高一英语测试《Unit 1 Advertising》教案Project 1（牛津译林版必修4）

111牛津高中英语教学设计教材：牛津高中英语(模块四)高一下学期文档内容：教学设计教案单元：Unit 1 Advertising板块：Project 1课堂设计指导思想： 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。Teaching aims:1. Get to learn and use English by doing a project.2. Try to fully understand the two reading materials and master the language items.3. Learn to get enough information about ad campaigns from the reading materials.Teaching procedures:Step 1 Lead-in Show students two groups of pictures and draw their attention to the importance of ads. 【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。Step 2 Listen and understandHave students listen to the recording of the handout and answer the three questions to get a general idea of this reading material. 【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。Step 3 Reading for detailed informationAsk students to read the material again carefully to get detailed information about developing an ad campaign.【设计说明】引导学生通过详读阅读材料，更好地理解文章并了解策划广告宣传活动的主要环节。 Step 4 Main idea of each paragraphAsk students to work in pairs to focus on each paragraph of the handout and then report the main idea of each paragraph to the class.【设计说明】启发学生注意文章的段落结构，复习说明文的阅读策略，为策划宣传单做准备，同时培养学生的合作学习能力。Step 5 Read and understand Ask students to read the sample ad campaign and answer three questions in order to get a general idea.【设计说明】帮助学生在第一个阅读材料的基础上，通过阅读广告宣传单的例文，进一步了解广告宣传单的基本格式，为学生设计并呈现自己的广告宣传单提供了可依照的范例。Step 6 Language focuses Ask students to list the useful words and expressions from the two reading materilas in notebook and make preparations for writing an handout. 【设计说明】帮助学生掌握两份阅读材料中的主要的词汇和习惯用法，为完成广告宣传单做准备。Step 7 HomeworkAsk students to finish Part B1 and B2 on P91 to be more familiar with the meaning and the usage of the words and phrases learnt in this section.【设计说明】通过作业巩固本堂课的学习成果，为完成下一部分任务所铺垫。111