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MarketingResearchSecretWeaponofP&G,EddieChien8/23/2006,14YearsinP&GHeadofSupplierManagementHeadofFamilyHealthCareCMK,Eddie,InChinaSince19888/18,GilletteRazor75%Pampers60%Safeguard30%Olay30%Crest25%Rejoice/H&S/Pantene20%/15%/10%Tide19%Whisper14%,LeadingBrands,*:ValuemarketsharefromACNielsen,CMK,Consumer&MarketKnowledge,BuildBusiness,ShapeStrategyBestinIndustry,CMKMission,Hindsight,Insight,Foresight,TypesofMRInformation,Focus,Execution,Project-basedLearning,IntegratedKnowledge,StrategicInfluence,ValueofMR,FocusonhighervaluedeliverablesOutsourcelowervaluedeliverables,BusinessImpactModelTM,Strategy,CurrentBusiness,NewInitiatives,BusinessImpact,1Year,1-3Years,3+Years,BusinessQuestions,ResearchFocus,Translation,BusinessQuestions,ResearchFocus,Strategy,CurrentBusiness,NewInitiatives,
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