中职教材英语基础模块下册《Unit 9 Advertising》ppt.ppt

Unit9Advertising Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 广告是商品交易中一种重要的促销手段 Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 什么是广告 Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 广告被用来向公众传递一些产品和服务的信息 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 如果在周六要举行一场时装秀 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 而你画了一个写有 周六将在展览中心上演一场时装秀 的牌子 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 那就是一个广告 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 如果你把这个牌子放在一头大象背上 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 牵着它进城 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 那就意味着你在进行广告促销 Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures flyersormails showingpostersornewspaperads makingradio TVortheInternetcommercialsandsoon Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures flyersormails showingpostersornewspaperads makingradio TVortheInternetcommercialsandsoon 通过发送宣传册 传单或信函广告 展示广告牌 报纸广告 做收音机 电视或互联网商业广告等途径 使某些产品或服务引起潜在的以及现有的客户的注意 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 如果设计得好的话 宣传册可包含大量信息 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 邮寄广告可以直接寄到经过选择的客人手里 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 大多数成年人都读报纸 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 所以报纸上刊登广告是一种常见的广告途径 Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by 在顾客看到的地方 招贴广告的作用是有力度的 Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by 多彩有趣的招贴画会使路人耳目一新 Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 收音机里的广告的主要优点是它们比电视广告便宜 Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 很多人仍然听收音机广播 Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 比如当他们在出租车上或者在开车的时候 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular 电视广告通常很贵 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular 但是据说电视广告效果很好 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular 因为电视变得越来越流行 Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness 广告或多或少能改变顾客对一些产品和服务的态度 Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness 广告在商业中起着很重的作用 However itisknownthatsomeadsgivefalseinformationtomisleadconsumers Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis However itisknownthatsomeadsgivefalseinformationtomisleadconsumers Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis 然而 众所周知 一些广告也会传递虚假的信息来误导消费者 However itisknownthatsomeadsgivefalseinformationtomisleadconsumers Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis 一些名人会出现在广告里 说某产品是如何地好 Theyhelptomakeusbelievethatifwebuytheirproducts wewillbehappier healthier moreattractive morepopular moresuccessful etc Theyhelptomakeusbelievethatifwebuytheirproducts wewillbehappier healthier moreattractive morepopular moresuccessful etc 他们帮助 商家 使我们相信 如果买了他们的产品 Theyhelptomakeusbelievethatifwebuytheirproducts wewillbehappier healthier moreattractive morepopular moresuccessful etc 我们就会更快乐 更健康 更吸引人 更出名 或者更成功等等 Infact whattheywantisjusttomakeuspaymoremoney So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads Infact whattheywantisjusttomakeuspaymoremoney So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads 事实上 他们只不过是想让我们付更多的钱 Infact whattheywantisjusttomakeuspaymoremoney So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads 因此 确认广告中什么是真的 什么是假的就十分必要了 usefulexpressions 1 beusedtodo2 thepublic3 fashionshow4 towalksbtowalk动物5 bring totheattentionof 被用来 公众 大众 时装表演 时装秀 带领某人走 赶着 牵着 使 引起 的注意 6 bymeansof7 agreatdealof8 moreorless9 playanimportantrole10 itisknownthat11 makesure 借助于 通过 大量的 或多或少 起重要的作用 众所周知 确认 保证 LanguageStudy P811 Thismuseumwillbeopentothe nextweek 2 Readingpracticehasaverygood onourEnglishstudy 3 Thedoorsinthisbuildingwill white 4 Thispopstar ontelevisioneverySunday public effect bepainted appears 5 youare youmustdoyourbest 6 She awhitesilkskirtfortheparty 7 Weshouldpaymore tothenewwordsinthetextbook 8 Thenewclassroombuildingwhich byayoungengineeristhehighestbuildingonthecampus Wherever selected attention wasdesigned 2 P81 或多或少 起重要作用 借助于 大量的 实际上 确认 保证 moreorless playanimportantrole bymeansof agreatdealof Infact makesure