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Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 1 Short dialogs and blank filling(每小题： 分)Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.Questions 1 to 9 are based on the following passage or dialog.W: Guess what? My elder brother is getting married. (1) !M: He is? I didnt (2) know he had a girlfriend.W: He met her last month. He (3) her the first time he saw her.M: Really? She (4) ?W: Yeah. So he (5) . Now theyre tying the knot.M: Wow! Theyre (6) so quickly! Arent you worried?W: Why would I be worried? He used to be unhappy and (7) ; but now hes happy!M: But so many couples nowadays get (8) .W: Oh, come on. My brother is (9) .Questions 10 to 16 are based on the following passage or dialog.W: So, Mr. Smith, you want to increase ridership on the buses.M: (10) , and we hope you can help us.W: Certainly we can. First, we must (11) of bus travel.M: How would you do that?W: Well, well (12) to see what people really think about taking the bus. Well investigate (13) and so on.M: Will that work?W: It works (14) . Once we get a profile of (15) , we can see who we can (16) .Part 1 Short dialogs and blank filling(每小题: 1.5 分;满分：24 分)小题得分对错我的答案客观1.0Hes engagedHes engaged2.1.5eveneven3.1.5fell in love withfell in love with4.1.5swept him off his feetswept him off his feet5.1.5popped the questionpopped the question6.1.5getting marriedgetting married7.1.5lonelylonely8.1.5divorceddivorced9.1.5differentdifferent10.1.5We doWe do11.1.5change the imagechange the image12.1.5do some surveysdo some surveys13.1.5different age groupsdifferent age groups14.1.5all the timeall the time15.1.5your usersyour users16.0targettarget atSubtotal: 21 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 2 Short passages/dialogs and blank filling(每小题： 分)Directions: Listen to the following recording, then answer the questions by filling in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.1.What is Lauras key advice on dating?The key is to .3.Why does Laura advise John to take the girl to Dance Land Disco?Because the music there is that they wont .5.Why does Laura believe that it is good for the Disco to be all the way across town?Because so John wont have for an expensive dinner, and will .7.Why does Laura suggest buying the girl a box of Ho-ho chocolates?Because they look , but theyre .9.Is John convinced? Why?No, he has realized he is asking , because he just remembered that Laura has never .10.According to the man, what should they do to reach their target market?They must use the right .12.What media is the woman considering in order to reach computer users?The and computer .13.What other media does the woman suggest to create brand recognition?Billboards and .16.How will the manufacturer deal with direct mail?Since direct mail is for manufacturers, it will to small .17.What will the man do after a detailed proposal is made?He will pass it to the .Part 2 Short passages/dialogs and blank filling(每小题: 1.5 分;满分：25.5 分)小题得分对错我的答案客观1.0(未答)look cool2.0(未答)so loud3.0(未答)have to talk4.0(未答)time5.0(未答)save money6.0(未答)expensive7.0(未答)dirt cheap8.0(未答)the wrong person9.0(未答)dated anyone before10.0(未答)marketing strategy11.0(未答)Internet12.0(未答)magazines13.0(未答)newspaper ads14.0(未答)not suitable15.0(未答)be left16.0(未答)retailers17.0(未答)higher-upsSubtotal: 0 老师评语： Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 3 Short passages/dialogs and cloze(每小题： 分)Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage or dialog.According to the Roman law, bridesmaids and groomsmen were (1) at a wedding to deceive (2) . The bridesmaids and groomsmen dressed the same as the (3) so that the evil spirits wouldnt (4) who was who. The brides (5) was to keep evil spirits (6) .At the ceremony, the bride stands (7) and the groom (8) . In ancient times a groom would (9) his bride by force. If the groom had to (10) other men, he would hold his bride-to-be with his (11) , allowing his right hand free to use his (12) .Questions 13 to 24 are based on the following passage or dialog.In the 1920s (13) realized the possibility of using the (14) for advertising. The radio could quickly convey their message to (15) even if they did not have printed ads or they were not (16) . In the 1950s television became the No.1 (17) , on which advertisers could demonstrate their (18) and present (19) figures, and control (20) . Today advertisers spend (21) dollars though they may not know how (22) the advertising is. A man said that he knew half of his advertising budget was (23) , but he did not know (24) .Part 3 Short passages/dialogs and cloze(每小题: 2 分;满分：48 分)小题得分对错我的答案客观1.2ten witnessesten witnesses2.2evil spiritsevil spirits3.2bride and groombride and groom4.2knowknow5.2veilveil6.2awayaway7.2on the lefton the left8.2on the righton the right9.2capturecapture10.2fight offfight off11.2left handleft hand12.2swordsword13.2advertisersadvertisers14.2radioradio15.2the consumersthe consumers16.2literateliterate17.2advertising mediumadvertising medium18.2productsproducts19.2well-knownwell-known20.2public emotionspublic emotions21.2millions ofmillions of22.2effectiveeffective23.0was wastedwasted24.2which halfwhich half
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