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LEAD-IN: Water protection Sales of Coco Colalearnmore about adsBrainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWORDS-MATCHING1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea sendingb able to make someone believe somethingc meant or planned to dod killing oneselfe help a thing or an idea become popularf know or realizeg makes an ill person better or solves a problem h happening throughout a countrybecfghad Before reading FAST-READING1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety orany other issue which affects public welfare.Main idea of each paragraphPara.1Para.2Para.3Para.4Para.5Para.6Brief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别辨别) an ad?Public service adsThe advice on ads Detailed Reading1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA. Further Readingnot onlyNot allPSAsWhats the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation) Commercial adsPSAsPlaces foundMeans used billboards, newspapers, magazines, the Internet, radio, televisionuse attractive and original images and creative languageCommercial adsPSAspurposeexpensebelievable?examplesto promote a product or serviceto educate peoplechargedfree of chargenoyescommercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio, TV, images, languageReading strategy:reading expository writing（说明文）（说明文）introduction of subjectsupporting detailsconclusiona subjectHOMEWORK:1 Finish the article on Page 95.2 List the difficult language points on your notebook.3.Retell the article about advertisement.
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