资源描述
theEconomicsNuturalist,Frame:,somethingaboutmilkcalaeconomicsbrieflyExamplequestionsinthebookAnalyseanswer,Somethingabouttheeconomicsnutrualist,theeconomicsnutrualist:InsearchofexplanationsforeverydayenigmasByRobertH.Frank,OpportunityCost,Cost-benefitprinciple,利用经济学原理，探讨你亲身观察到的事件或行为模式中的有趣问题。,OpportunityCost:,Whenwemakeuseofcertaineconomicresourcestoproduceoneproduct,wemustgiveupapplythemtoproduceotherproducts.Thevalueofthenextbestalternativeforgone(thatisnotchosen)isOpportunitycost.,Cost-benefitprinciple:,Whiletheextrabenefitwhichyouractionbringisgreaterthantheextracost,youwilldoonething.,1.Whydoesmilkcomesinrectangularcontainers,whilesoftdrinkscomeinroundcans?,Whydoesmilkcomesinrectangularcontainers,whilesoftdrinkscomeinroundcans?,Onepossibilityisthatbecausesoftdrinksareoftenconsumeddirectlyfromthecontainer,theextracostofstoringcylindricalcontainersisjustifiedbecausetheyfitmorecomfortablyinthehand.Butevenifmostpeopledrankmilkstraightfromthecarton,thecost-benefitprinciplesuggeststhatitwouldbeunlikelytobesoldincylindricalcontainersMostsoftdrinksinsupermarketsarestoredinopenshelves,whicharecheaptobuyandhavenooperatingcosts.Milkisexclusivelystoredinrefrigeratedcabinets,whicharebothexpensivetopurchaseandcostlytooperate.,2.Whydofemalemodelsearnsomuchmorethanmalemodels?,Toanswerthisquestion,wemustfirstaskwhatfashionmodelsaccomplishfortheclothingproducerswhohirethem.Simplyput,theirjobistomakethemanufacturersapparellookasgoodaspossibletoprospectivebuyersFemalemodelsreceivepremiumpaybecausewomemsfashionisavastlybiggerbusinessthanmensfashion.,3.Thinkofmoney.Whydoportraitsappearinprofileoncoinsandfullfaceonnotes?,3.Thinkofmoney.Whydoportraitsappearinprofileoncoinsandfullfaceonnotes?,Becausetheprintqualityonnotesishigherthanoncoins,andtheintricacyofafullportraitmaydetercounterfeiters,whoaremorelikelytofakehighvaluenotes,thanpenniesordimes.,4.Andwhydosomecarshavefuelfillerontheleftandothersontheright?,Becausegasstationpumpsworkfrombothsides,andifeverycarhadafilleronthesameside,motoristswouldhavetoqueuefortwiceaslong,Conclusion:,TheeconomicNaturalistshowshowthingscanmakesenseeconomically.ItwillbefascinatingtoseehowFranksexamplesevolveinfutureasthecost-benefitbalancechanges.,Thankyouforyourattention!,
展开阅读全文