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Unit 4 Product Teaching objectives Grasp the main idea and structure of the text Listening strategy and methods。 Master the key language points and grammatical structures in the text; Conduct a series of listening， speaking and writing activities related to the theme of the unit。Teaching focuses The main idea of the reading A; Appreciate the explanatory skills demonstrated in the text; Key language points and grammatical structures in the text； Writing skills. Grammar：Subject-Verb AgreementTeaching procedureSection I Warm-up ActivitySection II Reading ASection III Reading BSection IV Listening & SpeakingSection V WritingSection VI MiniprojectSection VII Language LabSection VIII GrammarTime allotment8 periodsTeaching ProceduresSection I Warm-up Activity Task 1 Work in pairs。 Choose one product from each pair and explain why to your partner. Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product？ Which one is the most important for you？ Why？Before you make purchase of any product, there are some factors you should consider。 Necessity: Do I really need this? Property： Do I really like this？ Am I really satisfied with the quality， color， shape, packaging， etc? Price： Do I have any spare money right now? Is it a bargain or is it too much money？ Brand： What brand is the best choice for my purchase? After-sales service： Does it come with a warranty? Shipment: How can it be sent to my house？Section II Reading A Word study (take the textbook page 36 as reference） Language points in the text and text comprehension 1. target n. an aim； objectivee.g. Ive set myself a target of saving $200 a month。v. to make something have an effect on a particular limited group or area e。g. The advertisement was designed to target a mass audience.2. locatev. to find the exact position of somethinge。g。 We couldnt locate the source of the radio signal。3。 attemptn。 an act of trying to do somethinge.g。 He made one last attempt at the world record。v。 to try to do something that is difficult, dangerous， etc。e.g. The book attempts to explain the origins of the war。4。 mass-produce v. to produce in large numbers using machinerye.g。 Massproduced furniture is cheaper than furniture made by hand。5. vision n。 1） imaginatione.g. Have you ever had visions of great success?2） ideae.g。 She had the same vision of him as I had。3） sighte。g。 With my new glasses my vision is perfect!6。 a chunk ofa large piece of something that does not have an even shape; a large part or amount of somethinge。g. 1. a chunk of cheese 2. A huge chunk of the audience got up and left before the show. 7。 brand-newa。 new and not yet usede.g。 She bought a brand-new car for her brother as the wedding gift.8。 a pain in the necka person or thing that is very annoyinge.g。 Whats wrong with Dave？ Hes becoming a total pain in the neck。9。 enhancev. to increase or further improve the good quality， value or status of somethinge.g。 This is an opportunity to enhance the good reputation of the company.10. outweighv. to be more important or valuable than something elsee。g. The advantages of the plan far outweigh the disadvantages。11. remotea. far away from places where other people live； far away in timee.g。 1. The farmhouse is remote from any other buildings。 2. remote database/remote access/remote control12。 remote controls that look like maps of Manhattanremote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan After-reading exercisesTask 1 Tick off the jobs of industrial designers mentioned in the passage。Making a product attractivePromoting the sales of a productPutting a product into mass productionDrawing, sketching， doodlingFinding the shape of a product in studio materialsMaking product a pain in the neckForming， holding， carving and recarvingTask 2 Decide whether the following statements are true (T） or false (F) according to the passage。 StatementsTrueFalse1. Designers mostly dream up products with the help of software.2. Designers also try to make the products attractive.3. Designers use manufacturing materials to show what a product should feel like.4。 Some products with annoying qualities may be more useful than they ought to be.5。 Much effort will have been put into a product before it is presented to the manufacturing client. Business knowhowMaking a Catalogl A catalog usually includes a description of the goods, prices and pictures;l Select carefully the goods, the pictures and the language used；l Keep it simple。 Limit the number of the pictures used；l Ensure high quality of design， photography, paper and printing。Section III Reading BReading it to get the main idea and do the exercises followed。Section IV Listening & Speaking Task 1 A salesgirl is introducing one of their printers to a customer。 Listen to the conversation and fill in the blanks with what you hear。 Task 2 A customer is asking about some furniture. Listen to the conversation and complete the table with what you hear. Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reasons for and against the gifts. Task 4 A shop assistant is presenting a new model of language translator to her customer. Listen to the conversation and choose the points the woman mentions in her description. Task 5 Listen to the passage twice and fill in the blanks with what you hear. Section V Writing Task 1 Read the introduction on product catalogues and answer questions。 1。 What is product catalogue？ 2. What is the advantage of product catalogue？ Task 2 Read the description of the mobile phone Nokia N95 (8GB) for a catalog, and complete the following table。Section VI Mini-projectWork in groups. Each group should choose one product and demonstrate to the class how to use it。 The following sample is provided for your reference。 Work in groups; Refer to the sample on P59； Good time management and cooperation; In-class presentation。 Section VII Language lab Task 1 Match the words or phrases on the left with their meanings on the right。 Task 2 Complete the following sentences with the words or phrases from Task 1。 Task 3 Rewrite the following sentences after the models。 Task 4 Choose the best answers to complete the following passage。 Task 5 Translate the following into English using the given Section VIII GrammarSubjectVerb Agreement（主谓一致）英语句子中的主谓一致是指两者在语法形式、词意概念和单复数关系上的一致。我们在实践中，首先要正确理解作主语的词（或短语）以及谓语动词的属性，再结合具体语境和句法知识，才不容易出错。主语谓语例句不定式，动名词，从句单数To study at office is her choice。Growing flowers needs watering.The加形容词表示一类人，如the old, the rich， the poor等复数The young the the future.不定代词单数Is here？Someone needs to do something。No one is more qualified to do this job than he is。Either of us speaks English.表示时间、重量、长度、数目、金额等名词的复数（通常被看作一个整体）单数Twenty minutes isnt enough for her to finish the test.Two hundred miles is very far for a man to walk.分数或百分比+单数名词单数Two-thirds of the water in this village is polluted.分数或百分比+复数名词复数Fifteen percent of the teachers in this school are women.集体名词, 如machinery, equipment， furniture, merchandise等单数The merchandise has arrived undamaged。All the machinery in the factory is made in China。单数主语后跟with, along with, together with, as well as, as much as, no less than, rather than, more than, like， besides， but， except, in addition to等单数No one expect two customers was with her.He， like his brothers， has a hobby of hiking.Helen， rather than her sister, is going to the party.5
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