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广告(Advertisement)广告的语言应该简单明了,句式结构应该短促有力。从往年的真题来看,招聘广告考试频率最高。Sample(JobVacancyAdvertisement)招聘广告Whirlpool是一家著名的生产和经营家用电器的公司,总部设在天津,在全国有20余家分公司。我公司现招聘销售经理一人。条件:中国公民,年龄3540岁具有至少5年的销售管理经验愿意经常出差销售学、经济学或相关领域的大专文凭具有良好的英语会话和写作能力熟练掌握计算机技能有意者请拨打电话24876669与约翰史密斯先生联系,Notes:1.specializev.专门研究,专门从事2.electricalhomeappliances家用电器3.headquartersn.总部,总公司4.qualificationsn.资历,资格,条件5.collegediploma大专文凭FORONESALESMANAGERWhirlpoolCo.isafamouscompanyspecializedinmanufacturinganddealingwiththeelectricalhomeapplianceswithitsheadquartersinTianjinandmorethan20branchofficesinChina.Thecompanynowneedsonesalesmanager.Qualifications:Nationality:ChineseAge:3540Education:collegediplomainMarketing,EconomicsorrelatedspecialtyExperience:atleast5yearsexperienceinsalesandmanagementSkills:goodEnglishoralabilityandwrittenabilitywithskillfulcomputerskillsOthers:willingonabusinesstripIfyouareinterestedinit,pleasecallat24876669andcontactMr.JohnSmith.,练习(Practice)根据下列内容,写一条招聘广告:李氏(Lee)化学公司是全球第三大化学公司,年销售额达280亿美元。李氏生产化工产品、塑料和农用产品,并为180个国家的客户提供服务。李氏在世界各地拥有员工56000人。现诚聘秘书1人。工作职责:准备月报及有关文件日常秘书工作条件:获得英语或秘书专业学士学位至少两年秘书工作经验熟练掌握英语(写和说)以及计算机技能,FORONESECRETARYLeeChemicalCompanyisthethirdbiggestchemicalcompanyoftheworld.Leehasrevenuesof28billionfortheannualyearandemploysmorethan56,000peopleintheworld.Thecompanyproduceschemicalproducts,plasticsandproductsforagriculture.Atthesametime,thecompanyprovidesserviceforcustomersfrom180countries.AsthedevelopmentofLee,thecompanyisseekingforasecretarywiththeresponsibilitiesofpreparingmonthlyreportsandrelateddocuments.Asasecretary,someroutinesecretaryworkwouldbeexpectedtomanage,too.Qualifications:ThecandidateshouldgetBachelorsdegreeofEnglishorSecretarymajorwithatleasttwoyearsexperienceofsecretary.IfthecandidateisgoodatEnglishspeaking,writingandcomputeroperating,heorshewouldbeacceptedfirst.,说明:假定你是某房产中介公司的代理人李珊,请拟写一条房屋出租广告。内容:1)规格:三间卧房、一间客厅,配有卫生间及厨房2)设施:水、电、煤气、集中供热、电视、电话等3)租金:3000元/月,(不包括水、电、煤气费用)4)地址:南京市广州路147号5)联系人:李珊电话025-83542100(办公时间),ApartmentToLetAcomfortableapartmentwiththreebedrooms,onelivingroom,bathroomandkitchen,istolet.Allthefacilitiessuchaswater,electricity,gas,centralheating,TV,telephoneetc.areincluded.Therentis3,000yuanamonth,withoutincludingthefeesofwater,electricityandgas.ItislocatedinNo.147GuangzhouRoad,Nanjing.Ifyouareinterested,pleasecontactMrs.LiShanat025-83542100atofficetime.,海报(Poster)是向公众介绍和发布有关电影、电视、戏剧、体育比赛、报告会、展览会等娱乐动态和消息的招贴,是广告的一种,有很强的时间性,要求在一定的范围内传播。海报一般张贴在公共场所,重要的海报也可以在报刊上登载,在电台上广播或在电视上播映。海报往往将内容作为显眼的大标题,或者在纸的上方用大字体写“海报”或“好消息”之类的标题。海报正文一般写活动的具体内容,举办的时间、场所、参加的方法以及注意事项,最后写举办单位名称和日期。海报书写形式不定,可分项写也可以按行排列,主要以能引人注意并有吸引力为目的。一些广告性质浓厚的海报也可以采用活泼多样的表现形式,可根据内容配适当的图案或图画,以增强感染力。海报具有醒目、快速和制作简易的特点,内容要真实准确,语言要生动而富于鼓动性,以便吸引观众。为便于阅读,篇幅要尽量短小。,二、样例(Samples)Sample1PosterforBasketballMatchBasketballMatchAllAreWarmlyWelcomeUndertheauspices(主办,赞助)oftheStudentsUnionofouruniversity,afriendlybasketballmatchwillbeheldbetweenourteamandtheteamofArchitecturalEngineeringDepartmentonourbasketballfieldat500p.m.,onThursday,May24th,2006.StudentsUnionMonday,May21,EnglishspeakingContestAnannualEnglishspeakingContestwillbeheldonSaturdaynextweekundertheauspicesofthestudentsUnionofEnglishDepartment.Eachclassshouldhaveaclasswidecontestwithinthisweektoselectnomorethan5contestantstotakepartintheDepartmentContest.Thefirstfivewinnerswillbegivenawardsasanencouragement.Eightteachershavebeeninvitedtoworkasjudges.Allarewelcometobepresentatthecontest.TheStudentsUnionofEnglishDepartmentSunday,May20,三、常用句型(BasicPatterns)1.海报和启事比较相似,都具有鲜明的目的性,注重宣传效果,文字力求准确、简明。但一般来说,启事用于庄重场合,海报用于热烈场合。海报可采用文图相配合的形式增强宣传效果,启事一般不需装饰。2.海报用语可参看其他张贴如通知、启事,不同点在于海报多用一些煽动性词句,如:Allarewarmlywelcometocome.欢迎届时参加。Youhavebeenwarnedinadvance.特此预先声明。Youarewelcometomakeyourchoice.如蒙惠顾,无比欢迎。,
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