英语：Unit8 Advertising教案（2）（上海新世纪版S2A）

教学无忧http:/jiaoxue5u.taobao.com/专注中小学 教学事业！AdvertisingTeaching Objectives:Language objective:1. To help students understand difficult words and phrases in the text2. To help students further understand the textAbility objective:1. To improve students ability of intensive reading2. To learn how to judge whether an advertisement is successful or not Emotional objective: 1. To promote students understanding of advertisements Teaching Aids:MultimediaTeaching Procedure:ProcedureTeachers ActivitiesStudents ActivitiesPurposesA warm-up activityShow some key words learned in the text.Review the main idea of the text by those key words.To lead in and help the students to recall what theyve learned Text comprehension Section 1Present 3 questions in section 1.Answer 3 questions by intensive reading.To help the students have the further understanding of the impacts of advertisingSection 2 & 3Present a table about the factors involved in successful advertisements.Fill in the table by intensive reading and discussing.To help the students get the detailed information and factors for successful advertisementsGroup discussion Show a set of advertisements and ask students to judge which one is the most successful one and which is the worst one.Compare 4 advertisements according to the factors mentioned before. To let the students know how to make use of the factors mentioned before Assignment:1. Recite Para. B.2. Think about which advertisement you think is the most successful advertisement? Give your reasons. Pair WorkFind out the factors involved in a successful advertisement.AsuccessfuladvertisementFactors involved in a successful advertisementHowTo _ the marketBy finding out _ of the product in the advertisementTo work out the best way to _ of this marketBy taking into account _ of their customers and other _To design the _By working outl a namel a _l _By finding out l _l The related _ dataTo avoid _ By _ different kinds of _Group DiscussionPlease compare these 4 pictures and which one is the most successful and which one is the worst. AB CD客服唯一联系qq 1119139686 欢迎跟我们联系