要的。Most authorities agree that play is an essential part of a childs development.大多数权威人士都同意，玩耍在孩子成长过程中起着非常重要的作用。 7. profitable adj. money-making 盈利的；有利润的；赚钱的 e.g.Drug manufacturing is the most profitable business in America. 制药业是美国利润最丰厚的业务。That business became profitable last year. 那项生意去年变得很赚钱。 8.profitability n. 赢利能力；收益性；利益率 e.g. Changes were made in operating methods in an effort to increase profitability. 为了提高利润，经营方式上发生了改变。9.loan n. money somebody lends you 贷款，借款e.g. The loan is due for repayment by the end of the year. 这笔借款要在年底还清。I asked the bank to help me with a loan. 我请银行给我一笔贷款。3.3.2 Explanation of important sentences.1.Bakery, fish and delicatessen counters also offer freshness and bring back pleasant memories of traditional shopping. There are also many fresh food displayed at the bakery, fish and delicatessen counters. These fresh and natural food reminds people of the fun and pleasure of shopping in the past. 2. bring back a memory/memories of: Something that brings back a memory makes you think about it. e.g.Your article brought back sad memories for me. 你的文章勾起了我悲伤的回忆。The words “part-time job” always bring back to me the memory of my first interview for a part-time job.“兼职”这个字眼总会令我想起我的第一次面试。 3.4 Question TimeDirections: Complete the sentences with the missing prepositions and particles. after at at at by in in into near of of out with 1. Watch out when you go _ a supermarket. 2. Supermarket designers are experts _ the business _ making people buy. 3. _ a trolley, shoppers dont feel the weight _ their purchases _ a basket 4. They put special offers _ the entrance help shoppers start shopping. 5. _ shoppers have made one purchase, others follow more easily. 6. They put attractive goods _ eye level so that they are easy to get _. 7. There are sweets _ the checkouts. 8. They make it easy to pay _ credit card. Key: 1, into 2, in, of 3, with, of, in 4, near, 5, after 6, at, at 7,at 8, byAssignments: P.35 Ex. 1Lesson 2Unit 3. Shopping1. Have a Review for Exercises in Lesson 1Directions: Complete the following answers to the questions with expressions from the box. add points to loyalty cards credit, charge or debit cards to pay customers can use to pay for pass many semi-demand and impulse items special offers the weight of their purchases to encourage shoppers to come into the store trolleys instead of baskets1. How do supermarkets often make you feel good to be there? They put beautiful flowers and plants in the entrance _. 2. Give three examples of how supermarkets persuade shoppers to buy more goods than they planned. Firstly, they use _ so that shoppers dont feel_, secondly, they have _and, thirdly, shoppers have to _to reach the essential demand items. 3. What do many supermarkets do to make it easy to pay for your purchases? Shoppers can use _ for their goods. 4. How do supermarkets encourage you to come back soon and may be spend more? They _, which_ very attractive special offers. Keys: 1, to encourage shoppers to come into the store 2, trolleys instead of baskets; the weight of their purchases special offers; pass many semi-demand and impulse items 3, credit, charge or debit cards to pay 4, add points to loyalty cards, customers can use to pay forDirections: Use the material in the box to discuss how supermarket designers make it easy to buy. Think particularly of the positioning of goods. (to) place/put attractive goods near the checkout/entrance at eye-level (to) make goods easy to reach/get at (to) highlight special offers/low prices (to) play relaxing/soft music (to) broadcast information about special offers Suggested answer:Designers put attractive goods like sweets near the checkout. They also place big brand names and processed food like pre-cooked meals at eye level to attract attention and to make goods easy to reach. They highlight special offers/low prices with a red pen to attract attention to them. They play soft music in shops to make you feel relaxed. They broadcast information about special offers through loudspeakers in the shop. 2. Coming into Lesson 22.1 Listening 1: Asking for directions.Supermarkets Directions: Listen to the radio report and then decide whether the following statements are true (T) or false (F). True False 1.Michael J. Cullen had an ordinary grocery store in New York. 2.Michaels idea was to tell customers to fetch goods from the shelves themselves. 3.Cullen had to do three things to make his idea work. 4. Michael sorted goods into groups like fruit and vegetables, for example. 5. Customers also had to pack the goods themselves. 6. The shop assistants just packed goods and filled shelves. 7. Cullen opened the worlds first real supermarket in New York on 14 September 1930. 8. Supermarkets sold a few high quality products at a fair pricekeys: T T F T F T F F2.2 Listening 2: A trip to town Directions:1. Listen and link photos ac to the dialogues 13. a. camera shop b. farmers market c. supermarket Dialogue 1. _c_ 2. _b_ 3. _a_Directions: 2. Listen again and note down the details. 1. Who is Jinjing talking to: a farmer, a shop assistant or a checkout assistant? Dialogue 1: _; Dialogue 2: _; Dialogue 3: _2.What is she doing: paying for groceries, buying eggs, buying a camera? Dialogue 1: _; Dialogue 2: _; Dialogue 3: _3. How much has she to pay: 58; 0.65; 5.75? Dialogue 1: _; Dialogue 2: _; Dialogue 3: _keys: 1. a checkout assistant; a shop assistant; a farmer, 2. paying for groceries, buying eggs, buying a camera 3. 5.75; 0.65; 58;2.3 Listening Shopping dialogue Directions: Listen to the shopping dialogue. Then choose the correct answer. 1. Anna wants to buy _ A. some shoes B. a swimming suit C. a tracksuit2. Anna is size _ A. 36 B. 38 C. 393. The colour of the first suit was _A. blue B. green C.red4. Anna doesnt want red because it attracts_A. animals B. birds C.dogs5. The second track suit was made of _A. cotton B.nylon C.polyester6. Anna wants a tracksuit that is made of_A. pure cotton B. nylon C. wool7.Anna choose the_ tracksuit.A. second B.third C.fourth8.Anna pays _ euros for the tracksuitA.thirty B. thirty-five C. thirty-eightkeys: 1.C 2.B 3.C 4.C 5.C 6.A 7.C 8.BScript:Dialogue 1 Supermarket Michael J. Cullen had a grocery store in New York. Business was all right, but he wanted to do much better. Then he had an idea: he would tell customers to fetch goods from the shelves themselves and pay for them as they left the store. For this to work, he had to do two things. First, he had to sort goods into groups, fruit and vegetables, and meat, for example. Secondly, he had to pack and price goods in individual portions. His assistants didnt serve customers any longer. They just packed goods and filled shelves. Cullen opened Americas first real supermarket in New York on 4 August 1930. And it was an immediate success. When he died just six years later, there were already seventeen King Kullen supermarkets in the USA. Cullens idea of having separate food departments and selling large amounts of food at discount prices soon changed food retailing throughout the world. Michael J. Cullen opened Americas first real supermarket and made it a great success. His supermarket operation and original food retailing mode influenced the whole world.Listening 2: A trip to town Dialogue 1 CA = checkout assistant CA Hello. JinjingHi. CA Can I help you pack your purchases? JinjingThanks, but Im fine. Ive only got a few things some coffee and sugar and some cans of coke. CA Right . Thats five seventy-five, please. JinjingHeres my credit card. CA Thanks. And do you have a loyalty card? JinjingOh, yes, here you are. CA Could you enter your PIN, please? JinjingSure. CA Thank you. Here are your cards. JinjingThanks. Bye. CA Bye.Dialogue 2JinjingHow much are the eggs, please? FarmerThe large ones are one fifty a dozen. JinjingEr . one fifteen, did you say? FarmerNo, sorry. Im afraid theyre one fifty. You see, theyre organic. And organic produce has to be a bit more expensive than ordinary food. JinjingI see. And the medium-size eggs? FarmerOne thirty. JinjingFine, well, I dont need many. Just half a dozen, please. FarmerRight. One small box of medium-size eggs. Here you are, Miss. And I promise you theyre the best eggs in the world. Not like the rubish they sell you in the supermarket!Dialogue 3 SA = shop assistant SA:Good morning. Can I help you? Jinjing:Well, yes. Im interested in a digital camera. But the problem is that I dont want to pay more than about sixty pounds, say. SA:Thats no problem, madam. I can show you three models at about that price. How about this Canon, for example. Thats a very good camera.Jinjing:Oh yes. I had a Canon before. How much does this one cost? SA: Sixty-five pounds ninety-five. It has ten megapixels, which is more than enough for most purposes. Jinjing:Okay, but what about the price? Do you have anything cheaper? SA:Well, yes, I do. At fifty-eight pounds, this Nikon L23 is quite a lot cheaper because its on special offer. It has ten megapixels, too. Jinjing:Oh, fine. Id like the Nikon, then, please. SA: Certainly, madam.Listening 3 Shopping dialogue Assistant:Good morning. Can I help you? Anna: Well, yes. Im looking for a tracksuit. You know, the ones in the sale. Assistant: Oh, yes. The track suits in the sale are over here. Let me show you. Yes, well, here we are. What size are you? 38? Anna: Thats right. Im size 38. Assistant: Okay. Lets see. What about this one? Its thirty percent below normal price. Anna: Yes, but its red. I like jogging and red attracts dogs. Id like blue or green if possible.Assistant: Fine. What about this green one, then? Anna: Yes, but its polyester, isnt it? I dont like that. Id like pure cotton, please.Assistant: All right. Let me see. Well, this one is pure cotton and its the right size and colour, too. Anna: yes. I like that. And what about the price? Assistant: Well, its exactly half price. Thirty-five euros instead of seventy. Anna: Perfect. Ill take it, please. Assistant: Fine. Would you like to come this way to the checkout?3. SpeakingDirections: Use the dialogue guide to role-play shopping scenes. Change roles shopper and assistant several times. TIP: Chinese clothing size converter Chinese size5X S4XS3XS2XSXSSMLXL2XL3XL4XL5XL6XLUS size246810121416182022242628European size3234363840424446485052545658 What is the Chinese equivalent of a European size 40? If it is US size 12, what is it in a European size? You need a Chinese size 4XS. What do you need when you are in America? Its 2XL in a Chinese size. What is it in a European size? Assignment: reviewLesson 3Unit 3. Shopping Text Study (Passage B) Shopping Mall or Cyber-mall?1. Words and Expressionscyber-mall n.网上商店online adv. 联机，在线 predict v.say before it happens 预测 travel website 旅游网站fare n.费用 travel agent 旅行代办人；旅行社in fact 事实上 convenient adj.方便的security n.protection from danger 安全性 detailn. 详细信息multichannel shopping 多渠道购物offline adj. 脱机的，离线的digital image 数码图像dealer n. 经销商 replace v. take the place of 替代 flexible adj. willing to change 灵活的efficientadj. 高效的competitive adj. better for the customer 有竞争力的Before reading1. Have you ever compared products and prices on the Internet before buying something in the shops? If so, what sort of thing?2. Have you ever thought or sold anything online? If not, might you in future?2. TextShopping Mall or Cyber-mall?The Internet is part of everyday life for most young Americans: about three-quarters of 18-24 year-olds regularly go online. Many have now added Internet shopping to email and other activities. Since the mid-1990s, shopping online has grown from almost nothing to about five per cent of all US retailing. Sales have been increasing by over 25% per year, and last year goods and services worth $93 billion were bought online. In the beginning, many predicted the end of traditional shopping, but will this really happen? Are ordinary shops and even shopping malls about to close? Could millions of sales staff lose their jobs? Well, Internet shopping certainly has big advantages. Travel websites can quickly find the cheapest flights, for example, and fares cost less than they do from a travel agent. In fact, most Internet prices are lower than shop prices. It can also be very convenient to do your shopping from home, day or night. (Internet sales always rise rapidly at Christmas because many people dont like the crowded shops and the cold weather.) However, there are problems. Orders can take two weeks or more to arrive and have to be returned if somet
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