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111外研社 第五册 模块五Module 5The Great Sports PersonalityStep 1 Presentation1) Do you like sports? 2) What sport do you like most?3) Do you enjoy watching gymnastics?4) Do you know the person in the picture?5) How much do you know about him?6) What does the bright red logo stand for?At the same time the teacher show some pictures about these questions.While-reading Read the text quickly and answer the following question.1) Had Li Ning achieved great success before he retired? Give some examplesWhen he retired at the age of 26, he had won 106 gold medals in major competitions across the world. They included six out of seven gold medals at the 1982 World Championship, and three at the 1984 Olympics in Los Angeles( as well as two silver and a bronze. )2) What did he do after he retired from the sport?A year after his retirement, Li Ning began a new career- as a businessman. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas. 3) Do Li Nings sports clothes sell well? Why?In just a few years, Li Ning won more than fifty per cent of the national market. Today a Li Ning product is purchased every ten seconds. Because Li Nings designs were attractive, and they had a major advantage over their betterknown rivals- they were cheaper. 4) What has Li Ning discovered?Li Ning has discovered that the work of a great sportsman does not finish when he retires from the sport. It starts. Step 4 Read the passage again, and check the true statements. 1. Li Ning won six medals at the Los Angles Olympics. 2. He was not happy with his results at the Seoul Olympics.3. He got a new job working for Nike sportswear. 4. He chose the name of this sportswear company carefully. 5. Six Li Ning products are sold every minute. 6. Li Ning clothes are worn by the national teams of France and Italy. 7. In 1991 he opened a school with Pele and Muhammad Ali.8. He wants to help children become good at sport.The key: True:1/2/4/5/8Wrong: 3/6/7Step 5 Work in pairs and discuss the main idea of each paragraph. Para 1 the success of Li Ning in his sports.Para 2 the reason why Li Ning started a sportswear company. Para 3 the advantages of the Li Nings product. Para 4 the success Li Ning achieved in his business.Para 5 Li Nings Dream. Step 6 Work in pairs and discuss the questions.1) Why did Li Ning start a sportswear company?Because he didnt forget his sporting background and wanted to compete with global giants like Nike and Adidas. 2) Why has he been successful?Because his sports clothes came onto the market at just the right time, and Li Nings designs were attractive but comparatively cheaper. Step 7 Find words or phrases in the passage which mean.1. a prize you can win at a sports competition2. having a strong wish to do something. 3. to introduce (into the market)4. the name of a product made by a specific company. 5. sports clothes. 6. a big international company. 7. a symbol which represents a particular brand. 8. people you complete against9. to come out 10. a strong wish for the future. The key: 1. medal 2. determined 3. launch 4. brand 5. sportswear 6. global giant 7. logo 8. rivals 9. step out 10. goal Step 8 Complete the sentences with the verbs in the box. Compete fail guarantee perform retire succeed 1. Professional footballers usually _ before they are forty.2. How many runners will you have to _ against in the marathon?3. Li Ning had all the skills needed to _ in business. 4. How well did he _ in the 100 meters?5. If you _ the exam, you wont go to university.6. We will do our best, but I cant _ that we will win. The key:1. retire 2. compete 3. succeed 4. perform 5. fail 6. guarantee. 111
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