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、课程性质及其设置的目的和要求一、 本课程的性质与设置的目的“商务英语阅读”是高等教育自学考试商务英语专业（独立本科段）的选考课，占 6 学分。本课程的目的在于培养考生的商务英语阅读能力和提高学生的阅读速度，培养学生细致观察商务英语的能力以及假设、分析归纳、推理检验等逻辑思维能力，扩大学生的商务英语词汇量和经贸知识，向学生提供内容广泛、原汁原味的商务英语文章，以扩大学生的知识面，增强学生的商务英语语感和培养学生阅读未经删节或简写的权威外刊的兴趣与能力，使他们了解商务英语在词汇、语法和篇章等方面的特点，并增长和积累经贸知识，从而打好语言和专业两方面的基础。二、 本课程的基本要求本课程的基本要求是：掌握西方商务报刊英语文章的常用词汇、常用句型，熟悉各种主要商务英语文章类型，掌握阅读和理解商务英语文章的基本技能，提高阅读商务文章，获取商务信息的基本能力，并进一步提高商务英语读、写、译的能力，学会商务报刊文章中最常用的表达方法的实际运用。三、 与相关课程的联系“商务英语阅读”课程的先修课程是英语专业专科基础英语课程。其他专业课程，如“进出口英语函电”、“外贸英语会话”、“外经贸应用文”等与本课程密切相关。1、课程内容与考核目标第一单元 教育一学习目的和要求（一）介绍西方报刊杂志中关于教育方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。二、 考核知识点和考核要求（一）词汇基础（1） 掌握课文中出现的普通词汇含义及其用法：1 disembark v.2 chuckle v.3 inequality n.4 meritocracy n.5 marvel v.6 relish v.7 dopey adj.8 intuition n.9 eclipse n.10 frenzy n.11 celebrity n.12 briefing n.13 eternity n.14 train depot n.15 cadre n.16 friction n.17 meddle v.18 journalism n.19 rebuff v.20 accost v.21 quantify v.22 avalanche n.23 hierarchy n.24 notorious adj.25 drop out v.26 wayward adj.下船，下飞机咯咯地笑不平等精英管理的社会觉得惊奇从得到乐趣，喜爱笨的，迟钝的直觉（日、月）蚀疯狂名人简报，（新闻）发布会永久火车站核心班子，骨干队伍摩擦管闲事新闻学回绝打招呼，搭话量化雪崩，大量的等级制度声名狼藉的中途退学任性的27 permanent adj. 永久的28 rational adj.29 recruit v.30 affinity n.理性的，明智的招收亲和力231 credential n.32 reminisce v.33 phobia n.34 perimeter n.证书，证明回忆恐惧症周界，周长35 commercialised adj. 商业化的36 shrink v.37 enrolment n.38 vigorous adj.39 momentum n.40 squeeze v.41 intrigue v.42 dilemma n.43 elite n.44 lavish adj.45 gleefully adv.萎缩注册活跃的发展势头挤堵吸引，激起兴趣困境精英丰富的愉快地46 renunciation n. 摒弃（2）掌握课文中的专业术语，能够准确进行中英文互译：1. the Federal Reserve Board （美国）联邦储备委员会stockbroker股票经纪人financial consulting company 财政咨询公司the Council of Economic Advisers 总统经济顾问委员会mathematical economics数理经济学business forecaster 商情预测员econometrician计量经济学家8.profit marginrevenue利润率财政收入（二）掌握课文中的句式（1）能够准确理解课文中有关商务英语的常用句子结构和意义；（2）能够准确翻译与这些句式相关的句子。1The magnetic needle behaved as if influenced by a hidden force field,rather than through a mechanical method of touch or contact.2. He liked the fact that America, despite its inequalities of wealth andracial injustices, was more of a meritocracy than Europe3. He gave in to her nagging that he smoked too much, and onThanksgiving bet her that he would be able to abstain from his pipe untilthe New Year.4. So it is not much of a stretch to see him as instinctively fearful ofGreenspan.5. What made this exercise memorable was the magazines hugeinvestment in economics and statistics, which generated an avalanche ofdata that went far beyond what the Commerce Department was thenpublishing.6. Some time after Sandys death I found myself reminiscing about all thiswith Hedley Donovan and mentioned his decision to resist hiring Alan32.3.4.5.6.7.9.Greenspan.7. So theres a good chance that if he had been offered the magazine job, hewould have declined it, which implies, in turn, that Fortunes failure tomake that job offer had no lasting impact on the American economy.8. Perhaps management education would beat off its critics moreeffectively if it went back to its beginnings, and got more corporatemanagers to teach.第二单元 创造财富一、学习目的和要求（一）介绍西方报刊杂志中关于创造财富方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。二、考核知识点和考核要求（一）词汇基础（1） 掌握课文中出现的普通词汇含义及其用法：1.2.5.buck n.drop off v.full-timer n.transcription n.scrapbooking n.美元减少专职工作人员抄写，誊写剪贴perk n.anonymous adj.demographic adj.archive n.10. proof n.11. showcase v.12. knack n.13. offbeat adj.14. entertainer n.15. county n.16. reptile n.17. hook v.18. cough up v.19. surcharge n.20. sucker n.21. revolt v.22. bold adj.23. waive v.24. levy v.额外津贴匿名的与人口统计有关的存档文件样张突出展示诀窍不同寻常的演艺者郡，县爬行动物使（人）上当不情愿的给（某物）附加费易受骗的人反抗大胆的取消，放弃征收，征税43.4.6.7.8.9.25. lobby v.26. discretion n.27. savvy n.28. stump v.29. lousy adj.30. up-front adj.31. whopping adj.32. insane adj.33. issuer n.34. alacrity n.35. scorecard n.36. paltry adj.37. stash v.38. sneaky adj.39. subsidize v.游说判断力，决定力智慧，见识惑，难倒糟糕的，差劲的预付的巨大的，庞大的疯狂的，过度的发行者敏捷，欣然记分卡微不足道的藏，隐藏鬼鬼祟祟的，卑鄙的资助40. stick in sbs craw v. 使某人生气41. saturated adj.42. clutter n.43. venue n.44. motif n.45. replica n.46. monument n.47. terrazzo n.48. tranquil adj.49. collaborative adj.50. proposition n.51. unleash v.52. molecule n.饱和的混乱集合地，发生地点主题复制品纪念碑磨石子地安静的合作的建议，主张释放分子（2）掌握课文中的专业术语，能够准确进行中英文互译：networkpromoteword processingbookkeepingvirtual assistant网络沟通通过广告或做宣传活动促销文字处理簿记，记帐虚拟助理administrative support 行政支助online forum网上论坛8.9.direct salessubsidiary.直销子公司10. sign up11. site12. line13. unbundled14. bounce15. overdraft n.签约参加工作，签约雇用站点系列商品对分别计价开具（支票）遭银行拒付而被退回透支，透支额51.2.3.4.5.6.7.（二）掌握课文中的句式（1）能够准确理解课文中有关商务英语的常用句子结构和意义；（2）能够准确翻译与这些句式相关的句子。1. Assistants set their own rates, which can vary from 5 percent for selling avehicle to as much as 50 percent for selling low-priced merchandise likehousewares.2. That may not sound like a lot, but there are some good perks to be had.3. On its website, United Airlines says its international flights (including tripsto Puerto Rico and the U.S. Virgin Islands) can incur fuel surcharges of“up to $150 per direction of travel, and which are subject to change atUniteds discretion, without notice.”4. At the rental-car counter, skip the up-front gas fee that allows you to returnthe vehicle empty. Youll only end up paying for gas you dont use.5. It also pays to ask: Sometimes banks will waive monthly service chargesor penalties if youre a good customer.6. Youre better off with a free or cheap non-interest checking account, andstashing the extra cash in a money market fund.7. Taxes that would never pass muster with voters are instead fobbed off as“fees” on powerless visitors.8. As a result, many stores and shopping centers are adopting newtechnologies designed to get shoppers through their doors by appealing toone or more of their senses.9. But no matter what type of display-screen technology such installationsutilize, they all face this common challenge: keeping the screens filledwith fresh, interesting content.10. Scent Airs systems provide a way for retailers selling such items asflowers, baked goods and beauty products to unleash smells thatcorrespond to their merchandise.11. Several retailers selling merchandise that doesnt have either a strong orspecific scent component use ScentAirs systems to disperse “thematic”fragrance, designed to pull passersby in by their noses.第三单元 职场人生一、学习目的和要求（一）介绍西方报刊杂志中关于职场人际关系方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。（二） 使学生掌握有关词语、句子结构和篇章表达的语言知识。二、考核知识点和考核要求（一）词汇基础（1） 掌握课文中出现的普通词汇含义及其用法：61.2.3.4.dissuade v.fine-tune v.blindfold n.earplug n.faux pas n.劝阻调整眼罩耳塞有失检点的话（或行为）discernment n. 洞察力7.8.10.11.12.13.brag v.tribune n.velocity n.lull n.a hunk of n.subtlety n.enigma n.吹牛论坛迅疾，速度停滞一大块的精明谜，不可思议的东西inexplicable adj. 无法说明的equivocate v.说话摸棱两可16.17.18.condescend v.synopsis n.hurrah n.俯就，屈尊大意，要略欢呼声19.detrimental adj. 有害的20.21.ordeal n.pad n.折磨住处，房间foulmouthed adj.口出粗俗的,23.buddy n.illegible adj.密友，伙伴难辨认的，字迹模糊的inadvertently adv. 不注意地，疏忽地26.27.28.dejected adj.troupe n.audition v.沮丧的剧团试音formidable adj. 可怕的，令人生畏的30.33.34.impart v.copywriter n.turbulent adj.pension n.buyout n.传授广告词撰稿人动荡的，骚乱的养老金，退休金买断合同correspondent n. （新闻）通讯记者36.37.38.39.40.41.ruse n.lobster n.omen n.hawk v.humiliation n.indemnify v.策略，谋略龙虾预兆，征兆沿街叫卖，兜售羞辱，蒙耻保障，保护contingency n. 偶然事故，可能impresario n.rationale n.（剧院、乐团等的）经理人解释，根本原因75.6.9.14.15.22.24.25.29.31.32.35.42.43.44.45. trespasse v.违反伦理，侵犯46. quid pro quo n. 补偿物，交换条件47. spawn v.造成48. ambivalence n. 矛盾心理49. perpetrator n.50. nepotism n.作恶者裙带关系51. extenuating adj. 情有可原的（2）掌握课文中的专业术语，能够准确进行中英文互译：circulation .销售量，发行额2.3.4.shorthand .outsourcetort速记外包侵权行为（二）掌握课文中的句式（1）能够准确理解课文中有关商务英语的常用句子结构和意义；（2）能够准确翻译与这些句式相关的句子。1. I told him that although he might be brilliant, his timing on certain thingsneeded workand that maybe he ought to pay more attention to whatwas going on around him.2. Fortunately, I dont have to try too hard at this one, because Ive beenknown to be on the blunt (and fast) side, which is good.3. Riding in the car with him became an ordeal, because being in an enclosedspace seemed to warm him up even more.4. As a former lefty turned righty, thanks to an overzealous teacher, I haddistinctly illegible handwritingso bad that after taking dictation, Icouldnt translate it.5. but the Barbee case clearly illuminates the problems that employers facewhen they use dating policy to exclude Cupid from the cubicle.6. They wish to assure other employees that the workplace is a meritocracy,not a patronage trough.7. While a soured affair may dampen ones ardor for reporting to the sameplace of employment as ones ex, dating someone who shares the sameprofession turns out to be an excellent bet for lasting love.第四单元 创业一、学习目的和要求（一）介绍西方报刊杂志中关于创业方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。二、考核知识点和考核要求（一）词汇基础（1） 掌握课文中出现的普通词汇含义及其用法：81.illustrate v.venture n.举例说明冒险，投机3.5.8.9.10.11.12.13.16.17.18.19.20.21.22.23.24.25.26.27.28.29.30.31.32.33.35.36.37.38.39.40.41.42.43.gamble v.humanity n.Christian n.fare n.principle n.wherein adv.inhabitant n.frame n.complexion n.bawl v.foresee v.prospective adj.mourner n.a swarm of n.deplete v.max out v.cumulative adj.stake n.renovation n.tiptoe v.moonlighting n.sack v.plug v.accommodate v.passionate adj.staffer n.confront v.entrepreneur n.rein v.jeopardy n.wrenching adj.exhilarating adj.fall apart v.wreak v.havoc n.for openersresolve v.snap adj.downfall n.agony n.vow v.repercussion n.赌博人类，人性基督徒交通费用原则，原理在其中居民结构面色，肤色大喊大叫预见未来的，预期的哀悼者，丧家一大群耗尽，使空竭最大限度地发挥累积的股份修复踮着脚走兼职解雇（在此指）极力宣传调节热情的编辑，采访记者面对，遭遇创业者控制，操控危险，险境极度痛苦的令人振奋的崩溃，瓦解施加，造成浩劫，大混乱首先，举个例子来说决定，决心突然的衰败，垮台极度痛苦，苦恼誓，立誓反应，影响91.2.4.6.7.14.15.34.44.45. crave v.46. innately adv.47. guts n.渴望，切望天生的勇气，胆量48. perplexing adj. 令人困惑的，令人困窘的49. generate v.产生50. be stuck with v. 被迫接纳（受）51. recklessly adv. 不顾后果地52. virtually adv.53. aversion n.54. baffled adj.55. assessment n.56. assume v.57. paralyze v.58. critical adj.实际上厌恶，讨厌困（迷）惑的评估，评价承担使失去勇气，使气馁决定性的59. drastically adv. 彻底地，完全地（2）掌握课文中的专业术语，能够准确进行中英文互译：1 statistical account 统计帐目2 real estate3 mortgage4 foreclose5 trust不动产抵押取消抵押品赎回权联合企业，托拉斯6 venture capital firm 风险投资公司7 commercial bank 商业银行8 executive director 执行董事9 venture capitalist 风险投资家10 public relations firm公关公司11 gross profi12 venture firm13 inventory14 ad agency15 acquisition16 layoff毛利风险企业库存广告代理收购解雇，裁员17 investment limit 投资限制18 credit19 daycare center20 loan payment21 track record22 lender信贷日托中心贷款支付工作业绩贷方，债权人（二）掌握课文中的句式（1）能够准确理解课文中有关商务英语的常用句子结构和意义；（2）能够准确翻译与这些句式相关的句子。1. Study it wherever you choosein business, in your profession, in yourhousekeeping, whatever your life, that one thing is the secret of success.2. My friends, did you ever read that wonderful book of Riis, wherein is10given his statistical account of the records taken in 1889 of 107millionaires of New York.A.T. Stewart went on that principle until he was worth what amountedafterward to forty millions of dollars, owning the very store in which Mr.Wanamaker carries on his great work in New York.Otrib, which gets a cut of up to 15% on sales of bereavement cards andflowers that mourners purchase on the site, brings in $5,000 in revenue aquarter.It had made the experience exciting, exhilaratinga test of my businesssavvy, in which I had total confidence.Once I had faced up to the reality of my risk-taking personality, I was ableto figure out what I could do to make sure that I kept it under control andnever let it wreak havoc on my company and my employees again.Unfortunately, I didnt realize it until Id already made a series of decisionsthat led my company into Chapter 11 and forced me to lay off more than2,000 employees.8. would make a point of listening until I clearly understood what peoplewere trying to tell me and why.第五单元 经营管理一、学习目的和要求（一）介绍西方报刊杂志中关于经营管理方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。二、考核知识点和考核要求（一）词汇基础（1） 掌握课文中出现的普通词汇含义及其用法：1.2.4.5.6.8.9.dread n.prime adj.downsize v.diminish v.productivity n.innovation n.consultancy n.discretionary adj.spectacular adj.恐惧主要的缩减人手减少生产力改革顾问，服务公司任意的观的10. deficit n.11. metric n.12. devise v.赤字衡量标准设计113.4.5.6.7.3.7.13.14.15.18.19.20.21.22.23.24.25.26.27.28.29.30.31.32.34.37.38.39.40.41.42.43.44.45.46.47.48.49.51.53.54.intuitively adv.spirituality n.initiative n.bureaucracy n.attributable adj.relinquish v.enticing adj.spot v.retention n.foster v.captivity n.toolkit n.alignment n.elusive adj.autonomy n.authentic adj.invoke v.onus n.authenticity n.proactive adj.blogosphere n.tarnish v.empower v.unwittingly adv.laptop n.vent steam on v.heed v.dispatch v.launch v.rein nscrew up v.mess n.get in the way v.confess v.retrain v.scrap v.empathy n.diligently adv.fake v.relegate to v.go ballisticcede v.compensate v.advocate n.直观地精神性主动性官僚作风，官样文章可归于的放弃吸引人的认出保持力培养禁闭工具箱结盟难捉摸的自主可信的调动责任真实性积极主动的网络日志空间失去光泽授权与，使能够不知情地，无意地膝上型电脑泄愤注意，留意派遣开办，发起控制权，权力振作混乱，脏乱妨碍承认，坦白重新教育，再教育废弃移情作用勤勉地，坚持不懈地伪造，捏造委托给，移交给大发雷霆割让，转让偿还，补偿提倡者，拥护者1216.17.33.35.36.50.52.55.56.57. radical adj.58. notion n.59. harness v.60. proofread v.61. retrieve v.62. recount v.63. usurp v.64. misstep n.激进的想法，主张利用产生动力校对收回叙述篡夺失足65. lurkv.潜伏66. derail v.67. encounter n.68. loner n.69. collegial adj.70. turf n.71. alliance n.72. visibility n.73. harbinger n.74. expertise n.75. highlight v.76. dictum n.77. replenish v.78. lucrative adj.危及冲突孤独的人同僚间权力平等的地盘，势力范围联盟引人注目，可见度预兆专门技术强调格言补充赚钱的，生利的（2）掌握课文中的专业术语，能够准确进行中英文互译：cost-cuttingpress releasegiant manufacturera market researchercareer trapcareer-counseling成本削减新闻稿大生产商市场调研员职场陷阱职业咨询服务financial department 财务部门training budget培训预算Chief Financial Officer (CFO) 公司首席10. streamline procedures 精简程序财政官或财务总监11. a retail buyer12. overspend13. advance零售采购员超支预付（二）掌握课文中的句式（1）能够准确理解课文中有关商务英语的常用句子结构和意义；（2）能够准确翻译与这些句式相关的句子。1. In todays lean business, committed employees who go the extra mile helpthe company get to the winning tape first.2. And if costs have been cut to the bone, the only way you can grow isthrough better productivity, innovation and servicewhich comes down131.2.3.4.5.6.7.8.9.to the willingness of your people to muck in, pull together and go thatextra mile, for the success of the company.3. The reason why engagement matters now, says Jim Crawley, a principalat Towers Perrin, is that while previously anyone would intuitively havesaid there is a link between people being well disposed towards anorganization and the likelihood of that organization being successful, nowthere is evidence to prove it.4. Others want to make as much money with as much flexibility and as littlecommitment as possible.5Dells worst problem had been that customers were having too many of thewrong conversations with too many service technicians in too manycountries.6Today, customers share their knowledge in so many ways that Dells teamsays the challenge is to manage that knowledge and spread it.7Having allies who speak well of you increases your visibility to topmanagement.8Handle it right, and you may even come out ahead of the game.第六单元 效率一、学习目的和要求（一）介绍西方报刊杂志中关于经济生活中的效率方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。二、考核知识点和考核要求（一）词汇基础（1） 掌握课文中出现的普通词汇含义及其用法：ponder v.（仔细）考虑，深思contradiction n. 矛盾insight n.洞察力，见识4.opt for v.transaction n.选择交易，事务intermediary adj. 中间的，媒介的secure v.originator n.upload v.10. frustrated adj.11. subscriber n.赢得，获得（计）始发站，始发者（计）上传沮丧的，郁闷的订购人141.2.3.5.6.7.8.9.overloaded adj. 超载的，负荷过重的13.14.15.16.boom v.stagnate v.browse v.coupon n.繁荣，景气停滞，不景气浏览息票，赠券inefficiency n. 无效，无能18.boost v.推进，提高19.a multitude of n. 大量的20.21.22.23.24.25.norm n.tempo n.gadget n.satnav n.spring v.baseline n.模范，典型速度，步调小配件，小玩意卫星导航涌出，突然提出基线，基准wear and tear v. 损耗，折磨cardiovascular adj.心血管的immune adj.免疫（性）的29.30.pace v.shift gears v.踱步，缓慢走改变方式self-inflicted adj. 自己施加强加的32.33.34.35.default n.log on to v.tap away v.zap v.默认登录轻轻敲打快速做36.commandment n. 戒律37.38.39.skinny adj.puritan adj.virtue n.小的清教徒似的品德，美德stress-junkie n. 对压力有瘾者41.42.43.cranky adj.fall flat v.enthrall v.脾气古怪的达不到预期效果迷惑，迷住legitimately adv. 正当地，合理地45.46.resonate v.counter v.共鸣反对47.come into relief v.突显backlash n.强烈反响，对抗性的反应49.50.51.52.53.out of syncharena n.water down v.validation n.diehard n.不同步竞技场，舞台加水冲淡确认顽固分子competency n. 资格，能力get ahead of v. 胜过，超过1512.17.26.27.28.31.40.44.48.54.55.56. theatrical adj.57. roast v.58. doughnut n.59. gourmet n.戏剧性的烘烤油炸圈饼美食家60. make hay out of v.使对自己有利（2）掌握课文中的专业术语，能够准确进行中英文互译：file readersoftware retailerhonor codeprice elasticity文档阅读器软件零售商诚信保证书价格弹性5.subcontract转包blue-chip advertisers 王牌广告商site-security application 网站安全应用程序8.keyboard shortcuts快捷键digital goods10. site software11. mobile devices12. online retailers数字商品站点搜索软件移动设备网络零售商13. search engine company 搜索引擎企业（二）掌握课文中的
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