外研社 新职业英语 第二版 职业综合英语Unit

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会计学1外研社外研社 新职业英语新职业英语 第二版第二版 职业综合英语职业综合英语Unit Warming-up Look at the following logos and give the names of the countries in which the companies are headquartered.Germany_Car Companies _Germany_Republic of KoreaSupermarket Companies Mobile Phone Companies 第2页/共88页Warming-up List at least two companies for each type of the following products.第3页/共88页Warming-upWhat is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companyscommercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.第4页/共88页Warming-upCompany introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest automakers.Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.第5页/共88页Warming-upMetro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.第6页/共88页Warming-upSamsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs,develops, and sells consumer electronics, computersoftware, online services, and personal computers.第7页/共88页Reading ATextTask 1Task 2Business Know-how第8页/共88页Reading A第9页/共88页GoogleGoogle1 Reading A第10页/共88页Reading A第11页/共88页Reading A第12页/共88页Reading A第13页/共88页Reading A第14页/共88页Reading A第15页/共88页 Reading A第16页/共88页2 Reading A第17页/共88页3 Reading A第18页/共88页4 Reading A第19页/共88页5 Reading A第20页/共88页6 现在,谷歌已成为一家经营互联网相关服务和产品的跨国公司,其业务包括搜索、云计算、软件和网络广告技术,并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司,谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范,也提供了灵感Reading A第21页/共88页 closely connected with the subject you are discussing or the situation you are thinking aboutReading AWhat experience do you have that is relevant to this position?第22页/共88页 After 10 years of hard work, he finally achieved success in his business. Britain has achieved the highest rate of economic growth in Europe this year.Reading A to succeed in reaching a particular goal or standard by making an effort for a long time第23页/共88页achievement第24页/共88页 She appeared to be in her late thirties. They appeared not to know what was happening.Reading Ato give the impression of being or doing something第25页/共88页 His words fueled her anger still more. The stored oil could fuel the nation for six months.Reading A to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or powerany material that produces heat or power, usually when it is burnt第26页/共88页 This company is among the first ones that went public in China.Reading A(of a company) to start selling shares on the Stock Exchange第27页/共88页 She took an instant dislike to me. instant coffee / instant noodlesReading A happening immediately; (of food) that can be made quickly and easily第28页/共88页 The company has just acquired some new properties. She has acquired a good knowledge of English.Reading A to gain possession of; to gain something by ones own efforts, ability or behavior第29页/共88页acquisitione.g. His latest acquisition is a racehorse.第30页/共88页 An important feature of Van Goghs paintings is their bright colors.Reading A something important, interesting or typical of a place or thing The new car features high speed and safety. to include a particular person or thing as a special feature第31页/共88页as well as; besidesReading AIn addition to the apples you asked for, I bought you some oranges and bananas.第32页/共88页 Women tend to live longer than men. When Im tired, I tend to make mistakes.Reading Ato be likely to do something or to happen in a particular way because this is what often or usually happens第33页/共88页not to go near a particular person or placeReading AI want you to stay away from my home.第34页/共88页 having the usual qualities or features of a particular group or thingReading AThis advertisement is a typical example of their marketing strategy.第35页/共88页 to be very good at doing somethingReading AThe school excels in sports. She has always excelled at foreign languages.第36页/共88页in terms offrom the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.第37页/共88页an idea or invention of one person or a small group of peopleReading AThis festival was the brain child of Tony Smith.第38页/共88页to be suitable for a particular useReading AThe sofa will serve as a bed for a night or two.第39页/共88页Reading AGoogle began as Larry Pages research project.Page and Sergey set up the company and registered the .The search engine grew quickly and it began to sell advertising on the website.第40页/共88页 Correct the following statements according to the passage. An example has been given.Reading A1. Google is the worlds most popular website. Internet search engine 2. Google went public before it began to sell advertising on the website. after第41页/共88页Reading A3. Google is now a billion-dollar company and has been named to the Top 500 list of the world. 4. Googles employees work in places where typical office designs are used. 5. Google has become the Internet leader in terms of technology. the No. 1 company to work for in the USad-based revenue on the webwhere employees are comfortable and excel at their work第42页/共88页Task 3 Suppose you are the PR manager of Google. Give a short presentation about the company. The following are for your reference.Reading A第43页/共88页Business Know-howA company introduction usually contains the following information: History; Number of employees; Management structure & company culture; Products or services. 第44页/共88页Reading BTextTask 1Task 2第45页/共88页TAF Profile Reading B第46页/共88页 Reading B第47页/共88页 Reading BProduction DepartmentSales & Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch & DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative Department第48页/共88页 Reading B第49页/共88页Reading B第50页/共88页 Reading B第51页/共88页Reading B第52页/共88页Reading B第53页/共88页Reading B第54页/共88页Reading B第55页/共88页 Decide whether the following statements are true (T) or false (F) according to the TAF profile.Reading B( ) 1. TAFs main markets are in the American continent and Southeast Asia.( ) 2. TAF is one of the leading producers of skincare and haircare products.( ) 3. The company is working to reach more international customers.( ) 4. R&D is responsible only for developing new products.( ) 5. Administrative Department gives orders to the other departments.FTTFF第56页/共88页 The CEO of TAF received reports of the following incidents. Help him decide which departments should be held responsible for the problems described. Reading BOne. Three engineers in R&D didnt get their wages on time. Two. Several customers complained about a bad smell from the companys haircare products. Three. There are several spelling mistakes in the new profile on the companys website. Production Dept.Administrative Dept.Human Resources Dept.Four. Two important clients called to ask for products with new features and better designs. Sales & Marketing Dept.第57页/共88页Listening & SpeakingTask 1Task 2Task 3Task 4Task 5第58页/共88页 Listen to the conversation between a receptionist and a visitor. Then fill in the missing information. Listening & SpeakingJODRalphSayers第59页/共88页 Listening & Speaking第60页/共88页W: Good morning. Can I help you?M: Good morning. Id like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M: Yes.W: Whats your name, please?M: Its Ralph Sayers.W: How do you spell it?M: My first names Ralph, R-A-L-P-H.W: And your last name?M: Sayers, thats S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies. Mr. White is meeting with Mr. Brown from the Head Office. Listen to the conversation and match the people below with their job titles. Listening & SpeakingMr. Brown MaryMr. WalkerSales ManagerSecretaryProduction Manager 第61页/共88页 Listening & Speaking第62页/共88页M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: Ive come to see your sales manager, Mr. Walker. Hes arranged a meeting for tomorrow. By the way, where is his office?M1: Dont worry. Come with me and Ill get someone to take you there.M2: Thatll be great.Listening & Speaking1.The man is going to have a job interview in the womans company. True False2. The man is meeting with the manager of the HR Department. True False3. The HR Department is on the 13th floor. True False4. The conversation took place in the office of the HR Department. True False Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers. 第63页/共88页 Listening & Speaking第64页/共88页W: Good morning. How can I help you?M: Good morning. Im looking for the Human Resources Department. Im here for a job interview.W: Oh, I see. Would you please fill in our Visitors Form? Here it is.M: Sure. Thank you. Oh, I dont know who to see, so Ill just put HR here. Is that OK?W: Yes, thats fine.M: Here you are. By the way, could you please tell me where the HR Department is?W: Its on the 30th floor, the second door on your Listen to the conversation and choose the best answer to each question you hear. Listening & Speaking1. A. A government office. B. A hotel. C. An insurance company. D. A travel agency.2. A. Grey. B. Green. C. Red. D. White. 3. A. The 3rd office on the right on the 5th floor. B. The 5th office on the right on the 5th floor. C. The 3rd office on the left on the 3rd floor. D. The 5th office on the left on the 3rd floor. 第65页/共88页 Listening & Speaking第66页/共88页M: Good afternoon. Green Travels. How can I help you?W: Yes. Im calling about your ad in yesterdays newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewiss Beach? There you can swim in the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But Id like to visit you first and see if I have some other choices. Could you Listen to the following speech twice and fill in the blanks with what you hear. Listening & SpeakingLadies and gentleman: My name is David Truman and I am the _ of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. _, let me introduce our company, SFC, to you. Simply put, SFC is one company with two lines of _power and water, and our history dates back to over 100 years ago. Today we are 第67页/共88页Listening & Speakingone of the 50 largest companies in the UK. More than 20,000 of our employees build and _ power and water facilities in England, Scotland and Wales. With this _ as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us? 第68页/共88页第69页/共88页WritingTask 1Task 2Task 3Task 4第70页/共88页 Match the envelope items of an English letter with their typical positions. Writing1. the recipients address2. the senders address3. stampa.the upper right corner of the envelopeb. the upper left corner of the envelopec. the middle of the envelope第71页/共88页 Read Sample 1 and answer the questions below. Writing1.To which city is the letter going? _2. Who wrote this letter? _3. Who is the recipient of the letter? _4. What is the recipients address? _ _5. Whats the business title of the recipient? _6. What is the senders address? _ _第72页/共88页 Read Sample 2 and complete the following sentences.Writing1.“c/o” on the envelope stands for _2. _ will receive this letter.3. _ will open and read this letter.“care of”Jane AshbyCraig Moor第73页/共88页 Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 11001. WritingTom JonesSales ManagerGreen Technologies135 W 20th St.New York, 10011U.S.A.Luo Bin31 Sichuan Rd.Beijing 100035P. R. China第74页/共88页Work in groups. Set up a company and design the “About Us” page for your companys website. The page should include your companys name, logo, profile, management and products. The following sample is provided for your reference.Mini-project Work in groups; Refer to Business Know-how for company introduction; Include name, logo, profile, management, products/services, etc.; Good time management and cooperation; In-class presentation. 第75页/共88页Language LabTask 1Task 2Task 3Task 4Task 5第76页/共88页Match the words or phrases on the left with their meanings on the right. Language Lab 第77页/共88页Complete the following sentences with the words or phrases from Task 1. Change the form if necessary.Language Lab第78页/共88页Language Lab第79页/共88页Complete the passage with following words or phrases. Language Lab第80页/共88页第81页/共88页Rewrite the following sentences after the models. Language Lab 第82页/共88页Language Lab第83页/共88页Translate the following into English using the given words or expressions. Language Lab 第84页/共88页第85页/共88页Language Lab 第86页/共88页第87页/共88页
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