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1,ModuleundVariations_E,ModulesandvariationsNewgraphicsguidelinesDesignproposalsRolandBergerHamburg,November2001,2,ModuleundVariations_E,ContentsPage,A.Standardslides3B.Lists(1)Factors,nospecificnumber7C.Lists(2)Factors,specificnumber13D.MatrixFactors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,impact49G.Process(3)Factors,interlinked67Annex:Ninekeychangescomparedtotheoldstandards73,3,ModuleundVariations_E,A.Standardslides,4,ModuleundVariations_E,Methodologicalcompetence,Keyprojects,Industrycompetence,Professionalexperience,Languages,Education,Consultantprofile:firstname,lastname,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Position:xxxxxxxxxxxxxxxxxxxxxxxx,Germanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Born:xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,Nationality:xxxxxxxxxxxxxxxxxxxxx,Updated:mm/year,5,ModuleundVariations_E,Organizationalchart,6,ModuleundVariations_E,Organizationalchart(includingheadcount),7,ModuleundVariations_E,B.Lists(1)Factors,nospecificnumber,8,ModuleundVariations_E,Listshorizontal(variations),Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,1,2,3,4,9,ModuleundVariations_E,Listsvertical(variations),.,.,.,.,.,1,2,3,4,10,ModuleundVariations_E,Schedule,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,12,Month1,Month2,Month3,Activities,A.,B.,C.,1,2,11,ModuleundVariations_E,Setsofguidelines,2,3,4,5,Guidelines1,Guidelines2,Guidelines3,Guidelines4,Guidelines5,Comments1,Comments2,Comments3,Comments4,Comments5,1,12,ModuleundVariations_E,13,ModuleundVariations_E,C.Lists(2)Factors,specificnumber,14,ModuleundVariations_E,Pyramid(3or4levels),15,ModuleundVariations_E,Pyramid(5levels/centered),16,ModuleundVariations_E,3factors(interwoven),.,.,.,1,2,3,17,ModuleundVariations_E,Commonground,18,ModuleundVariations_E,4factors(1),19,ModuleundVariations_E,4factors(2),20,ModuleundVariations_E,4factors(3),1,2,3,4,Factor1,Factor2,Factor3,Factor4,21,ModuleundVariations_E,4factors(3aweighted),2,3,4,Factor1,Factor2,Factor3,Factor4,22,ModuleundVariations_E,4factors(3bdynamic),1,2,3,4,Factor1,Factor2,Factor3,Factor4,Fourdynamicfactors,23,ModuleundVariations_E,6factors(variation),24,ModuleundVariations_E,D.MatrixFactors,comparisons,25,ModuleundVariations_E,Matrix/table(Horizontal/verticalcomparisonofdatavariations),1,2,3,4,26,ModuleundVariations_E,Specialtypesofmatrixopportunities/threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,27,ModuleundVariations_E,Specialtypesofmatrixprosandcons,1,2,3,28,ModuleundVariations_E,Specialtypesofmatrixcontroversy,1,2,3,4,29,ModuleundVariations_E,Specialtypesofmatrixconflict/tension(1),30,ModuleundVariations_E,Specialtypesofmatrixconflict/tension(2),31,ModuleundVariations_E,Specialtypesofmatrixbottomup/topdown(1),BOTTOMUP,TOPDOWN,.,.,32,ModuleundVariations_E,Specialtypesofmatrixbottomup/topdown(2),.,.,BOTTOM,UP,TOP,DOWN,1,2,33,ModuleundVariations_E,Specialtypesofmatrixequilibrium,34,ModuleundVariations_E,Specialtypesofmatriximbalance,35,ModuleundVariations_E,E.Process(1)Factors,steps,36,ModuleundVariations_E,Processes,1,2,3,37,ModuleundVariations_E,Process/phases,1,2,3,4,5,Phase1,Phase2,Phase3,Phase1,Phase2,Phase3,Phase1,Phase2,Phase3,1,2,3,4,38,ModuleundVariations_E,Cycles(1)(colorpresentation),39,ModuleundVariations_E,Cycles(2),40,ModuleundVariations_E,Spirals(orthogonal),1,2,41,ModuleundVariations_E,Hurdles,42,ModuleundVariations_E,Resistance/obstacles,1,2,5,7,3,4,6,43,ModuleundVariations_E,Filters,1,2,4,5,3,6,44,ModuleundVariations_E,Changeofmindset/direction,1,2,3,4,45,ModuleundVariations_E,Nodes/interfaces,1,4,3,7,5,6,8,9,2,46,ModuleundVariations_E,Pressure,1,2,47,ModuleundVariations_E,Increase/decrease,1,2,3,4,5,6,7,8,48,ModuleundVariations_E,Varioustypesofbrackets(tobeusedinsteadofblockarrows),1,2,3,4,5,6,7,8,9,10,11,49,ModuleundVariations_E,F.Process2Factors,impact,50,ModuleundVariations_E,Consequences(1),.,.,.,.,.,.,51,ModuleundVariations_E,Consequences(1a),.,.,.,.,.,.,52,ModuleundVariations_E,Consequences(2),53,ModuleundVariations_E,Consequences(3),.,.,.,.,54,ModuleundVariations_E,Consequences(4),.,.,.,.,1,2,55,ModuleundVariations_E,Impact(3factors),QUALITY,TIME,COST,56,ModuleundVariations_E,Impact(4and6factors),57,ModuleundVariations_E,Impact(4factors),Factor3,Factor2,Factor4,Factor1,Genericdescriptionofthe4factors,58,ModuleundVariations_E,Impact(5factors),Factor3,Factor2,Factor4,Factor5,Genericdescriptionofthe5factors,Factor1,59,ModuleundVariations_E,Impact(6factors),Factor2,Genericdescriptionofthe6factors,Factor3,Factor1,Factor5,Factor4,Factor6,60,ModuleundVariations_E,Impact(7factors),Factor3,Genericdescriptionofthe7factors,Factor2,Factor6,Factor4,Factor5,Factor7,Factor1,61,ModuleundVariations_E,Impact(8factors),Factor3,Genericdescriptionofthe8factors,Factor2,Factor6,Factor7,Factor4,Factor5,Factor1,Factor8,62,ModuleundVariations_E,6successfactors,Impactandresult(1),63,ModuleundVariations_E,Impactandresult(2),5successfactors,64,ModuleundVariations_E,Vision,Vision,65,ModuleundVariations_E,Action/reaction,66,ModuleundVariations_E,Valuechain,Customer,Supplier,Development,Production,Sales,Distribution,Company,67,ModuleundVariations_E,G.Process3Factors,interlinked,68,ModuleundVariations_E,Action/reaction(1)谈及中国烟草的“走出去”战略时，李保江表示，中国烟草将实施“三步走”战略：第一步是境外办厂、建网络;第二步将进行资本运作;第三步要开展跨国并购。,69,ModuleundVariations_E,Action/reaction(2)(transparentcolorpresentation),70,ModuleundVariations_E,Interaction,1,2,3,71,ModuleundVariations_E,Jigsawpuzzle,72,ModuleundVariations_E,Spiral,73,ModuleundVariations_E,Annex:Ninekeychangescomparedtotheoldstandards,74,ModuleundVariations_E,Donotuseblockarrows,Usevariationsinstead,1,2,3,4,1,2,3,4,BACKUP,NewContentdesignKeychangesregardinglean,linear,literal,Donotuseshadingorborders,Instead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly,Donotuseovals,Instead,useAutoShapeswithcornerscompletelyroundedoff,Donotusestickerswithlines,Instead,useuppercasestickers(13point),(keyblueshade1),positionedintheheaderarea,Donotputnumbersincircles,Instead,puttheminsquares(keyblueshade1),whitelettering,bold,Ifboxesareused,75,ModuleundVariations_E,Donotpositiontextbehindgraphics,Positiontexttothesideofgraphicsinstead,Arrowfunctioncanbeswitchedonandoff/positionedtotheside,Textiseasytoreadifnotpositionedbehindgraphics,Donotusespeechbubbles,Instead,useAutoShapes/callouts/thirdrow(youcanusethearrowfunction!),Donotusebigmulticoloredcartoons/ClipArt,Instead,usepictograms(ifnotavailable:convertClipArttolinearmonochromeversions),Donotuseminiaturechartsasnavigators,Instead,usemathematicalnavigators(keyblueshade1),whitelettering,bold,13point,1,2,3,4,NewContentdesignKeychangesregardinglean,linear,literal,
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