奥特莱斯市场分析.ppt

OutletMarketResearch奥特莱斯市场分析,(WorkingDraft)May20112011.6,TableofContents内容,ShanghaiProjects上海项目OrientFoxtown东方FoxtownQingpuOutlets青浦奥特莱斯FlorentiaVillage佛罗伦萨小镇VincentLoCentreVincentLo中心SuzhouProjects苏州项目HeShunOutlets和顺奥特莱斯StageOutletsStage奥特莱斯AdditionalInformation其他FlorentiaVillageJingjinFashionOutlet(Wuqing,Tianjin)佛罗伦萨小镇-京津名品奥特莱斯（天津武清）,ShanghaiProjects上海项目,OrientFoxtown东方Foxtown5885YexinRoadXinbangTown,Songjiang松江新浜镇叶新路5885QingpuOutlets青浦奥特莱斯2888HuqingpingRoadZhaoxiangTown,Qingpu青浦赵巷镇2888沪青平路FlorentiaVillage佛罗伦萨小镇筹建4.VincentLoCentreVincentLo中心筹建,1,2,3,OrientFoxtown,OrientFoxtown,OrientFoxtownLeasingInformation其他信息,OrientFoxtownPhotos,OrientFoxtownFloorPlanFoxtown楼层图,(1FDesign),QingpuOutlets青浦奥特莱斯,QingpuOutlets青浦奥特莱斯,QingpuOutlets青浦奥特莱斯,QingpuOutletsLeasingInformation青浦奥特莱斯最新情况,QingpuOutletsAdditionalNotes青浦奥特莱斯的其他信息,1/2Foutdoorretailoutlet+3Findoor/outdoorplazaformatParkingseemsinsufficienttoaccommodateweekendcrowdsTenantsinQingpuOutletsappeartobeBrands(versuslicenseesordistributors)asfit-out,management,ishigherqualitycomparedtocompetitiveset.Goodmixoffashionapparel/F&BF&Btenants(BiFengTang,Starbucks)appearedverybusyonSundayafternoonat6:15pmMultipleAdidas&NikestoreswithQingpuOutletsExtremelycloseproximitytohighwayentranceGoodstorevisibilityLocalretailbusiness,Zaihang,wasengagedforBlockC1/2F采取户外零售店+3F室内/室外广场格式停车位似乎难以容纳周末人流停车需求青浦奥特莱斯应该是为租户提供装修、管理，比较有竞争力和高品质。良好的搭配时尚服装的餐饮餐饮租户（避风塘，星巴克）周日下午6:15是高峰期阿迪达斯与耐克多种些列选择与高速公路入口靠近很好的能见度本地零售业务，世博村招商处于C座,QingpuOutletPhotos青浦奥特莱斯照片,Insufficientcarparking没有足够停车位,Neighboring“megamillsproject”邻近的“大型钢厂项目”,Starbucks星巴克,MainPlaza主楼,2Foutdooroutlet2楼户外街区,3FPlaza3楼广场,QingpuOutletPhotos青浦奥特莱斯照片,BiFengTang避风塘,TODS,Coach,PoloRalphLauren,QingpuOutletsFloorPlan青浦奥特莱斯楼层图,ForeignLuxuryBrands(1F)国际一线奢侈品,AccessibleInternational&LocalBrands/F&B(1F&2F)国内外名品和特业,LocalBrands/F&B本地品牌和特业(2F&3F),FlorentiaVillage(planned)佛罗伦萨小镇（筹建）,FlorentiaVillage(planned)佛罗伦萨小镇（筹建）,VincentLoCentre(planned)VincentLo中心（筹建）,SuzhouProjects苏州项目,HeShunOutlets和顺奥特莱斯TBDSuzhouIndustrialPark,Suzhou苏州工业园区StageOutletsStage奥特莱斯9XiandaiAvanueSuzhouIndustrialPark,Suzhou苏州工业园区现代大道,2,1,HeShunOutlets和顺奥特莱斯,HeShunOutlets和顺奥特莱斯,HeShunLeasingInformation和顺奥特莱斯最新信息,HeShunAdditionalNotes其他信息,2Foutdooroutlet+3FindoordepartmentstoreformatVerycentrallylocatedinSuzhouacrossthestreetfromhigh-endresidentialapartmentsandvillas,1912(aF&B/entertainmentstrip)NearbyprojectsunderdevelopmentincludeLiGongDi(yachtingandclubhouse),SunHungKai(mixeduse)andSwire(mixeduse)XinTianDistyledevelopmentdedicatedtoretailoutletandF&B/entertainmentVerylittletrafficobservedonSunday8MayAbnormallylowoccupancyrates2F奥特莱斯+3F百货模式非常集中位于苏州街对面的高档住宅和别墅，1912年（餐饮/娱乐地带）附近正在开发的项目包括李公堤（游艇和会所），新鸿基（混合使用）和太古（综合使用）新天地式的发展，致力于零售业和FB/娱乐5月8日了解到周日的交易量非常少入驻率很低,HeShunOutletsPhotos和顺奥特莱斯照片,FrontEntrance正门,2FDesign,Timeofphoto:Sunday3:00pm周日中午,Attached3Fdepartmentstore3F的百货部分,Nike,HeShunOutletsPhotos(surroundings)周边情况,High-endvillas高端别墅,High-endapartments高端住宅,Entertainment/F&B娱乐和餐饮,Entertainment/F&B娱乐和餐饮,StageOutletsStage时尚舞台奥特莱斯,StageOutlets时尚舞台商城,StageOutletsLeasingInformation时尚舞台最新情况,StageOutletsAdditionalNotes时尚舞台其他信息,2/3Foutdooroutlet+3FdepartmentstoreformatSurroundingdevelopmentsincludeaLexusAutomobiledealershipandtheSEALLSuzhouLogisticsparkCloseproximitytotheexpresswayLittletrafficobservedonSunday8Mayat11:30amLowbrandvisibility(porticosblockbrandnames)Lowoccupancyprimarilydueto2F/3FleasingStageisselfoperatingaluxuryboutiquewithbrandsincluding:Hermes,BottegaVeneta,Prada,Gucci,Balenciaga.ProductsaresourcedviaaNingbobasedtradingcompany.2/3F户外奥特莱斯+3F百货公司格式周边靠近雷克萨斯汽车经销店和SEALL苏州物流园区紧靠高速公路周日5月8日上午11:30观察小部分人流品牌知名度低低入住率主要是由于2F/3F租赁模式第二阶段是自我经营，包括品牌的豪华精品：爱马仕，BottegaVeneta的，普拉达，古奇，巴黎世家。产品货源通过宁波的贸易公司负责。,StageOutletsPhotos时尚舞台图片,Lowbrandvisibility品牌知名度低,3FDepartmentstore3F百货部分,3FDepartmentstore3F百货部分,Timeofphoto:Sunday11:30am拍摄时间：周日中午11：30,StageOutletPhotos时尚舞台图片,NeighboringLexusdealership临近的雷克萨斯专卖店,SEALLBuildingSEALL大厦,Stageoperatedstore时尚舞台卖场,Nike,StageOutletsFloorPlan时尚舞台楼层图,InternationalLuxuryBrands&self-operatedstore1F国际一线品牌1F,AccessibleInternationalandLocalBrands2F国内外知名品牌2F,Departmentstorelikedevelopment3F专卖店3F,FlorentiaVillageJingjinFashionOutlets佛罗伦萨小镇京津奥特莱斯,FlorentiaVillageJingjinFashionOutlets佛罗伦萨小镇京津奥特莱斯,FlorentiaVillageLeasingInformation佛罗伦萨小镇京津奥特莱斯,FlorentiaVillageJingjinFashionOutletsPhotos佛罗伦萨小镇京津奥特莱斯照片,FlorentiaVillageJingjinFashionOutlets佛罗伦萨小镇京津奥特莱斯照片,RevenueSummaryTable收入汇总表,