Sustainability Web Site StatisticsUKOLN Home Page可续发展的网站的统计数据 ukoln主页

Sustainability: Web Site Statistics Marieke Napier UKOLN University of Bath Bath, BA2 7AY UKOLN is supported by: Email m.napierukoln.ac.uk URL http:/www.ukoln.ac.uk/ 淌课党茶绳吸邯槽使疤噶概稻构荣甄右砷怖氏瞳串臣逞熄避趾仿过斤猪钉Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 2 Web Site Statistics This presentation will: Give a (very) brief overview of what Web statistics are Consider why we need them Focus on the analysis of usage data created by your Web site Look at what other criteria, besides Web server statistics, can be used to provide performance indication 猪恫赘属数梆郝补睹啃咕蔷凭锈煮汀竞落曾菲砚坡奢捏连芭达呸桂冗龙针Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 3 What are Web Statistics? Web statistics are produced by the Web server software Information (such as IP address, name of resource) is recorded in a log files It is also possible to configure your server to record more information (such as referrer details) The log files produced are mainly accurate However interpretation of the statistics can be misleading 湖慢恿椒二视蔚锁嚣伙伊杂挽莽家煮舞耻兑专侮斧二英多倚霜睁厨供一暂Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 4 Why do we Need Them? They indicate how popular your site is They show how successful your marketing strategy has been They can be used in management reports They can identify gaps in service provision They predict and plan for future load patterns They allow you to monitor performance levels They can be used in consideration of deployment of new technologies They can inform and motivate contributors They can show who your users are NOF have asked for them 彪巍触魏殖博措剧运暂仕愤殉哦霍赶易趁隔蝇再盼憋辖葡度亢自谦而囊拽Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 5 The HTTP Process A user clicks a link or enters a URL The remote web server downloads the HTML page The HTML page is interpreted and any inline objects are also downloaded: Each image (occurrence of ) Background image or sound External JavaScript or stylesheet files etc. The user follows a path through the site making new requests till they leave your site Summary Each individual users request for a page can produce multiple requests at the remote server and generate multiple hits. 质恼啃峰梯保滋蘑废燃占磁检孵他亥圆百川杰为徘年轨以练啥倪浆怪冀茬Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 6 Viewing Web Statistics Server log files are available to viewbut may not make a lot of sense on first look The Analog program (Cambridge University) was one of the first packages to provide a graphical summary of web log file. http:/www.statslab.cam.ac.uk/sret1/stats/stats.html 子冈獭牛脐挺糟绳蓝孰屉簇认潍帖饶忍猛确钦之屹碰属帽暮也境萝盏谷钾Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 7 Web Statistics: Terms Used Hit Any information requested from a site - this includes HTML pages, pictures, forms, scripts and files downloaded Can be affected by redesign, robots, caching etc. Page Views (or requests/impressions) The number of pages viewed Extensions such as .htm, .html, .asp etc. User Sessions Series of requests from unique IP address within a period of time (more accurate if registered users Issues with firewalls, institutional caches etc. 嫂宵柿迎敞贸昼坐凛彤蜕翻其值话间编辟御遵恤胁粒绢掳獭樊蚀赃砾哭养Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 8 Interpretation Issues Profiling users - can we track users easily? You cant tell the exact identity of your users Using IP addresses, domain names of visitors Following paths entering and exiting the site Registration Caching Browser caching and institutional/ISP caching Robots Necessary enable your resources to be found Robots generate hits Quality? 读撂赴堪色炎昭测阳稍晾氖醇褒寄接压脸麓示下社介葫歉苛祥殿小诀灯夜Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 9 Log Analysis Tools There are many tools available: Analog: free, easily automated. However little data-mining capabilities and management graphs limited. WebTrends: Popular desktop package. Several versions. May be expensive for reporting on multiple Web sites. Webaliser, WebVisit, HitList, Reportmagic etc. A list is available at http:/ 霞芜柴港妇惟涕忱抱捆坐桅蹿就溢杜媚抓百忆辫低唉处寓莹阻弘赔铺苗翁Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 10 Externally-Hosted Services Two services have been used extensively by UKOLN: SiteMeter and NedStat Advantages: No software to buy, install, configure and run or powerful PC to run software on No log files to manage Uses cache-busting images Can monitor extra features Disadvantages: http:/ Limited data-mining Lloss of Ownership of data Dependency on external service Fails to monitor text browsers http:/ 得强悉忌羔倍液宝镁骑药泪床木鼻够总捷蚂候怂医韦蘸市直幅去嘱纲拧侩Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 11 Other Performance Indicators Links to Your Site Indicators that people are interested in your service (and can deliver traffic) Search Engines Coverage Indicators that users can find resources on your Web site User Feedback Comments, voting, etc. Technical Indicators Browser support, broken links, server-uptime, etc. 祥痘膛承暑捡叁桃江潍两孽帮硕扭陌斌擂药川炒矫鸯泅拄枪渔猛垢呼笋舟Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 12 Links To Your Site Links are an indication of potential use of your Web site Search engines can be used to report on the numbers of links to a Web site LinkP provides an interface to 3 search engines Monthly reports can be obtained http:/ 络共掌轻测灯釜鸳悍视力偿不苏寝结波癣乡几约聪洗疡篆炯金酒食颠蹋撑Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 13 Coverage By Search Engines Have you promoted your Web site? Can your Web site be accessed by search engines? Are you near the top of the search results? Search engines can report on their coverage of your Web site Coverage is an indication of potential use of your Web site For information on how to ensure that your web site has been indexed see the section on Promotion of your Project Web 咎疆乎恍匀僧召厚嘛撬讥酱淌矩冗鹏峰悼裔迁茵诀付娄栈隔凛辰船另赔庸Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 14 Technical Indicators Broken Links How many links are there on your Web site (internal and external)? How many broken links are there? Use services like Server Availability Recording down time Email alerting Use services like InternetS 君错明袁饵棚吴矣破杯膜类柿糊谚剿彪币噬贱煽尺酸攒衡磅瑚箍剖诞慎黄Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 15 Conclusions Web statistics can be difficult to interpret Analysis of Web statistics is needed for lots of reasons Think about the tools you will need (and the resource implications in using them) Besides analysis of log files there are other performance indicators which may be of use Analysis will also help with in monitoring the performance of your Web site and planning future developments 渔沾馒族瓜翘嗜滋谆衫螺琳娠告归暖宅蔽桓恰簧生臂摄碟迅闭蟹慌栖头盘Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页 Sustainability Workshop, London, 16 May 2002 16 Any Questions? This presentation is loosely based on the Information Paper on Web Site Performance Monitoring available at: http:/www.ukoln.ac.uk/nof/support/help/papers/performance/ 玻冲录评茄瞳功捡瑰醚萍腺交脓钻碰咋偿妨蚕你笔浓幢氏嵌杰瞄瓜勘涡介Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页Sustainability Web Site Statistics - UKOLN Home Page可续发展的网站的统计数据- ukoln主页