新航标职业英语·综合英语1Unit.ppt

Background GettingReady TextA LanguageFocus TextB VocationalFocus SkillFocus PracticalLearning 十二五 职业教育国家规划教材经全国职业教育教材审定委员会审定 新航标职业英语综合英语1 VocationalEnglishCommunicationforYourCareer 1 Background GettingReady TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus 2 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus GettingReady Newspapers Television Radio Magazines MediaIndustryintheUSAManyofthemediaintheUSAarecontrolledbylargefor profitcorporationsthatreaprevenuefromadvertising subscriptions andthesaleofcopyrightedmaterial WiththedevelopmentoftheInternet mostmediaorganizationshavesetupofficialsites Boththelatestprogramsandtheoldonescanbefoundonthenet 3 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus MediaIndustryintheUSA Television NBC NationalBroadcastingCompany CBS ColumbiaBroadcastingSystem andABC AmericanBroadcastingCompany arethreemajortelevisionnetworksintheUSA Theyhaveintroducedmanydramas soapoperas talkshows newsshows andsportsshowsthatarerelayedthroughoutAmericaandareoftensoldabroad NBCissometimescalledthe PeacockNetwork inreferencetoitsstylizedpeacocklogodesignedoriginallyforcolorbroadcasts CBSissometimescalledthe EyeNetwork fortheshapeofthecompany slogoandthe TiffanyNetwork foritsfirstdemonstrationsofcolortelevisioninaformerTiffany Co building ABCisownedbytheWaltDisneyCompanyandispartofDisney ABCTelevisionGroup Itwasfoundedin1943onthebasisoftheformerNBCBlueradionetwork GettingReady 4 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus MediaIndustryintheUSA Americanradiobroadcastsareintwobands FMandAM NPR NationalPublicRadio whichwascreatedin1970 isthenation sprimarypublicradionetwork Radio GettingReady 5 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Probablyduetocompetitionfromothermedia thenumberofdailynewspapersintheUSAhasdeclinedoverthepasthalf century TheNewYorkTimeswasfoundedin1851 ThenewspaperwasoriginallypublishedfromMondaytoSaturday butonApril21 1861 duetothedemandfordailycoverageoftheCivilWar TheNewYorkTimes togetherwithothermajordailies begantopublishonSundaysaswell TheWallStreetJournalisthelargestnewspaperintheUSAintermsofcirculation ItisanAmericanEnglish languageinternationaldailynewspaperpublishedbyDowJones Company Newspapers MediaIndustryintheUSA GettingReady 6 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus TheUSAhasalargemagazineindustrywithhundredsofmagazinesservingalmosteveryinterest TheUSAhasthreeleadingweeklynewsmagazines Timeisamajormagazinecoveringreligion philosophy andscience Timeiswell knownfornaminga PersonoftheYear eachyear NewsweekisthesecondlargestweeklynewsmagazineintheUSA ItissecondonlytoTimeincirculationandadvertisingrevenue USNewsandWorldReporthasbecomeparticularlyknownforitsrankingsystemandannualreportsonAmericancolleges graduateschools andhospitalsinrecentyears WiththedevelopmentoftheInternet mostmediaorganizationshavesetupofficialsites Boththelatestprogramsandtheoldonescanbefoundonthenet Magazines MediaIndustryintheUSA GettingReady 7 美国全国广播公司 美国 时代 杂志 美国之音 美国有线电视新闻网 美国 纽约时报 Background GettingReady TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus 8 English DowJones Company July8 1889 About2milliondaily thelargestintheUSA USAandinternationalbusinessandfinancialnewsandissues WallStreet theheartofthefinancialdistrictinNewYorkCity ThePulitzerPrize 普利策奖 thirty threetimes Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus GettingReady 9 CommunicationMediaintheUSA Before reading While reading Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus GettingReady 10 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus 1 WhatarethemaintypesofcommunicationmediaintheUSA 2 WhatarethetwomaintypesofAmericanradio ExerciseA Readthetextandanswerthefollowingquestions Television radio newspapers magazinesandInternetwebsitesarethemaintypesofcommunicationmedia ThetwomaintypesofAmericanradioaretalkradioandmusicstations 3 WhyarenewspapersbecominglessimportantintheUSA NewspapershavebecomelessimportanttoAmericansinrecentyearsandfewerpeoplearereadingnewspapersthaneverbeforebecausethereisalotofcompetitionfromothermedia GettingReady 11 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus 5 WhyshouldreaderscarefullychooseonlineinformationintheUSA 4 CanyounamethethreeleadingAmericannewsmagazines TheyareTime Newsweek andUSNewsandWorldReport Becausethereisagreatdealmorepublicationofinformationthathasnotbeenpeerreviewed Readthetextandanswerthefollowingquestions ExerciseA GettingReady 12 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus ExerciseB ThearticlemainlytellsusabouttypesofintheUSA Inaddition thearticleshowsusthateachtypeplaysinAmericanpeople slife Fillintheblankstocompletethemainideasofthetext five communicationmedia therole GettingReady 13 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Discusstheadvantagesanddisadvantagesofeachofthefivetypesofmediawithyourpartnerandcompletethetable ExerciseC impressive direct visual influential timely vivid popular shortandsimple noteasytocarry comparativelyexpensive alotofads timely broadlyspread variousprograms flexibleinformat easytocarry shortandsimple notvisual timely authoritative detailed easytocarryandpreserve uniform paperandtechnologydemanding detailed easytocarryandpreserve beautifulindesign educationalandentertainingforreaders nottimely alotofads expensive timely vivid interactive largeincapacity influential easilyacceptable Someinformationisnotreliable lackofofficialregulation GettingReady 14 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph1 CommunicationmediaintheUSAarecomprisedofseveraldifferenttypes television radio newspapers magazines andInternetwebsites Let sexploretherolesofthemostimportanttypesofmediaintheUSAtoday GettingReady 15 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph2 TelevisionThetelevisionisofgreatsignificanceinmostAmericanhomes Forgenerations familieshavesataroundaTVandenjoyedtheirfavoriteTVshowstogether Today therearesomanyTVshowstowatchthatpeoplespendagreatdealoftheirtimewatchingTValone MostAmericansarehappytobeabletowatchexactlywhattheywantandwhentheywantto NBC NationalBroadcastingCompany CBS ColumbiaBroadcastingSystem andABC AmericanBroadcastingCompany arethreemajortelevisionnetworksintheUSA Theyhaveintroducedmanydramas soapoperas talkshows newsshows andsportsshowsthatarerelayedthroughoutAmericaandareoftensoldabroad GettingReady 16 RadioTherearetwomaintypesofAmericanradio talkradioandmusicstations Onatalkradiostation ahostleadsinterviewsanddiscussionswithaguestspeakeroramemberofthepublicwhohasbeencalledin Naturally musicstationsplaymusicthatisusuallyofoneparticulartypesuchasclassicalmusic pop orhip hop Thesestationsbroadcastforfreeandareavailabletoanyonewhowantstolisten NPR NationalPublicRadio hasthelargestaudienceallovertheUSA whilepeoplefromaroundtheworldcanhearawiderangeofprogramsthroughVOA VoiceofAmerica in44languages Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph3 GettingReady 17 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph4 NewspapersInrecentyears newspapershaveplayedarelativelyminorpartinAmericans dailylivesandfewerpeoplearereadingnewspapersthaneverbeforeduetoseverecompetitionfromothermedia Atthesametime theInternetandtelevisionnewsmediaarebecomingmorepopular While reading GettingReady 18 Paragraph5 ThemostpopularnewspapersintheUSAareTheNewYorkTimesandTheWallStreetJournal Bothofthesenewspaperscanbefoundinallmajorcitiesandmanysmallerones Apartfromthesetwopapers manyareashavetheirownlocalnewspapers ItispossiblethatnewspaperswillnolongerbeadominantmediumintheUSA Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus GettingReady 19 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph6 MagazinesMagazinesareoneofthemostpopulartypesofmediainAmerica Threemagazines Time Newsweek andUSNewsandWorldReportarethemostpopularnewsmagazines Timeiswell knownforchoosinga PersonoftheYear eachyear Peoplewhowanttoreadaparticularmagazinecanpaytohaveitdeliveredtotheirhouseorbuyitinastore GettingReady 20 Paragraph7 InternetTheemergenceoftheInternethasmadeamarvelouschangeinthewayAmericansgetinformationonavarietyoftopicsbymakingitinstantlyavailableintheirhomes Itispossibletofindinformation opinions andproductsforanyneed InAmerica theregulationofspeechontheInternetisgenerallythesameasfortelevision radio newspapers andmagazines However thereisagreatdealmorepublicationofinformationthathasnotbeenpeerreviewed Forthatreason thereadermustcarefullydecideiftheinformationistrueandfromatrustworthysource Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus GettingReady 21 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph8 WhiletheroleandpopularityofeachtypeofAmericancommunicationmediumcontinuestochange itisclearthatthecommunicationmediaareplayinganimportantpartintheAmericancultureandeconomy GettingReady 22 Vocabulary Structure Translation LanguageFocus Grammar Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus GettingReady 23 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Vocabulary AChoosethecorrectformofthewordstocompletethefollowingsentences 1 journal journalism journalista Themanagerrefusedtoacceptanyinterviewsby b Thecompanyhopestousethetechnologydescribedinthe Nature 2 explore exploration explorera Themanlikes newideas b Itcanbeseenthatwehavesucceededinspace 3 require required requirementa Hehasgotthe knowledgeforthejob b Whenpeoplehavetheirbasicneedssatisfied theybegintothinkofotherthingstofulfilltheirlife journalists journal exploring explorations required requirements GettingReady 24 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Vocabulary 4 significance significant significantlya Thisisoneofthemost studiesonthesubject b Couldyouexplaintomethe ofthispartofthecontract 5 nature natural naturallya Manyanimalsareunderthethreatofextinctionbecauseoftherapidchangeintheir environment b It shuman thatonewantstoliveatease significant significance natural nature AChoosethecorrectformofthewordstocompletethefollowingsentences GettingReady 25 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Vocabulary BMatchthewordsinColumnAwiththeappropriatephrasesinColumnB prised3 lead4 have5 make a thenewspaperdeliveredtotheirhomeb theinterviewanddiscussionc amarvelouschanged theconcertlivee ofseveraltypesofmusic GettingReady avarietyof 1 Competitionforthepositionofajournalistisvery 2 Marketingisthe topicofthemeeting 3 Collegestudentsnowhaveaccessto modernfacilities 4 WewouldrathernotrelyonMarybecausesheisnota person 26 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Vocabulary CCompletethesentencesbelowwiththecorrectformofthewordsandphrasesinthebox dominantparticulartrustworthyseverepopularityregulationcallinavarietyof severe dominant trustworthy GettingReady 27 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Vocabulary 5 Sheshowed interestinmanythingsthatotherpeoplefailedtosee 6 Themanager allthejournaliststodiscusstheinterview 7 Shewasfinedforbeinginviolationofthedriving 8 Hisproposalenjoyedgreat sohewaselectedbyanabsolutemajority particular calledin regulation popularity CCompletethesentencesbelowwiththecorrectformofthewordsandphrasesinthebox dominantparticulartrustworthyseverepopularityregulationcallinavarietyof GettingReady 28 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Structure AStudytheexampleandrearrangethewordsandphrasesintocorrectsentences 1 dueto asmallaudience thenastyweather therewas Fewerpeoplearereadingnewspapersthaneverbeforeduetocompetitionfromothermedia 2 dueto physicalexercise alackof is herbadhealth Therewasasmallaudienceduetothenastyweather Herbadhealthisduetoalackofphysicalexercise e g dueto fewerpeople thaneverbefore arereadingnewspapers competitionfromothermedia GettingReady 29 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Structure 3 dueto seriousconsequences mayhave carelessness mistakes 4 dueto mostbanksinthecity suffered thepresenteconomiccrisis greatlosses Theywantedtosellthecomputers butfailedtodosoduetothehighpricetheydemanded Duetothepresenteconomiccrisis mostbanksinthecitysufferedgreatlosses Mistakesduetocarelessnessmayhaveseriousconsequences 5 dueto theywantedtosell failedtodoso theydemanded thehighprice thecomputers but AStudytheexampleandrearrangethewordsandphrasesintocorrectsentences GettingReady 30 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Structure BStudytheitalicizedpartoftheexamplesentencesandcomposesentenceswiththesamestructuresusingthewordsandphrasesinparentheses 1 e g Naturally musicstationsplaymusicthatisusuallyofoneparticulartypesuchasclassicalmusic pop orhip hop we plant lotsofflowers rose tulip lily TherearemanynewsmagazinesintheUSA suchasTime Newsweek andUSNewsandWorldReport Theyhavefinishedsomecourses suchasLaw Writing andHistory We veplantedlotsofflowers suchasroses tulips andlilies they finish somecourses Law Writing History thereare manynewsmagazines intheUSA Time Newsweek USNewsandWorld GettingReady 31 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Structure 2 e g Apartfromthesetwopapers manyareashavetheirownlocalnewspapers nothingmore heate forbreakfast anapple Apartfromalightsnow therewasnomorerainfallfortheentirewinter Itisagoodpieceofwork apartfromsomeslightfaults Apartfromanapple heatenothingmoreforbreakfast work itis someslightfaults agoodpieceof alightsnow fortheentirewinter therewasnomorerainfall BStudytheitalicizedpartoftheexamplesentencesandcomposesentenceswiththesamestructuresusingthewordsandphrasesinparentheses GettingReady 32 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Translation ATranslatethefollowingsentencesintoChinese 1 Reader sDigest 读者文摘 isoneofthemostpopularandbest sellingmagazinesintheUSA 2 Theemergenceofcomputershaschangedthewayinwhichwedealwithavarietyofofficejobs 由于激烈的竞争 我们必须要探讨扩大市场的每种可能性 电脑的出现改变了我们处理各种办公事务的方式 读者文摘 是美国最受欢迎和最畅销的杂志之一 3 Duetoseverecompetition wehavetoexploreeverypossibilitytoexpandthemarket 印刷媒体在准确而快速地让消费者获取信息方面仍然有非常重要的意义 4 Printmediaarestillofgreatsignificanceininformingconsumersaccuratelyandinstantly NBC CBC和ABC是美国三家主要的电视网络 它们都播放电视剧 新闻 肥皂剧 脱口秀和体育赛事等 5 NBC CBS andABCarethreemajortelevisionnetworksintheUSA allofwhichbroadcastdramas news soapoperas talkshows andsportsevents GettingReady 5 互联网的出现使得电视新闻在我们的工作中相对没那么重要了 playaminorrolein 33 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Translation 1 你可以把电视机和电脑送到我家里吗 have done 2 除了两张票 我还免费得到了这本关于古典音乐的杂志 get forfree Membersofmyfamilyhaveusedthisradiotolistentothenewsforgenerations Apartfromthetwotickets Igotthemagazineaboutclassicalmusicforfree CanyouhavetheTVsetandthecomputerdeliveredtomyhouse 3 这台收音机是我家几代人都用来收听新闻的 forgenerations I veheardfromatrustworthysourcethatthiscompanyisdoingverybadly 4 据可靠来源 我获悉这家公司经营得非常糟糕 atrustworthysource TheemergenceoftheInternetmadeTVnewsplayarelativelyminorroleinourwork ATranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses GettingReady 34 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Grammar ExercisesACompletethefollowingsentencesbychoosingA B CorD 1 Marywenttobedearly A TiringB BeingtiringC FeelingtiredD Tire2 Themanfellasleepwhile TV A watchB watchingC towatchD watched3 thewaythatAmericansgetinformation theInternetisgettingmoreandmoreimportantthesedays A ChangeB TochangeC ChangingD Havingchanged4 Iheardsomeone loudlyatthedoorwhileIwaslisteningtotheradio A knockB knockingC toknockD knocked5 Asahost youshouldn tkeeptheguests solong A waitB towaitC waitingD waited B C D B C GettingReady 35 ExercisesACompletethefollowingsentencesbychoosingA B CorD 6 LastnightIwenttobedearly leavingmymagazine A notfinishB unfinishedC notfinishingD finishing7 Marysmelledsomething whileshewassurfingonline A burnB burningC burnedD toburn8 newspapers theInternetismuchmorepopularamongtheyoungsters A ComparingwithB ComparedwithC ComparingtoD Comparedto9 Doyouknowthegirl onTVsowonderfullywiththehost A dancingB danceC todanceD danced10 Whoisthegirl amagazineoverthere A readB readingC toreadD beingread Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Grammar B B B A B GettingReady 36 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Grammar ExercisesBFillintheblankswiththeproperformofthewordsinparentheses 1 Thereisaletter write tomyAmericanpenpal 2 Mostpeoplewhowere invite tothepartyareoldfriendsofmine 3 TheInternetisonekindofmediatype love bymostyoungsters 4 listen totheoldfolksongsontheradio Icouldn thelpthinkingofmychildhooddaysinmyhometown 5 put downmymagazine Iwalkedtothewindowandlookedout written invited loved Listening Putting GettingReady 37 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph1 Asajournalist youarefrequentlyexpectedtointerviewimportantpeople andyoumustbeprepared Followthesestepsforasuccessfulinterview StepsforaSuccessfulInterview GettingReady 38 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph2 Step1Learnasmuchasyoucanaboutyourintervieweebeforetheinterview Itishelpfultoreadoldstoriesaswellasnewones Youshouldfeellikeyouknowthepersonverywellbeforetheinterviewbegins StepsforaSuccessfulInterview GettingReady 39 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph3 Step2Makesurehowlongtheinterviewwillbe andbesuretohavethenecessaryequipment suchastapeandpowersupplyforyourrecorder Bringextratapesandbatteriesjustincaseyouneedthem StepsforaSuccessfulInterview GettingReady 40 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph4 Step3Makegoodpreparationsforclothingandmake up Dressyourselfinaprofessionalmannerfortheinterview Itisbesttowearplaincolorssuchasblack darkblue orgraywithawhiteshirtorblouse StepsforaSuccessfulInterview GettingReady 41 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph5 Step4Knowinterviewetiquetteverywellbeforehand Beatleast10 15minutesearlyforyourappointment Thisisveryimportantnotonlybecauseitgivesyouachancetoprepareyourself butitalsoshowsthatyouareprofessional StepsforaSuccessfulInterview GettingReady 42 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph6 Step5Bepreciseandinformativeaboutyourquestionsthatshouldrequireathoughtfulanswer Avoidyes or noquestions andgetthepersontogivedetailedandheartfeltanswers Atthesametime donotaskaboutpersonalaffairswithoutpermission StepsforaSuccessfulInterview GettingReady 43 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph7 Step6Aftertheinterview listentotherecordingandwritedowntheimportantinformationassoonaspossible StepsforaSuccessfulInterview GettingReady 44 译文 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Paragraph8 Followtheabovestepsandbeprofessionalsothatyouwillhaveasuccessfulinterview StepsforaSuccessfulInterview GettingReady 45 Background TextA TextB VocationalFocus SkillFocus PracticalLearning LanguageFocus Workinpairs Youareexpectingtohaveamediainterview Studythefollowingtablecarefully Then followtheproceduresinthetableanddoagoodjobintheinterview ConductingaMediaInterview