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Making a proposal about protecting intellectual property,Project,Unit 4,Have you ever downloaded a song or a film from the Internet?,Did you pay for the music or the film?,Why do you think copying films and music without permission is a crime?,It is illegal to copy intellectual property without permission. Intellectual property is protected by law.,Takes notes on the main points while you are reading an information sheet about intellectual property.,Notes for Part 1,Intellectual propertyideas: inventions, writing, artwork, symbols and designs used in business,The main idea for each part of the text:,Part 1: the definition of intellectual property,Part 2: the reasons for protecting intellectual property,Part 3: the current problem of piracy that we are facing,Part 4: the possible solutions to the problem,Read the information sheet again. Work in pairs to ask and answer questions about the information sheet. You may answer the following questions:,What does intellectual property refer to?,If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company?,This may lead to a big loss of money for the company and the company will probably have to stop their research and development of new products.,Do you think it necessary to protect intellectual property? Why or why not?,As consumers, what can we do to protect intellectual property?,Firstly, we must pay to download music that is protected by copyright. Secondly, we should not buy pirated CDs or download music from websites that are offering free music illegally.,Discussion,1. How many kinds of intellectual property are there?,There are two main categories industrial property, such as inventions, trademarks and industrial designs, and copyright, which includes novels, films, music, artwork and architectural designs.,2. Why is it considered necessary to protect intellectual property rights?,If someone creates something, he or she deserves to be paid for this.,3. What are the common ways in which people affect intellectual property rights (e.g., for commercial or private use)?,Most people have copied music or video material, or downloaded it from the Internet, for private use. Some people copy material such as films to sell for commercial reasons.,4. Who are the people most likely to be breaking intellectual property laws?,People with advanced technical skills are most likely to break these laws. However, ordinary people can also break them by copying material or buying pirated goods.,5. Where will you find more information about what intellectual property is and how it can be protected?,We can find information at the UN WIPO website and the WTO website.,Language points,1. define: v. 定义,defineas 把定义为,definition: n. 定义,In this dictionary reality is defined as the state of things as they are, rather than as they are imagined to be.,在这本词典里,“reality”被定义为事情 所处的状况,而不是想象的样子。,2. apply: v. 适用; 应用,applied: adj. before n. 应用的,applied mathematics/science,应用数学/科学,application: n. 适用; 应用,The design has many applications.,这一设计有许多应用之处。,apply常用短语:,apply A to B: 将A应用于B,apply to sb./sth.: 适用于,apply to for: 向提出申请,We should apply the theory to practice.,我们应该把这一理论应用于实践。,The teaching method doesnt apply to my students.,这种教学方法对我的学生并不适用。,I applied to the company for a job.,我向这家公司申请了一份工作。,3. deserve: v. 应受, 值得,+ to infinitive They certainly deserved to win that match.,他们理所当然应该赢得那场比赛。,I hope they get the punishment they deserve.,我希望他们得到该受的惩罚。,4. face: v. 面对,Youre faced with a very difficult choice.,你面临着一个艰难的选择。,be faced with: 面对,_ with a difficult situation, Arnold decided to ask his boss for advice. (2005北京春),To face B. Having faced C. Faced D. Facing,高考链接,5. be known as: 被称为; 以知名; 被认为是,be known for: 因为而闻名,be known to sb.: 为某人所知道,He is known as a famous writer.,他作为一个著名的作家而闻名。,He is known for singing well.,他因为唱歌唱得好而闻名。,It is known to us all that he is good at writing.,=As is known to us all, he is good at writing.,=What is known to us all is that he is good at writing.,众所周知,他擅长于写作。,Thank you!,同学们,来学校和回家的路上要注意安全,同学们,来学校和回家的路上要注意安全,
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