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会计学1第一页，共17页。Guessing game1. It is a kind of drink.5. People drink it at home or in the caf.3. Its made from a kind of beans. 6. The most famous is the Starbucks. 4. People drink it with or without sugar or milk. 2. Its famous for its unique flavor.coffee第1页/共17页第二页，共17页。1. Do you like drinking coffee?2. When and where do you like to drink it? At home: How to make it? At a caf: How to choose a cafe? Group discussioninstant coffeecanned coffeeroasted coffeeatmospherelocation第2页/共17页第三页，共17页。Espresso浓缩浓缩(nn su)咖啡咖啡Latte拿铁拿铁 Breve布雷布雷(b li)卫（半拿卫（半拿铁）铁） Cappuccino卡卡布奇诺布奇诺 Mocha摩卡摩卡 coffeeWhich is your favorite kind of coffee?第3页/共17页第四页，共17页。Coffee Culture第4页/共17页第五页，共17页。General understanding: Match each paragraph with its main idea.Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5Introduction The beginning of Starbucks A great change of Starbucks The growth of Starbucks The problems of Starbucks changeproblemsbeginninggrowthIntroduction 第5页/共17页第六页，共17页。Reading for details:Paragraph 1 1.Do people everywhere have the same coffee culture?2. When did the coffee culture change in the USA?No. When Starbucks spread across the country. 第6页/共17页第七页，共17页。all over the countryspread 第7页/共17页第八页，共17页。Paragraph 21.When and where did the first Starbucks coffee shop open?2. How many Starbucks stores were there in Seattle by 1981?In 1971, in downtown Seattle, Washington, the USA.Four. 第8页/共17页第九页，共17页。Paragraph 3&4:Fill in the blanks about Howard Schultz. He worked in New York for a company that made _. He noticed that Starbucks ordered a large number of special _, and he was _. He went to _to see what Starbucks did. In 1982, the original owners hired him as_. In 1983, he traveled to _. Back in USA, he created a _ and _atmosphere for Starbucks. kitchen equipmentcoffee makerscuriousSeattlethe head of marketingItalycomfortablecasual第9页/共17页第十页，共17页。Paragraph 41. How many Starbucks are there worldwide now?More than 16,000. In fact , the latest number is more than 21,000, in 65 countries. 第10页/共17页第十一页，共17页。Paragraph 5 1. Why have many Starbucks closed?(underline the answer) There are two reasons. In some cases, there were too many coffee shops competing for business in one small area; in other cases, in some countries the “feel the same everywhere” atmosphere didnt match with the coffee culture there.第11页/共17页第十二页，共17页。Complete the mind map. (Group work)BeginningProblemsGrowthA great changeIn 1971.In 1981.In 1982In 1983.第12页/共17页第十三页，共17页。What is the secret of Starbucks success?Critical Readingcomfortable and casual atmosphereHoward Schultzs hard work 第13页/共17页第十四页，共17页。Critical ReadingThink about how to give the company a second great change? to match different culturesto make theme cafes to sell instant coffee&canned coffeein supermarkets.to creat some new kinds of coffee第14页/共17页第十五页，共17页。Design a caf for our schoollocation, opening time, menu, atmosphere, an advertisement Starbucks: WStarbucks: Warmarm C Cupsups F Foror C Coldold D DaysaysHomework Maxwell : Good to the last drop.Nestle: The taste is great.第15页/共17页第十六页，共17页。This Is StarbucksOur philosophy(哲学哲学(zhxu) and way of doing businessis the same today as it was when we started in 1971.We began as a single store.Today, Starbucks stores can be found everywhere throughout the world.Coffee is our passion(热爱热爱)This hasnt changed, and we suspect it never will.第16页/共17页第十七页，共17页。
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