资源描述
Unit 1 Advertising一、课前基础自查 (一)分类记单词省时高效.阅读单词(知其意)1welfare n 幸福、安全和健康；福利2campaign n. 运动3motto n. 座右铭；格言，箴言4intelligence n. 智力，才智；情报5prehension n. 理解力，领悟能力；理解练习6amazed adj. 大为惊奇7breath n. 气息；呼吸8publisher n. 出版社，出版机构；出版人，发行人9eyecatching adj. 引人注目的10nationwide adj. & adv. 全国范围的(地)，全国性的(地)11multiply vi. & vt. 成倍增加，迅速增加；乘，乘以12pleased adj. 高兴，满意；乐于(做某事).重点单词(写其形)1mental adj. 心理的；思想的，精神的；智力的2remend vt. 推荐；建议，劝告；介绍3aspect n. 方面；层面4update vt. & n. 更新；提供最新信息；使现代化5design vt.& n. 设计6.analysis n分析，分析结果7consult vt. 咨询；请教8react vi. 做出反应，回应9urge vt. 敦促，力劝；竭力主张n. 强烈的欲望，冲动10purchase vt. 购买，采购n. 采购；购买的东西11cure vt. 治愈；解决n. 药物，疗法；对策12ment n. 评论，评价vi. 评论，议论13aim vt.& vi. 以为目标；瞄准n. 目的，目标14tip n. 建议，提示；顶端，末梢；小费vt.& vi. (使)倾斜，倾覆；给小费15bargain n. 便宜货；协议vi. 讨价还价16appeal vi. 有吸引力；呼吁，恳请n. 吸引力；呼吁，恳求17trick n. 骗局；玩笑，恶作剧；把戏，戏法；诀窍vt. 欺骗，欺诈 .拓展单词(通其变)1innocent adj.清白的，无罪的；无恶意的；纯真的innocence n清白，无罪2persuade vt.说服，劝说；使信服persuasive adj.有说服力的；劝说的，劝诱的3advertise vt.& vi.做广告，宣传advertisement n广告；广告宣传advertising n做广告；广告活动；广告业4benefit vt.& vi.使受益；得益于 n益处；救济金；奖金beneficial adj.有益的，有帮助的5promote vt.推广，宣传；促销；促进，推动promotion n促进；晋升；促销活动6determine vt.确定；查明；决定；裁决determined adj.坚决的，果断的，有决心的determination n决心，果断7personally adv.个别地；就本人而言；本人，亲自personal adj.个人的，亲自的8fool vt.欺骗，愚弄 n傻瓜foolish adj.愚蠢的foolishness n愚蠢9latest adj.最新的late adj.& adv.晚的(地)，迟的(地)later adv.后来10poisonous adj.有毒的poison n毒药 vt.毒害11shock n震惊，惊愕 vt.使震惊，使惊愕shocked adj.震惊的shocking adj.令人震惊的12skilful adj.有技巧的，熟练的skill n技巧skilled adj.熟练的语境活用1He tried to persuade her but failed. It appeared that what he said wasnt persuasive at all.(persuade)2Roses father is a skilled mechanic so she has bee skilful at repairing bicycles too.(skill) 3Cycling is highly beneficial to our health. That is to say, we can get much benefit from cycling.(benefit)4We launched a big advertising campaign to promote our new toothpaste, and the promotion succeeded at last. In return for our efforts, all the staff in our department were promoted.(promote)5He was shocked at the shocking news, for I could see the shocked look on his face.(shock)6She is a determined girl, so we know that once she has determined to do something, she will make her dream e true with great determination.(determine)7The man insisted that he was innocent and that he was as straight as an arrow. Anyone who doubted his innocence was wrong.(innocence)8It is reported that some children were poisoned by the poisonous food.(poison)(二)练中记短语记牢用活写准记牢语境活用(选用左栏短语填空)1.believe_in相信2for_free 免费3be_meant_to 旨在，目的是4even_if/though 虽然，即使5fool_sb._into_doing_sth. 欺骗某人做某事6fall_for 上的当，受的骗7play_tricks_on 欺骗；捉弄8deal_with 涉及，关于；处理，应付9be_amazed_by/at 对感到惊讶10figure_out 弄清楚，弄懂；计算出11in_advance 提前12appeal_to 吸引，引起兴趣；呼吁13get_sth._across 把某事表达清楚14discourage_sb._from_. 劝阻某人15die_from 死于16be_concerned_about 关心；挂念17do_market_research 做市场调查1.The measures are_meant_to prevent the river from being polluted.2Children, as well as adults, usually play_tricks_on each other on Halloween.3I wanted to figure_out what made the difference.4We knew we could depend on her to deal_with the situation.5I think what appeals_to me about his painting are the colours he uses.6Passengers are reported to have died_from their serious injuries.7I had created a way to get my message across while using as few words as possible.8Even_if/though it should rain tomorrow, we will continue our work.9No matter how hard I try to convince you that is a trick, you fall_for it every time.10It was advised that all the students should be_concerned_about each other and help each other in our class.(三)仿写明句式以用为本教材原句句式解读句式仿写1.Even if an ad does not lie, it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全清白的。even if意为“即使”，用来引导让步状语从句，它相当于even though。(2017天津高考满分作文)即使期末考试快到了，我依然会设法挤出时间锻炼身体。Even_if_the_final_exam_is_around_the_corner,_Ill still manage to find time to work out.2.There are even PSAs to teach us how to live healthy lives.甚至还有一些公益广告教我们如何健康地生活。“特殊疑问词不定式”结构可作主语、宾语、表语等。(2017北京高考满分作文)我们讨论了视频里面放什么。We debated over what_to_put_into the video.3.When it es to advertisements, we must all use our intelligence and not be a slave to them!谈及广告，我们都必须运用自己的智慧，而不要做广告的奴隶！when it es to .意为“当谈及的时候”。(2018天津高考写作佳句)说到我们的训练计划，我很快会发邮件给你，希望你能就计划提出一些建设性的意见。When_it_es_to_our_training_plan,_I will email it to you soon, hoping you can offer some constructive suggestions regarding it.4.According to the publisher, readers do seem to be interested in this new novel.根据出版商的说法，读者的确好像是对这本新小说感兴趣。“do/does/did动词原形”表示对谓语动词的强调。(2018全国卷写作佳句)我确实相信你会度过一段美好的时光。I do_have_the_confidence that you will have a great time.二、课堂重点深化1persuade vt.说服，劝说；使信服自主体验单句语法填空Dont let yourself be persuaded into buying (buy) things you dont really need.He tried to persuade his father to_give (give) up smoking, but in vain.Eventually, we persuaded him of the wisdom of this decision.系统归纳persuade sb. to do sth./into doing sth.说服某人做某事persuade sb. not to do sth./out of doing sth. 说服某人不要做某事persuade sb. of sth./persuade sb. that . 使某人相信重点强化易错对对碰(persuade/advise)We advised him not to smoke, but he continued to smoke when we were not at home.I believe she has some influence with the headmaster she might persuade him.佳句时时写(2015浙江高考书面表达)我设法说服同学们接受了我的主意。I_managed_to_persuade_my_classmates_into_accepting_my_idea.名师指津persuade sb. to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而结果不一定时”，则用try to persuade sb. to do sth.或advise sb. to do sth.。2cure vt.治愈；解决；矫正n.C药物，疗法；对策自主体验单句语法填空The shock of losing my purse cured me of all my former absentmindedness.Larrys mother couldnt e to terms with the doctors conclusion that her son was beyond cure.Punishment can never be an effective cure for severe social problems.系统归纳cure sb. of sth.治愈某人的病；改掉某人的不良习惯a cure for sth. 治疗的方法beyond cure 无可救药重点强化易错对对碰(cure/treat)The doctor treated her headache with the best medicine, but did not cure her of the disease.佳句时时写(2015江苏高考书面表达)但仅凭规则并不能改掉一些人的不良行为。But_rules_alone_cant_cure_some_people_of_their_bad_behaviors._名师指津cure强调结果，“治疗，治愈”，其后可直接加疾病或用于cure sb. of sth.结构；而treat强调过程，“治疗”，常用搭配：treat ones疾病或treat sb. for疾病3aim vt.& vi.以为目标；瞄准，对准；旨在n目标，目的(可数名词)；瞄准(不可数名词)自主体验单句语法填空(2017全国卷书面表达)I am writing to invite you to join the table tennis team in our school aimed at developing (develop) our interests and improving (improve) our skills.(2015全国卷书面表达)In the newspaper of our school there is a column called “Foreign Cultures”， aiming to_introduce (introduce) American customs and the life of high school students.She went to London with the aim of finding a job.Dont argue aimlessly (aim)Lets sit down and talk things over.完成句子Now we have to take_aim_at_the_problem and try to get it solved.现在我们必须瞄准这个问题，尽力解决它。Horses help us achieve_many_of_our_aims.马帮助我们实现了很多目标。系统归纳(1)aim at/be aimed at (doing) sth.瞄准；对准；旨在(做)某事aim to do sth. be aimed to do sth. 目标是做某事(2)take aim at . 瞄准；对准with the aim of . 目的是achieve ones aim 达到某人的目标(3)aimless adj. 漫无目的的(4)aimlessly adv. without aim 漫无目的地重点强化易错处处防There was a time when he had nothing to do, wandering aimless in the street all the day.aimlessaimlessly佳句时时写(2016天津高考书面表达)This activity is aimed at improving the students ability of listening and speaking, which is very popular.(用过去分词作状语改写)Aimed_at_improving_the_students_ability_of_listening_and_speaking,_this activity is very popular.4benefit vt.& vi.有益于；有助于；受益n.好处；利益；优势；救济金，奖金自主体验单句语法填空A large number of students will benefit from/by the new teaching method.It was for the benefit of your pany that we did that.Although a sudden change can be a bad thing, it might often be beneficial (benefit) in the long run.完成句子Keep it in mind, and gradually we can gain this good learning habit and benefit_from/get_benefit_from it.记住它，逐渐地我们就可以养成这种好的学习习惯并且从中受益。That was a health programme to benefit_everyone.那是一项对每个人都有好处的健康计划。系统归纳(1)benefit from/by .从中受益；得益于(2)for the benefit of sb. for ones benefit 为了某人的利益get benefit from 从中受益(3)beneficial adj. 有益的be beneficial to . be of benefit to . 对有益重点强化易错处处防As we all know, books are the source of knowledge, which I benefit a lot.which前加from佳句时时写(2014江西高考书面表达)从长远来看，通过足够的练习，我们可以克服困难并从英语课程中受益。With_enough_practice,_we_can_overe_the_difficulties_and_benefit_from_English_courses_in_the_long_run.5promote vt.推广，宣传；促销；促进，推动；晋升；发起自主体验写出下列句中promote的含义They discussed how to promote cooperation between the two countries.促进，推动The pany is promoting its new products on television.推广，宣传He worked hard and was soon promoted.晋升，升级He promoted a campaign to remind the public of protecting the wildlife.发起一句多译经过多年的努力工作，他从职员晋升为了经理。He was_promoted_from_a_clerk_to_a_manager after many years of hard work.(promote)He got/won/gained_promotion_from_a_clerk_to_a_manager after many years of hard work.(promotion)系统归纳(1)promote sb. (from sth.) to sth.把某人(从某职位)提升到某职位be promoted to 被提升为(2)promotion n. 提升，晋级，促进get/win/gain promotion得到晋升重点强化易错处处防I was promoted editor and then editorial director.promoted后加to佳句时时写(2013浙江高考书面表达)它不仅让我们接近大自然，让我们从繁重的课业中得到放松，还促进了我们之间的友谊。Not_only_did_it_get_us_close_to_nature_and_give_us_relaxation_from_heavy_school_work,_but_also_it_promoted_the_friendship_among_us.6consult vt.咨询；请教；商量；查阅自主体验完成句子It is remended that you should consult_your_doctor_about/on your illness.有关你的病情，建议你去咨询一下医生。After consulting_with her daughter and manager, she decided to take on the part.同她的女儿兼经纪人商量之后，她决定接受那个角色。Please dont consult_a_dictionary every time you meet a new word.请不要每次遇到生词就查词典。系统归纳consult sb. about/on sth. 向某人请教/咨询某事consult with sb. about/on sth.与某人商量某事，与某人磋商某事consult a dictionary/a map 查阅字典/查看地图重点强化易错处处防When in doubt about the meaning of a word, consult with a dictionary.去掉with佳句时时写(2012山东高考书面表达)我建议你经常去办公室向老师请教关于学习英语的方法。I_suggest_you_should_often_go_to_the_office_to_consult_your_teacher_about_the_method_of_learning_English.名师指津关于“查字典”的表达方式还有：refer to a dictionary, look up a word in a dictionary等。7remend vt.推荐；建议，劝告；介绍自主体验单句语法填空It is because of his remendation (remend) that we have such an excellent worker now.We strongly remend reporting (report) the incident to the police.Finally, I remend that you (should)_watch (watch) more live broadcasts of international matches at . weiqitv. .句型转换The doctor remended the patient to go out for a walk.The doctor remended that the patient go out for a walk.What is remended in the regulation is that one should not tell other people the password of their email account.It is remended in the regulation that one should not tell other people the password of their email account.系统归纳(1)remend sb. sth. remend sth. to sb.向某人推荐某物remend sb.as . 推荐某人为(2)remend doing sth. 建议做某事remend sb. to do sth. 建议某人做某事remend that sb. (should) do sth. 建议某人做某事It is/was remended that sb. (should) do sth. 有人建议某人做某事(3)remendation n. 推荐；介绍信重点强化易错处处防Were you three years younger than you are now, I would strongly remend that you would set more practical and specific goals.去掉第二个would或第二个wouldshould佳句时时写(2017北京高考书面表达)去往长江和泰山的两个旅行，都非常值得推荐。Of_the_two_trips_to_the_Yangtze_River_and_Mount_Tai,_both_are_highly_remended.名师指津后接宾语从句，从句中谓语动词用“(should)动词原形”的常见动词有：8design vt.& n设计；图案；构思；计划自主体验单句语法填空They asked me to design a poster for the campaign.The programme is designed to_help (help) people who have been out of work for a long time.She arrived just as we were leaving, but Im not sure whether this was by accident or by_design.系统归纳(1)design .for .为而设计be designed for/to do . 旨在；打算被用来做(2)by design on purpose 故意地；蓄意地重点强化易错处处防The method is specifically designed to use in small groups.tofor佳句时时写(2011新课标全国卷书面表达)这门课程是作为该科目的入门课而开设的。This_course_is_designed_as_an_introduction_to_the_subject._9determine vt.确定；查明；决定；裁决自主体验写出下列句中determine的含义Have you determined the date for the wedding？确定The policeman wanted to determine all the facts.查明He determined that his son shall have a good education.决定单句语法填空From the determined expression on his face, we knew that he was determined to take up the job, which needed great patience and determination.(determine)I have determined on/upon working as a volunteer teacher in the countryside after graduation.Im determined to_go (go) all out to live up to my parents expectations.系统归纳(1)determine on/upon (doing) sth. 决定(做)某事determine to do sth. 决定做某事(表示动作)(2)determined adj. 坚决的；有决心的be determined to do sth. 决心做某事(表示状态)(3)determination n. 决心重点强化易错处处防Determining to study hard, he bored a hole in the wall to“steal” light from his neighbor to read at night.DeterminingDetermined佳句时时写(2012浙江高考书面表达)的确，我们的未来是由很多事情决定的，比如机遇和他人的帮助，但是我们自己的态度、决心和努力工作起着更重要的作用。Its_true_that_our_future_is_determined_by_many_things,_such_as_opportunities_and_help_from_others,_but_our_own_attitude,_determination,_and_hard_work_play_a_more_important_role.名师指津在句中作状语时，常以determined to do sth.的形式出现，类似结构还有：faced with, satisfied with, lost in, caught in, absorbed in, devoted to, buried in, convinced that .等。10appeal vi.有吸引力；呼吁，恳请vi.& vt.上诉；申诉n.吸引力；呼吁，恳求自主体验写出下列句中appeal的含义She appealed to the high court against her sentence.上诉Our school appeals to the students to set aside at least an hour every day to take exercise in order to raise learning efficiency.呼吁Wolf Warriors has appealed to so many people to go to the cinema since it was showed.吸引The annoyed mother appealed to her children to make less noise.恳求单句语法填空/完成句子The government is appealing to everyone to_save (save) water.They made an appeal/appealed to us for support, but their plan didnt appeal to us.Harry Potter stories are so appealing (appeal) that they encourage children to read more.The police are appealing_to_the_public_for_any_information about the missing girl.警察正呼吁公众提供有关这个失踪女孩的任何消息。系统归纳(1)appeal to呼吁；上诉；恳求；对 有吸引力，使感兴趣appeal to sb. to do sth. 呼吁/恳求某人做某事appeal to sb. for sth. 为某事而向某人呼吁(2)make an appeal to sb. for sth. 为某事向某人呼吁或请求make an appeal to sb. to do sth. 呼吁/恳求某人做某事(3)appealing adj. 吸引人的；引起兴趣的重点强化僻义牢牢记News about our instructor was appealing to me.I could hardly wait to meet him.(使某人)感兴趣佳句时时写(2018全国卷书面表达)体育运动已成为一种重要的娱乐形式，吸引着所有学生。Sports_have_bee_an_important_form_of_entertainment,_appealing_to_all_students.11react vi.做出反应，回应自主体验单句语法填空Which of the metals in the table reacts the most with oxygen and water?Children tend to react against their parents by going against their wishes.How did the audience react to his lecture?He was surprised that his question should have caused such a strong reaction (react)系统归纳(1)react with .与起反应react to 对做出反应react against 反对；反抗；反叛(2)reaction n. 反应重点强化易错处处防I wanted to know how the students reacted with my words.withto 佳句时时写(2014重庆高考书面表达)当你与朋友分享故事时，你会更加在意他们是如何反应的。When_you_share_a_story_with_your_friends,_you_care_a_lot_more_about_how_they_react.12urge vt.敦促，力劝；竭力主张n.强烈的欲望，冲动自主体验单句语法填空In case of urgency (urge), call the police.The people in the earthquakestricken area are in urgent (urge) need of food, medicine and shelters.My mother always urges me to_do (do) my homework as quick as possible.It is urged that the patient should get to hospital.一句多译在准备讲座时，我主张你做一些阅读。In_preparation_for_lectures,_I_urge_you_into_doing_some_reading.In_preparation_for_lectures,_I_urge_that_you_should_do_some_reading.系统归纳(1)urge sb.to do/into doing sth.力劝/敦促某人做某事urge that .(should) do sth. 极力主张；强烈要求It is urged that .(should) do sth. 坚决要求(2)urgency n. 紧急；紧急情况urgent adj. 紧急的；迫切的in urgent need of 急需重点强化易错处处防They urged that the library was kept open during the vacation.wasbe佳句时时写(2013天津高考书面表达)因此，我主张组织一些活动，希望他们通过互相帮助来学习更多的知识，交更多的朋友。Thus,_I_urge_that_we_should_organize_some_activities,_hoping_that_they_will_learn_more_knowledge_and_make_more_friends_by_helping_each_other.1be meant to旨在，目的是自主体验单句语法填空Independence does not mean shutting (shut) the door to the world.It may be mentioned in passing that this material is not meant for publication.Im sorry, Casey, I didnt mean to_snap (snap) at you like that.句型转换I had meant to consult him, but he was on business then.I meant to have consulted him, but he was on business then.系统归纳be meant to do be intended to do旨在做，目的是做be meant for/to be be intended for/to be 打算用作/被普遍认为是meann./v.ing/ thatclause意味着mean to do sth. 打算做某事meant to have done sth./had meant to do sth. 过去本打算要做某事(实际上并没有做) 重点强化易错处处防I know he didnt mean saying that. It was only a slip of the tongue.sayingto_say佳句时时写 (2015浙江高考书面表达)有时放弃一点儿意味着会获得更多。Sometimes_giving_up_a_little_is_meant_to_get_more/means_getting_more.2deal with涉及，关于；处理，应付；与打交道自主体验写出下列句中deal with的含义Although serious problems still remain and need to be dealt with, the world is a safer and healthier place.解决，处理Henry has been studying how people deal with failure for 40 years.对待，应付Its said that his latest book deals with childrens safety at school.涉及，关于It is important to learn to use the related trade rules while dealing with foreign panies.与打交道单句语法填空Mr. Smith deals in a little shop to sell clothes.At the end of the year there was_a great deal to do. When we make a deal with others to meet at some places we shall be there on time or earlier.系统归纳(1)deal in经营(2)a great deal of 许多；大量make a deal with . 和做生意make a deal 成交，达成交易重点强化易错对对碰(do with/deal with)I dont know how to deal_with the man dealing in second cars.Can you tell me what to do_with my old car?佳句时时写(2011安徽高考书面表达)作为高中生，我们在学习过程中会遇到一个接一个的困难。 每个人都有自己的方式来处理它们。As_high_school_students,_we_will_run_into_one_difficulty_after_another_in_the_process_of_learning._Everyone_has_their_own_way_to_deal_with_them.名师指津deal with和do with均可表示“处理；对待”，与疑问词一起使用时，前者常与how连用，后者常与what连用。3get sth. across (to sb.)将(想法、信息等)传达(给某人)；使理解；把某事表达清楚系统归纳get about/around四处走动；(新闻或消息等)传开get away from 逃离，摆脱，避免get away with 侥幸成功；(做坏事)不受到惩罚get along/on with 与相处；进展get down to (doing) sth. 开始认真做某事get over解决，克服；从(疾病、震惊中)恢复常态get through 通过；完成；打通电话；渡过get rid of 摆脱，除掉重点强化用法条条清(选用上述短语填空)It took me an hour to get_across my intention to her.I love cities, but there are times when I need to get out into the countryside and get_away_from the noise, the dirt and the people.Its time you got_down_to some practice or the other students will leave you behind.佳句时时写(2015陕西高考书面表达)作为一个外向的女孩，我和同学相处得很好。As_an_outgoing_girl,_I_get_along_well_with_my_classmates.(2014山东高考书面表达)众所周知，当我们需要帮助时，我们的朋友会伸出援手帮助我们渡过难关。As_we_all_know,_our_friends_will_lend_us_a_helping_hand_when_we_need_help_and_they_will_help_us_get_through_difficult_situations.4even if引导让步状语从句教材原句Even_if an ad does not lie, it does not mean it is altogether innocent.自主体验We should practice economy even_if we are rich.即使我们富裕了也仍应该厉行节约。
展开阅读全文