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111Teaching Plan Unit 11The MediaLesson3 The Advertising GameTeaching aims and requirements1. To make clear to the students the contents and the structure of the text;2. To enable the students to grasp one of the ways to get the main idea and to learn to enjoy beautifully designed ads;3. To help to draw more attention to public ads and sense of social responsibility. InteractionsTeacher-student, individual, pairs, groupsTeaching proceduresStep Leading-inGreetings and free talkGuessing game. Students are asked to find out as quickly as possible what products are advertised in the given ads.Step Reading and reading skillsRead the text. Try to match the given ads with the kinds of ads referred to in the text.Learn to figure out the main idea. In this part, students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. At the same time they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”.Discuss and sum up.Step Practice and production1. lets enjoy some ads. What do you find in them?2. Its show time! Work in groups of four. The students are encouraged to give their own designs. Lets see whose design is the most popular.Step Summary and assignmentGo and find advertisements, especially English ones, around you. Think about how they are designed according to what we have learned.Students working sheetI. Which paragraph should the advertisements go to?Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5II. Mark the following statements with “B”, “N” or “M”B: too broad N: too narrow M: main ideaParagraph 3: Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractiveParagraph 4: Some advertisers want to create something that has never been seen before. New and unusual ideas often appear in todays top advertisements. Advertisers look for other ways to make people notice their products.Paragraph 5: Not all advertising is about selling products. The government has worked hard at using ads to educate the public. Public ads have helped to increase public knowledge.111
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