行业英语综合教程PPTUnit.ppt

Unit5E-commerce电子商务,Unit5-main,PartIReading,PartIIOralPractice,PartIIIMini-Project,PartIVPhrases2.knowaboutthesecondgenerationofe-commerce,i.e.m-commerce;3.learnthekeytothesuccessofA.,Objectives,LearningObjectives,PartIIReading-main,TextAIntroductiontoE-commerce,PartIReading,TextBMobileCommerce,Exercises,Exercises,TextCAmazonCaseStudy,Exercises,PartIReadingTextA,TextA,PartIReadingTextA,IntroductiontoE-commerce,DefinitionandTypesofE-commerce1E-commerce(e-commerce)orelectroniccommerce,asubsetofebusiness,isthepurchasing,selling,andexchangingofgoodsandservicesovercomputernetworks(suchastheInternet)throughwhichtransactionsortermsofsaleareperformedelectronically.Ecommercecanbebrokenintofourmaincategories:B2B,B2C,C2B,andC2C.,TextA1,电子商务入门电子商务的定义和类型电子商务，即：electroniccommerce,是电子商业的一大组成部分，指的是通过网络系统，如：互联网，进行商品买卖、货物交换以及其它服务业务。通过网络媒介，买卖交易业务和合同的签订都是电子化操作。电子商务可以分为以下四大类：企业对企业；企业对消费者；消费者对企业；消费者对消费者。,ChineseVersion,ChineseVersion,subset/sbset/n.（大组中的）一部分category/n.种类,WordsthismeanshighlevelsofglobalInternetconnectivity.Universalstandardsarestandardssharedbytheworld,whichmeansthate-commerceoperatesonstandardplatformswithagreedmethodsandsystems.,TextA6,电子商务的特征普遍性和全球影响力和通用标准电子商务有八个基本的特征。前三个特征涉及到电子商务环境的全球性。普遍性意味着商业交易或活动可以在任何时候、在世界上的任何地方进行。全球影响力是指一个企业能获得的潜在消费者的数量；这意味着高水平的全球互联网连接。通用标准是指世界共享的标准，这意味着电子商务是在拥有协议方法和系统的标准平台上运行的。,ChineseVersion,ChineseVersion,ubiquity/ju:5bIkwEtI/n.普遍存在potentialconsumer潜在顾客,ubiquity,WordsthismeanshighlevelsofglobalInternetconnectivity.Universalstandardsarestandardssharedbytheworld,whichmeansthate-commerceoperatesonstandardplatformswithagreedmethodsandsystems.,KeytoTranslation,ExercisesTranslation,4,Key,电子商务有八个基本的特征。前三个特征涉及到电子商务环境的全球性。普遍性意味着商业交易或活动可以在任何时候、在世界上的任何地方进行。全球影响力是指一个企业能获得的潜在消费者的数量；这意味着高水平的全球互联网连接。通用标准是指世界共享的标准，这意味着电子商务是在拥有协议方法和系统的标准平台上运行的。,PartIReadingTextB,TextB,PartIReadingTextB,MobileCommerce,1MobileCommerce,alsoknownasM-CommerceormCommerce,istheabilitytoconductcommerceusingamobiledevice,suchasamobilephone,aPersonalDigitalAssistant(PDA),asmartphone,orotheremergingmobileequipmentsuchasdashtopmobiledevices.MobileCommercehasbeendefinedasfollows:,TextB1,移动商务移动商务（MobileCommerce），英文也被称为M-Commerce或mCommerce，是运用例如手机、掌上电脑（PDA）、智能手机或其它新兴的移动设备（如汽车仪表板面移动设备）进行商务活动的一种能力。移动商务被定义为如下：,ChineseVersion,ChineseVersion,MobileCommerce(M-Commerce/mCommerce):移动商务（M-business或MobileBusiness）是电子商务的一条分支，是指通过移动通讯网络进行数据传输，并且利用移动信息终端参与各种商业经营活动的一种新电子商务模式，它是新技术条件与新市场环境下的新电子商务形态。,MobileCommerce,Notes,PersonalDigitalAssistant(PDA):个人数字助理，又称掌上电脑。这种手持设备集中了计算、电话、传真和网络等多种功能。它不仅可用来管理个人信息，如通讯录、计划等，更重要的是可以上网浏览，收发Email，可以发传真，甚至还可以当作手机来用。尤为重要的是，这些功能都可以通过无线方式实现。当然，并不是任何PDA都具备以上所有功能；即使具备，也可能由于缺乏相应的服务而不能实现。在无线传输方面，大多数PDA具有红外和蓝牙接口，以保证无线传输的便利性。许多PDA还能够具备Wi-Fi连接以及GPS全球卫星定位系统。,MobileCommerce,Notes,smartphone:智能手机。智能手机的诞生，是掌上电脑（PPCPocketPC）演变而来的。最早的掌上电脑是不具备手机的通话功能，但是随着用户对于掌上电脑个人信息处理方面功能依赖的提升，由于不习惯于随时都携带手机和PPC两个设备，所以厂商将掌上电脑的系统移植到了手机中，于是出现了智能手机这个概念。智能手机就是一种在手机内安装了相应开放式操作系统的手机。通常使用的操作系统有：Symbian、WindowsMobile、Linux和Palm。他们之间的应用软件互不兼容。因为可以安装第三方软件，所以智能手机比传统的手机具有更多的综合性处理能力功能。智能手机同传统手机外观和操作方式类似，不仅包含触摸屏也包含非触摸屏数字键盘手机和全尺寸键盘操作的手机。但是传统手机使用的都是生产厂商自行开发的封闭式操作系统，所能实现的功能非常有限，不具备智能手机的扩展性。,MobileCommerce,Notes,AsmartphoneisamobilephonebuiltonamobileoperatingsystemwhichincorporatesapalmtopcomputerorPDA,withmoreadvancedcomputingcapabilityandconnectivitythanafeaturephone（功能手机）.,MobileCommerce,Notes,dashtop/n.(汽车)仪表板面,PDA,Wordsmanufacturerproductinformation;Webpagestailoredtoindividualpreferences,suchasrecommendationsandnotifications;1-Clicktechnology;securepaymentsystems;imageuploads;searchingonourwebsitesaswellastheInternet;browsing;andtheabilitytoviewselectedinteriorpagesandcitations,andsearchtheentirecontentsofmanyofthebooksweofferwithour“LookInsidetheBook”and“SearchInsidetheBook”features.Ourcommunityofonlinecustomersalsocreatesfeature-richcontent,includingproductreviews,onlinerecommendationlists,wishlists,buyingguides,andweddingandbabyregistries.”,TextC5,我们网站的主要功能包括社论和顾客评论；制造商的产品信息；根据个人喜好量身定制的网页，例如：推荐和通知等；“一键点击”购买系统技术专利；安全的支付系统；图片上传；在我们网站以及互联网上进行搜索；浏览；我们有许多提供“在线试读”和“书内搜索”功能的书籍，读者都能阅览精选的内页和引文、以及搜索整本书的目录。我们的网上客户社区还创建了功能丰富的内容，包括商品评论、网上推荐列表、收藏列表、购买指南、以及婚礼和婴儿登记条目等。”,ChineseVersion,ChineseVersion,1-Clicktechnology:亚马逊公司的“一键点击”购买系统技术专利。1-Click,alsocalledone-clickorone-clickbuying,isthetechniqueofallowingcustomerstomakeonlinepurchaseswithasingleclick,withthepaymentinformationneededtocompletethepurchasealreadyenteredbytheuserpreviously.,1-Click,Notes,tailorto根据调整interior/a.里面的，内部的citation/n.引文，引证，引用registry/redVIstri/n.登记，注册条目,tailorto,Words&Phrases,11Inpractice,asisthepracticeformanyonlineretailers,thelowestpricesareforthemostpopularproducts,withlesspopularproductscommandinghigherpricesandagreatermarginforAmazon.12Freeshippingoffersareusedtoencourageincreaseinbasketsizesincecustomershavetospendoveracertainamounttoreceivefreeshipping.Thelevelatwhichfree-shippingissetiscriticaltoprofitabilityandAmazonhaschangeditascompetitionhaschangedandforpromotionalreasons.,TextC6,在实践中，亚马逊公司和许多网上零售商的做法一样，最受欢迎的产品价格最低，而不太受欢迎的产品则要价较高，为的是给公司带来更大的利润。免费送货的优惠是用来刺激购买数量的，因为客户必须要花费超过一定金额才可获得免费送货服务。免费送货的标准设置对公司的盈利是很关键的，随着竞争态势的变化以及促销的原因，亚马逊公司已经改变了这个标准。,ChineseVersion,ChineseVersion,Inpractice,asisthepracticeformanyonlineretailers,thelowestpricesareforthemostpopularproducts,withlesspopularproductscommandinghigherpricesandagreatermarginforAmazon.在实践中，亚马逊公司和许多网上零售商的做法一样，最受欢迎的产品价格最低，而不太受欢迎的产品则要价较高，为的是给公司带来更大的利润。,practice,Notes,Thelevelatwhichfree-shippingissetiscriticaltoprofitabilityandAmazonhaschangeditascompetitionhaschangedandforpromotionalreasons.免费送货的标准设置对公司的盈利是很关键的，随着竞争态势的变化以及促销的原因，亚马逊公司已经改变了这个标准。,level,Notes,13Amazoncommunicatethefulfillmentpromiseinseveralwaysincludingpresentationoflatestinventoryavailabilityinformation,deliverydateestimates,andoptionsforexpediteddelivery,aswellasdeliveryshipmentnotificationsandupdatefacilities.14Thisfocusoncustomerhastranslatedtoexcellenceinservicewiththe2004AmericanCustomerSatisfactionIndexgivingAascoreof88whichwasatthetime,thehighestcustomersatisfactionscoreeverrecordedinanyserviceindustry,onlineoroffline.,TextC7,亚马逊公司用多种方式传播它的订单履行承诺，包括提供最新的库存情况信息、交货日期估计、快速交货的选项、以及交付装运通知和更新服务等。这种对客户的重视已经转化成为卓越的服务，2004年美国顾客满意度指数模型给亚马逊网站打了88分，这在当时有记录以来的任何在线或离线服务行业中，都是最高的客户满意度得分。,ChineseVersion,ChineseVersion,AmericanCustomerSatisfactionIndex(ACSI):美国顾客满意度指数模型，是一种衡量经济产出质量的宏观指标，是以产品和服务消费的过程为基础，对顾客满意度水平的综合评价指数，由国家整体满意度指数、部门满意度指数、行业满意度指数和企业满意度指数四个层次构成，是目前体系最完整、应用效果最好的一个国家顾客满意度理论模型。TheAmericanCustomerSatisfactionIndex(ACSI)isaneconomicindicatorthatmeasuresthesatisfactionofconsumersacrosstheU.S.economy.ItisproducedbytheAmericanCustomerSatisfactionIndex,aprivatecompanybasedinAnnArbor,Michigan.,ACSI,Notes,expediteddelivery加快交货deliveryshipmentnotification交付装运通知,expedited,Words&Phrases,2011UpdateonVisionandImportanceofTechnology15AccordingtofounderandCEO,JeffBezos,technologyisveryimportanttosupportingthisfocusonthecustomer.Intheir2010AnnualReport(Amazon,2011)hesaid:16“Lookinsideacurrenttextbookonsoftwarearchitecture,andyoullfindfewpatternsthatwedontapplyatAmazon.Weusehigh-performancetransactionssystems,complexrenderingandobjectcaching,workflowandqueuingsystems,businessintelligenceanddataanalytics,machinelearningandpatternrecognition,neuralnetworksandprobabilisticdecisionmaking,andawidevarietyofothertechniques.,TextC8,关于公司愿景和技术重要性的2011年最新信息根据公司的创始人和首席执行官杰夫贝索斯所说的，技术对于支撑他们对客户的重视是非常重要的。在他们的2010年度报告（Amazon,2011）中，他说：“翻开一本最新的关于软件架构的教科书，你会发现几乎没有亚马逊公司不用的模式。我们使用高性能的交易系统、复杂的渲染和对象缓存、工作流程和排期制度、商业智能和数据分析、机器学习和模式识别、神经网络和概率决策、以及各种各样的其他技术。,ChineseVersion,ChineseVersion,softwarearchitecture软件架构render/rendE/v.渲染cache/v.缓存workflow/55:kJ/n.工作流程queuingsystem排期制度dataanalytics数据分析neural/a.(与)神经(有关)的probabilistic/prbblstk/a.概率的,software,Words&Phrases,17Andwhilemanyofoursystemsarebasedonthelatestincomputerscienceresearch,thisoftenhasntbeensufficient:ourarchitectsandengineershavehadtoadvanceresearchindirectionsthatnoacademichadyettaken.Manyoftheproblemswefacehavenotextbooksolutions,andsowehappilyinventnewapproaches”AlltheeffortweputintotechnologymightnotmatterthatmuchifwekepttechnologyofftothesideinsomesortofR&Ddepartment,butwedonttakethatapproach.Technologyinfusesallofourteams,allofourprocesses,ourdecision-making,andourapproachtoinnovationineachofourbusinesses.Itisdeeplyintegratedintoeverythingwedo”.,TextC9,尽管我们的很多系统是基于计算机科学研究的最新技术，但这往往是不够的：我们的设计师和工程师们不得不提前研究专业学者们尚未涉足的方向。我们所面临的很多问题在教科书上找不到解决方案，于是我们愉快地创造新的方法”如果我们在某些研发部门避开技术不谈的话，我们在技术中所投入的全部精力可能就没那么多，但是我们并没有采取这种做法。技术充满着我们所有的团队、我们所有的流程、我们的决策、以及我们在每项业务中的创新方式。技术深深地融入了我们所做的一切。”,ChineseVersion,ChineseVersion,R&D(researchanddevelopment):研究与开发，研究与发展。指在科学技术领域，为增加知识总量（包括人类文化和社会知识的总量），以及运用这些知识去创造新的应用而进行的系统的创造性活动，包括基础研究、应用研究、试验发展三类活动。一国的RD水平体现着一国的政治经济实力，一个企业的RD水平，体现着一个企业的竞争力。国际上的著名企业都把RD视为企业的生命，无不投巨资于RD。,R&D,Notes,academic/kdemk/n.专业学者infuse/v.注满；充满integrate/v.使结合，融入,academic,Words&Phrases,18ThequoteshowshowapplyingnewtechnologiesisusedtogiveAmazonacompetitiveedge.AgoodrecentexampleofthisisprovidingtheinfrastructuretodelivertheKindle“Whispersync”updatetoebookreaders.Amazonreportedin2011thatAisnowsellingmoreKindlebooksthanpaperbackbooks.Forevery100paperbackbooksAmazonhassold,theCompanysold115Kindlebooks.KindleappsarenowavailableonAppleiOS,AndroiddevicesandonPCsaspartofa“BuyOnce,ReadAnywhere”propositionwhichAmazonhasdeveloped.,TextC10,这段引言表明了亚马逊公司是如何应用新技术从而给自己带来竞争优势的。最近有一个很好的例子，就是亚马逊公司提供了基础设施，实现了电子书阅读器上Kindle“云同步”的更新功能。亚马逊公司在2011年的报告中称，亚马逊网站上目前电子书的销量已经超过了纸质书的销量。亚马逊公司每售出100本纸质书，就能售出115本Kindle电子书。作为亚马逊公司业已形成的“一次购买，随处阅读”主张的一部分，Kindle应用程序现已可以在苹果iOS和安卓的设备以及个人电脑上进行使用。,ChineseVersion,ChineseVersion,theKindle“Whispersync”:AmazonKindle（在中国大陆定名为亚马逊金读）是由A设计和销售的电子书阅读器（以及软件平台）。目前，有五种版本的电子书阅读器，分别为“Kindle”，“KindleKeyboard”，“KindleTouch”,“KindleDX”和“KindleFire”。“Whispersync”是亚马逊推出的一项新功能“云同步”，它可以使一台Kindle与另一台Kindle或者移动电话等多种设备间实现自动同步。,Kindle,Notes,TheAmazonKindleisaseriesofe-bookreadersnowinitsfourthgeneration.AmazonKindleeReadersenableuserstoshopfor,download,browse,andreade-books,newspapers,magazines,blogs,andotherdigitalmediaviawirelessnetworking.ThroughaservicecalledWhispersync,customerscansynchronizereadingprogress,bookmarksandotherinformationacrossKindlehardwaredevicesandothermobiledevices.,Kindle,Notes,AppleiOS:苹果iOS是由苹果公司开发的手持设备操作系统。苹果公司最早于2007年1月9日的Macworld大会上公布这个系统，最初是设计给iPhone使用的，后来陆续套用到iPodtouch、iPad以及AppleTV等苹果产品上。截止至2011年11月，根据Canalys的数据显示，iOS已经占据了全球智能手机系统市场份额的30%，在美国的市场占有率为43%。iOS(previouslyiPhoneOS)isamobileoperatingsystemdevelopedanddistributedbyAppleInc.Originallyreleasedin2007fortheiPhoneandiPodTouch,ithasbeenextendedtosupportotherAppledevicessuchastheiPadandAppleTV.,iOS,Notes,Android:Android是一种以Linux为基础的开放源代码操作系统，主要使用于便携设备。目前尚未有统一中文名称，中国大陆地区较多人使用“安卓”或“安致”。2012年7月的数据是Android占据全球智能手机操作系统市场59%的份额，中国市场占有率为76.7%。,Android,Notes,AndroidisaLinux-basedoperatingsystemformobiledevicessuchassmartphonesandtabletcomputers.ItisdevelopedbytheOpenHandsetAlliance,ledbyGoogle.ThefirstcommerciallyavailablephonetorunAndroidwastheHTCDream,releasedonOctober22,2008.Inearly2010GooglecollaboratedwithHTCtolaunchitsflagshipAndroiddevice,theNexusOne.Thiswasfollowedlaterin2010withtheSamsung-madeNexusSandin2011withtheGalaxyNexus.,Android,Notes,quote/kwt/n.引文，引语edge/n.优势，优越之处infrastructure/n.基础设施；基础结构Kindlebook电子书paperbackbook纸质书app/n.计算机应用程序,quote,Words&Phrases,BlankFilling,ExercisesBlankFilling,1,Completethefollowingtableaccordingtotheinformationinthepassage.,ProducealargescalephenomenonliketheAmazonRiver.,offeringourcustomerslowprices,convenience,andawideselectionofmerchandise,OfferEarthsbiggestselectionandtobeEarthsmostcustomer-centriccompany.,Achievingcustomerloyaltyandrepeatpurchases.,BlankFilling,providingeasy-to-usefunctionality,fastandreliablefulfillment,timelycustomerservice,feature-richcontent,andatrustedtransactionenvironment,forthemostpopularproducts,withlesspopularproductscommandinghigherpricesandagreatermarginforAmazon,toencourageincreaseinbasketsizesincecustomershavetospendoveracertainamounttoreceivefreeshipping,presentationoflatestinventoryavailabilityinformation,deliverydateestimates,andoptionsforexpediteddelivery,giveAmazonacompetitiveedge,PartIIOralPractice1,PartIIOralPracticeTopic-relateddiscussion,Discussthefollowingquestionswithyourpartner.,1,1.Haveyoueverbeenabuyeroraselleronline?Shareyoure-commerceexperienceswiththewholeclass.2.Haveyouevertriedm-commerce?Whichmobilecapabilitiesdoyoulikeorusemost?Why?3.E-commerceandm-commerce,whichonedoyouthinkhasmorepotentialmarketinthefuture?Why?,PartIIOralPractice2.1,PartIIOralPracticeMono-Speech,Prepareanddeliveramono-speechaccordingtothefollowingquestions.,2,1.Doyouwanttoopenastoreonline?Whatkindofstorewouldyouliketoopen?Youcanchooseatypeofproductfromthelistbeloworuseyourownideas.,clothingfoodelectronicsbooksstationeryflower,PartIIOralPractice2.2,PartIIOralPracticeMono-Speech,Prepareanddeliveramono-speechaccordingtothefollowingquestions.,2,2.Howdoyouopenastoreonline?Whatarethenecessarysteps,qualificationsandpreparations?3.Arethereanyrisksinopeningastoreonline?,Suggestedanswers:,PartIIOralPractice2Answers,Instructionstoopenastoreonline:1.Decidewhattypeofonlinestoreyouwanttostart.Chooseyourownproducts,sellwhatyoumakeorhaveastoresellingpersonalizedproductsthroughasource,suchasCafePressoreBay.2.Chooseanameforyourbusiness,andregisterit.Learnthelawsofstartinganonlinebusiness.Seeifthereareanylocal,countyorstatelawsrequiringpermits.3.OpenaPayPalaccounttocollectpaymentsfromcreditanddebitcards(借记卡)ordirectlyfromacustomersaccount.PayPalalsooffersshoppingcartsandcreditcartlogosforyouruse.4.Createawebsite,orhaveaprofessionaldesignit,thatiseasyforthecustomerstonavigate.GoEmerchantsoffersitemstohelpyourcustomersnegotiateyourwebstore.5.Establishstorepoliciesonreturns.Trytoanticipatewhattypesofproblemsmayariseandcreatepoliciestoaddressthem.6.Findbusinessesthatwilldrop-shipyourmerchandisesoyoudonthavetokeepaninventory.IfyouopenaneBayorCafePresstypestore,theshippingcalculationtoolwillbebuiltinforyou.7.Registeryoursitewithasmanysearchenginesasyoucantohelpdrawtraffictoyoursite.Mostsearchengines,suchasGoogleandYahoo!letyouregisterfree.,Suggestedanswers:,PartIIIMini-Project,PartIIIMini-ProjectWorkingroupsandcompletethefollowingtasktogether.,InAugust,2012,the“PriceWar”betweentwoe-commercegiantsandShasarousedbroadattention.Workingroupsoffourorfive,investigateintothesetwocompaniesandwriteaReportbasedonthefollowingpoints:1.Theintroductiontothetwocompanies.2.Thedifferencesbetweenthetwocompanies,especiallythetypeofe-commerceeachbelongsto.3.Theadvantagesanddisadvantagesofeachcompany.4.Thedescriptionofthe“PriceWar”andresultanalysis.5.Yourconclusionandrecommendations.,PartIIIMini-ProjectAnswers,Writingtip:Reportsshouldbeclearlylaidouttomakethemeasytoread.Theyoftenincludeheadingssuchas:IntroductionFindingsConclusion(s)Recommendation(s),Suggestedanswers:,PartIVPhrases&Terms,PartIVPhrases&Terms,E-commerce电子商务manufacturer生产商，制造商distributor经销商wholesaler批发商retailer零售商catalog价目表，产品目录potentialconsumer潜在顾客SMS(ShortMessage(orMessaging)Service)手机短信服务securityprotocol安全协议nichemarket利润可观的专业化市场；利基市场Brick(s)andmortarbusiness实体店；实体企业mobilecommerce移动商务mobiledevice移动设备,PartIVPhrases&Terms,PartIVPhrases&Terms,PersonalDigitalAssistant(PDA)掌上电脑securityvulnerability安全漏洞big-boxretailer大型零售商location-basedservice定位服务barcodescanning条形码扫描pushnotification推送通知physicalstore实体店铺bricksandclicks虚实结合mobilebanking移动银行WAPportal无线应用协议门户网站loyaltycard会员积分卡virtualtoken虚拟代币portableaudioplayer便携式音频播放器mobilebrowser移动浏览器,PartIVPhrases&Terms,PartIVPhrases&Terms,catalogmerchant产品目录商人userinterface用户界面orderfulfillment订单履行freeshipping免费送货，免运费expediteddelivery加快交货deliveryshipmentnotification交付装运通知softwarearchitecture软件架构queuingsystem排期制度dataanalytics数据分析probabilisticdecisionmaking概率决策R&D(researchanddevelopment)研发ebookreader电子书阅读器paperbackbook纸质书籍,PartVSurfingtheInternet,Formoreinformationaboutthetopicofthisunit,pleasesearchthefollowingwebsites:,PartVSurfingtheInternet,http:/en.wikipedia.org/wiki/360buyhttp:/en.wikipedia.org/wiki/Suning_Appliance,Video1,PartVIVideoClipVisitthefollowingwebsiteandwatchavideoclipabout“HowtoSelloneBay”.,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,Post-watchingQuestions,1.WhatwillyouneedinordertoselloneBay?,Somethingtosell,Acomputerwithinternetaccess,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,AneBayaccount,Adigitalcamera,Shippingsupplies,Video1,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,Post-watchingQuestions,2.Whatifyoudidntmentionproblemsorflawsofyoursellingitems?,Itcouldleadtonegativefeedback,whichwillmakeitharderforyoutosellinthefuture.,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,3.WhyshouldyouavoidendingyourauctiononaFridayeveningorSaturday?,BecausemanypotentialbuyersarentinfrontoftheircomputersonaFridayeveningorSaturday.,4.Howshouldyoushiptheitemifitisfragile?,Besuretouseplentyofpackagingmaterials.,Video1,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,Transcript:,HowtoSelloneBayTurnyourpossessionsintocashandbecomeanonlinesellingmachine.YouWillNeedSomethingtosellAcomputerwithinternetaccessAneBayaccountAdigitalcameraShippingsuppliesStep1:Ifyouhaventdonesoalready,signupforafreeeBayaccount.Tip:Beforeyouauctionoffyourbelongings,establishapositivefeedbackratingbypurchasingandpromptlypayingforafeweBayitems.Step2:EnteritemandcategorizeClickonthe“Sell”tabatthetopofthepage.Typeinexactlywhatyouresellingandchooseaspecificcategoryforyourauction.Youllpayafeeifyouchoosemorethanonecategory.Ifyouhaveaseasonalitem,waituntiltherighttimeofyeartosellit.Tip:Peoplearewillingtobuythingsevenbrokenitemsthatyoudotherwisethrowaway.,Video1,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,Step3:WritedescriptionTitleyourauctionandwriteadetailedandhonestitemdescription.Includerelatedkeywordstooptimizesearchresults.Mentionproblemsorflawsfailingtodosocouldleadtonegativefeedback,whichwillmakeitharderforyoutosellinthefuture.Tip:Spell-check.Misspelledwordsintitlesanddescriptionscanresultinlowersalepricesbecausefewerbuyersmayaccessyourauctioninsearches.Step4:SnapanduploadpicturesUsingadigitalcamera,snapseveralsharp,well-litphotosofyouritemandsavethemontoyourcomputer.Then,clickthe“Addaphoto”buttontouploadtoyoursellerpage.Step5:EstimateshippingcostsEstimateyourshippingcostsusingeBaysshippingcalculatororashippingwebsitescalculator.Thesetoolscanhelpdeterminehowmuchyoushouldinsuretheitemfor,andexplaintrackingoptionslikesignatureconfirmation.Step6:SetopeningbidSettheopeningbid.Whendeterminingyourstartingprice,researchsimilarauctionstogaugearange,butrememberlowerisusuallybetter.Auctionsthatstartat$1oreven1centtypicallygarnermoretraffic.But,ifyouwantatleastacertainamountfortheitem,setareservepricethatthehighestbiddermustreach.,Video1,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,Step7:SetauctionlengthChoosethelengthoftimeforyourauctiontoremainopen.Mostsellerskeeptheiritemsupforfivetosevendays.AvoidendingyourauctiononaFridayeveningorSaturday,whenmanypotentialbuyersarentinfrontoftheircomputers.Step8:DeterminepaymentmethodSelectapaymentmethod.Checksandmoneyordersarecommon,butusingPayPal,aservicethatallowsfundstobedepositeddirectlyintoabankaccount,isthemostpopular.YoucansignupforafreePayP.Step9:SubmityourauctionProofreadanddouble-checkalltheinformationonyoursellerpageandhitthesubmitbutton.Duringthecourseofyourauction,promptlyansweremailsfrompotentialbidders.Tip:Offeraclearandhassle-freereturnpolicy.Buyersarewaryofanysellerwithoutone.Step10:ShipitemOnceyourauctionhasended,andafteryouvereceivedpayment,promptlyshiptheitem.Ifitsfragile,besuretouseplentyofpackagingmaterials.Keepthetrackingnumberinaplacewhereyoucanfindit.,Video1,Answerthefollowingquestionsafteryouhavewatchedthevideoclip.,Step11:WrapupsaleYouvecompletedyoureBaysale.Thankyourbuyer,leavesomepositivefeedback,andheadtoyourclosettoscroungeupanotheritemfortheauctionblock.Fact:In2008,anAustralianmanauctionedoffhisentirelifeoneBaysellinghishouse,car,clothes,andevenhisfriendsfor$380,000.,