BEC高级口语

BEC高级口语PART 1PERSONAL INFORMATION1. Whats your name?a) My name is SU Chao.b) My name is YANG Cuixian, but you can call me Tracy if you wish. c) My name is Jin Chen,but you can call me Olivia if you wish.(It can be spelt out of J-i-n.)2. Where are you from?a) My hometown is Xian, but presently Im studying/working in Beijing.b) My hometown is Beijing, and presently Im studying in XX University.c) My hometown is Beijing, and presently Im studying in Beijing Technology and Business University.3. Do you work or are you a student?a) Im a student. Im doing XX（专业名） in XX（学校名）。b) Im working for a small trading company. Im a sales representative.c) Im between jobs at the moment. I quit my job XX ago to concentrate on English studies. After this test, Ill look around to see what suits me.d) Im a student. Im doing trade and economics in Beijing technology and Business University.4. How do you think about your major or work?a) On one hand, Ive always enjoyed studying English, because I find it very interesting to learn western history and culture. But on the other hand, I quite worry about my career path because in my opinion, English major means no major unless I want to work as an English teacher or editor, hehe. So, Ive been eager to improve myself in other areas, such as business English, or Computer skills.b) On one hand, Ive always enjoyed studying Economics,because I find it very interesting to analyse economic phenomena with economic thought. But on the other hand, I quite worry about my career path because in my opinion, field of trade and economics have low barriers to entry so that lots people can engaged in, hehe. So, Ive been eager to improve myself in other areas, such as business English, or Computer skills.c) Finance sounds like a very prospective subject, but its really not my cup of tea. Im not very good at math and logic, and the numbers and mathematical models really give me lots of headaches. So, Ive decided not to do anything related to financial analysis after graduation.d) XX is often described as a “comfortable” major because our compulsory subjects such as XX and XX, all seem to be a lot easier than the courses in other majors like computer or engineering. However, I really worry if the ease in studies today may become the difficulty in job hunting tomorrow! So, I guess I have to study harder to make myself more competitive.5. Could you tell me about your ambitions for the future?a) Well, my immediate career goal after obtaining the Bachelors Degree is joining an international telecommunications company, for instance, Hua Wei, or Nokia, to work as a telecommunications products sales. And then, I want to advance myself to senior sales management positions.b) Well, my short term goal after obtaining the Economics Degress is going to University of International Business and Economics to study Interpretation. After graduation, Ill realize my long term goal, to be an business interpreter.c) My short term goal is to join a big company to work in either sales or marketing department. After accumulating enough management know-how, Ill realize my long term goal, start my own business.d) Frankly speaking, I havent decided on my career plans since Im still just a sophomore, but I think theres a good chance that Ill further my studies in International Business till I get the Masters Degree. And then, Ill advance myself in this field.PERSONAL VIEWS6. How has the internet changed our buying habits?In todays hectic world, time is money. Via Internet we buy things at home, in consequence, we save our time in dressing and traffic. Moreover,we dont need stand form in line when purchasing. Such convenients make our life more comfortable and more environment friendly.7. Could you tell me how important you think English is in business life in China?English plays an significant role in business life in China. Economic globalization enquires us keep close contact with foreign clients which English ability is necessary and essential. We need English to establish our brand, develop our markets, enhance our competition within the global enviornment.PASS English is very important in todays China. With Chinas entry into the WTO, more and more chinese companies are doing business with foreign companies. When we communicate, we need a common language and English is such a language that is most often used in intertional contacts.8. Could you tell me what effect you think new technology is having on business life in China?New technology accelerate the rate of economic growth. Business life benefit from new technology, for example, video conference, make significant contributions to both inner communication in companies and outer communication with business partners. Consequently, business life become more and more effective and efficiency.PASS The technology of videoconferencing is having great impacts on business in China and has reduced greatly the costs for budiness travel.PASS Technology is having a great impact on business in China. For instance, with the growth of the Internet, companies are facing great changes in the way they conduct business.9. Could you tell me what effect you think advertisements have on people in China?Advertisements has a great impact on consumers. Successful ads help costomers better understand the product and stimulate consumption.At many times, ads have negative impact on consumers. They arouse peoples desire to buy and make them overspend.10. Could you tell me how working life is changing in China?Peoples working life becomes more effective within the computers help. I think people are being pushed into a different worlda keyboard world. Almost everything is done on the computer and it helps raise efficiency.11. Why is teamwork so important?Teamwork is crucial important because through the teamwork, members can complement each others advantages. Moreover, when team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.12. Do you prefer to work for a big company or a small one?I prefer to work for a big company because when you work with more people, you get a chance to listen to different points of view, to learn to see things in different perspectives. Its alse more challenging as you have to coordinate with more people.13. Can you tell me what you hope to achieve professionally in the next five years?In the next five years, I hope to be a professional interpreter since I have also made a concerted effort to improve my English knowhow. I learn English with interest.14. Do you think mobile phone fees should be paid by companies? 15. Can you tell me how you relax from your work or studies?To relax myself, Id like to listen to music. Music influences us a lot. Some songs have a good melody. Some lyrics are meaningful. Besides, I go shopping with my friends, and gossiping. Hehe. 16. Can you tell me what you would like to change about your work or studies? 17. Can you tell me what you think is the biggest challenge in working life in China?I think the competition for high pay jobs is the biggest challenge. Everyone has pressures, anxieties and panics to different extents. Whats more, many people are required to work long hours.18. What are the necessary qualities of a manager? (What make a good manager?)A good manager should treat employees with respect and be able to tap employees hidden talents and bring them to the front. Trust employees, reward exceptional performances and make them feel value.19. How do build teamwork?20. Degree or experience, which is more important when choosing a job applicant?21. Is dress code necessary?Yes. The way we dress demonstrates the values an the morale of the company. Whats more, it shows our work attitude, as the saying goes, “You are what you wear”.22. What role does the computer play in modern business world? By using PDA and mobile PC technology we can change the traditional workplace into a brand new one with high mobility. In addition computer enables us to communicate at any place with the access to the internet which will fundamentally change the concept of workplace.PASS I think people are being pushed into a different worlda keyboard world. Almost enerything is done on the computer and it helps raise efficiency.23. How important is it to keep up to date with internet developments?Up to date with internet development will help companies improve their customer interactions and internal process. When many companis are strengthening their competitive strength in using the up-to-date internet development, those who have not kept up-to-date internet development will face disadvantages in tough competition in the area of product introduction, business transaction and offering more effective customer service. Its not only important for the success of companies business but also a must for them if they want to survive in the competition.网络 it is undoubted that the Internet will exert great impact on peoples work and lives. Any company cannot afford to neglect importance of the internet which is changing and will continue to change the way people do their business at an unprecedented speed. The latest internet technology can enable you to get more opportunities to propagandize promote and sell your products or services on the net. With the help of the latest net technology you are more likely to win in the increasingly competitive market of today and tomorrow. Therefore companies should watch closely the latest development of the internet and try to apply it in their daily business.81. How to ensure that a company consistently maintains quality control standards24. Whats the importance of brand image? The brand image is plays an important role in ensuring that your companys products or services sell well. First a sound brand image means that the products or services of your company enjoy a high prestige and have high qualities which will drive automatically both current and potential customers to buy your products or services on a regular basis. It therefore helps you to expand your customer base or even open some new markets. In addition companies with sound brand images can attract their customers not only through their high-quality products or services but also through the popularity and fame presented by their brand images. In any case its easy for a company with sound brand image to promote and sell its products or services.25. How to build a strong brand?First, a high level of quality should be assured. Its one of the “core benefits” that cunsuers expecet. Second, positioning. It is about the position a brand occuupies in a market in the minds of consumers. Finally, communicate. Only when the brands message is skillfully communicated, can customer awareness of the brand image raised and customer loyalty created.26. Why is training so important to a company?Increased job satisfaction and morale among employeesIncreased employee motivationIncreased efficiencies in processes, resulting in financial gainIncreased capacity to adopt new technologies and methodsIncreased innovation in strategies and productsReduced employee turnoverEnhanced company image, eg. Conducting ethics training (not a good reason for ethics training)Risk management, eg. Training about sexual harassment, diversity training.27. What kinds of trainings are important to offer?1st, Human relations as a result of the increased stresses of todays workplace can include misunderstanding and conflict. Training can make people get along in the workplace. 2nd, computer skills as computer skills are becoming a necessity for conducting administrative and office tasks. Last but not least, customer service. Increased competition in todays global marketplace makes it critical that employees understand and meet the needs of customers.28. Why is health and safety so important for a company?A focus on health and safety can avoid the human and business costs of workplace injuries. It can also improve productivity.29. What safety measures should be adopted in the workplace?A working fire extinguisher should be available to handle small fires, and all staff menmbers should know how to use it. Besides, companies can entrust a manager with safety responsibilities and conduct safety inspections regularly.30. How important is it to offer a high salary and incentives to the staff?Well motived staff can maintain a high level of effectiveness while doing theeir job, its hard to believe the low spirited staff can have good performance.Staffs morale represent a companys image.Well motived staff create a sound environment of mutual understanding and mutual help.Well motived staff stimulate their colleages morale, improve the efficiency of the company.31. Is it important to keep a good relationship with customers?Yes. Its crucial important, because the company can establish repeat business. This makes good sense. It costs significantly less to keep a customer than to get a new one.32. How to increase customer satisfaction?First, companies must understand what its customers need. Second, companies must do everything it can do to provide products and services to meet or exceed customers expectations. Third, companies can go out of its way to keep its customers happy so that they will come and bring others.33. Is it important to diversify production?34. Whats the importance of marketing research?35. What incentives are effective to motivate the staff?36. Why do you think product quality is so important?The quality of product is so important that it is a problem affecting not only the price but also the sales and reputation of the the company. So product quality is regarded as an important means to strengthen the competitive power in the heated competition nowadays.37. What do you think of flexible work time?Flexible work time help employees reduce the conflict between work, family and entertainment. By doing so, people can work more concentrated, it would be very helpful in reducing staff turnover.38. What do you think of working at home?There are many advantages in working at home. By doing so, people may have flexible management of time and work. It improves efficiency, increase production and improve employees lives.39. How to motivate the staff?40. How to recruit the best sales?First and foremost, the selection criteria should be set. He or she in expected to be a hard-working person, and be convicing and persuasive so as to achieve the goal. Next, choose a channel to inform the potential applicants. Last but not least, a face to face interbview must be held to test on the applicants communication ability as well as their general competence of the job.Part 2 Presentation回答示范1. The importance of making customers feel valued A: In my opinion making your customers feel valued is very important. /First, It can maintain the customers loyalty to your products so that you can further strengthen your companys customer base. /Second, valued customers often pay their attention to your companys development and they would like to give you some advice or suggestions which you can use to further promote the quality of your companys products or services. This will in turn help you to attract more customers and make them feel valued. /Therefore I believe that making your customers feel valued is of great importance.2. The importance to a company of controlling expansionA: it is very important for a company to control its expansion, because, firstly, expansion needs a large initial investment. If your company cannot afford the long term drain on financial resources, its probably better to wait. Secondly, personnel and systems. If a company expands too fast, they may not have enough time to get the management team in place, and they have little time to adjust their operating systems and controls to suit the changing needs. Only when a company keeps itself at a reasonable size can the business be organized. Last but not least, controlling expansion allows us enough time to research on the markets and design new products to answer the specific needs of the changing market.3. How to ensure that agents maintain a high level of effectiveness when representing a companyA: there are several methods we can use in order to make our agents maintain a high level of efficiency. First, we can build an incentive system in our company to encourage our agents to maintain high level of effectiveness. Of course those who are unwilling to work hard will be punished or even fired. Second, we can train those who are lacking of experience or skills to improve the level of their effectiveness. Third, we must enhance our agents awareness that they are parts of the company and what they do and say when representing our company is of great importance to the development and benefits of the company.4. The importance of planning work time effectivelyA: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than necessary. Therefore individual efficiency can be achieved. Second, an effective timetable explains in detail every step the staff members need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step before deadline. Therefore the production or service of the company will go at a fast pace.5. How to ensure inter-departmental co-operation on new projectsA: to ensure inter-departmental co-operation on new projects the first thing we should do is to set up a clear objective among all departments. Everyone in every department should know exactly what the company will do with these new projects, what the company expects from the new projects and what each department should do during the inter-departmental co-operation. Second, an intra-net should be built in the company so that every department will have the chance to communicate with others about their plans on the new projects. In addition, different ideas can be discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attention should be paid to establishing inter-departmental teamwork spirit.6. How to evaluate and select new productsA: the evaluation and selection of new products should be based on two aspects. First, we can evaluate and select new products according to their performances in market. We can carry out an investigation on how customers like these new products. The results can be used to help to establish the guideline under which new products are evaluated and selected. Second, we can make a trial purchasing of the new products and test their qualities to see if they meet our demands. If the result of the test is fine then we just go ahead to make large orders with the producers and if not we just stop and wont suffer any loss. 7. The importance to a company of having well motivated staffA: Its crucially important for a company to have well-motivated staff. First, staffs morale represents a companys image. If the employees are low-spirited, the customers wont trust the brand at all. Second, well-motivated staff can maintain a high level of effectiveness. Its had to believe that a company full of low spirited employees can have good performance. Third, well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues morale, which will definitely improve the efficiency of the company