色彩心理学和生理学.ppt

PsychologyandPhysiologyofColour色彩心理学和生理学 Thehumanbodyrespondstocolourpsychologicallyandphysiologically Colouraffectsanindividual sfeelinginregardtospace Lightandcoolcoloursvisuallyexpandspace浅 冷色放大空间Darkandwarmcoloursvisuallyreducespace深 暖色缩小空间Generallypeoplearequieterindarkercolouredrooms深颜色空间 安静Darkcoloursmakeusfeelmoreintimatethenlightcolours深颜色比浅颜色 感觉更亲密 Colouraffectstheeye sperceptionofweightandsize Darkandbrightcoloursappearheavierandlargerthanlightandcoolcolours深颜色比浅颜色 看起来更沉重 Colouraffectsaperson sperceptionoftemperature Warmcolours RED ORANGE YELLOW canpsychologicallyraisetheroomtemperaturefromfivetosevendegrees暖色提高温度感觉 5 7度Coolcolours BLUE GREEN VIOLET havetheoppositereaction冷色相反 Colourcancausefeelingsofboredom calmness stimulationorliveliness Colourcancausethenervoussystemtobecomeagitatedorrelaxed影响神经系统 不安 放松Warmcolorsarestimulating coolcoloursarerelaxing暖色令人兴奋 冷色令人放松 Colourcanaffectthebody sreactiontosound tasteandtimeperception Emotionalreactionsassociatedwithcoloursarespontaneous positiveornegative inherentorlearned依据颜色的情绪反应是自发的 积极的或消极的 先天的或后天的Peoplereactdifferentlytothesamecolor Thereactionisoftenduetotheperceptionofacolorratherthantothecoloritself 同个颜色不同人反应不同 由对色彩的感知引起 RedtheSuperstar Red theSuperstar extrovert noisyandpassionate外向 显眼 激情 Associations Thefirstcolourthatachildsees婴儿看到的第一个颜色Thecolourofknowledge courage passion excitement fire anger embarrassment strength dangerThemostdramatic emotional activeandstimulatingofthethreeprimarycoloursItcreatesanatmosphereofexcitement warmthandeleganceThepeoplethatlikeredareoftengoodnatured openmindedandlovetoparty脾气好 开放 喜欢参加聚会Whenworn redsuggestsaboldconfidentattitude大胆自信的态度Redstimulatesappetiteandconversation usedindiningrooms刺激食欲和谈话 餐厅Ifyouarefeelinglonely redmakesyoufeelmoresecureIfyouarefeelingshortofenergy redwillperkyouup bewarethatitalsocanraisebloodpressureItisbothanegative violence andapositive ripenessandhealth colour Red Thefirstcolorthatchildsees婴儿看到的第一个颜色 PASSIONATE Peoplethatlikeredareoftengoodnature openmindedandlovetoparty 脾气好 开放 喜欢参加聚会 Warmthandelegance RedstimulatesappetiteandconversationUsedindinningroom刺激食欲和谈话 餐厅 Red ApplicationsWhendecorating redshouldbeusedwithcare Ifusedinquantity itcanmakearoomfeelclaustrophobic使用红色需小心 大面积应用容易使空间产生幽闭恐怖感Whentinted redbecomesfeminineanddelicate pink Redmixeswellwithothercolours itisenhancedwhentrimmedwithwhiteRedandTaupelookgreattogether和灰褐色搭配Redisagreataccentcolourinaneutralcolourscheme中性色调配色方案中 红色是非常漂亮的背景色MoreappropriateinthecitythaninthecountryThecomplementofredisgreen Atthesamevalueandintensity thesetwocoloursareequalinvisualweight Pink Inhibitsthesecretionofadrenalin itcalmsandsoothes reducingstress Itstimulatesthedesireforsugar Pinkisflatteringtomostskintones粉红色 抑制肾上腺素分泌 镇静 舒缓 减轻压力促进对糖的渴望衬托大多数肤色 RED thesuperstar Redisthesecondmostcommonfavouritecolourbutisthefirstforoutgoinganimated excitementseekersbecauseredlikestobenotices 第二个人们最喜欢的常见颜色 外向 求刺激者第一喜欢颜色Howdoyouanswerthisquestions Whatarethreeprimarycolors Whatarethecoloursoftrafficlights YouranswerWhatarethecoloursoftherainbow ChancesareyouranswerstartwithREDRedexcitesandactivatesus Peopletendtomovemorequicklyinaredroom 刺激人们行动Redincreasesourpulserateandourbrainwavesandstimulatesthemetabolism Itmakesaexcellentdinningroomcolor 增加脉率和脑电波 刺激新陈代谢Redisanadvancingcolor bringswallinandmakesroomsmaller 前进色 使空间集中 房间变小Allgoodroomshavealittleredinthen Red Whentinted redbecomesfeminineanddelicate Pink 调浅后 红色变得女性和精美 粉红 Sweet Pinkiscalmingandsoothes 平静缓和Stimulatesthedesireforsugar促进对糖的渴望Isflatteringtomostskintones衬托大多数肤色 Funinthelivingroom Funinthebedroom Green agoodcolourforrelaxationandconcentration Green nature s 1colour Associations Nature life growth serenity hope envy safety peace pride spiritual wealthandprestige自然 生活 成长 宁静 希望 羡慕 安全 和平 骄傲 精神 财富和声望Traditionalcolourforrelaxationandhealing放松和治疗的传统颜色Soothingenvironmentforsomeonewhohasorisexperiencingstress舒缓环境 Green laidback quietandrestful Application Nature snumberonecolourandtheeasiestpigmentedcolourtolookatIsoftenusedasthedominantcolour经常作为主色Makesagoodmonochromaticcolorscheme很好的单色配色方案AlwaysinharmonywithitselfGoeswithanyothercolorandallwoodstainsWhitebringsoutgreen sbestqualitiesAllvaluesandintensitiesaregoodforbackgroundcoveringsWhentinted white andtone gray greenbecomesmorerestfulDeepgreensuggestseleganceandsecurityAgoodcolourforconcentrationandrelaxation集中和放松Thecomplementofgreenisred Atthesamevalueandintensity thesetwocoloursareequalinweightandwillcancelouteachother spersonality GREEN Relaxingtotheeye Oureyescanrelaxwhentheylookatgreenbecausethegreenwavelengthistheperfectlengthtofitoureyeball Itlandsperfectlyontheretinawithoutanyfocusingeffortoradjustment RedlightwavesaretoolongsothecoloradvancesBluearetooshortsobluerecedesGreenareneitherwarmnorcoolbutpoisedbetweenthetwo Greenisoftenclassedasacoolcolourforthesakeofkeepingthecolourwheelsymmetrical Schoolandhospitalshaveusedgreenovertheyearsbecauseofitscalmingqualities Greenisthecolouragainstwhichmoreinterestingthingscatchesoureye Greenlovesthecompanyofothergreens Nogreensclash Acidgreen yelloworcitrusYellow greenwillreplaceredasthepunchaccent LovesthecompanyofotherGreens NoGreensclash 无绿色冲突Acidgreen yelloworCitrus yellowgreenwillreplaceredasthepunchaccentcolour亮绿黄色或柑橘黄绿色替代红色凸显背景墙 Green Goeswithanyothercolourandallwoodstains与其他颜色和木色等百搭 Naturalfreshness自然清新 Yellow Associations Cowardice deceit communication enlightenment optimism warmthStimulatesmemory刺激记忆Evokesasenseofenergyandexcitement唤起能量和兴奋感Goldiselegant luxurious andappropriatefortraditionalstylesBeneficialinkitchenswhereitnourishesthedigestivesystem增强消化系统 厨房 Yellow Evokesasenseofexcitementandenergy唤起能量和兴奋感 Yellow thecolorofhappiness onlyifyouarehappy Application Yellow pigment makesitthehardestcolorfortheeyetoprocessYellowcanappeartoosharp tooacidic ortoocoldPowerfulanddemandingatfullintensity mostvisibleIncreasesirritabilityandhostility增加不安和敌意Babiestendtocrymoreinayellowroom婴儿在黄色的房间哭得多GoodcolourforhallwaysandroomswherelittletimeisspentGreataccentcolourGold Gilt finishescanbeoverpowering usesparinglyDramaticwithblackfurnishingsandaccessories与黑色家具和配饰搭配GoodinnorthernexposureInsouthandwestfacingrooms itbecomesbrighterthanthecolorchipIncombinationwith Green yellowsuggestsanaturalfreshnessBlue cleanliness Red richnessandhappiness Violet reassurance绿色 自然清新 蓝色 清洁 红色 富裕和幸福 紫色 放心Thecomplementofyellowisviolet yellow Powerfulanddemandingatfullintensity强大 严格 Violet Purple Associations Royalty nobility snobbery power drama opulence mystery worship dignity passion creativity innovative irresponsibility mourning sedatingandsoothing皇族 贵族 势利 权力 戏剧 富裕 神秘 崇拜 尊严 激情 创意 创新 不负责任 悲恸 镇静和舒缓 Violet Purple Applications Colorofemotionalcontrasts Palepurple Romantic delicate fragile feminine shynessDeeppurple Strength power royalty honour tragedyVividpurple Excitement sophisticationLavenderisaverypopularpastelcolorPurpleisadramaticaccentcolor强大的背景颜色PurplemakesagoodmonochromaticcolorschemeUsedinabedroom willhelpyousleep帮助睡眠 睡房Usedonalargesurface itcanbedramaticordisturbing用于大的空间 强 不安Unlikered violetsuppressesappetiteandhelpstolowerbloodpressure抑制食欲 降低血压Thecomplementofpurpleisyellow Purple Violet Purple Violet PurplemakesagoodMonochromaticcolorscheme很好的单色配色方案 Purple Violet Lavenderisaverypopularpastelcolour淡紫色 薰衣草色 非常流行的柔和色 Purple Violet Purpleisadramaticaccentcolor强大的背景色 Lavender PalePurple RomanticFragileDelicateFeminine浪漫 精细 微妙 女性 Blue Associations SeaandskyThemostpopularcoloramongbothwomenandmenHonesty truth sincerity responsibility loyalty formality sobrietySelfconfidence meditation calming sophisticatedDependingonthevalueandintensity bluehasthecapacitytoexpressclarity mystery joyfulnessorsadnessWillenhancelearning self cultivationandclear thinking增强学习 修身养性 思维清晰Purityandcleanliness纯净 清洁Tofeelblueistofeelemptiness lonely Purityandcleanliness Blue isrelaxing ifnotparticularlyfriendly Applications Byitself bluecanseemtoocoolandnon stimulatingVariesgreatlyunderdifferentlightingLightblueisnotthemostflatteringroomcolourforpeoplewithpaleskin浅蓝 不适合房间或肤色的颜色Interiorspacecanappearlargerwhenwallsarepaintedblue evendarkblue涂刷成蓝色 内部空间感觉较大AceilingpaintedpalebluewillappearhigherCaution ifnotusedeffectively bluemaybedepressingIncombinationwith red itcreatesastrongboldeffectyellow itcreatesafeelingoffreshnesspeach itsuggestsluxuryandelegance红色 强大的大胆效果 黄色 清新感觉 桃红 奢华高雅Thecomplementofblueisorange ThecomplementofBlueisOrange ThecomplementofBlueisOrange BLUE thefavourite Inwesterncountriesblueisthemostcommonfavouritecolour Itisassociatedwithgoodthingssuchasintelligence logic efficiency trust loyalty Butitisalsoassociatedwithsadness lonelinessandmelancholia SowhyisBluesuchafavourite Perhapsbecausewealwayswantwhatwecannothave Thelessofsomethingthereis themorewewantit Blueisthescarcestpigment Lapislazuliisnature sbluestblue Paleblueroomsseemsmorespacious 淡蓝色的房间看起来更宽敞Paleblueceilingseemshigher淡蓝色的天花看起来更高MosthealthcarefacilitiesusePaleAquabluestocalmpatientsbuttheyusuallybalanceitwithApricot Peach especiallyinmaternitywards LightBlueisnotthemostflatteringcolorforpeoplewithpaleskin InteriorspacecanappearlargerwhenpaintedBlue evenDarkBlue Orange Association Cheerful exciting stimulating bold sunset欢乐 兴奋 刺激 大胆 夕阳Goodnatureandknowledge脾气好 有学问Comfortandsecurity舒适和安全 Orange acomfortcolourandthemostwelcomingofallhues Application RemarkablyversatileSimilarpropertiesof butlessdemandingthanredLightenedandmuted itbecomespeachMakessomepeoplefeeluneasy让人感到不安IsanadultcolorAsanearthtone orangeevokeswarmthandreassuranceAsapaletint orangeismostflatteringtohumanskintones衬托皮肤色调MixeswellwithcoolcoloursThemotherofbeigeThecomplementoforangeisblueNote donotuseequalpartsofthesamevalueandintensityoforangeandyellowinthesameroom同个房间里不能使用相同值和色度的橙色和黄色 Orange Similarpropertiesof butlessdemandingthanRed特性与红色相似 没红色表现强 Orange ThecomplementoforangeisBlue Orange CheerfulStimulatingExcitingBold欢乐 刺激 兴奋 大胆 Orange Asanearthytone orangeevokeswarmthandreassurance朴实色调 唤起温暖和安慰 Black hot White cold Associations Black Mourning sorrow depression sophistication magic power wealth responsibility mysterious哀悼 悲伤 抑郁 老练 奇妙 权力 财富 责任 神秘Canalsomakeusfeelprotectedandsecure anenclosingcolor 感到保护和安全 封闭的颜色 White Purity sterility cleanliness freshness innocence indecision mentallyreserved纯洁 贫瘠 洁净 新鲜 纯真 优柔寡断 精神上保留 Back White Applications Black shouldbeusedinmoderation Whenusedinlargeamounts blackcanbeextremelydramaticoroppressive 适量使用 大量使用黑色可以非常戏剧性 也可以非常压迫Anelegantaccentcolour itisalwayswarmandaddsvalueWhite IscoldandcangiveamoodofsterilityandemptinessDonotmixwhitewithoff white theoff whiteswilllookdirty Mixingoff whiteisdifficult Theynotmixwellwitheachotherorwithcreams不能将纯白色与非纯白色混合 非纯白色将显得非常脏 与米白色也很难搭配 Changesoflightaregenerallykindtooff whiteAnallwhiteroomcancauseonefeelstressedaswellitcauseseyestrain全白的房间使人眼睛疲劳 感到压抑AnallwhiteroomwillencourageyoutothinkclearlyAlthoughwhitemakescolourslookcleanerandlivelier itrequireshighmaintenanceThehardestcolourofall最难应用的颜色 BlackandWhite Black Shouldbeusedinmoderation Whenusedinlargeamountsblackcanbeextremelydramaticoroppressive适量使用 大量使用黑色可以非常强大 也可以非常压迫 White Whiteiscoldandgiveamoodofsterilityandemptiness冷色 给人贫瘠和空虚的感觉 Neutrals Neutralcolorsaregrey amixofblack white andbeige fromorange influencedbyyellowandred andbrown Associations Grey penance gloom storm fog wisdom business灰色 忏悔 昏暗 暴雨 大雾 智慧 业务Beige earth warmth comfort support stability米色 大地 温暖 舒适 支撑 稳定Brown earth stabilizinginfluence emotionalstagnation棕色 大地 稳定的影响 情绪停滞Applications Universal classictocontemporary通用 古典到现代Dependingonthevalueandintensityofthegrey itcanberestfulofdepressingItcanbedifficulttomixgreywithbeige灰色与米色很难搭配Neutralsandcreampickupandreflectsurroundingcolour Ifusedinexcess alltheabovetendtodrainenergyanddullthemind 中性色和奶黄色反映周围的颜色 如果过量使用 消耗能量 变得乏味 Neutrals grey beige brown NeutralGreyContemporary现代 NeutralGreyTraditional传统 NeutralBeigeTraditional传统 NeutralBrownEarthy朴实