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专题17阅读理解广告应用文方法与技巧广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。 广告应用文的特点：标题醒目，重点突出，条理清楚。 广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。 命题形式：广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。解题技巧：解答此类试题，可以从以下几个方面着手考虑：一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。对待这种题一定要稳扎稳打，力争得满分。体验高考2017北京卷BInspiring young minds!TOKNOW Magazine is a big hit in the world of childrens publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.What is so special about TOKNOW Magazine? Well, it has no ads or promotions insideinstead it is jampacked with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy(哲学)and they will soon discover that TOKNOW feels more like a club than just a magazine.Whats inside? Every month the magazine introduces a fresh new topic with articles, experiments and creative things to makethe magazine also explores philosophy and wellbeing to make sure young readers have a balanced take on life.Sounds too good to be true？Take a look onlineevidence shows that thousands of teachers and parents know a good thing when they see it and recommend TOKNOW to their friends.Happy Birthday All Year！What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day. SUBSCRIBE NOWAnnual SubscriptionEurope 55Rest of World 65Annual Subscription with Gift PackIncludes a Mammoth Map, a Passport Puzzle Booklet, and SubscriptionEurope 60Rest of World 70Refund Policythe subscription can be cancelled within 28 days and you can get your money back.59.Why is TOKNOW a special magazine?AIt entertains young parents.BIt provides serious advertisements.CIt publishes popular science fictions.DIt combines fun with complex concepts.60What does TOKNOW offer its readers?AOnline courses.BArticles on new topics.CLectures on a balanced life.DReports on scientific discoveries.61How much should you pay if you make a 12month subscription to TOKNOW with gift pack from China?A55. B60. C65. D70.62Subscribers of TOKNOW would get _Afree birthday presentsBfull refund within 28 daysCmembership of the TOKNOW clubDchances to meet the experts in person【文章大意】 本文是一则广告，介绍了 TOKNOW杂志以其独特的观点和趣味性在儿童中很受欢迎。该杂志没有广告，内容创新，文章新颖，家长和父母都将其推荐给身边的朋友。59D细节理解题。根据文中“TOKNOW makes complex ideas attractive and accessible to children”可知这本杂志寓教于乐，故答案为 D。61D细节理解题。根据Annual Subscription with Gift Pack部分可知除欧洲外其他地区需要70英镑， 所以答案为 D。62B细节理解题。从“Refund Policythe subscription can be cancelled within 28 days and you can get your money back.”可知：28天内可以退款。 因此答案为 B。2017江苏卷ACHRONOLOGICAThe Unbelievable Years that Defined HistoryDID YOU KNOW In 105 AD paper was invented in China? When Columbus discovered the New World? The British Museum opened in 1759?CHRONOLOGICA is a fascinating journey through time，from the foundation of Rome to the creation of the Internet. Along the way are tales of kings and queens，hot air balloonsand monkeys in space.Travel through 100 of the most unbelievable years in world history and learn why being a Roman Emperor wasnt always as good as it sounds，how the Hundred Years War didnt actually last for 100 years and why Spencer Perceval holds a rather unfortunate record.CHRONOLOGICA is an informative and entertaining tour into history，beautifully illustrated and full of unbelievable facts. While CHRONOLOGICA tells the stories of famous people in history such as Thomas Edison and Alexander the Great，this book also gives an account of the lives of lesserknown individuals including the explorer Mungo Park and sculptor Gutzon Borglum.This complete but brief historical collection is certain to entertain readers young and old，and guaranteed to present even the biggest history lover with something new！56.What is CHRONOLOGICA according to the text?AA biography. BA travel guide.CA history book. DA science fiction. 57How does the writer recommend CHRONOLOGICA to readers?ABy giving details of its collection.BBy introducing some of its contents. CBy telling stories at the beginning. DBy comparing it with other books.【文章大意】 本文是一篇广告应用文。文章主要介绍了历史书CHRONOLOGICA的内容、特点、合适的读者群体等。57. B写作方法题。通读全文可知，本文首段介绍该书内容，接着说明该书的时间跨度，其中含有对罗马皇帝等内容的介绍，据此可知，本文是通过介绍部分内容的方法向读者推荐该书的。故B项正确。 2017全国卷APacific Science Centre GuideVisit Pacific Science Centres StoreDont forget to stop by Pacific Science Centres Store while you are here to pick up a wonderful science activity or souvenir to remember your visit. The store is located(位于) upstairs in Building 3 right next to the Laser Dome.Hungry? Our exhibits will feed your mind, but what about your body? Our cafe offers a complete menu of lunch and snack options, in addition to seasonal specials. The cafe is located upstairs in Building 1 and is open daily until one hour before Pacific Science Centre closes.Rental InformationLockers are available to store any belongings during your visit. The lockers are located in Building 1 near the Information Desk and in Building 3. Pushchairs and wheelchairs are available to rent at the Information Desk and Denny Way entrance. ID required.Support Pacific Science CentreSince 1962, Pacific Science Centre has been inspiring a passion(热情) for discovery and lifelong learning in science, maths and technology. Today, Pacific Science Centre serves more than 1.3 million people a year and brings inquirybased science education to classrooms and community events all over Washington State. Its an amazing accomplishment and one we cannot achieve without generous support from individuals, corporations, and other social organizations. Visit pacificsciencecentre.org to find various ways you can support Pacific Science Centre.21Where can you buy a souvenir at Pacific Science Centre?AIn Building 1.BIn Building 3.CAt the Laser Dome.DAt the Denny Way entrance.22What does Pacific Science Centre do for schools?ATrain science teachers.BDistribute science books.CInspire scientific research.DTake science to the classroom.23What is the purpose of the last part of the text?ATo encourage donations.BTo advertise coming events.CTo introduce special exhibits.DTo tell about the Centres history.【文章大意】 本文是一篇广告应用文。文章主要从购物点、就餐点、租借服务三方面介绍了Pacific Science Centre，并展示了Pacific Science Centre为人们做的贡献，呼吁人们的支持。22. D细节理解题。根据文章第四段中的“Today, Pacific Science Centre serves more than 1.3 million people a year and brings inquirybased science education to classrooms and community events all over Washington State.”可知，现在Pacific Science Centre每年向130多万人提供服务，并开始把科学教育带到教室。故选D。2017全国卷AIn the coming months, we are bringing together artists from all over the globe, to enjoy speaking Shakespeares plays in their own language, in our Globe, within the architecture Shakespeare wrote for. Please come and join us.National Theatre of ChinaBeijing|ChineseThis great occasion(盛会) will be the National Theatre of Chinas first visit to the UK. The companys productions show the new face of 21st century Chinese theatre. This production of Shakespeares Richard will be directed by the Nationals Associate Director，Wang Xiaoying.Date &Time：Saturday 28 April，2：30pm & Sunday 29 April，1：30pm & 6：30 pmMarjanishvili TheatreTbilisi | Georgian One of the most famous theatres in Georgia，the Marjanishvili，founded in 1928，appears regularly at theatre festivals all over the world. This new production of As You Like It is helmed(指导)by the companys Artistic Director Levan Tsuladze.Date & Time：Friday 18 May，2：30 pm & Sunday 19 May，7：30 pmDeafinitely TheatreLondon | British Sign Language (BSL)By translating the rich and humorous text of Loves Labours Lost into the physical language of BSL，Deafinitely Theatre creates a new interpretation of Shakespeares comedy and aims to build a bridge between deaf and hearing worlds by performing to both groups as one audience.Date &Time：Tuesday 22 May，2：30 pm & Wednesday 23 May，7：30 pmHabima National TheatreTel Aviv | HebrewThe Habima is the centre of Hebrewlanguage theatre worldwide. Founded in Moscow after the 1905 revolution，the company eventually settled in Tel Aviv in the late 1920s. Since 1958，they have been recognized as the national theatre of Israel.This production of Shakespeares The Merchant of Venice marks their first visit to the UK.Date & Time：Monday 28 May，7：30 pm & Tuesday 29 May，7：30 pm21Which play will be performed by the National Theatre of China?ARichard . BLoves Labours Lost.CAs You Like It. DThe Merchant of Venice.22What is special about Deafinitely Theatre?AIt has two groups of actors. BIt is the leading theatre in London.CIt performs plays in BSL. DIt is good at producing comedies.23When can you see a play in Hebrew?AOn Saturday 28 April. BOn Sunday 29 April.COn Tuesday 22 May. DOn Tuesday 29 May.【文章大意】 这是一篇应用文。本文介绍了四则有关戏剧的广告，主要介绍了用不同语言演绎莎士比亚戏剧的文化盛事。21. A细节理解题。第一则广告标题和该段中第三句“This production of Shakespeares Richard will be directed”表明Richard 将由中国大剧院表演。23. D细节理解题。第四则广告标题和正文中均有Hebrew (希伯来语)的直接提示。表演时间：Monday 28 May；Tuesday 29 May。只有选项D与广告原文相符。2017全国卷ASan Francisco Fire Engine ToursSan Francisco Winery TourRunning: February 1st through April 30thThis delicious tour goes through the city on its way to Treasure Island where we will stop at the famous Winery SF. Here you can enjoy 4 pours of some of the best wine San Francisco has to offer.(Included in ticket price)Departing from the Cannery: Tour times upon requestDuration(时长)：2 hoursPrice：$90Back to the Fifties TourRunning: August 16th through August 31stThis tour transports you back in time to one of San Franciscos most fantastic periods, the 1950s! Enjoy fun history as we take you through San Francisco for a free taste of ice cream.Departing from the Cannery: 5：00 pm and 7：30 pm Duration：2 hoursPrice：$90Spooky Halloween TourRunning: October 10th through October 31st Join us for a ride through the historical Presidio district. Authentic fire gear(服装) is provided for your warmth as our entertainers take you to some of the most thrilling parts of San Francisco. Departing from the Cannery：6：30 pm and 8：30 pm Duration: 1 hour and 30 minutes Price: Available upon requestHoliday Lights TourRunning: December 6th through December 23rdThis attractive tour takes you to some of San Franciscos most cheerful holiday scenes. Authentic fire gear is provided for your warmth as you get into the holiday spirit.Departing from the Cannery: 7：00 pm and 9：00 pmDuration: 1 hour and 30 minutesAdvance reservations required.21Which of the tours is available in March?ASan Francisco Winery Tour.BBack to the Fifties Tour.CSpooky Halloween Tour.DHoliday Lights Tour.22What can tourists do on Back to the Fifties Tour?AGo to Treasure Island.BEnjoy the holiday scenes.CHave free ice cream.DVisit the Presidio district.23What are tourists required to do to go on Holiday Lights Tour?ATake some drinks.BSet off early in the morning.CWear warm clothes.DMake reservations in advance.【文章大意】 本文是一篇应用文，主要介绍了旧金山消防车旅游的四个旅游项目：旧金山酒庄之旅，五十年代怀旧之旅，万圣节幽灵之旅和假日花灯展之旅。22. C细节理解题。根据Back to the Fifties Tour部分中的“Enjoy fun history as we take you through San Francisco for a free taste of ice cream.”可知在这个旅游项目中，你能免费品尝冰激凌，故选C项。23. D细节理解题。根据Holiday Lights Tour部分中的“Advance reservations required.”可知假日花灯展之旅需要提前预订，故选D项。模拟新题精选1. 【安徽省皖南八校2018届高三第二次联考】ASanlinx Inc. first introduced its original market defining SayaJoy Soy Milk Maker over 14 years ego to the North America market. Now we are introducing the SoyaPower G4, the fourth generation of advanced soy milk makers replacing the top rated SayaPower Plu.The SoyaPower has been a best seller for nearly two years before it was replaced by the G4, with more favorable ratings than any other soy milk maker during its lifetime.The SoyaPower G4 retains all the SoyaPower Plus features and functions. It makes soy milk, almond milk from other nuts seeds, or grains or a combination of them It makes both fully cooked and raw milks. It even makes creamy soups and porridge and hot chocolate drink.TheMainImprovementsThe G4 adds stainless steel to the lower part of the machine head, and thus makes the total grinding and cooking chamber all stainless steel. This is very important for people who are concerned of plastic leaching into food.The G4 changed to bottom heating like a typical electric water kettle. Since soy milk or soups are easily burnt onto bottom heating plate, many other bottom heating makers suffer from this problem. The G4 solved this problem by using advanced technologies and design.The perfect technology ensures excellent grinding and milk yields. It also makes the use and cleaning even easier.Eight push button functions, for making milks from soaked beans, dry beans, and other seeds and grains or combination of them. It also makes soups and porridge. It even has a function to make hot chocolate!1. WhyistheSoyaJoyG4produced?A. SovaPower PlusoldbadlyB. The company is very famousC. The company wants to broaden market.D. ThecompanyintendstoopentheNorthAmericamarket.2. Whatcanweknowabouttheg4fromthetext?A. ItcanbeusedtofrychocolateB. Itsometimesmakesthesoymilkburnt.C. Itmainlyservesforthepeoplemindingplastic.D. Themostadvancedtechnologyisusedonit.3. Whatdoestheunderlinedwordretains inparagraph3mean?A. keeps B. replacesC. obtains D. prohibits【答案】1. C 2. D 3. A【解析】文章介绍了一种新型畅销的豆奶机SoyaPower G4的功能和各方面的改进和提高。1. C推理判断题。根据第一段Now we are introducing the SoyaPower G4, the fourth generation of advanced soy milk makers replacing the top rated SayaPower Plu.可知SoyaJoyG4的生产是为了取代原来产品，扩大市场。故选C.2. D3. A猜测词义题。此处指SoyaPower G4保留了SoyaPower Plus所有的特点和功能，retains保留，与keeps同义，故选A.2. 【东北师大附中2015级高三第二次模拟】AMost Popular Experiences in Airbnb,come and choose one for youCity Wild$24 2hours hiking&designAs a research scientists in biology,Ill lead you to weave through the North Beach and FiDi neighborhoods learning about the gardening and intentional design of the citys green spaces.From hidden gardens packed with mediterranean plantings toHilltop outlooks,and biodiverse trees,we will take on take on the vistas(街景)of the city from a fresh and green perspective.Explore the Art of Making Dumplings$58 4hours cooking&dumplingsI will teach you different types of making dumplings at my studio,and after the lesson,well eat what we have made,hot pot style!A few other things are also ready such as Chinese meatballs,fresh veggies,and sliced meat on the menu.Arts Fairy Godmother$170 2days artists&nonprofitVisit my private collection,join for lunch with the artists Im hosting,and visit some studios.The conversations will be as engaging as the people and art.100% ofWhat you pay for this experience goes to The Fountainhead Fund under The Miami Foundation.Ultimate 4.5hours guitar&musicAfter sharing my unique perspective as a rock songwriter and producer,well set on stage for our advanced class at Sweetwater Music Hall,a historic music site that has hosted the best of best performers,and explores the guitar as a songwriting tool.After, well head out into Mill Valley for busking(街头卖艺）if the mood and weather suit us.1. What is the hiking through the North Beach and FiDi neighborhoods for?A. Body and fitness B. Various man-made green landC. Research into biology D. Appreciation of the natural beauty2. What are the man topics when chatting with “arts fairy godmother”?A. Art collections and artists B. Charity workC. Music and art D. Food and cooking3. In which experience is there a skill requirement for the participants?A. City Wild B. Explore the Art of Making DumplingsC. Arts Fairy Godmother D. Ultimate Guitarist4. What can we infer about the experiences in the text?A. The hosts make a profit through them.B. The hosts are all professionals in their fieldsC. They all provide food or drink.D. They are all involved in outdoor activities.【答案】1. B 2. A 3. D 4. B【解析】本文介绍在Airbnb最流行的经历，主持人在各自领域都是专业人士，你可以为自己选择一个。2. A细节理解题。根据Arts Fairy Godmother中的Visit my private collection,join for lunch with the artists Im hosting可知，与艺术仙女教母聊天时男士的话题是艺术收藏品和艺术家。故选A。3. D推理判断题。根据Ultimate 4.5hours guitar&music中After sharing my unique perspective as a rock songwriter and producer,well set on stage for our advanced class at Sweetwater Music Hall,a historic music site that has hosted the best of best performers,and explores the guitar as a songwriting tool.可知，对Ultimate Guitarist的参与者有技能要求。故选D。4. B3. 【河南省洛阳市2018届高三12月联考】AJewels Online Footwear StoreLeather Dress ShoesPrice: $ 120. 00Color: Black Leather Brown Leather Red Leather Natural LeatherAverage Rating: 3 out of 5 starsShipping Info: Standard: 7-10 business days/Express: 3-5 daysCustomer Reviews1. My favorite shoes! Ive been to many conferences where my business fellows have told me how much they like my shoes. Just wearing them makes me feel more calm and content in the office. I recommend them to all of my co-workers, and I own a pair of each color.2. These are the worst shoes I have ever worn! The leather came off after only one week, and everybody thought they were ugly. The bottom of the shoes made everything slippery. My employer fired me because he hated them! From then on, I will only wear Brand X shoes!3. These shoes do exactly what shoes are supposed to do. There isnt anything too special about them. In the morning, I put them on and go about my clay. They look delightful enough, and they are quite durable. I will probably buy another pair.4. These shoes are my most cherished (珍爱的) possession. I met my bride while buying a pair of these shoes. She was the saleswoman at the store I bought them at, and after she sold me three pairs, I asked her for her phone number and we started dating. Soon after that, we were engaged. We are getting married this afternoon, and I couldnt be happier.1. How many pairs of leather dress shoes does the first customer own?A. One. B. Two.C. Three. D. Four.2. Which customer do you feel gives us the most balanced and objective view?A. Customer 1. B. Customer 2.C. Customer 3. D. Customer 4.3. Why does the fourth customer like the shoes?A. He got to know his wife while buying them.B. They make him feel more comfortable.C. They are made to last.D. They make him attractive.【答案】1. D 2. C 3. A【解析】这篇文章介绍了一款皮鞋，并且有四名顾客对这款皮鞋进行了评价。1. 细节理解题。Color: Black Leather Brown Leather Red Leather Natural Leather和and I own a pair of each color. 有四种颜色的皮鞋，第一名顾客每种颜色的皮鞋各有一双，所以第一名顾客一共拥有四双这类鞋子，选D。3. 细节理解题。由I met my bride while buying a pair of these shoes.可知第四名顾客喜欢这双鞋子是因为买这双鞋子的时候，他认识了他的妻子，选A。【名师点睛】细节理解题是阅读理解题中最简单的一种，多数属中低难度的题。但高考所占的比例大，应特别引起注意。事实和细节题的命题特点是：对文章或某一段落中的一些特定细节或文章重要事实的理解，一般包括直接理解题和语义转化题。直接理解题能在原文直接找到答案，而语义转化题则需要将题目信息与原文信息加工或整理后才能得出结论。做细节理解题具体方法与步骤如下：1.略读材料，大概了解原文，掌握中心或主旨；2.按文章的体裁，作者写作的组织模式及有关的信息词。如for example, first, second等预测应该到
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