商务英语 重点难点

Module 11.1 Ways of working Part 2-Part5 (9 种工作方式的优缺点对比+Part 5 中的 8 个短句) Find the perfect partner 理想搭档 open your mind 敞开心胸 plan for disaster 有备无患 get organized 安排有序 set your limits 规定限度 put pen to paper 签订协议 dont feel guilty 勿感内疚 two become one 合二为一 3 in 1 （功效）三合一1.2 Making contacts （part 1, part4, part 5,Part 11+ writing 中四种商务文书的区别+ Part 2）1）备忘录（Memo）是商务信函的一种，主要用于公司内部对公司的职员、部门通报信息，如会议安排、情况报告、问题处理等。英语中称之为 interoffice memorandum 其复数为memoranda，简称 memo。除了书面形式外，也可以通过 email 发出。英文备忘录的一般格式如下：To：收件人 From：发件人 Date：日期 Subject：主题 Body：正文。备忘录行文力求简明扼要，长度一般为 40-50 个字，抬头不计字数。书写时首先应直入主题，列出最重要的信息，然后可以具体说明事由、情况，提出意见和建议，最后根据具体情况或重申主题或表示意愿或感谢。备忘录末尾不需要签名。如果个人的备忘录还发给收件人以外的其他人，需在末尾 cc（carbon copy 抄送）：之后写上其姓名。2）正式英文商务电子邮件的格式除收信人的地址、发信人的地址、主题外，内容格式和正式书信一样。格式一般有 blocked/block（顶格式） ，indented（缩进式）和 modified（混合式） 。3）便条通常手写，问题比较随意。Ways of workingPossible advantages Possible disadvantagesfreelance you choose the job no job securityteleworking organize your work time you need to be good at self-organizationjob-sharing more free time need to coordinate with other personshift-work gives you your days free tiringpart-time more free time less moneytemping lots of variety hard to progress your careerconsultancy well paid no job securityflexitime good for work-life balance not good for people who like routinehot-desking saves the company moneydisruptive to employeesModule 22.1 Company benefitspart 1 (10 个重要的短语)part 4（文章要点）part 5 （take 短语用法）take advantage of 利用，趁有利条件 take after 与相像take apart 拆开 take away 拿走 take back 收回，take care of 照看退货 take down 写下、记下 take effect 生效 take for granted 认为想当然take in 吸收、欺骗、收留 take it easy 别着急 take off 脱下，腾飞，打折take on 雇佣，开始做 take out 去除 take over 接管 take place 发生take shape 初露端倪，逐渐成形 take to smoking 开始沉湎于抽烟take up 占用 take-away 外卖 Part 6 求职信 letter of application （cover letter）求职信的目的在于争取面试机会，也就是使对方相信你是个值得考虑的人选。最有效的方法莫过于强调你为何将来可以成为对方的可用之材。可以参考的建议如下：1） 简要表达你对所应聘职位感兴趣的原因2） 告诉收信人你是从何处获取招聘信息，例如报纸、网站、广告牌等。3） 告诉对方你的教育背景、工作经验和与之相关的个人兴趣。如果刚毕业，阐明暑期兼职。4） 提供个人资料，例如年龄、种族、籍贯、兴趣爱好、婚姻状况以及社团活动。5） 必要时可提供两三个推荐人的姓名及联系方式。最好是以前的雇主或师长。6） 表示你很想获得面试机会，如果面试时间有所限制，也需信中表明，但不应限制太紧。7） 措辞要得体礼貌，不过分谦卑或自我夸大。表达要客观直接，不要转弯抹角。8） 根据实际情况进行增删。2.2 presenting your companyPart 1 company terms Part 3（数字表达）part 5 （flow chart 流程图）Module 33.1 starting a businesspart 1 （3 types of business：sole trader, partnership, franchise）part 2 ( passage)3.2 leaving and taking messages part 1 part 2 +Part 4 （电话留言）电话留言（telephone message）电话留言的格式包括五个部分：1）来电者/发话者（From）2）受电者/收话者（to）3）日期（Date）4）时间（Time）5）留言内容（Message）最后可以出现记录人的签名，电话留言必须言简意赅，通俗易懂。留口信的 7 个步骤1） 告诉对方信息是留给谁的2） 告诉对方你是谁3） 说明来电的理由4） 拼写所有复杂的难词5） 要求回电6） 留下你的具体联系方式7） 告诉对方你何时有空Module 44.1 Advertisingpart1 part2 part 6 （如何给出建议）4.2 Delegating part 2 （A-G）writing （报告撰写，简单介绍）2）报告撰写报告首先要有一个明确的总标题。报告要分成若干清晰的部分。首先是介绍部分（introduction） ，然后是调查结果（findings） ，接着是结论（ conclusion） ，最后是建议部分（recommendation）报告中尽可能使用标准句式，并使用一些连接词来实现过渡。A 介绍报告-B 说明报告结构 -C 介绍第一部分-D 介绍第二部分-E 介绍最后一部分-F结束报告。常用句式如下：IntroductionThe aim/purpose of this report is toThis report aims toThis report sets out toFindingsIt was found thatIt clearly shows that ConclusionsIt was concluded/decided/agreed/felt thatNo conclusions were reached regarding theIn conclusionRecommendation We would recommend that It is recommended/proposed/suggested thatAdding ideas (增加内容)Furthermore/Moreover/ In additionContrasting ideas(观点转折)However/despite/in spite of /in contrast/ while/ whereas/butMaking comparison (进行比较)Both/neither, compared with, like/unlikeLinking cause and effect (连接因果 )Because of/ as a result of /due to /owing to/ on account of / thanks to /attributing to Lead to, lie in, result in, cause, result in /therefore/consequently/ contribute toModule 55.1 The workplacePart 2 part 3 Reporting （P48）part 35.2 Participating in a meeting Part 2 （proofreading）part 4 商务会议（正式与非正式用语）The meetings wheelModule 6 6.1 Recruitmentpart 2 part4part 6 （1、2、4、5 ）6.2 Emailing part 1 （change email into cellphone（WeChat（微信） , Weibo, qq etc.）+网络成瘾 internet addictionpart 3 电子邮件写作注意事项1. 避免措辞拖沓冗长、累赘重复2. 使用简单词汇3. 避免使用有性别歧视的词语4. 尽量少用陈词滥调和专业行话5. 避免使用意思模糊的表达6. 避免使用否定的表达7. 措辞礼貌得体，多为对方着想8. 多使用主动语态9. 多用短句和简短的段落10. 使用现代商务英语，风格自然口语化11. 缩短及删除寒暄及不切题的段落12. 结尾避免画蛇添足Module 77.1 salespart 22. Read the article and find out why more pople prefr a crer in mrkting tn i sles. Cmplet t tabl blw ith resons from the txt.Reasons for chosing marketingReasons for chosing sales-sounds betr at diner parties-has n air of glamour (wheras sle hs n ul s img)-(many graduates belive) you work o ceiv PR campaigns and g n lts of jolies-marketing sems ore atractive (thn sal)-it isnt as bad s myths ugest-unlike marketing, sales i tangible-it has direct impact on acompny suls-yu et people and comunicate with difrnt rsoalites-in sales thers abuz of atargt-drivn vironment-you can mange ilions of pounds f bsies-mak cutomers hapy-its inredibly rwrdingVocabulary: Sales termsMatch tes words (1-7) from the txt o their definitons (A-G).1. sales pitch2. dor-to-dor seling3. a buz4. a myth5. cold caling6. an ir7. jolies (informal) A. Making an uexpectd phone cal or visit o sel somthing.B. Excitent.C. usines trips with lots of re entrtaimnt.D. Knocking on dors al day to sel.E. Making a spech to cnvice pople to buy something.F. Soething people incorectly belive to be tru.G. Feling or atitude.7.2 sellingpart 1 - persuasiveness- knowledgeable- trustworthy- believes in the product or service- never gives uppart 2 Step1-step 7Module 8 8.1 Trainingpart1 part 2 part 5w.themgalery.com2. Listen agin. Work in pairs.Student A: Listen ad list he trainig mangers argmts for lie trainig o the lft of th table.Student B: Listen ad list Sergios arguments for fac-to-face traiig on th riht f the tabl.Onlie trainig Face-to-face trainig-you dont ned to g awy-you arange things around r wok-you can comunicate with ther peple th ourse-you can do it from home-its cheaper -you get new ideas from ther popl on th cuse-networking-you can sk the tuor questionsDiscussing training needs (p79)8.2 Showing youre listening part 2 part 4Writing A letter of complaintModule 99.1 branding part 2 part7(proofreading)9.2 getting through part 4 part 5 telephone wordsVocabulary: Telphone words1. Replace the words in bold in sentces 1-0 with a word or words from th box. Tn listen agi t th covrations from te last exrcie.suit cal/back bear with me So that was put/hroughhold unavilable take take one put/on hold1) Al of ur operators are curently to busyto answeryour cal. _ _2) Please wait. _3) Could you conect meto smeone? _ me _4) Wait moent, please. _5) Can Iwrite downyour name, please? _6) an you ait for mefor a second? _7) Im just going to akeyou wait. _8) Can Iget back to yu? _ you _9) Let me rad that back to yu. Itszero ne sven, two duble four, thre ni two ni. _.10) When would be convenit foryou? _unavilaletkhold put throughOne takebear with meput (you) on holdcal backSo ht wassuit2. Write the mising particle from the box in the corect positon to cmplet each sntc. Ther might b two psibl answrs.back on back up on out up forard back down1) Please dont put he phone.2) Let me cal you later.3) Let e rad that o yu.4) Im just loking his number on the computer.5) Do yu mind ifwe put he eting to Tuesday?6) Wel bring the schedule by a wek.7) Hold a moent.8) Sory, the batery on my obile is about o run.9) ory, hes tied with soething at he moent. Can Ihelp?10) Im just puting you hold for a moent.downbackack upbackforwardon outuponModule 1010.1 Management part 1grammar （条件句 conditionals） 2. Complet this text by writng the vrbs in brackets in the corect form to make cnditonal. Ad a modal r if ecsry.vice fr nw mangersWorktoyourstrengths.Ifyou_(notdo)something,bringsmeneinyourtamwhcan.Whenverythingbecoesroutine,itstimetoask,What_(ap)ifwetriditadifretway?Ifyou_(want)evryonetolikeyoualthetime,youshldnthavegoneintomgmet.Dontgiveyourpeopletargetsunlesyou_(know)theycanbereachd.Ifyouarentprearedtotakeriskandfail,you_(notsced).Ifyou_(know)theanswertoevryproblem,thenyouwouldntnedateam.Butithuttm,yudhaenntoage!Whenyouakeamistake,askyourselfwhatyou_(do)diferntlyifyoudnown.Thiscanbmreimportanthangetingitrightfirstime.1234567cant do would hapend atknowwont sucedknwwuld v doe10.2 Solving problemspart 3 flowchart+ Gantt chart甘特图（Gantt chart）又叫横道图、条状图(Bar chart)。甘特图内在思想简单，即以图示的方式通过活动列表和时间刻度形象地表示出任何特定项目的活动顺序与持续时间。Module1111.1Ethical economicspart3 part4LOGVocabulary: Finacial nd trade trmsMath tes definitons to the words i bol in the rticl.1. People who andle gods betwen the producer and the rtailer. _2. A larg diferc (in pric, for xaml). _3. Be bouht and sold. _4. Cst f etig, lihting and elctriity. _5. Take itms into acout o clulate cost. 6. h out ede t pay ost bfre profit. _7. Te ant a to the rduct whn itis ld. 8. Gods whic re transport by sips, lane, lories, tc. _9. The ttal vlu of god and service roducd by a country in oe yar. _10. rganizations whic help and reprsent he interst of a group of people in ned, _disprity charits gr dmstic product cang hands mark-up fright verha factor i brak-ve totl idlenmidlmeispity hndsverheadscor inbeak-evn toalmrupfeightgrosdomesicprutchrie11.2 discussing trendspart1 part 2part 4wring a proposal 撰写建议书a) 引出建议i. In response to your enquiry about 就你询问的有关。 。 。 。 。 。的情况ii. At present the company seems to be performing （well/bad）目前，该公司看来经营的不错/很差b) 比较利弊i. On (the) one hand but on the other handii. One advantage/disadvantage is thatiii. One other thing to consider is 还有一点要考虑的是c) 权衡总结i. Despite I would still suggest that 尽管。 。 。 。 。 。我还是建议ii. Overall, I would strongly recommend that 综上所述，我强烈建议。 。 。 。 。 。iii. The fact that makes this a good/poor investment opportunity 由于。 。 。 。 。 。这是一个很好的/不好的投资机会 Module 12 12.1 Business lawpart 1 part3 part4Vocabulary: Legal termsMatch tes legal words to their definitons A-J. Some apear in te not in Ex20 sue _1 proscute _ 2 trademark 3 court _4 lawyer _5 cs _6 rights 7 jude _8 fnc _9 litgatio _A.Nameorsymbolnaproductwhicmensitcantbeusedbytherproduer.B.Lgalmtrthatisecideincrt.C.Theprocesoftkingacstocurt.D.Makalgalcaseinstmeoneandclimformoney.E.Whatyuarlegalyalowedtod.F.Teplcewhrllcsarehard.G.hrsonogiveslegldvicendreprsentapersnicourt.H.Thpersonichargeofacourtwhomakeslgaldecisions.I.Trytoprovsmeeisguilty.J.hecasetprovsomoneisinocent.DIAFGBEHJC12.2 Handling questions part1 part 5新闻发布会 press releases新闻稿发布渠道 花费 媒体范围 操作难度 适用范围及要求新闻发布会 大 广 大 大型企业、重大事件代发 小 广 小 产品推广、日常公关、重大事件自建媒体关系 很小 小 中 需要文案专员、媒介专员、费用小免费投稿 无 小 大 稿件创意及质量要求高，难以嵌入广告信息