资源描述
Winning Resources赢取资源Winning Resources Golden Rules优势资源黄金法则nResearch Research Research研究研究研究nDevelop Unique Asking Propositions提出独特的提问命题nOnly approach appropriate targets只探讨适宜的指标nBe direct and specific in requirements直接、明确的要求nAsk for appropriate amounts要求适宜的数量nDont jargonise 不要术语化表达nBe passionate but also businesslike充满热情，但也要商务化Potential sources 潜在资源nTrust and Foundations 信托和基金nIndividual Philanthropy 个体慈善机构nCorporate Bodies/Local Companies法人团体/当地公司nLocal Government 当地政府nRegional/National Government地区性/全国性政府nPublic donations 公共捐助nInternational (all of the above)国际（上述所有各项）Potential types of support潜在的支持类型Finance: 融资：nSmall one-off grants 小量一次性赠款nStaged grants (as project unfolds)分阶段赠款（随着项目的展开）nLarge strategic grants 大规模战略性赠款nSoft loans “软”贷款nBusiness loans 商业贷款nVenture Philanthropy 经营性慈善机构Potential types of support Goods and Services潜在的支持类型货物和服务nConsumables Office supplies, food, recreation/education materials消耗品办公用品、食品、休闲/教育材料nVehicles and/or running costs车辆及/或运转成本nICT equipment and/or support ICT设备及/或支持nClothing/ Furniture 服装/家具nBuildings and Land 建筑物和土地Potential types of support In-Kind 潜在的支持类型非现金类nStaff Training, educational materials员工培训、教育材料nPayroll/Accountancy/financial advice 薪水册/会计/财务建议nUtilities electricity/gas etc公用设施电/气等nTravel subsidy 旅行资助nDonated specialised skills (premises maintenance, legal, publishing etc)捐赠的专业技巧（房产维护、法律、出版等）nMeeting/conference/activity spaces会议/活动的场所Making Approaches - Foundations and Trusts工作步骤基金和信托nResearch their existence发现他们的存在nResearch their criteria 研究他们的准则nResearch the approach they require研究他们所要求的方法nResearch their giving history研究他们的捐赠历史nConstruct your project proposition构建项目提议nConstruct your budget 组织预算nDetail your request 详细说明请求Making Approaches Corporations and Companies工作步骤公司nResearch their areas of operation研究他们的经营领域nResearch any previous giving also its nature cash or in-kind研究其以前的捐赠和性质现金或非现金nResearch any existing link i.e. NGO staff or volunteers relationshipn研究现有联系即NGO员工或志愿者的关系nIdentify the appropriate person to approach确定恰当的联系人员Making Approaches Local/Regional/National Government工作步骤当地/地区性/全国性政府nResearch any grant schemes研究各种捐赠方案nResearch past grants scale, beneficiaries研究以往的捐赠规模、受益人nResearch application system研究申请程序nSeek guidance in advance of application ideally a discussion申请前寻求指导最好进行讨论nResearch any contract opportunities 研究各种签约机会Making Approaches-Individual Philanthropists工作步骤个体慈善机构(Normally have a specific area of interest)（通常具有特定的关注领域）nResearch past activity 研究其以往的活动nAny personal links with NGO or staff/volunteers?与NGO或员工/志愿者的个人联系？nAny personal links with any other individuals/companies who have supported the your NGO? 与任何其它个体/曾支持过你所在NGO的公司之间的任何个人联系？Making Approaches Public Donations工作步骤公众捐赠nLink to publicity and public events使其与宣传和公共活动联系起来nLink to specific activity 使其与特定的活动联系起来nCoordinate and monitor collectors协调并监督捐赠接收人nAgree communication protocols确认通信议定书nEnsure probity 确保诚实正直nPublicise results and activity outcomes公开结果和活动成果Making Approaches Soft or Bank Loans工作步骤软贷款或银行贷款nDoes the NGO have any sustainable income? NGO是否有任何的可持续收入？nDoes the NGO deliver any public services under contract?NGO是否按合同提供公共服务？nWould a capital injection into premises/equipment or staff training increase trading capacity注入房产/设备或人员培训的资金是否会提高交易能力？nIs there a business case for loans?贷款是否会带来商机？Protocols议定书nAlways thank supporters whether or not a gift was made无论是否提供了捐赠物，都要感谢支持者nAlways maintain any records that donors (and Inland Revenue) require务必保存好捐赠者（和税务局）所要求的任何记录nCommunicate with donors not always seeking gifts. Keep them in touch with results 与捐赠者沟通并非总在寻求捐赠，让他们了解结果nPublicise success where appropriate根据情况公开所取得的成功
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