剑桥商务英语中级写作.ppt

上传人:xt****7 文档编号:3789163 上传时间:2019-12-24 格式:PPT 页数:33 大小:1.36MB
返回 下载 相关 举报
剑桥商务英语中级写作.ppt_第1页
第1页 / 共33页
剑桥商务英语中级写作.ppt_第2页
第2页 / 共33页
剑桥商务英语中级写作.ppt_第3页
第3页 / 共33页
点击查看更多>>
资源描述
BEC-ProposalWriting,大学英语拓展课程剑桥商务英语(BEC)中级,常州大学外国语学院杨国萍,IntroductiontoProposalWriting,Basically,proposalsarepersuasivepresentations.Purpose:tosolveaproblem,alteraprocedure,findanswerstoquestions,orconductresearchonatopicofmutualinterest.,120-140wordsnosignificantdifferencebetweentheformatrequiredforproposalsandreportsProposalscanusevariousdeliverymedia,suchasletter,fax,email,etc.,IntroductiontoProposalWriting,ATypicalStructureforProposals,IntroducingtheProposalProvidingReasons/ComparingProsandConsBalancingandConcluding,Lead-in:Readingexerciseonp.72,Inresponsetoyourenquiryabout/FurthertoAtpresentthecompanyseemstobeperforming(wellbadly),OntheonehandbutontheotherOneadvantage/disadvantageisthatOneotherthingtoconsideris,DespiteIwouldstillsuggestthat.Overall,Iwouldstronglyrecommendthat.Thefactthatmakesthisagood|poorinvestmentopportunity.,GototheWritingTaskonp.73,Reading:AProposal,Asalespersonwhoworksforacompanyrentingofficespacehasfaxedtheproposalbelowtoaclient.Readitandanswerquestion1-3.1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?,DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.IdliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriversidesuitableparkingfacilitiesforovertwentystaff.,FAX,Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJones,1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?,Theclientneedsofficespacefor12months.,Thesalespersoncanmeetthoseneedsandalsowantstotryandsellalittlemoreinaddition.,Thesecondlocationofferedhasthesebenefits:officesonthesamefloorwonderfulviewsmoreconvenientthantheotherlocationfortransportsuitableparkingfacilities,DearMr.RiceThankyouforyourorderbyfax.Furthertoyourrequestforofficespacefortwelvemonths.IdliketomentionthatIcanalsoofferyoua10%discountforbookingsofaneighteen-monthperiod.YouenquiredaboutavailabilityattheVirginiaWalkCentreandofficesarestillvacant.However,pleasenotethatthereislimitedparkingandsomeofficesareondifferentfloors.Asaninterestingalternative,youmightwishtoconsideranewpremisescalledDockside(aboutonemiledowntheriversidefromVirginiaWalk).Ithasthefollowingfeatures:afirst-flooropen-planofficespace(75m2)withwonderfulviewsoftheoldharbour.aconvenientthree-minutewalkfromthestationandidealforcyclistswithapathalongtheriversidesuitableparkingfacilitiesforovertwentystaff.Pleaseconsiderthispossibilityandnotethediscountwouldstillapply.Avisittothispremisescanbearranged,althoughIwouldsuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.YourssincerelyHugoJones,FAX,Writing:Afax,Spacesaver,companywhichrentswarehousespacetobusinesses,hasbeensentthisfax.Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions.,To:SpacesaverFrom:RandyBurrSubject:RentingwarehousespaceFurthertoourdiscussionlastweekinwhichIoutlinedourneedforwarehousingoverthenexteighteenmonths,IwouldliketoenquireifthewarehousespaceisstillavailableattheW1site.Wewouldhavethefollowingrequirements:warehouseof100m224-houraccessmusthavesecurityadequateparkingfortwentyandeasyaccess,BROWN-;-.,Step3:Reasoning/ComparingProsandCons,alittlefurtherfromthecentreofthecitythanW1,thefollowingfeatures,easyaccessforlorriesandadequateparkingfortwenty,securitywithCCTV,spaceavailabilityof100squaremeters,PossibleAnswer,PleasealsonotethatitwouldbethepriceOfW1andthediscountforatwo-yearbookingwouldstillapply.Avisittothesepremisescanbearranged,althoughIwouldliketosuggestapromptdecisiononthissecondoption.Ilookforwardtohearingfromyouintheverynearfuture.Yourssincerely,Step4:BalancingandConcluding,twothirds,10%,Tipsforthiswritingtask:,referredtothecustomersneedsIncludeinformationfromthehandwrittennotesUsedfixedexpressionsandasemi-formalbusinesstoneStressedthebenefitsofthesecondlocation.,Inyourproposal,youshouldhavedonethefollowing:,Suggestions,建议书目标要明确且合乎实际实事求是地摆明实力或优势条件具体明确地提出达到计划目标的办法和解决问题的措施规定完成计划的时间。表明哪些做到,哪些做不到,把握分寸确信解决问题的方法和实施项目的目的一致总之,商务建议书可以不拘一格,但是它应当简洁清晰、立意完整、目标明确、论点鲜明、论据确凿,行文生动并富有感染力。,AnintroductiontomanagementProgrammeincludes:-Planningandsettingobjectives-Communicationskills-DelegatingworkThree-daycourseMaximum20participantsIncludesworkinsmallgroupsJuly6-8orSeptember14-16Priceincludesnotesonkeytopicsforfutureuse5%reductionifyoubookbeforetheendofMay,Veryusefulinmyjobexplainwhy,Goodwayofworking,Septbetter-saywhy,Colleaguescanusethem,Good!Letsbooknow!,Youcompanyiswillingtopayforyoutoattendamanagementtrainingcourse.Youhavereceivedaleafletaboutasuitablecourse.Readtheleafletbelow,onwhichyouhavealreadymadesomehandwrittennotesThenusingallyourhandwrittennotes,writeaproposalforyourTRAININGMANAGER,explainingwhyyouwouldliketoattendthecourse.Write120-140words,DearTrainingManager,Iwouldliketoattendthe“Introductiontomanagement”trainingcoursewhichisdescribedintheattachedleaflet.BENEFITSTheprogramlooksveryuseful,particularlythesectiononcommunicationskills.ThisisbecauseIamnotveygoodattalkingtootherstaffaboutpoorstandardsofwork.Thecourseincludesworkinsmallgroups,andthatishowIlearnbest.Hearingotherpeoplesideaisstimulating.Participantswillbegivennotesonkeytopics.Thesewillbehandy,bothformeandforsomeofmycolleagues.DATESIwouldprefertoattendtheSeptembercourse,asIhavearrangedtotakeannualleaveinJuly.PRICEThereisa5%pricereductionforearlybooking,soIhopethatyouwillagreetobookthecourseformebeforetheendofMay.Yourssincerely,TrendsDescription(P111),a.可以使用的动词或动词词组:toincreasetogouptorisetogrowtojumptoleaptosoartoshoottopickup,线性图表(上升),1.对于上升趋势的描述:,b.可以使用的名词:anincreaseagrowthajumpasoaranupwardtrend,2.对于上升到某个位置的描述:a.1.a.中的动词to具体数据。b.1.a.中的动词tothepeakof具体数据。c.1.a.中的动词reachingthepeakof+具体数据。d.1.a.中的动词reaching+具体数据。e.topeakat具体数据f.toclimbto+具体数据,3.对于上升的程度的描述:a.1.a.中的动词by具体数据。b.1.a.中的动词副词。,a.可以使用的动词或动词词组:tofalltodecreasetogodowntoslidetocollapsetodeclinetodrop,线性图表(下降),1.对于下降趋势的描述:,b.可以使用的名词:acollapseadecreaseafalladeclineadrop,2.对于下降到某个位置的描述:a.1.a.中的动词to具体数据。b.1.a.中的动词tothebottomof具体数据。c.1.a.中的动词reachingthebottomof+具体数据。d.1.a.中的动词reaching+具体数据。,3.对于下降程度的描述:a.1.a.中的动词by具体数据。b.1.a.中的动词副词。,对于平稳的趋势的描述:可以使用的动词或动词词组:tohardlychangetohavelittlechangetokeepsteadytolevelofftoremainconstanttostaythesame,表示程度的副词:1.程度较大:considerablydramaticallygreatlymarkedlyobviouslyquicklyrapidlysharplysignificantlysuddenly2.程度较小:slightlygraduallyslowlysteadily,时间的嵌入嵌入时间时所使用的介词和介词词组:infromtobetween.andduringandatthestartofbytheendofoverattheendofthroughout时间s+具体数据,上升和下降趋势的组合描述(嵌入了时间和程度之后):1.先上升后下降的句型:.increasedslowlyduringandbutfellsharplyin.Asteadyfallinduringandfollowedthesharpincreasein.2.先下降后上升的句型:fellbeforebegantomakearecoverycontinuetherecovery,climbingtodroppedduringbutincreasedagaininfellandthenpickupduringcollapsedbeforerisingtoattheendof3.起伏波动的句型:fluctuatedsharplyallthrough4.波动不大的句型:hardlychangedthroughtheperiodbetweenand,柱状图形的描述转换为线形图形的描述,饼状图形的描述对于百分比进行描述所使用的句型:%theis/has/have/areaccountsfor%ofthetotaltakesup%inthewholechart,趋势的比较1.表示相似的句型(实例):BothsharepricesrosesharplyinJanuary.Neithercompanyhasmadeaprofityet.LikeX,YfellinJune.XrosejustassharplyasY.2.表示差异的句型(实例):Xfellsharplywhereas/whileYremainedsteady.XfellquicklycomparedtoY.UnlikeY,Xroseby10%.XrosefarmoredramaticallythanY.3.表示倍数的句型:thedoubled/tripledincomparedwiththosein4.客观比较的句型:isincontrastto,数据的修饰1.表示不足的词或词组:uptobelowunderalmostnearly2.表示超过的词或词组:overmorethanjustover3.表示大约的词:about,A:TrucksalesrosesteadilyfromOctobertoDecember.,B:AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober.,C:TrucksalesdroppedduringNovemberbutincreasedagaininDecembertoexceedOctobersales.,D:Trucksaleshardlychangedthroughouttheperiod,exceptforaslightincreaseinNovember.,E:AslowbutsteadyincreasewasfollowedbyasharpfallandanincreasetowardstheEnd.,F:TrucksalesdroppeddowninOctober,butremainedunchangedfortherestoftheperiod.,KeytoEx.5inP113,DearMr.Keating,InresponsetoyourenquiryaboutSungreenPower,thecompanyseemstobeperformingwell.OnethingtoconsideristheirnewsalesagreementwithMainlineEnergy,worth190millioneuros.Thisshouldhelptheirsharepricewhichrecentlyhalved.Onthehand,thiswascausedbyashortageofsilicon,butontheotherhandSungreenspecializeintechnologywhichrequireslesssilicon.Sodespitethefall,Iwouldstillsuggestyouconsiderinvesting.Thefactthatsolarpowercostshavecontinuouslyfallensincetheearlyninetiesandlooksettoequalnormalenergycostsinthenextfewyearmakesthisagoodinvestmentopportunity.Feelfreetocallmetodiscussanyfurtherqueriesyoumighthave.Bestregards.,KeytoExinP95,ReportonFindingsfromFocusGroupResearchIntroductionTheaimofthisreportistomakerecommendationsbasedonfindingfromtenfocusgroup.FindingsFirstly,nearlythree-quartersofresponsestothecherryflavorwereverypositivewithonly7%beingneitherpositivenornegativeabouttheproduct.Ontheotherhand,abouttwo-thirdssaidtheydislikethestrawberryflavorbecauseofthesugarandartificialtaste.Finally,withregardtothenormalanddietversions,approximately20%morepeoplepreferredthedietcherryversionandnearlythreetimesasmanypreferredthedietstrawberryversion.RecommendationsBasedonthesefindings,Iwouldrecommendthatthecompanylaunchestwotypesofcherryflavordrink.WhileIwouldntsuggestanormalstrawberryversion,thecompanycouldconsiderproducingadietversionwhichwasclearlymorepopular.,Clicktoeditcompanyslogan.,ThankYou!,
展开阅读全文
相关资源
正为您匹配相似的精品文档
相关搜索

最新文档


当前位置:首页 > 图纸专区 > 课件教案


copyright@ 2023-2025  zhuangpeitu.com 装配图网版权所有   联系电话:18123376007

备案号:ICP2024067431-1 川公网安备51140202000466号


本站为文档C2C交易模式,即用户上传的文档直接被用户下载,本站只是中间服务平台,本站所有文档下载所得的收益归上传人(含作者)所有。装配图网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。若文档所含内容侵犯了您的版权或隐私,请立即通知装配图网,我们立即给予删除!