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牛津高中英语,(模块四 高一下学期),Advance with English,Word Power,Unit,1,Advertising,Unit 1,课件描述：,本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。,Word Power,Blank-filling,_ (advertise) are an important part of life. They use lots of _ (attract) pictures and _ (excite) languages to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and PSAs. They do not always tell you the _ (true). We should be _(care).,Advertisements,attractive,exciting,Generally,commercial,truth,careful,Question: How are these new words formed?,More examples:,healthy,interesting,dependent,useful,difficulty,weekly,Competition:,Think more words that are created this way. Which group can win ? The group that has the most words wins.,How to form adjective from nouns and verbs?,Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us.,commerce n. commercial attract v. attractive excite v. exciting,Using suffixes,Can you think of more examples?,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic,medical, electrical,enjoyable, reasonable,dangerous, adventurous,joyful, mouthful,cloudless, hopeless,Word Puzzle,1. commerce 2. health 3. hero 4. attraction 5. help 6. excitement 7. origin 8. danger,1,2,3,4,5,6,7,8,Hidden word,Food and _ are quite important to our human beings.,用所给单词的形容词形式填空,h e a l t h y,h e r o i c,a t t r a c t i v e,h e l p f u l,e x c i t i n g,o r i g i n a l,d a n g e r o u s,clothing,Active show,Suppose you are a book seller. You want your customer to buy a new book called English Literature. How can you make your customer buy it? Make a dialogue with your partner and then have it presented.,learn more about sales and marketing,Useful expressions:,Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Sales figures,What do they mean? Can you have a guess?,Words-matching,sales/marketing department,consumers,market share,sales targets,sales figures,market research,消费者,市场份额,销售目标,销售量,市场调查,销售/营销部门,Practice: B,Possible answers: market share (2) sales figure (3) consumers (4) market research (5) sales/marketing department (6) sales target,I want to buy some milk _ from the shop. _of milk usually go up during this time. I like Fresh milk very much because this band is really u_ . Recent sales _ show that it is popular among _. The shop also gives much _ of 10 per cent for cash. Why dont you have a try?,products,Sales,nique,figures,consumers,discount,Fill in the blanks,Homework,1. Memorize the words and phrases learnt in this section. 2. Make good preparations for Grammar and Usage.,
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